Partners for Children & Families

What Partners for Children & Families does

Partners for Children & Families, Inc. is a North Carolina nonprofit charitable organization incorporated in 1994 and headquartered at 7720 NC Hwy 22, Carthage, NC. The organization operates as the sole designated Smart Start agency for Moore County within the North Carolina Partnership for Children network, serving as the county-wide hub for early childhood development programs targeting children from birth through age five and their families. Programs span preschool delivery, literacy, nutrition, parenting education, early-educator professional development, and community resilience-building.

The organization's portfolio includes two core service lines: the NC Pre-K Program (a free state-funded preschool for eligible at-risk four-year-olds delivered at nine partner elementary school sites across Moore County) and, since September 2024, the Tri-Share Child Care Program (a public/private cost-sharing model in which Partners serves as one of three regional hubs administering the program across eight North Carolina counties). A secondary suite of literacy and family-support programs — Growing Moore Readers, Dolly Parton's Imagination Library, Summer Reading Stations, New Books-Good Looks barbershop literacy initiative, Learning Through Play Lending Library, Play Mobile, Essentials Care Pantry, Moore County Resiliency Collaborative, and the Teachers' Illuminated Holiday Garden — addresses school readiness, food security, early literacy, and adverse childhood experience prevention.

The business model is a hybrid grant-funded nonprofit. Primary revenue derives from government contracts: NC Pre-K funding through the NC Division of Child Development and Early Education, Smart Start allocations distributed via the NC Partnership for Children, and NC Tri-Share administrative allocations. Secondary revenue comes from foundation and corporate grants (Moore Women — A Giving Circle, Food Lion Feeds Charitable Foundation, United Way of Moore County), individual donations, and event-based fundraising (Illuminated Holiday Garden, Summer Reading Stations sponsorships). A small ancillary revenue stream from nominal fees on Lending Library services (lamination, binding, copying) exists but is immaterial. Go-to-market is entirely community-led: outreach occurs through partner referrals, the organization's website and social channels (Facebook, Instagram, YouTube), email newsletters, and direct delivery at school sites and community events. Pricing is non-commercial — most services are free to families and early educators, with NC Pre-K explicitly free for eligible at-risk four-year-olds.

Name

Partners for Children & Families

Legal name

Partners for Children & Families, Inc.

Website

https://pfcfmc.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Partners for Children & Families is a North Carolina nonprofit operating as Moore County's designated Smart Start agency, delivering free NC Pre-K, Tri-Share child care cost-sharing, literacy, nutrition, and early-educator support programs to families with young children across eight North Carolina counties.

Ownership category

akta.pro rank

Product category

Early Childhood Education Services

NAICS

Child Care Services (62441), Child and Youth Services (62411)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Early Childhood Education & Childcare Nonprofits (BPAGADAA)

akta.pro secondary industry

Early Head Start & Publicly Funded Infant/Toddler Programs (EDACAGAH)

Keywords

• Early childhood education
• Child care services
• Family support programs
• Preschool programs
• Literacy development

Headquarters

HQ city

Carthage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Grant Funding: Primary revenue from government grants including NC Pre-K program funding from the NC Division of Child Development and Early Education, and Smart Start funding through the NC Partnership for Children. Also receives grants from foundations such as Food Lion Feeds Charitable Foundation.
2. Donations: Individual and corporate donations support program operations and specific initiatives such as the Illuminated Holiday Garden fundraiser and Summer Reading Stations sponsorships.
3. Program Service Fees: Minimal fees for certain services such as lamination, binding, and copying at the Lending Library. Some materials are free while fees apply to specific services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Partners for Children & Families operates as Moore County's designated Smart Start agency, administering early childhood education and family support programs including the free NC Pre-K preschool program and the Tri-Share child care cost-sharing program across eight North Carolina counties. The organization also delivers literacy initiatives (Dolly Parton's Imagination Library, Summer Reading Stations, Growing Moore Readers), a Lending Library, Play Mobile rental, an Essentials Care Pantry, and professional development resources for early educators.

