Hedges & Company
Hedges & Company is a privately held digital marketing agency founded in 2004 in Hudson, Ohio, exclusively serving automotive aftermarket parts and accessories businesses with SEO, paid search, conversion optimization, and lead generation services across enterprise, mid-market, and local-shop client segments.
- Company typePrivate
- Founded2004
- HeadquartersHudson, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hedges & Company does
Hedges & Company is a privately held digital marketing agency founded in 2004 and headquartered in Hudson, Ohio, that operates as a B2B professional services firm serving exclusively the automotive aftermarket — parts and accessories retailers, manufacturers, and motorsports businesses. The company offers SEO, paid search management (Google Ads, Microsoft Advertising, Amazon Advertising, programmatic), conversion rate optimization, lead generation, website audits, and proprietary automotive mailing lists, supported by three registered trademarks (D.A.S.H. Reports, BuyerZoom, BrandZoom) and a sub-brand (Premier Local Search). Its core technology includes a proprietary six-pattern automotive search framework derived from two decades of consumer research, an in-house automotive product data management team working with ACES and PIES standards, the D.A.S.H. client reporting platform updated every 24 hours, and an E-E-A-T/EAST content methodology adapted for automotive parts websites.
The firm generates revenue through monthly retainer subscriptions for SEO/PPC/CRO services, professional-services fees for website audits ($1,350–$2,500, often credited back against ongoing contracts), and unit-priced data products for automotive mailing lists (minimum order $1,350). Go-to-market combines inbound content marketing (a blog attracting 160,000+ annual visits), inside sales through website consultation forms and phone outreach, and event-driven sales at SEMA, PRI, and AAPEX trade shows. Customer segments span Fortune 500 enterprises with 750K+ SKU catalogs, mid-market eCommerce businesses ($10M–$100M+ revenue), aftermarket startups (many grown to $5M+/year), and local auto shops.
Operationally, the company holds Premier Google Partner status (the first such agency 100% dedicated to parts and accessories), Meta Partner, Amazon Verified Partner, and Microsoft Advertising Partner designations, alongside the only digital-agency seat on the Auto Care Association/MEMA eCommerce Task Force. It is led by founder Jon Hedges (40+ years of motorsports marketing experience) and principal Julie Hedges, with 11–50 employees, and has bootstrapped growth for over 21 years without external funding rounds. The firm has no disclosed revenue, no parent company, and no subsidiaries, and operates as an independent private entity serving North American clients.
Hedges & Company firmographics
Firmographics- Name
- Hedges & Company
- Legal name
- Hedges & Company
- Website
- https://hedgescompany.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hedges & Company is a privately held digital marketing agency founded in 2004 in Hudson, Ohio, exclusively serving automotive aftermarket parts and accessories businesses with SEO, paid search, conversion optimization, and lead generation services across enterprise, mid-market, and local-shop client segments.
- Ownership category
- akta.pro rank
Where Hedges & Company is headquartered
LocationHeadquarters
- HQ city
- Hudson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hedges & Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- SEO Services: Search engine optimization services for automotive parts and accessories websites, including auto parts SEO, Shopify SEO, WordPress SEO, BigCommerce SEO, racing parts SEO, truck parts SEO, off-road SEO, and car audio SEO. Typically structured as monthly retainers with ongoing optimization work.
- PPC/Paid Search Management: Google Ads, Microsoft Advertising, Amazon Advertising, and programmatic advertising management services. Revenue generated through management fees based on ad spend or flat monthly fees.
- Conversion Rate Optimization (CRO): Services to improve website conversion rates through UX analysis, A/B testing, and navigation improvements. Typically bundled with SEO services or offered as standalone consulting.
- Website Audits: Comprehensive SEO, AI, and marketing audits including organic SEO analysis, Google Ads analysis, competitive landscape review, and detailed presentations. Audits typically cost between $1,350-$2,500 and may be credited back if client signs for ongoing services.
