Shoes For Crews
Shoes For Crews, founded in 1984, is the pioneer and category leader in slip-resistant safety footwear, serving 150,000+ corporate customers across food service, industrial, healthcare, grocery, hospitality, schools, and public service via DTC e-commerce and enterprise field sales.
- Company typePrivate
- Founded1984
- HeadquartersWest Palm Beach, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Shoes For Crews does
Shoes For Crews, founded in 1984 and headquartered in Boca Raton, Florida, is the original pioneer and category leader in slip-resistant safety footwear. The company designs and manufactures proprietary outsole technologies — Hypergrip, Easy Clean, and GLADIATOR tread systems — built on a patented rubber compound and a CNC mold-making process that exceeds ASTM slip-resistance standards. Its product portfolio spans work shoes, boots, clogs, athletic styles, and adjacent accessories, distributed both under the Shoes For Crews brand and through exclusive multi-brand partnerships with New Balance, DEWALT, PUMA Safety, Cole Haan, Dockers, ACE Work Boots, MOZO, and Lila.
The company serves more than 150,000 corporate customers and millions of individual workers across seven verticals: food service, industrial, healthcare, grocery, hospitality, schools, and public service. Its go-to-market combines direct-to-consumer e-commerce across the US, Canada, and five European countries with enterprise field sales — including dedicated account managers, on-site fitting services, and mobile shoe trucks that visit workplaces directly. Corporate programs (50+ employee tier) embed payroll deduction, automated billing, and compliance reporting, while a small-business tier (under 50 employees) extends the same model to the long tail. Differentiated claims include up to 67-80% reduction in slip-and-fall accidents and a $5,000 accident warranty.
In October 2024, Shoes For Crews entered into a definitive agreement to be acquired by CCMP Capital Advisors LLC, representing the first significant ownership change in the company's 40-year history. The company operates 251-500 employees and has been consecutively recognized as a Sun Sentinel Top Workplace from 2020 through 2026.
Shoes For Crews firmographics
Firmographics- Name
- Shoes For Crews
- Legal name
- Shoes For Crews North America, LLC
- Website
- https://shoesforcrews.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Shoes For Crews, founded in 1984, is the pioneer and category leader in slip-resistant safety footwear, serving 150,000+ corporate customers across food service, industrial, healthcare, grocery, hospitality, schools, and public service via DTC e-commerce and enterprise field sales.
- Ownership category
- akta.pro rank
Shoes For Crews industry classification
Industry- Product category
- Safety Footwear
- NAICS
- Footwear Manufacturing (3162), Shoe Retailers (45821)
- SIC
- Rubber & Plastics Footwear (3021), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant) (IMAOAIAD)
- akta.pro secondary industries
- Work, Safety & Occupational Footwear (CRAAACAE), Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)
Keywords
Where Shoes For Crews is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shoes For Crews business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Footwear Sales: Shoes For Crews generates revenue through direct sales of slip-resistant footwear to individual consumers via its e-commerce platforms (US, Canada, and Europe websites). Products include work shoes, boots, clogs, athletic shoes, and accessories for various industries.
- Corporate Safety Shoe Programs: B2B corporate programs where Shoes For Crews manages workplace safety footwear programs for employers. Includes dedicated account management, data reporting, automated billing, payroll integration, and online ordering portals. Companies receive corporate discounts on bulk orders. Programs target slip-and-fall prevention for employees.
- Partner Brand Products: Sale of third-party brand footwear through Shoes For Crews platforms including New Balance, DEWALT, PUMA Safety, Cole Haan, Dockers, ACE Work Boots, MOZO, and Lila brands, both for direct consumer and corporate program channels.
- Accessories and Apparel: Sale of complementary products including socks, insoles, shoe deodorizer, work apparel (hats, sweatshirts, t-shirts), overshoes, mats, and PPE equipment such as gowns and ice traction devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct-to-consumer e-commerce pricing for individual buyers |
| Unit Pricing | Pay-as-you-go | Corporate programs for businesses with fewer than 50 employees |
| Unit Pricing | Multi-year contract | Corporate programs for businesses with more than 50 employees |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Shoes For Crews product offering
Product offeringCore offering
Shoes For Crews manufactures and sells slip-resistant work footwear under its own brand and through partner brands (New Balance, DEWALT, PUMA Safety, Cole Haan, Dockers, ACE Work Boots, MOZO, Lila), offering work shoes, boots, clogs, and athletic-style slip-resistant shoes. The company also provides managed Corporate Safety Shoe Programs and on-site fitting services via mobile shoe trucks for businesses with 50+ employees (and a parallel small-business program for <50 employees), serving food service, hospitality, healthcare, industrial, grocery, and public service workers.
