Hamrick's
Hamrick's is a family-owned regional value department store chain, founded in 1945 in Gaffney, SC, operating 20+ stores across the Southeast US plus e-commerce, selling branded and private-label clothing, footwear, accessories, home goods, and pet products to value-conscious consumers.
- Company typePrivate
- Founded1945
- HeadquartersGaffney, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Hamrick's does
Hamrick's is a privately held, family-owned regional value department store chain founded in 1945 by Oliver and Edna Hamrick in Gaffney, South Carolina, and now led by third-generation CEO Barry Hamrick. The company operates 20+ brick-and-mortar locations across five Southeast states (North Carolina, South Carolina, Tennessee, Georgia, and Virginia), supplemented by an e-commerce storefront at shophamricks.com and a centralized distribution and wholesale facility co-located with its headquarters at 742 Peachoid Rd in Gaffney. The assortment spans women's, men's, and children's apparel, footwear, accessories, home goods, seasonal décor, and pet products, positioned at value price points carrying a mix of national brands (Skechers, Clarks, Levi's, Carhartt, Chaps, Gloria Vanderbilt, Jessica Simpson, Lodge Cast Iron, Yankee Candle) and five exclusive in-house private labels (Nikki, Southern Lady, Links, N Touch, Seven Forty Two).
The business model is primarily one-time retail transactions across physical stores, with gift card sales (carrying a $2/month dormant fee after 24 months of inactivity) and a recurring engagement layer via the free MORE Rewards loyalty program (1 point per $1 spent, $4 reward per $100, plus a 10% birthday discount). Customer acquisition is community-driven: a Bus Week group-discount event runs 2-3 times annually for parties of 11+ passengers, senior customers aged 60+ receive a recurring 10% Tuesday discount, periodic military discounts apply, and a seasonal truckload sale program drives foot traffic. Distribution relies on direct buyer sourcing trips to New York, Las Vegas, and Atlanta, EDI-based vendor communications, NetSuite ERP, and a registered private-label design capability that underwrites the exclusive Signature Styles collection. Marketing combines SMS keyword opt-in ('SHOP' to 24173), email, blog content, organic Instagram (@shophamricks) with the #HamricksHappy UGC hashtag, and weekly TV and insert promotions.
Revenue is not publicly disclosed, and the company has no disclosed funding rounds, institutional investors, or parent company; it operates as a bootstrapped multi-generational family business. Recent strategic activity includes the company-wide 2023 launch of 'The Boutique' (a curated department featuring brands such as Judy Blue Jeans, Umgee, Corky's, Myra Bags, Mud Pie, and Swig) and the opening of a new Sevierville, Tennessee store, both of which indicate measured, capital-light expansion within the existing five-state footprint.
Hamrick's firmographics
Firmographics- Name
- Hamrick's
- Legal name
- Hamrick's, Inc.
- Website
- https://hamricks.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hamrick's is a family-owned regional value department store chain, founded in 1945 in Gaffney, SC, operating 20+ stores across the Southeast US plus e-commerce, selling branded and private-label clothing, footwear, accessories, home goods, and pet products to value-conscious consumers.
- Ownership category
- akta.pro rank
Hamrick's industry classification
Industry- Product category
- Department Store Retail
- NAICS
- General Merchandise Retailers (455), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Off-Price Department Store Chains (Regional) (CRAGAEAH)
- akta.pro secondary industry
- Off-Price Apparel Chains (National/Regional) (CRAEABAA)
Keywords
Where Hamrick's is headquartered
LocationHeadquarters
- HQ city
- Gaffney
- HQ country
- United States
- HQ region
- North America
Offices23 records
Markets served
Hamrick's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales - In-Store: Physical retail sales across 20+ store locations in the Southeast offering clothing, shoes, accessories, home goods, and pet products. Core revenue driver representing majority of business.
- E-commerce Sales: Online sales through shophamricks.com for customers who prefer digital shopping experience.
- Gift Cards: Gift cards sold in-store in any denomination. Cards do not expire but have $2/month dormant fee after 24 months of inactivity.