- Automotive Mailing Lists: Postal mailing lists and email marketing services for automotive consumers and businesses. Minimum order for postal mailing list is $1,350. Includes vehicle recall lists, make/model specific lists, and B2B automotive lists.
- Lead Generation Services: Services to generate qualified B2B and B2C leads for automotive businesses through optimized landing pages, content strategy, and multi-channel marketing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Website/Marketing Audit |
| Unit Pricing | Pay-as-you-go | Automotive Mailing Lists |
| Subscription | Monthly | Digital Marketing Services (SEO, PPC, CRO) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Hedges & Company product offering
Product offeringCore offering
Hedges & Company is a B2B digital marketing agency that sells SEO, paid search/PPC management, conversion rate optimization, lead generation, website audits, and automotive consumer and B2B mailing lists to automotive aftermarket and motorsports businesses. Its offerings are structured as monthly retainers, project-based audits, and unit-priced mailing list orders, all delivered by US-based strategists with vertical automotive experience.
Differentiator
Problem solved
Functional benefit
Brands
- D.A.S.H. Reports: Data And Statistics from Hedges & Company - online reporting platform updated every 24 hours for client analytics and results tracking
- BuyerZoom
- BrandZoom
- Premier Local Search
Products and services
- Automotive SEO Services Monthly-retainer search engine optimization for automotive parts and accessories websites, including platform-specific SEO for Shopify, WordPress, BigCommerce, racing parts, truck parts, off-road, car audio, and lead generation sites, designed for enterprise, mid-market, and startup aftermarket businesses.
- Automotive PPC Management Management of paid advertising campaigns on Google Ads, Microsoft Advertising, Amazon Advertising, and programmatic channels, plus platform-specific PPC for Shopify, WordPress, RevolutionParts, eTool Developers, and Web Shop Manager automotive eCommerce sites.
- Conversion Rate Optimization (CRO) Standalone or bundled CRO service using UX analysis, A/B testing, heatmaps, and Microsoft Clarity to improve website conversion rates for automotive aftermarket clients.
- Website/Marketing Audit Custom SEO, AI, technical, and Google Ads analysis with competitive landscape review presented in detailed format for automotive aftermarket prospects, taking 5-7 business days to complete.
- Automotive Mailing Lists Postal mailing lists and email lists targeting automotive consumers (vehicle recall, make/model-specific such as BMW, Camaro, Corvette, Ford F-Series, Mustang, Harley-Davidson, Jeep, Volkswagen/Audi recall, Kia recall, EV/hybrid) and B2B automotive companies, with minimum order of $1,350 for postal lists.
- Lead Generation Services Optimization of landing pages, content strategy, and multi-channel marketing to generate qualified B2B and B2C leads for automotive businesses.
- Premier Local Search Local search marketing service tailored for local auto repair, body, off-road, truck, diesel, and performance shops, combining local SEO with affordable Google Ads.
- Automotive Product Data Feed Optimization Optimization of automotive product data feeds including ACES and PIES standards, year/make/model fitment data, schema markup, and dynamic title and description generation for large eCommerce catalogs.
- Amazon Advertising Services Management of Amazon Advertising campaigns for automotive parts and accessories sellers leveraging the firm's Amazon Verified Partner credentials.
Quantifiable outcome
- 29% organic sales growth year-over-year achieved for $50M enterprise client in 9 months
- +6 more outcomes
Companies that use Hedges & Company
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Hedges & Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Hedges & Company partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- GooglecoreGoogle Premier Partner agency - the first Premier Google Partner agency 100% dedicated to parts and accessories. Provides SEO, Google Ads, and Google Merchant Center expertise. Was invited to beta test Google's Merchant Center Next platform before rollout to other agencies.
- Meta (Facebook and Instagram)coreOfficial Meta Partner for Facebook and Instagram advertising services to automotive aftermarket clients.
- Amazon AdvertisingcoreAmazon Verified Partner listed in Amazon's partner directory, providing Amazon advertising services for automotive parts clients.
- Microsoft Advertising (Bing)coreOfficial Microsoft Advertising Partner providing Bing paid search services for automotive clients.
