LiveScore
LiveScore is a privately held sports media and betting group operating since 1998, serving global sports fans with real-time scores, statistics, and news via web and mobile, and sports bettors through its LiveScore Bet and Virgin Bet sportsbooks in the UK, US, Canada, Ireland, and South Africa.
- Company typePrivate
- Founded1998
- HeadquartersGibraltar, Gibraltar
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What LiveScore does
LiveScore is a privately held sports media and betting group that has operated since 1998 under the LiveScore brand, headquartered in the UK with regulated betting operations run through LiveScore Betting and Gaming (Gibraltar) Limited. It serves two closely related end-markets: (1) global sports fans who consume real-time scores, statistics, news, and live coverage primarily via LiveScore.com and dedicated mobile applications, and (2) sports bettors in licensed jurisdictions who place wagers through the LiveScore Bet sportsbook and the acquired Virgin Bet sportsbook. Coverage spans football (primary), cricket, tennis, basketball, and hockey across both major and lower-tier competitions, with expected goals (xG) and other derived statistics published alongside match data.
The group's product stack combines free, advertising-funded media surfaces with a vertically integrated betting vertical and engagement products such as the LiveScore 6 free-to-play prediction game. Distribution is multi-surface, comprising web, native mobile apps, and regulated sportsbooks operated in the UK, US, Canada, Ireland, and South Africa. The group is led by director Michael Mee and runs a subsidiary structure centered on the Gibraltar-based betting entity and the Virgin Bet brand, with corporate parent LiveScore Group Limited.
Monetization operates through two principal streams: digital advertising on the media properties and gross gaming revenue (plus related betting margin) from the sportsbook operations in licensed jurisdictions. No revenue, funding, or headcount figures are disclosed. World Cup 2026 is positioned prominently across both content and betting surfaces, consistent with a tournament-cycle marketing cadence typical of the sports media and sportsbook category.
LiveScore firmographics
Firmographics- Name
- LiveScore
- Legal name
- LiveScore Group Limited
- Website
- https://livescore.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LiveScore is a privately held sports media and betting group operating since 1998, serving global sports fans with real-time scores, statistics, and news via web and mobile, and sports bettors through its LiveScore Bet and Virgin Bet sportsbooks in the UK, US, Canada, Ireland, and South Africa.
- Ownership category
- akta.pro rank
LiveScore industry classification
Industry- Product category
- Sports Scores Platform
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Advertising (7310)
- akta.pro primary industry
- Sports OTT Aggregators & Bundling Services (MPAKAOAB)
Keywords
Where LiveScore is headquartered
LocationHeadquarters
- HQ city
- Gibraltar
- HQ country
- Gibraltar
Offices2 records
Markets served
LiveScore business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Advertising: The free-to-use platform is monetized through display advertising and sponsored content, including promotions for betting sites and casino operators across various regional markets (UK, US, ZA, CA, IE).
- Betting/Gaming Services: LiveScore Group operates online sportsbook and gambling services through subsidiaries including LiveScore Betting and Gaming (Gibraltar) Limited and Virgin Bet Limited, generating revenue from sports betting and gaming operations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
LiveScore product offering
Product offeringCore offering
LiveScore provides real-time sports scores, fixtures, results, and detailed match statistics across football, cricket, tennis, basketball, and hockey through its website (livescore.com) and native mobile applications on iOS and Android. The platform is free to consumers and monetized through advertising and integrated betting partnerships. Through subsidiaries, LiveScore also operates online sportsbook and gaming services, including Virgin Bet and the LiveScore 6 prediction game.
Product overview
LiveScore operates as a unified sports media platform centered on its flagship website and mobile applications. The core product delivers real-time scores across five sports (football, cricket, tennis, basketball, hockey) with comprehensive coverage of global leagues and competitions. The product suite integrates a news section, detailed statistics modules with metrics like expected goals (xG), a betting integration called LiveScore Bet, and a prediction game called LiveScore 6. The football coverage dominates the offering, featuring the Premier League, La Liga, Serie A, Bundesliga, Ligue 1, Champions League, FA Cup, World Cup, and numerous other competitions worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Virgin Bet: Online gambling and sportsbook brand operated by LiveScore Group's Gibraltar-licensed subsidiary
Products and services
- LiveScore.com website LiveScore.com is the company's flagship web platform providing free, real-time sports scores, fixtures, results, and match statistics across football, cricket, tennis, basketball, and hockey. It is targeted at individual sports fans and bettors worldwide and is monetized through advertising and betting partnerships.
