Modern Healthcare

What Modern Healthcare does

Modern Healthcare is a B2B healthcare industry media brand founded in 1976 and operated as a division of the privately held Crain Communications, Inc., headquartered in Chicago. It serves healthcare executives, hospital systems, health insurers, and healthcare technology companies with editorial coverage spanning providers, insurance, politics and regulation, mergers and acquisitions, and health technology. Beyond news, the brand runs a portfolio of annual recognition programs — including the 100 Most Influential People in Healthcare, 50 Most Influential Clinical Executives, Best Places to Work in Healthcare (co-administered with the Workforce Research Group), 100 Top Hospitals (with Premier), and Innovators Awards — that function as industry benchmarks.

The company's core technology is a subscription-based Data & Insights platform that provides dashboards on hospital financials, staffing and compensation, insurance market trends, quality and safety, skilled nursing facilities, and M&A, covering 6,300+ facilities and 4,400+ hospitals. It is supplemented by a Data Archive of 1,000+ downloadable lists and rankings across 100+ topics and 300+ healthcare companies, spanning 17+ years, plus proprietary industry surveys (e.g., Physician Compensation, Advanced Practice Provider Compensation). Content is distributed through the owned digital platform, email newsletters, in-person conferences and galas (Leading Women Conference, Best Places to Work Gala, Leadership Summit), and social channels.

Revenue is generated through four streams: recurring all-access subscriptions (digital, with optional print, plus group/corporate contracts), display and sponsorship advertising, paid data product subscriptions, and events/award ceremony attendance and sponsorship. GTM is sales-led and event-driven, with enterprise targeting of healthcare systems, insurers, and health technology vendors, and a horizontal segmentation approach across the U.S. healthcare industry. The company has 101–250 employees and operates exclusively in the United States.

Name

Modern Healthcare

Legal name

Crain Communications, Inc.

Website

https://modernhealthcare.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Modern Healthcare is a Chicago-based B2B media brand under Crain Communications providing healthcare industry news, a subscription Data & Insights analytics platform, proprietary surveys, and award and conference franchises for executives, hospital systems, insurers, and health technology companies.

Ownership category

akta.pro rank

Product category

Healthcare Business Media

akta.pro primary industry

Healthcare & Life Sciences PR (BPAFADAJ)

akta.pro secondary industry

Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Healthcare business news
• Healthcare data analytics
• Industry subscriptions
• Healthcare events
• Healthcare awards programs

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Revenue: All-access level subscriptions for digital content and Data & Insights products, available with or without print
2. Advertising: Display advertising and sponsorship opportunities on the digital platform
3. Events and Conferences: Revenue from event attendance, sponsorships, and award ceremonies including Leading Women Conference, Best Places to Work Gala, and Leadership Summit
4. Data Products: Data & Insights subscription products providing analytics dashboards and downloadable business data lists for healthcare organizations

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Modern Healthcare is a B2B healthcare media brand that publishes daily healthcare business and policy news, produces subscription-based Data & Insights analytics dashboards and downloadable datasets, runs proprietary industry surveys, delivers email newsletters, and operates award programs and in-person conferences serving healthcare executives, providers, payers, and health technology companies.

Product overview

Modern Healthcare is a healthcare industry media publication offering editorial news coverage across providers, insurance, politics & regulation, mergers & acquisitions, and health technology. The company operates award recognition programs (100 Most Influential, 40 Under 40, Leading Women, 50 Most Influential Clinical Executives, Best in Business, Best Places to Work, Healthcare Marketing Impact, and Innovators), a subscription-based Data & Insights platform with dashboards covering Hospital Financials, Staffing & Compensation, Insurance, Quality & Safety, and Skilled Nursing Facilities for 6,300+ facilities, a Data Archive with 1,000+ downloadable lists and rankings, industry surveys, and hosted events including conferences and awards galas.