- Auto Care Association/MEMAflagshipOnly digital agency serving on the Auto Care Association/MEMA eCommerce Task Force that publishes the annual eCommerce Trends and Forecast report. Helps shape industry direction and forecasting.
- SEMA (Specialty Equipment Market Association)coreLong-time SEMA member. One founder served on SEMA committees in the 1990s. Company attends annual SEMA Show, meets with clients, and staff speak at panel discussions. Also member of SEMA Truck and Off-Road Alliance (TORA).
- Performance Racing Industry (PRI)coreBusiness member of PRI. Company attends the annual PRI Show in Indianapolis to meet with clients and stay current on racing industry trends.
- ShopifycoreExtensive experience with Shopify platform for automotive parts e-commerce. Offers specialized Shopify SEO services, Shopify PPC, and Shopify digital marketing. Shopify Partner ecosystem member.
- BigCommercecoreBigCommerce SEO agency with many years of experience optimizing BigCommerce stores for automotive parts and accessories clients.
- WordPress/WooCommercecoreExtensive WordPress SEO services experience using WooCommerce for automotive e-commerce. Knowledge of best SEO plugins including Yoast SEO, RankMath, and others.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Hedges & Company competitors and assessment
Company assessmentDirect peers
- Wikimotive: Automotive digital marketing agency offering SEO, paid media, and content services for automotive OEMs, dealerships, and aftermarket brands. Directly comparable as a vertical-specialized agency targeting the same customer base.
- Dealer Authority: Digital marketing agency serving automotive dealerships and dealer groups with SEO, paid media, and website services. Comparable as a vertical-focused marketing agency with overlapping automotive client base.
- PureCars: Automotive marketing platform focused on data-driven advertising and attribution for dealerships and aftermarket retailers. Comparable as a specialized provider of digital marketing services and tooling for the automotive vertical.
- LotLinx: Automotive digital marketing platform providing AI-driven vehicle merchandising and digital advertising for automotive retailers. Comparable as a technology-enabled marketing services provider targeting automotive dealers and retailers.
Broad incumbents
- Adtaxi: Digital marketing agency offering programmatic, paid search, and SEO services with automotive vertical exposure. Comparable as a multi-vertical incumbent that has historically served automotive aftermarket clients.
- WebFX: Large full-service digital marketing agency offering SEO, PPC, CRO, and content services across many industries. Comparable as a broad incumbent with the scale and capability to enter or expand within the automotive aftermarket vertical.
- Tinuiti: Large independent performance marketing agency managing paid media, SEO, and lifecycle marketing across multiple verticals. Comparable as a broad incumbent with the resources to compete for automotive parts retailer accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Hedges & Company social profiles
Digital presenceHedges & Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hedges & Company leadership team
Management profileNumber of profiles
Profiles2 records
Hedges & Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hedges & Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hedges & Company
What does Hedges & Company do?
Hedges & Company is a B2B digital marketing agency that sells SEO, paid search/PPC management, conversion rate optimization, lead generation, website audits, and automotive consumer and B2B mailing lists to automotive aftermarket and motorsports businesses. Its offerings are structured as monthly retainers, project-based audits, and unit-priced mailing list orders, all delivered by US-based strategists with vertical automotive experience.
Is Hedges & Company a public or private company?
Hedges & Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hedges & Company founded?
Hedges & Company was founded in 2004. It employs 11 to 50 people.
Where is Hedges & Company based?
Hedges & Company is headquartered in Hudson, United States, in the North America region.
How does Hedges & Company make money?
Six revenue lines are on record. SEO Services are the primary driver. The others are PPC/Paid Search Management, conversion Rate Optimization (CRO), website Audits, automotive Mailing Lists and lead Generation Services.
Who are Hedges & Company's main competitors?
Direct peers on record are Wikimotive, Dealer Authority, PureCars and LotLinx. Broad incumbents are Adtaxi, WebFX and Tinuiti.
Does Hedges & Company have an API?
No public API is recorded for Hedges & Company.