- LiveScore Mobile Applications Native LiveScore mobile applications available on iOS and Android provide the same real-time sports scores, fixtures, results, and statistics as the website, with push notifications for goals and key events. The apps are free to download and monetized via advertising and betting integrations.
- LiveScore Bet LiveScore Bet is the integrated betting feature and odds display within the LiveScore platform that combines live scores, match data, and betting opportunities for sports bettors. It enables users to view odds and place bets through the LiveScore app and website.
- LiveScore 6 LiveScore 6 is a free-to-play prediction game within the LiveScore app where users predict outcomes of selected matches for the chance to win prizes. It is targeted at engaged sports fans and bettors seeking interactive sports engagement.
- Virgin Bet Virgin Bet is an online sportsbook operated by LiveScore Group Gaming Limited, a subsidiary of LiveScore Group Limited, offering sports betting markets to consumers in regulated jurisdictions. It is targeted at sports bettors seeking a dedicated betting platform under the LiveScore group's ownership.
Companies that use LiveScore
Customer profileSegments2 records
Ideal customer profiles2 records
LiveScore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LiveScore partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Virgin Bet LimitedcoreVirgin Bet Limited is a subsidiary of LiveScore Group, operating UK-facing sports betting and gaming services. The company is part of the LiveScore Group corporate structure alongside LiveScore Limited (Gibraltar) and LiveScore Betting and Gaming (Gibraltar) Limited.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
LiveScore competitors and assessment
Company assessmentDirect peers
- FotMob: FotMob delivers live football scores, lineups, and statistics with a mobile-centric product, monetizing via subscriptions and betting partnerships; comparable to LiveScore's core live-scores and stats offering.
- Flashscore: Flashscore (operated by Livesport and Adversal) is the most direct competitor, providing real-time football and multi-sport scores, statistics, and betting affiliate integrations across global markets — overlapping almost identically with LiveScore's core proposition.
- SofaScore: SofaScore provides live scores, detailed statistics, and player ratings across football and multiple sports, with a strong mobile-first audience and growing sportsbook integration — a direct peer in the live scores + stats category.
- OneFootball: OneFootball aggregates live football scores, news, and statistics globally, with a similar betting affiliate revenue model — a direct competitor in the football-focused live-scores and content space.
- Goal.com: Goal (DAZN-owned) combines live football scores with editorial news, betting content, and statistics — overlapping with LiveScore on scores, stats, and betting monetization in the same target audience.
Broad incumbents
- ESPN: ESPN is a broad sports media incumbent delivering live scores, news, and video content across all major sports — overlapping with LiveScore on the scores and news layer but from a much larger portfolio position.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
LiveScore social profiles
Digital presenceLiveScore financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveScore leadership team
Management profileNumber of profiles
Profiles1 record
LiveScore subsidiaries and ownership
Company hierarchySubsidiaries2 records
LiveScore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveScore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveScore
What does LiveScore do?
LiveScore provides real-time sports scores, fixtures, results, and detailed match statistics across football, cricket, tennis, basketball, and hockey through its website (livescore.com) and native mobile applications on iOS and Android. The platform is free to consumers and monetized through advertising and integrated betting partnerships. Through subsidiaries, LiveScore also operates online sportsbook and gaming services, including Virgin Bet and the LiveScore 6 prediction game.
Is LiveScore a public or private company?
LiveScore is a private company. It is classified as unknown and is currently operating.
When was LiveScore founded?
LiveScore was founded in 1998. It employs 101 to 250 people.
Where is LiveScore based?
LiveScore is headquartered in Gibraltar, Gibraltar.
How does LiveScore make money?
Two revenue lines are on record. Advertising is the primary driver. The others are betting/Gaming Services.
Who are LiveScore's main competitors?
Direct peers on record are FotMob, Flashscore, SofaScore, OneFootball and Goal.com. ESPN is listed as a broad incumbent.
Does LiveScore have an API?
No public API is recorded for LiveScore.
What industry is LiveScore in?
LiveScore's product category is Sports Scores Platform. Its primary akta.pro industry code is MPAKAOAB, Sports OTT Aggregators & Bundling Services. Its NAICS code is 71121 and its SIC code is 7900.