Grace Management

What Grace Management does

Grace Management, Inc. is a private senior living management company founded in 1984 and headquartered in Maple Grove, Minnesota. The company operates as a subsidiary of Chicago Pacific Founders (CPF), a private equity firm, and currently manages 77 senior living communities across 23 states. Its service portfolio spans four pillars: Independent Living, Assisted Living, Memory Care, and Specialized Care, with externally recognized programming in dementia care supported by the Alzheimer's Association. The company employs between 1,001 and 5,000 staff, primarily community-level operational personnel delivering resident-facing services.

The business model is asset-light and B2B-anchored: Grace Management does not own the real estate it operates but instead earns management fees from property owners, including its parent CPF and institutional capital partners such as Ventas, a publicly traded healthcare REIT. Revenue mechanics therefore scale with the number and gross operating performance of managed communities rather than from real-estate ownership. Go-to-market is driven by regional sales teams supporting move-ins at the community level, supplemented by referral relationships and a growing technology layer for resident engagement.

In 2024-2025 the company has pursued a coordinated expansion: it assumed management of four Vista Pointe Communities (January 2025), acquired Rivertown Ridge through its parent (November 2025), and added five communities via a partnership with Ventas (November 2025) — bringing the portfolio to 77 communities across 23 states. Operationally, it has layered in a LifeLoop digital engagement partnership, added multiple VP-level leadership roles, and marked a 40-year operating milestone with Alzheimer's Association recognition, signaling a focus on specialty-program credibility alongside footprint growth.

Name

Grace Management

Legal name

Grace Management, Inc.

Website

https://gracemanagement.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grace Management, Inc. is a private Maple Grove, Minnesota-based senior living management company founded in 1984. Operating as a subsidiary of Chicago Pacific Founders, it manages 77 Independent Living, Assisted Living, Memory Care, and Specialized Care communities across 23 states.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Nursing & Personal Care Facilities (8050), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Senior Living Property Management (BPAJAGAI), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• Senior living management
• Assisted living services
• Memory care programs
• Independent living communities
• Senior housing operations

Headquarters

HQ city

Maple Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Senior Living Community Management Fees: Grace Management operates senior living communities, generating revenue through management fees from property owners such as Ventas and Chicago Pacific Founders. The company manages communities across 23 states under various ownership structures.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Grace Management operates a national portfolio of senior living communities spanning Independent Living, Assisted Living, Memory Care, Specialized Care, Estate Homes, and Cottage Homes under management agreements with property owners such as Ventas and Chicago Pacific Founders. The firm provides third-party senior housing management, operational, and marketing consulting services across 23 states. Differentiated programming includes The Village Program® memory care approach, Vibrant Living life-enrichment programming, Graceful Dining chef-driven cuisine, and an integrated Wellness Program supported by the LifeLoop digital engagement platform.

Product overview

Grace Management operates a portfolio of senior living communities offering a continuum of care from Independent Living to Memory Care. Their service offerings include Independent Living, Assisted Living, Memory Care, Specialized Care, Estate Homes, and Cottage Homes. The company supports these residential services with core programs including the Vibrant Living Program (life enrichment), Graceful Dining (culinary), Wellness Program, and The Village Program (Memory Care). The Vibrant Living Program offers enrichment activities centered on Purpose, Curiosity, Creativity, and Fun, while The Village Program provides specialized dementia care recognized by the Alzheimer's Association. Grace Management manages communities across 23 states under the CPF Living Communities portfolio, with recent expansion including five Ventas-owned communities and Rivertown Ridge.