Product overview
Shoes For Crews is a manufacturer and retailer of slip-resistant safety footwear and workplace safety solutions. The core offering is the proprietary Shoes For Crews brand of slip-resistant footwear featuring patented outsole technologies (Hypergrip, Easy Clean, and GLADIATOR tread designs) that exceed ASTM standards. The company operates a multi-brand distribution model selling its own brand alongside partner brands including New Balance, ACE Work Boots, MOZO, Lila, DEWALT, PUMA Safety, Cole Haan, and Dockers. Product portfolio spans work boots, athletic shoes, clogs, dress shoes, and casual styles across safety features including slip resistance, safety toe (steel, composite, aluminum), electrical hazard (EH) protection, ESD, puncture resistance, waterproofing, and insulation. The company serves seven primary industry verticals: Food Service, Industrial, Healthcare, Grocery, Hospitality, Schools, and Public Service. In addition to footwear products, Shoes For Crews offers managed corporate safety shoe programs including account management, data reporting, payroll deduction options, and on-site fitting services with mobile shoe trucks.
Differentiator
Problem solved
Functional benefit
Products and services
- Shoes For Crews Proprietary Slip-Resistant Footwear Manufacturer-branded slip-resistant work shoes, boots, clogs, and athletic-style footwear built with proprietary outsole technologies (Hypergrip, Easy Clean, GLADIATOR, Mighty Grip, V-Grip), a patented rubber compound, and ASTM-tested full-shoe COF scores. Targeted at workers in food service, hospitality, healthcare, industrial, grocery, and public service roles.
- New Balance Arishi V4 Slip-Resistant Work Shoes New Balance branded athletic-style slip-resistant work shoe with a sport-inspired silhouette, distributed as part of the Shoes For Crews slip-resistant footwear line.
- Shoes For Crews Pinnacle Runner Non-Slip Shoes Proprietary Shoes For Crews athletic-style non-slip runner shoe, designed as a sport-inspired slip-resistant work shoe.
- Partner Brand Safety Footwear Multi-brand assortment of slip-resistant safety footwear distributed by Shoes For Crews under partner brand names, including New Balance, DEWALT, PUMA Safety, Cole Haan, Dockers, ACE Work Boots, MOZO, and Lila. Offered in styles ranging from casual and athletic to industrial and dress, targeted at workers across food service, healthcare, industrial, hospitality, and office environments.
- Corporate Safety Shoe Program (Enterprise, 50+ employees) Managed enterprise program providing slip-resistant footwear to companies with 50 or more employees, including a dedicated account manager, payroll integration, reporting, flexible payment options, and customizable assortments. Designed for distributed workforces needing standardized safety footwear across multiple sites.
- Small Business Corporate Shoe Program (<50 employees) Managed program for businesses with fewer than 50 employees, offering a lighter-weight version of the corporate shoe program with account support and standardized slip-resistant footwear options for small workforces.
- On-Site Fitting Service (Mobile Shoe Truck) On-site fitting service delivered via mobile shoe trucks that visit customer locations, allowing workers to be fitted for slip-resistant footwear at their workplace. Includes consultations with fitting specialists and bulk issuance of footwear to employees.
- Workwear Accessories and Apparel Complementary accessories and apparel sold alongside slip-resistant footwear, including socks, insoles, anti-fatigue mats, overshoes, gowns, ice traction devices, and work apparel such as hats, sweatshirts, and t-shirts. Targeted at workers using slip-resistant footwear in food service, healthcare, industrial, and outdoor settings.