- Loyalty Rewards Redemption: Loyalty program drives customer retention and incremental purchases through points redemption ($4 per $100 spent pre-tax).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Senior Citizen Discount - 10% off entire purchase every Tuesday |
| Other | Multi-year contract | Military Discount - Special discounts at select times throughout the year |
| Other | Monthly | Employee Discount - 10% off all purchases |
| Freemium | Monthly | MORE Rewards Loyalty Program - Free to join, earn points on purchases |
| Other | Pay-as-you-go | Bus Week Group Discounts - 10% off for groups of 11+ passengers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Hamrick's product offering
Product offeringCore offering
Hamrick's operates a regional chain of 20+ department stores across five Southeastern US states selling branded and private-label women's, men's, and children's clothing, shoes, accessories, home goods, and pet products at value prices. The company complements its physical retail with an own-brand e-commerce platform (shophamricks.com), the MORE Rewards loyalty program, exclusive private-label apparel brands, the in-store "The Boutique" department, and group shopping events (Bus Week).
Product overview
Hamrick's is a family-owned regional retail department store chain founded in 1945, operating 20+ locations across the Southeast U.S. The company offers a diversified portfolio of products organized across multiple departments: women's, men's, and children's clothing, footwear, accessories, home goods, and pet supplies. Hamrick's differentiates through five private label brands (Nikki, Southern Lady, Links, N Touch, and Seven Forty Two) designed with casual comfort and current trends, plus 'The Boutique' — an in-store curated section featuring trendy brands like Judy Blue Jeans, Umgee, and Corky's. The company operates an e-commerce platform (shophamricks.com) alongside its physical stores, supported by the MORE Loyalty Rewards Program, weekly promotional deals, and a Bus Week group shopping program. The business model centers on offering branded merchandise at affordable prices through a unified retail and digital experience.
Differentiator
Problem solved
Functional benefit
Brands
- Nikki: Private label women's apparel brand exclusive to Hamrick's.
- Southern Lady
- Links
- N Touch
- Seven Forty Two
- The Boutique
Products and services
- The Boutique Curated boutique department available at all Hamrick's store locations offering trendy clothing, shoes, home décor, jewelry, and handbags from brands such as Judy Blue Jeans, Umgee, Corky's, Myra Bags, Mud Pie, and Swig. Aimed at shoppers seeking on-trend selections alongside Hamrick's classic apparel assortment.
- MORE Rewards Loyalty Program Free loyalty rewards program where members earn 1 point for every $1 spent on qualifying purchases, with $4 in rewards for every $100 spent. Includes birthday rewards (10% off total purchase, valid 30 days at store locations excluding Cherokee Avenue), promotional SMS integration, and exclusive member offers. Drives repeat purchases and customer retention.
- Bus Week Group Shopping Program Special group shopping event held 2-3 times per year (typically April and October) offering 10% off for groups of 11+ passengers. Each passenger receives a 10% off coupon, hosts receive $20–$40 coupons based on group size (11-20: $20; 21-40: $30; 41-100: $40), and drivers receive a $20 coupon. All coupons valid day of visit only, available at all Hamrick's locations.
- Hamrick's Online Store (shophamricks.com) Hamrick's e-commerce platform offering online shopping for branded and private-label clothing, shoes, accessories, home goods, and seasonal items, with delivery and in-store pickup options. Operates alongside the 20+ physical retail stores. Gift cards are not valid for online purchases.
- Weekly Deals / WOW Sales Recurring weekly promotional deals program featuring discounted brand-name merchandise across all Hamrick's departments, supported by TV spots, weekly deal inserts (with a break in July/August), and PDF download flyers. WOW sales drive foot traffic and seasonal campaigns.
- Hamrick's Gift Cards Gift cards available for purchase at any Hamrick's store location in any denomination. Cards do not expire but incur a $2/month dormant fee after 24 months of inactivity. Valid only for in-store purchases; not redeemable online.
- Hamrick's Private Label Apparel Brands Collection of five exclusive in-house designed private label apparel brands — Nikki, Southern Lady, Links, N Touch, and Seven Forty Two — featuring casual comfort, easy care, and current trends. Brands are unavailable at any competing retailer and represent a core merchandising differentiator.