Differentiator

Problem solved

Functional benefit

Brands

• Vibrant Living Program: A life enrichment program offering fun, enriching opportunities reflective of community culture and resident preferences, with four guiding pillars: Purpose, Curiosity, Creativity, and Fun.
• Graceful Dining
• The Village Program
• The ENGAGE Experience

Products and services

• Independent Living A senior living service offering for active older adults seeking a maintenance-free lifestyle without the responsibilities of homeownership. Includes all-day dining, restaurant-quality chef-driven cuisine, social activities, and wellness programming across Grace Management communities in 23 U.S. states.
• Assisted Living A senior living service offering providing personalized care services helping seniors with daily activities such as bathing, dressing, medication management, and other activities of daily living while maintaining independence and dignity. Offered across Grace Management's community portfolio.
• Memory Care A specialized senior living service for seniors with Alzheimer's disease and other forms of dementia, providing a safe and supportive environment. Delivered through the proprietary The Village Program®, which focuses on residents' life experiences, establishes strong relationships within the community, and is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations.
• Specialized Care Enhanced senior living care services for seniors with specific health needs beyond standard assisted living, providing higher-acuity support within the Grace Management community footprint.
• Estate Homes Spacious residential senior living options within Grace Management communities offering more home-like accommodations for older adults seeking an upscale independent lifestyle with community amenities.
• Cottage Homes Private cottage-style senior living residences offering older adults independent living with access to Grace Management community amenities, dining, and programming.

Quantifiable outcome

• 29 communities received U.S. News & World Report Best Senior Living recognition 2023-2024
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• VentascoreStrategic or Co-development Partner · 1 November 2025Grace Management was selected to operate five senior living communities owned by Ventas, a major healthcare real estate investment trust. The transition includes multi-million dollar renovation of The Hallmark in Chicago and renaming of communities in Illinois, Arizona, and Oklahoma. This partnership expanded Grace Management's portfolio to 77 communities across 23 states.
• Alzheimer's AssociationstrategicStrategic or Co-development Partner · 1 October 2025The Village Program® by Grace Management has received recognition from the Alzheimer's Association® for incorporating evidenced-based Dementia Care Practice Recommendations in its memory care programming. The recognition validates the program's approach to person-centered care, assessment, activities of daily living, and behaviors and communication.
• LifeLoopcoreTechnology or Integration · 1 October 2024LifeLoop provides digital engagement and wellness solutions to Grace Management communities, supporting over 4,700 communities across North America. The partnership won LifeLoop's Innovator of the Year award, demonstrating impressive ROI in senior living operations. LifeLoop's platform enables personalized resident experiences through biographical data integration.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with 650+ communities offering independent living, assisted living, memory care, and skilled nursing. Comparable as Grace Management's chairman John P. Rijos scaled Brookdale from 22 to 650 communities, and Brookdale competes directly for REIT management mandates and residents.
• Atria Senior Living: Large private senior living operator offering independent living, assisted living, and memory care across more than 200 communities. Directly comparable care continuum, hospitality-driven positioning, and target demographic to Grace Management.
• Sunrise Senior Living: Established senior living operator with a strong memory care and assisted living portfolio in the U.S. and UK. Overlaps with Grace on care levels, hospitality-led service model, and pursuit of third-party management relationships.
• Life Care Services (LCS): Major third-party senior living management and development company operating CCRC, assisted living, and memory care communities nationwide. Direct comparable as a fee-based manager serving institutional property owners, similar to Grace's REIT-facing model.

Direct peers

• Watermark Retirement Communities: National senior living operator and third-party management company offering independent living, assisted living, and memory care. Closely comparable in business model (management + operations), care continuum, and pursuit of upscale, hospitality-driven resident experiences.
• Senior Lifestyle: Chicago-based senior living operator with a national portfolio of independent living, assisted living, and memory care communities. Comparable size, care continuum, and Midwest-rooted operating approach to Grace Management.
• Discovery Senior Living: National senior living management and operating company with a portfolio spanning independent living, assisted living, and memory care. Directly comparable third-party management and operations platform targeting similar property owners.
• Integral Senior Living: Third-party senior living management company operating independent living, assisted living, and memory care communities across the U.S. Closely aligned business model and target client base (REITs, investors, owners) with Grace Management.
• Pacifica Senior Living: Senior living operator and management company with communities offering assisted living and memory care, including specialized dementia programming. Comparable care offerings and mid-market positioning to Grace's portfolio.
• Enlivant: Senior living management company operating assisted living and memory care communities across multiple states. Direct peer in third-party senior living operations and management agreements with property owners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gracemgmtinc
• Facebookfacebook.com/grace.management.inc
• LinkedInlinkedin.com/company/grace-managment

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace Management