Product overview

Partners for Children & Families operates as Moore County's Smart Start agency, offering a portfolio of interconnected early childhood education and family support programs. The core offerings include the NC Pre-K Program (free state-funded preschool for at-risk four-year-olds) and the Tri-Share Child Care Program (cost-sharing between employers, employees, and the state). The organization provides literacy programs including Dolly Parton's Imagination Library, Summer Reading Stations, Growing Moore Readers, and the New Books - Good Looks barbershop initiative. Additional services include the Learning Through Play Lending Library, Play Mobile rental, the Moore County Resiliency Collaborative, the Teachers' Illuminated Holiday Garden, and the Essentials Care Pantry. These programs collectively address school readiness, family support, and child development from birth through age five.

Differentiator

Problem solved

Functional benefit

Brands

• Growing Moore Readers: County-wide literacy initiative uniting families and community partners to ensure children achieve grade-level reading by end of third grade.
• New Books - Good Looks
• Illuminated Holiday Garden
• Summer Reading Stations

Products and services

• NC Pre-K Program A FREE state-funded preschool program providing high-quality educational experiences to enhance school readiness for eligible four-year-old children who are at risk for poor school outcomes. Delivered at nine partner elementary schools throughout Moore County in cooperation with Moore County Schools.
• Tri-Share Child Care Program A public/private partnership that spreads the cost of child care equally among employers, employees, and the State of North Carolina. Can reduce family child care costs by up to two-thirds. Administered through regional hubs across North Carolina.
• Learning Through Play Lending Library Free membership lending library for early educators, community college students, and parents of young children in Moore County offering theme boxes, developmental toys, puppets, manipulatives, books, and educational materials. Some ancillary services like lamination, binding, and copying have associated fees.
• Summer Reading Stations Outdoor reading stations established at various Moore County locations during summer months offering children age-appropriate books, drinks, snacks, and caregiver resources to combat summer reading slide. Serves more than 2,500 Moore County children each year.
• New Books - Good Looks Literacy Initiative Literacy initiative partnering with five Moore County barbershops where young children receive a free book during haircuts along with family literacy resources.
• Play Mobile Portable storage unit trailer filled with loose parts, playground equipment, and play materials available for rental to transform any space into a play environment for community events throughout Moore County.
• Moore County Resiliency Collaborative Community collaboration to educate on preventing and healing impacts of adverse childhood experiences (ACEs), offering training for leaders and caregivers on building resiliency.
• Teachers' Illuminated Holiday Garden Annual illuminated holiday garden at Pinehurst Village Green where community members can dedicate flowers to honor teachers, with proceeds supporting Partners for Children & Families programs.
• Growing Moore Readers

Quantifiable outcome

• Summer Reading Stations serves 2,500+ children annually with books, snacks, and reading support
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, moderate and minor.