Quantifiable outcome
- Earn 1 point for every $1 spent on qualifying purchases
- +2 more outcomes
Companies that use Hamrick's
Customer profileSegments8 records
Ideal customer profiles4 records
Hamrick's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hamrick's partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Hamrick's competitors and assessment
Company assessmentDirect peers
- Belk: Belk is a privately held regional department store chain headquartered in Charlotte, NC, serving the Southeastern US with apparel, shoes, accessories, and home goods. Like Hamrick's, Belk operates a multi-category value department-store model concentrated in the Southeast, making it the closest direct comparable.
- Burlington Stores: Burlington is a national off-price retailer selling apparel, accessories, and home goods at value prices through a growing store base. It directly competes with Hamrick's on the value-priced apparel, footwear, and home-goods assortment across overlapping Southeast geographies.
- TJ Maxx (TJX Companies): TJ Maxx is the flagship off-price banner of TJX, selling branded apparel, footwear, accessories, and home goods at discounted prices. It competes head-to-head with Hamrick's for value-conscious Southeast shoppers across nearly every category Hamrick's carries.
- Ross Stores: Ross is a national off-price retailer offering apparel, accessories, footwear, and home goods at value prices. It directly competes with Hamrick's across multiple categories in overlapping Southeast trade areas.
- Bealls (Bealls Florida / Bealls Outlet): Bealls operates a regional family-owned department store and off-price chain across the Southeast US selling apparel, footwear, home goods, and accessories. Its regional Southeast footprint and value department-store positioning closely mirror Hamrick's model.
- Cato Corporation: Cato is a women's value-fashion specialty retailer operating across the Southeast and Midwest, focused on affordable apparel and accessories. Its value-oriented women's apparel focus overlaps materially with Hamrick's core women's category.
Broad incumbents
- Dillard's: Dillard's is a large national department store chain selling apparel, cosmetics, footwear, and home goods at a range of price points. It is a broader department-store incumbent that competes in the same categories but at larger scale and with a more national footprint.
- Kohl's: Kohl's is a national department store chain emphasizing value-priced branded apparel, footwear, and home goods. It competes with Hamrick's on the value proposition across overlapping categories but at substantially greater scale and geographic breadth.
- JCPenney: JCPenney is a national department store chain selling apparel, footwear, accessories, and home goods. It competes in the same broad department-store categories as Hamrick's, though at much larger scale and as a broader incumbent rather than a regional specialist.
Emerging players
- Five Below: Five Below is a high-growth value specialty retailer targeting teens and pre-teens with extreme-value merchandise across multiple categories. It overlaps with Hamrick's value-pricing philosophy and broader assortment strategy but targets a narrower, younger demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Hamrick's social profiles
Digital presenceHamrick's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hamrick's leadership team
Management profileNumber of profiles
Profiles1 record
Hamrick's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hamrick's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hamrick's
What does Hamrick's do?
Hamrick's operates a regional chain of 20+ department stores across five Southeastern US states selling branded and private-label women's, men's, and children's clothing, shoes, accessories, home goods, and pet products at value prices. The company complements its physical retail with an own-brand e-commerce platform (shophamricks.com), the MORE Rewards loyalty program, exclusive private-label apparel brands, the in-store "The Boutique" department, and group shopping events (Bus Week).
Is Hamrick's a public or private company?
Hamrick's is a private company. It is classified as family owned and is currently operating.
When was Hamrick's founded?
Hamrick's was founded in 1945. It employs 101 to 250 people.
Where is Hamrick's based?
Hamrick's is headquartered in Gaffney, United States, in the North America region.
How does Hamrick's make money?
Four revenue lines are on record. Retail Sales - In-Store is the primary driver. The others are E-commerce Sales, gift Cards and loyalty Rewards Redemption.
Who are Hamrick's's main competitors?
Direct peers on record are Belk, Burlington Stores, TJ Maxx (TJX Companies), Ross Stores, Bealls (Bealls Florida / Bealls Outlet) and Cato Corporation. Broad incumbents are Dillard's, Kohl's and JCPenney. Five Below is listed as an emerging player.
Does Hamrick's have an API?
No public API is recorded for Hamrick's.
What industry is Hamrick's in?
Hamrick's's product category is Department Store Retail. Its primary akta.pro industry code is CRAGAEAH, Off-Price Department Store Chains (Regional), with a secondary code of CRAEABAA, Off-Price Apparel Chains (National/Regional). Its NAICS code is 455 and its SIC code is 5651.