Molly Moon's Homemade Ice Cream

What Molly Moon's Homemade Ice Cream does

Molly Moon's Homemade Ice Cream is a privately held, founder-owned artisanal ice cream company headquartered in Seattle, Washington, operating 12 scoop shop locations across the Seattle metropolitan area (Wallingford, Capitol Hill, Madrona, Queen Anne, U Village, Redmond, Columbia City, Bellevue, Edmonds, Waterfront, West Seattle, and Kirkland). The company's core product is small-batch ice cream made fresh daily in on-site kitchens at nine of its shops, with 11 year-round 'always' flavors and four rotating seasonal flavors built around Pacific Northwest ingredients (90% sourced regionally from suppliers such as Edaleen Dairy, K'ul Chocolate, Olympia Coffee, and Viva Farms). Product portfolio also includes sundaes, toppings, waffle cones made in-house, pre-order ice cream cakes (serves 9-12), Minimoon single-serve cups, and bulk event/catering formats.

Name

Molly Moon's Homemade Ice Cream

Legal name

Molly Moon's Homemade Ice Cream

Website

https://mollymoon.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Molly Moon's Homemade Ice Cream is a Seattle-based, founder-owned artisanal ice cream company operating 12 scoop shops across the Seattle metro area, producing fresh in-shop daily batches from 90% Pacific Northwest-sourced ingredients and distributing pints and minimoons through 100+ grocery partners.

Ownership category

akta.pro rank

Product category

Artisanal Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024), Food And Kindred Products (2000)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

akta.pro secondary industries

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC), Ice Cream & Refrigerated Desserts (CRADACAE), Ice Cream Cakes & Frozen Dessert Bakery Manufacturing (AFAHAEAH)

Keywords

• Artisanal ice cream
• Homemade ice cream
• Ice cream retail
• Frozen dessert shop
• Scoop shop

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Scoop Shop Sales: Direct retail sales of ice cream scoops, sundaes, cones, and other treats at 12 scoop shop locations across the Seattle metro area. Shops operate daily with varying hours (typically 11am-11pm or 12pm-11pm). Revenue from individual consumer purchases.
2. Grocery Distribution: Wholesale distribution of pints and minimoons (single-serve cups) to grocery stores throughout Washington and Oregon. Products sold through PCC, QFC, Haggen, Metropolitan Market, and independent grocers.
3. Event & Catering Orders: Bulk ice cream sales for events including 2.5 gallon tubs, 18oz scooper pints, Minimoons (4.5oz single-serve cups), and ice cream cakes (serves 8-12). Orders placed online or through contact form for pickup at shop locations.
4. Ice Cream Cakes: Pre-made ice cream cakes (chocolate, birthday cake, strawberry varieties) available for pre-order only with one week's notice. 8x8 inches, serves 9-12. Not available at Madrona and Waterfront walk-up window locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Molly Moon's Homemade Ice Cream makes small-batch artisanal ice cream fresh daily in on-view kitchens located inside its scoop shops across the Seattle metropolitan area. The company offers 11 year-round 'always' flavors plus 4 rotating seasonal flavors, sourced with 90% of ingredients from Pacific Northwest farms and producers. Products are sold directly through 12 scoop shop storefronts, through grocery wholesale to over 100 stores in Washington and Oregon, and via bulk event catering orders.

Product overview

Molly Moon's Homemade Ice Cream operates as an artisanal ice cream company offering fresh, homemade ice cream made daily in on-site kitchens at their 12 scoop shop locations across the Seattle metro area. The core product portfolio includes 11 year-round 'always' ice cream flavors and 4 rotating seasonal flavors, complemented by sundaes, toppings (hot fudge, caramel, sprinkles, etc.), and specialty items like ice cream cakes and Minimoons (single-serve cups). The company also provides event catering with bulk products (tubs, pints, cases) and sells retail pints through grocery stores throughout the Puget Sound region. Associated initiatives include the Anna Banana Milk Fund nonprofit (food bank milk donations) and the #icecreamforeveryone equity program.

Differentiator

Problem solved

Functional benefit

Products and services

• Ice Cream - Always Flavors Eleven core ice cream flavors churned year-round, including dairy and vegan options, sold by the scoop, in cones, sundaes, pints, and minimoons. Targeted at all consumers seeking premium artisanal ice cream.
• Ice Cream - Seasonal Flavors Four rotating seasonal ice cream flavors updated throughout the year based on local PNW ingredient availability. Targeted at consumers seeking fresh, harvest-driven flavor experiences.
• Ice Cream Sundaes Pre-made sundae combinations (Pride Cone, Molly's Favorite Sundae, Warm Brownie Sundae, Strawberry Social Sundae) built with ice cream, toppings, whipped cream, and optional waffle bowl. Targeted at retail walk-in customers.
• Ice Cream Cakes Pre-order-only ice cream cakes (Chocolate, Birthday Cake, Strawberry) in 8x8 inch size serving 9-12 people. Targeted at families and event planners celebrating birthdays and special occasions; requires one week advance notice.
• Minimoons Single-serve 4.5oz ice cream cups with lids and spoons included. Available in melted chocolate, salted caramel, cookie dough, sweet cream, and other flavors. Sold at scoop shops, through grocery retail, and for events.
• Event Catering Bulk ice cream catering service offering 2.5 gallon tubs, 18oz Scooper's Pints, cases of Minimoons, ice cream cakes, and toppings. Pickup at all 12 scoop shop locations with one week advance notice for cakes. Targeted at event planners, corporate events, weddings, birthday parties, and community fundraisers.
• Grocery Retail Pints 18oz pint-sized ice cream containers sold wholesale to grocery retailers including PCC Community Markets, QFC, Haggen, Metropolitan Market, and 100+ independent grocers across Washington and Oregon. Targeted at regional grocery chains seeking premium local artisan ice cream SKUs.
• Fresh-Baked Waffle Cones Freshly baked waffle cones made in-house at scoop shops, served as the standard vessel for ice cream scoops. Targeted at retail walk-in customers.