Quantifiable outcome
- Up to 80% reduction in slip-and-fall accidents in restaurant environments
- +3 more outcomes
Companies that use Shoes For Crews
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles4 records
Shoes For Crews technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Shoes For Crews partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Shoes For Crews competitors and assessment
Company assessmentDirect peers
- Skechers Work: Skechers' Work division markets slip-resistant and safety footwear to healthcare, food service, and industrial workers. Overlaps with Shoes For Crews on core product (slip-resistant outsoles) and customer base.
- Timberland PRO: Timberland PRO offers work boots and safety footwear for industrial and construction workers with proprietary anti-fatigue and slip-resistant technology. Strong direct overlap in industrial footwear.
- Red Wing Shoes: Red Wing makes work boots and safety footwear for industrial and construction workers, with a strong corporate-account model similar to Shoes For Crews' enterprise program. Direct peer in industrial safety footwear.
- Wolverine Worldwide (Bates Footwear): Bates, a Wolverine Worldwide brand, makes uniform and safety footwear for military, law enforcement, and industrial workers. Direct overlap in the industrial / public service work-boot category.
- Dansko: Dansko is a direct peer focused on professional and occupational footwear for healthcare, food service, and hospitality workers — the exact same primary verticals Shoes For Crews serves with slip-resistant product.
- KEEN Utility: KEEN Utility produces slip-resistant and protective work footwear for industrial, hospitality, and food service workers, directly competing with Shoes For Crews in the safety footwear category.
- Dr. Martens Work: Dr. Martens' industrial line offers slip- and oil-resistant safety footwear. Comparable in target end-markets (industrial, food service, hospitality) to Shoes For Crews.
Broad incumbents
- New Balance Work: New Balance sells work and slip-resistant footwear through its own channels while also being a key partner brand at Shoes For Crews. A broad athletic incumbent that both partners with and competes with SFC.
- Crocs (Crocs at Work): Crocs has expanded into the slip-resistant occupational segment (Crocs at Work) targeting healthcare and food service. A broader footwear incumbent moving into Shoes For Crews' core verticals.
Emerging players
- Helly Hansen Workwear: Helly Hansen offers occupational footwear and apparel with slip-resistant properties for industrial and hospitality workers. A broader workwear player with overlapping footwear offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shoes For Crews social profiles
Digital presenceShoes For Crews financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoes For Crews leadership team
Management profileNumber of profiles
Profiles3 records
Shoes For Crews subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shoes For Crews funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoes For Crews M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoes For Crews
What does Shoes For Crews do?
Shoes For Crews manufactures and sells slip-resistant work footwear under its own brand and through partner brands (New Balance, DEWALT, PUMA Safety, Cole Haan, Dockers, ACE Work Boots, MOZO, Lila), offering work shoes, boots, clogs, and athletic-style slip-resistant shoes. The company also provides managed Corporate Safety Shoe Programs and on-site fitting services via mobile shoe trucks for businesses with 50+ employees (and a parallel small-business program for <50 employees), serving food service, hospitality, healthcare, industrial, grocery, and public service workers.
Is Shoes For Crews a public or private company?
Shoes For Crews is a private company. It is classified as private equity controlled and is currently operating.
When was Shoes For Crews founded?
Shoes For Crews was founded in 1984. It employs 251 to 500 people.
Where is Shoes For Crews based?
Shoes For Crews is headquartered in West Palm Beach, United States, in the North America region.
How does Shoes For Crews make money?
Four revenue lines are on record. Direct-to-Consumer Footwear Sales are the primary driver. The others are corporate Safety Shoe Programs, partner Brand Products and accessories and Apparel.
Who are Shoes For Crews's main competitors?
Direct peers on record are Skechers Work, Timberland PRO, Red Wing Shoes, Wolverine Worldwide (Bates Footwear), Dansko, KEEN Utility and Dr. Martens Work. Broad incumbents are New Balance Work and Crocs (Crocs at Work). Helly Hansen Workwear is listed as an emerging player.
Does Shoes For Crews have an API?
No public API is recorded for Shoes For Crews.
What industry is Shoes For Crews in?
Shoes For Crews's product category is Safety Footwear. Its primary akta.pro industry code is IMAOAIAD, Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant), with a secondary code of CRAAACAE, Work, Safety & Occupational Footwear. Its NAICS code is 3162 and its SIC code is 3021.