Differentiator

Problem solved

Functional benefit

Brands

• Modern Healthcare Data & Insights: Premium subscription data and analytics dashboard providing healthcare industry data, trends, and insights.
• Modern Healthcare Events

Products and services

• Modern Healthcare News & Editorial Subscriptions Subscription-based healthcare business and policy news coverage spanning providers, insurance, politics & regulation, mergers & acquisitions, and health technology sectors, offered as all-access digital or digital+print subscriptions for healthcare executives and organizations.
• Data & Insights Dashboards Subscription analytics dashboards covering hospital financials, staffing and compensation, insurance trends, quality and safety, skilled nursing facilities, and mergers and acquisitions across 6,300+ facilities, sold to healthcare organizations as an all-access subscription product.
• Healthcare Awards Programs Recognition programs including 100 Most Influential People in Healthcare, 40 Under 40, Leading Women, 50 Most Influential Clinical Executives, Best in Business, Best Places to Work, Healthcare Marketing Impact Awards, and Innovators Awards, sold as nomination/entry and sponsorship offerings to healthcare organizations and executives.
• Healthcare Conferences and Events In-person paid conferences and award galas including the Leading Women Conference and Awards, Best Places to Work Gala, and Leadership Summit, with revenue from attendee tickets and event sponsorships.
• Email Newsletters Email newsletter subscriptions delivering breaking healthcare industry news and updates to the subscriber base, included with the all-access subscription product.

Quantifiable outcome

• Data on 6,300+ hospital facilities
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Workforce Research GroupcoreStrategic or Co-development PartnerPartnership with Workforce Research Group to conduct the Best Places to Work in Healthcare award program assessment, using extensive employee surveys to identify outstanding healthcare employers nationwide.
• PremiercoreStrategic or Co-development PartnerPartnership with Premier for the 100 Top Hospitals awards program, recognizing top-performing hospitals and health systems based on quality, safety, and efficiency metrics.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Becker's Healthcare: Becker's Healthcare is a leading B2B media brand covering hospital and health system strategy, finance, and operations. It directly competes with Modern Healthcare for the same healthcare executive readership, advertising dollars, and event sponsorships.
• Fierce Healthcare: Fierce Healthcare is a healthcare business news brand covering providers, payers, and health tech with a daily newsletter and conference business. It targets the same healthcare executive audience as Modern Healthcare and competes head-to-head for advertising and subscriptions.
• STAT News: STAT News is a health and life sciences news brand covering biotech, pharma, policy, and provider industry developments. It overlaps Modern Healthcare's coverage of healthcare business, policy, and industry leaders while leaning more clinical and life-sciences focused.
• HealthLeaders: HealthLeaders is a B2B media brand serving healthcare executives with news, analysis, and benchmarking on strategy, finance, and clinical leadership. It is a direct competitor in the healthcare executive media category alongside Modern Healthcare.
• MedCity News: MedCity News provides news and analysis on healthcare innovation, digital health, and provider strategy. It targets a similar healthcare executive and investor audience and competes with Modern Healthcare for digital advertising and event sponsorships.
• Healthcare Finance News: Healthcare Finance News, published under the HIMSS media umbrella, covers financial, technology, and policy news for healthcare executives. It is a direct competitor in the healthcare business news category serving CFOs, CIOs, and senior administrators.
• Inside Health Policy: Inside Health Policy is a specialized news outlet covering federal healthcare regulation, CMS, and congressional activity. It competes directly with Modern Healthcare's policy and regulation coverage for the same regulatory affairs and government affairs readership.
• Healthcare IT News: Healthcare IT News covers health information technology, EHRs, analytics, and digital transformation across provider organizations. It overlaps Modern Healthcare's coverage of health technology and competes for healthcare CIO/IT executive readership and advertising.

Broad incumbents

• Crain's Chicago Business: Crain's Chicago Business is a sister publication of Modern Healthcare under the same Crain Communications parent, covering Chicago-area business including healthcare. It is comparable as a Crain-owned B2B media title but addresses a regional general business audience rather than the national healthcare vertical.

Emerging players

• Definitive Healthcare: Definitive Healthcare is a healthcare commercial intelligence platform providing data on providers, payers, and healthcare organizations. It is comparable to Modern Healthcare's Data & Insights business as a subscription-based healthcare analytics product, though it is more SaaS-data focused and less editorial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/modrnhealthcr
• YouTubeyoutube.com/modernhealthcare
• LinkedInlinkedin.com/company/modern-healthcare
• Facebookfacebook.com/modernhealthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Healthcare