Quantifiable outcome

• Over $600,000 raised for food banks since 2011 through Anna Banana Milk Fund
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Edaleen Dairy / Edaleen FarmscoreOthersFamily-owned sustainable farm in Lynden, WA supplies all hormone-free milk and cream for ice cream. Farm has anaerobic digester that converts cow waste into electricity for 500+ homes, liquid fertilizer for crops, and sanitary bedding for cows.
• K'ul ChocolatecoreOthersOrganic, direct trade chocolate supplier from Bellingham, WA. Used for Melted Chocolate ice cream, cookie dough chunks, and Vegan Coconut Chunk. Molly Moon's uses 27,000+ pounds annually.
• Olympia CoffeecoreOthersLocal coffee roaster supplying organic and fair trade coffee for Iced Latte ice cream flavor. Non-GMO and certified organic partnership.
• Viva FarmscoreOthersFarm incubator in Skagit Valley supplies organic strawberries for Strawberry ice cream and other seasonal berry flavors. Helps farms expand production or transition to organic.
• FamilyWorks Food BankcoreOthersOriginal Milk Fund partner since 2011, located across the street from original Wallingford shop. Receives support from Anna Banana Milk Fund.
• HopelinkcoreOthersFood bank partnership serving Redmond and Bellevue neighborhoods. Part of 10 food bank partnerships across Molly Moon's shop locations.
• Jewish Family ServicecoreOthersFood bank partnership serving Capitol Hill and Madrona neighborhoods.
• Queen Anne Food BankcoreOthersFood bank partnership serving Queen Anne neighborhood.
• Rainier Valley Food BankcoreOthersFood bank partnership serving Columbia City neighborhood.
• University District Food BankcoreOthersFood bank partnership serving U Village neighborhood.
• Edmonds Food BankcoreOthersFood bank partnership serving Edmonds neighborhood.
• West Seattle Food BankcoreOthersFood bank partnership serving West Seattle neighborhood.
• Union Gospel Mission Food BankcoreOthersFood bank partnership serving Waterfront neighborhood.
• Pantry PackscoreOthersFood bank partnership serving Kirkland neighborhood.
• Holmquist Hazelnut OrchardminorOthersFamily-run orchard in Lynden, WA supplies heirloom DuChilly hazelnuts for Candied Hazelnuts topping.
• Sidhu FarmsminorOthersFamily-run PNW farm supplying marionberries for seasonal Marionberry Pie flavor honoring Women's History Month honoree.

Scale indicators10 records

Recent moves19 records

Expansion highlights5 records

Direct peers

• Ample Hills Creamery: Brooklyn-based artisanal scoop shop chain with house-made ice cream, distinctive flavor library, and grocery distribution. Comparable on in-shop production, premium small-batch positioning, and creative seasonal flavor rotation.
• Jeni's Splendid Ice Creams: Direct-to-consumer artisanal ice cream scoop shop chain with grocery pint distribution and direct-to-consumer shipping. Comparable on premium positioning, in-shop production model, distinctive flavor innovation, and multi-channel retail/wholesale revenue.
• McConnell's Fine Ice Creams: Santa Barbara-based artisanal ice cream maker with scoop shop locations, grocery pint distribution, and strong farm-to-cone sourcing narrative. Comparable on premium positioning, in-house production, local ingredient storytelling, and multi-channel retail.
• Salt & Straw Ice Cream: Portland-headquartered artisanal ice cream chain with multiple scoop shop locations, house-made small-batch flavors, and grocery pint distribution. Closely comparable business model: in-shop production, rotating seasonal menus, premium positioning, Pacific Northwest origin.
• Van Leeuwen Ice Cream: Artisanal scoop shop chain with grocery pint distribution, known for premium ingredient positioning (including vegan and dairy lines) and rapidly expanding retail footprint. Closely comparable on premium price points, multi-channel distribution, and ingredient transparency.
• Full Tilt Ice Cream: Seattle-based scoop shop chain operating multiple neighborhood locations with house-made ice cream and pinball arcade concept. Direct local competitor in the same Seattle metro market with overlapping customer base and similar scoop shop economics.

Broad incumbents

• Ben & Jerry's: Unilever-owned premium ice cream brand with national grocery distribution, scoop shop presence, and strong values-driven brand positioning. Comparable through mission-led branding and similar product category, though at vastly larger scale.
• Tillamook County Creamery Association: Oregon-based farmer-owned dairy cooperative with strong Pacific Northwest presence, premium ice cream line, and broad grocery distribution. Direct grocery shelf competitor in WA/OR with similar 'local, quality' brand positioning but much larger scale.
• Häagen-Dazs: Established national premium ice cream brand owned by General Mills with broad grocery distribution and scoop shop presence in many markets. Competes with Molly Moon's on grocery shelves and consumer mindshare for premium ice cream occasions.

Regional players

• The Big Dipper: Missoula, Montana-based independent ice cream shop where founder Molly Moon Neitzel worked as a scooper before starting her own business. Regionally comparable scoop shop model and artisanal positioning in the broader Pacific Northwest / Mountain West.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mollymoonicecream
• Xx.com/mollymoon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Molly Moon's Homemade Ice Cream