Ovation Fertility

What Ovation Fertility does

Ovation Fertility is a private U.S. operator of in vitro fertilization (IVF) laboratories, founded in 2015 and headquartered in Nashville, Tennessee. Following its May 2023 combination with US Fertility, the company operates as part of a national fertility services platform with 28+ laboratories across 10+ states and 90+ affiliated clinic locations. Its core service lines are IVF laboratory services (embryology, andrology, cryopreservation), offsite lab directorship for partner fertility practices, long-term cryostorage via the Fertility Storage Solutions partnership, and preimplantation genetic testing through a Genomic Prediction LifeView PGT license. The company serves two primary customer segments: fertility practices and reproductive endocrinologists that contract Ovation for lab operations and technology access, and individual patients seeking IVF, ICSI, egg/sperm/embryo cryopreservation, and related reproductive services.

The underlying technology stack combines standard IVF laboratory infrastructure (HEPA-filtered cleanroom environments, electronic witnessing systems, advanced vitrification) with AI-assisted embryo selection capabilities sourced from third-party partners Presagen (Life Whisperer) and Alife Health. These computer-vision and predictive-analytics models rank embryos by combined genetics and viability scores and have been clinically studied at Ovation sites, including a 114-patient ASRM 2024 cohort showing a 69% ongoing pregnancy rate in AI-assisted cycles versus 64% in controls. Ovation also supports an epigenetic sperm quality test (SpermQT) studied in a 537-couple peer-reviewed cohort, and continuous biosensor-based hormone monitoring for ART treatment cycles.

Ovation generates revenue primarily through professional fees for IVF and related laboratory services performed for affiliated practices, managed-service lab directorship agreements, recurring subscription revenue from long-term cryostorage, and ancillary referral income from a CapexMD patient financing partnership. Pricing is not publicly disclosed and varies by patient protocol, geography, and contract terms with partner practices. The company sells through an enterprise field-sales motion targeting fertility practices and reproductive endocrinologists, supplemented by participation in ASRM and ESHRE industry conferences, clinical research publications, and a digital content presence. Ovation's CEO and Co-Founder is Nate Snyder; leadership additions since 2023 include a Chief Development Officer (Marty McGuirk) focused on M&A, a National Sales Director, and multiple board-certified HCLD laboratory directors.

Name

Ovation Fertility

Legal name

Ovation Fertility

Website

https://www.ovationfertility.com/

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Ovation Fertility is a private U.S. operator of 28+ IVF laboratories across 10+ states, providing embryology, andrology, cryopreservation, and AI-assisted embryo selection services to affiliated fertility practices and patients as part of the US Fertility platform.

Ownership category

akta.pro rank

Product category

Fertility Laboratory Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141), Blood and Organ Banks (621991), Research and Development in Biotechnology (except Nanobiotechnology) (541714)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Medical Laboratories (8071), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• IVF laboratory services
• Assisted reproductive technology
• Embryology and andrology
• Cryopreservation storage
• Preimplantation genetic testing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. IVF Laboratory Services: Core revenue stream from providing IVF laboratory services to affiliated fertility practices, including embryology, andrology, and genetic testing services performed in company-operated labs.
2. Physician Partnership and Lab Directorship: Revenue generated through partnerships with fertility practices where Ovation provides lab directorship, operational management, and technical expertise for offsite laboratory facilities.
3. Cryostorage Solutions: Fees for long-term cryopreservation and storage of reproductive specimens including embryos, eggs, and sperm through Fertility Storage Solutions partnerships.
4. IVF Financing Partnership: Financial partnership with CapexMD providing financing options to patients, potentially generating referral or administrative fees.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ovation Fertility operates a national network of IVF laboratories that provide advanced reproductive technology services — including embryology, andrology, preimplantation genetic testing, vitrification/cryopreservation, and AI-assisted embryo selection — to affiliated fertility practices under physician partnership and offsite lab directorship models, and to patients through cryostorage services.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF Laboratory Services Centralized IVF laboratory services performed in Ovation-operated labs for affiliated fertility practices, including embryology, andrology, AI-assisted embryo selection, and preimplantation genetic testing.
• Offsite Lab Directorship Full laboratory directorship for partner fertility practices, in which Ovation Fertility operates IVF laboratories within partner practice facilities using company staff, technology, quality systems, and operational expertise.
• Cryostorage Solutions Long-term vitrification, cryopreservation, and storage of embryos, eggs, and sperm through the Fertility Storage Solutions partnership, available to affiliated practices and to patients directly.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Genomic PredictioncoreTechnology or IntegrationOvation Fertility has licensed the Genomic Prediction LifeView PGT Platform for preimplantation genetic testing services. This partnership provides access to comprehensive chromosomal screening and genetic risk assessment technology for embryos created through IVF treatments.
• Alife HealthcoreStrategic or Co-development PartnerCollaboration on AI-assisted embryo selection research, developing and implementing artificial intelligence tools to improve embryo viability assessment and selection during IVF cycles.
• PresagencoreTechnology or IntegrationPartnership to utilize Life Whisperer AI technology for embryo selection. Presagen's machine learning platform analyzes embryo images to help identify the most viable embryos for transfer.
• CapexMDminorOthersFinancing partnership providing IVF financing options to patients. CapexMD offers patient financing solutions to help make fertility treatments more accessible through payment plans.
• Fertility Storage SolutionscoreTechnology or IntegrationCryostorage partnership for long-term preservation of reproductive specimens including embryos, eggs, and sperm. Provides specialized storage infrastructure for the network's cryopreservation services.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ovationfert
• Facebookfacebook.com/ovationfertility

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ovation Fertility