Bai
Bai produces low-calorie, antioxidant-infused flavored beverages including WonderWater, Bai Boost energy drinks, Supertea, and Cocofusions. Owned by Keurig Dr Pepper, the brand distributes through major retail, club stores, and Amazon targeting health-conscious consumers seeking low-sugar functional drinks.
- Company typePrivate
- Founded2001
- HeadquartersPrinceton, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bai does
Bai is a Princeton, New Jersey-based beverage company founded by Ben Weiss that produces low-calorie, antioxidant-infused flavored waters and functional drinks under proprietary names like WonderWater, Bai Boost, Bai Supertea, and Bai Cocofusions. Its core technology combines a proprietary sweetener blend of stevia leaf extract and monk fruit extract with antioxidant infusion from tea extract and coffee fruit extract, enabling products positioned at 10 calories and 1 gram of sugar per bottle — without artificial sweeteners. Functional differentiation is layered through added electrolytes (sea salt, potassium), zinc with vitamin C for immune support, and natural caffeine (45-55mg in core SKUs, up to 110mg in Bai Boost, up to 260mg in select Boost variants) sourced from tea and green coffee bean extract. Packaging is standardized at 100% recycled plastic bottles (excluding cap and label), claimed to use 79% less energy and offset ~200 million new plastic bottles per year.
The product portfolio spans four sub-brands: WonderWater (the rebranded core Antioxidant Infusions line, 15+ flavors named after global locations such as Malawi Mango, Costa Rica Clementine, and São Paulo Strawberry Lemonade); Bai Boost (plant-based energy drinks launched 2021); Bai Supertea (brewed teas launched 2020); and Bai Cocofusions (coconut water-infused beverages). Bai was acquired by Dr Pepper Snapple Group in 2016 for approximately $1.7 billion and now operates as a subsidiary brand under Keurig Dr Pepper following the 2018 merger. The company went to market through a multi-channel direct-to-consumer and retail distribution strategy covering Amazon (including a subscribe-and-save option offering up to 15% off), warehouse club stores (Sam's Club, BJ's in variety-pack formats), and major retail chains and convenience stores. Marketing is anchored in celebrity influencer partnerships — most notably a March 2024 flagship collaboration with actress Sydney Sweeney that produced a co-developed flavor (Rubi Raspberry Lemon Lime) — and an earned-media presence in Forbes, Women's Health, Marie Claire, PopSugar, Parade, and Access, supplemented by organic social across Instagram, TikTok, Facebook, and YouTube. After the 2016 acquisition, founder Ben Weiss departed and subsequently launched the organic hard soda brand Crooked Pop in March 2026.
Bai firmographics
Firmographics- Name
- Bai
- Legal name
- Bai
- Website
- https://drinkbai.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bai produces low-calorie, antioxidant-infused flavored beverages including WonderWater, Bai Boost energy drinks, Supertea, and Cocofusions. Owned by Keurig Dr Pepper, the brand distributes through major retail, club stores, and Amazon targeting health-conscious consumers seeking low-sugar functional drinks.
- Ownership category
- akta.pro rank
Bai industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industries
- Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Sugar Alcohols / Polyols (Erythritol, Xylitol, Sorbitol, Maltitol, Isomalt) (AFAJAAAJ)
Keywords
Where Bai is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Markets served
Bai business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Consumer Beverage Sales: Bai generates revenue through the sale of its bottled beverage products including Antioxidant Infusions, Bai Boost (energy), and Supertea product lines. Products are sold through retail stores, club stores, and e-commerce platforms like Amazon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Bai Antioxidant Infusions available at retail and online |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bai product offering
Product offeringCore offering
Bai produces and sells low-calorie, antioxidant-infused flavored water beverages under the Bai® WonderWater brand, along with sub-brand lines of plant-based energy drinks (Bai Boost), brewed tea beverages (Bai Supertea), and coconut water infusions (Cocofusions). Each bottle contains approximately 10 calories and 1 gram of sugar, is sweetened with stevia and monk fruit rather than artificial sweeteners, and is packaged in bottles made from 100% recycled plastic.
Product overview
Bai is a portfolio of low-calorie flavored water beverages and functional drinks owned by Keurig Dr Pepper. The core offering is Bai® WonderWater (formerly Antioxidant Infusions), featuring antioxidant-infused waters with 10 calories and 1 gram of sugar per bottle, sweetened with stevia and monk fruit. The portfolio includes three main sub-brands: Bai Boost (plant-based energy drinks with 110mg caffeine), Bai Supertea (brewed tea beverages with fruit flavors), and Bai Cocofusions (coconut water-infused drinks). Individual flavors are named after global locations and include Simbu Strawberry, Kupang Strawberry Kiwi, Costa Rica Clementine, Malawi Mango, Shala Coconut Strawberry, Rubi Raspberry Lemon Lime, Zambia Bing Cherry, Molokai Coconut, Brasilia Blueberry, Kula Watermelon, Puna Coconut Pineapple, São Paulo Strawberry Lemonade, and Madagascar Coconut Mango. The company also offers variety packs for both regular and coconut product lines through warehouse clubs and Amazon.
Differentiator
Problem solved
Functional benefit
Brands
- Bai Boost: Plant-based energy drinks with 110mg caffeine, antioxidant infused, no artificial sweeteners, 10 calories. Available in 18 fl oz bottles.
- Bai Supertea
- Cocofusions
Products and services
- Bai® WonderWater (Antioxidant Infusions) Low-calorie, antioxidant-infused flavored water beverages sweetened with stevia and monk fruit, featuring electrolytes, zinc, and vitamin C. Each bottle contains 10 calories and 1 gram of sugar with no artificial sweeteners. Available in multiple exotic fruit-inspired flavors named after global locations such as Simbu Strawberry, Kupang Strawberry Kiwi, Costa Rica Clementine, Malawi Mango, Zambia Bing Cherry, Brasilia Blueberry, Kula Watermelon, and São Paulo Strawberry Lemonade.
Quantifiable outcome
- Uses 79% less energy than making new plastic bottles
- +1 more outcomes
Companies that use Bai
Customer profileSegments3 records
Ideal customer profiles2 records
Bai technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bai partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sydney SweeneyflagshipBai partnered with actress Sydney Sweeney for a product collaboration and marketing campaign. Sweeney featured in Forbes, Yahoo Entertainment, Women's Health, and Marie Claire discussing her collaboration with Bai and her personal hydration habits. The partnership includes new flavor development inspired by her childhood experiences.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Bai competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bai social profiles
Digital presenceBai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bai leadership team
Management profileNumber of profiles
Profiles1 record
Bai funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bai
What does Bai do?
Bai produces and sells low-calorie, antioxidant-infused flavored water beverages under the Bai® WonderWater brand, along with sub-brand lines of plant-based energy drinks (Bai Boost), brewed tea beverages (Bai Supertea), and coconut water infusions (Cocofusions). Each bottle contains approximately 10 calories and 1 gram of sugar, is sweetened with stevia and monk fruit rather than artificial sweeteners, and is packaged in bottles made from 100% recycled plastic.
Is Bai a public or private company?
Bai is a private company. It is classified as corporate owned and is currently operating.
When was Bai founded?
Bai was founded in 2001. It employs 251 to 500 people.
Where is Bai based?
Bai is headquartered in Princeton, United States, in the North America region.
How does Bai make money?
One revenue line is on record: consumer Beverage Sales.
Does Bai have an API?
No public API is recorded for Bai.
What industry is Bai in?
Bai's product category is Functional Beverages. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of AFAFACAF, Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte). Its NAICS code is 312112 and its SIC code is 2086.