• Moore County Chamber of CommercecoreStrategic or Co-development Partner · 6 September 2024The Moore County Chamber of Commerce is a key endorsement partner for the NC Tri-Share program and has led a county-wide child care task force since February 2022. The Chamber's support helps recruit employers and child care providers to participate in the Tri-Share program.
• Moore County GovernmentcoreStrategic or Co-development Partner · 6 September 2024Moore County Government has endorsed Partners for Children & Families' role as the NC Tri-Share regional hub, supporting the initiative to improve child care accessibility in the county.
• Northern Moore Family Resource CentercoreStrategic or Co-development Partner · 6 September 2024Among the earliest NC Tri-Share participants as both an employer and child care provider. Also operates Hope Academy Preschool serving 53 students and partner site for expanded NC Pre-K seats.
• The North Carolina Partnership for Children (NCPC)/Smart StartcoreStrategic or Co-development Partner · 6 September 2024NCPC/Smart Start is the parent organization that allocates $900,000 in state funding for NC Tri-Share and designates Partners as one of three regional hubs administering the program statewide.
• North Carolina Division of Child Development and Early Education (DCDEE)coreStrategic or Co-development Partner · 6 September 2024State agency that administers NC Pre-K and provides oversight and funding for early childhood education programs, including the NC Tri-Share initiative.
• Smart Start Partnerships in Adjacent CountiesmoderateStrategic or Co-development Partner · 6 September 2024Smart Start local partnerships in Chatham, Cumberland, Hoke, Montgomery, Richmond, Scotland, and Union counties collaborate with Partners as the regional Tri-Share hub.
• United Way of Moore CountycoreStrategic or Co-development Partner · 1 January 2024Primary funder of the New Books - Good Looks Literacy Initiative operating in five Moore County barbershops. Partners is a proud United Way Community Partner.
• Moore County SchoolscoreStrategic or Co-development PartnerPrimary partner for NC Pre-K program delivery; operates preschool classrooms at various elementary schools. Collaborates with Partners on program administration and site selection for pre-kindergarten services.
• The Village Chapel (Pinehurst)moderateGTM or Marketing PartnerHosts the Illuminated Holiday Garden at The Green in Pinehurst Village, providing venue for the annual teacher recognition fundraiser that benefits Partners for Children & Families programs.
• First Capital Bank (Pinehurst Branch)minorGTM or Marketing PartnerSponsor of the 2025 Illuminated Holiday Garden, supporting teacher recognition efforts and Partners for Children & Families programs.
• Golf Capital ChorusminorGTM or Marketing PartnerSponsor of the 2025 Illuminated Holiday Garden supporting teacher recognition and early childhood education programs.
• Lin Hutaff's Pinehurst Realty GroupminorGTM or Marketing PartnerSponsor of the 2025 Illuminated Holiday Garden, celebrating educators at Pinehurst Elementary School and West Pine Elementary School.
• Emmanuel Episcopal Thrift ShopminorGTM or Marketing PartnerSponsor of the 2025 Illuminated Holiday Garden, celebrating educators at Episcopal Day School.
• Child Care Providers (Christ Way Deliverance CDC, Hope Academy, Sowing Seeds CDC)coreChannel Partner/ Reseller/ DistributorEnrolled NC Tri-Share child care providers in Moore County who deliver care to families participating in the Tri-Share program. These providers share child care costs equally with employers and the state.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smart Start of Forsyth County: County Smart Start agency delivering NC Pre-K, family support, and early educator training. Operates the same Smart Start framework with similar revenue mix of state funds and private donations, making it a directly comparable peer for benchmarking purposes.
• Wake County Smart Start: Large urban-county Smart Start agency with overlapping programs including Pre-K administration, child care subsidies, and family literacy. Strong functional overlap in services delivered and funding sources, scaled to a substantially larger population.
• Child Care Resources Inc. North Carolina nonprofit child care resource and referral agency providing child care subsidies, training, and family support. Shares the child care coordination and early educator support functions that Partners delivers through its Smart Start agency role.
• Smart Start of Mecklenburg County: Another county-level Smart Start agency operating the same model of early childhood coordination, NC Pre-K administration, and family support services. Comparable mission, funding structure, and program portfolio, but serving a much larger urban county.
• Parents as Teachers: National early childhood organization supporting family engagement and school readiness from birth through kindergarten. Comparable mission of supporting families with young children, with a similar affiliate-based model and reliance on public and private funding.

Broad incumbents

• Dolly Parton's Imagination Library: National early literacy book-gifting program that Partners for Children & Families implements locally in Moore County. Shares the early literacy mission and program delivery mechanism, making it a mission-aligned peer and key operational partner.
• The North Carolina Partnership for Children (NCPC): The statewide umbrella organization that designates Smart Start local partnerships, including Partners for Children & Families. It allocates the $900,000 state Tri-Share funding pool and sets programmatic standards, making it the natural parent-network peer for any county Smart Start agency.
• Prevent Child Abuse North Carolina: Statewide nonprofit focused on child welfare and prevention, with a similar NC-based nonprofit structure, government grant dependency, and family-support mission. Operates at a broader geographic scale but serves overlapping family populations.
• The Dollywood Foundation: Operates the Imagination Library program that Partners delivers locally. Functions as both a peer in early literacy mission and the upstream program operator providing the book content and infrastructure that Partners administers at the county level.

Regional players

• United Way of Moore County: Local United Way affiliate that funds Partners' New Books - Good Looks initiative and operates as a community partner. While focused on broader community fundraising rather than direct service delivery, it shares the same Moore County donor base and nonprofit governance profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@partnersforchildrenfamilie2510
• Facebookfacebook.com/pfcfmc
• Instagraminstagram.com/pfcfmc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partners for Children & Families