Myodetox

What Myodetox does

Myodetox (operating as Myo) is a private, multi-location physical therapy and movement-care provider founded in 2015 and headquartered in Toronto. The company operates 20+ clinics across premium real estate in New York, Los Angeles, Toronto, Calgary, and Vancouver (plus adjacent markets such as Mississauga, Markham, Richmond Hill, Richmond, West Vancouver) with three additional locations announced (Brookfield Place and Williamsburg in NYC, Manhattan Beach in LA). Service delivery is built around the proprietary FutureProof Method™ — a five-phase clinical framework (Decrease Pain, Align, Learn to Move, Build Strength, Move with Purpose) combining whole-body assessment, hands-on manual therapy, chiropractic, and massage therapy delivered exclusively one-on-one by licensed clinicians.

The company monetizes through a hybrid model: per-session cash-pay revenue (first session always 60 minutes, follow-ups 30 or 60 minutes) from out-of-network consumers, an annual membership program that converts episodic care into recurring revenue, retail product sales (treatment tools and apparel), regional gift cards, and a referral program issuing $50 credits. Booking flows through Boulevard in the US and Jane App in Canada; the company also operates an e-commerce storefront. Go-to-market is direct-to-consumer and community-led, anchored by the Body IQ Ambassadors influencer program and word-of-mouth referral mechanics, supplemented by content marketing on Instagram, LinkedIn, and Facebook, plus earned media featuring co-founder Vinh Pham. Customer segments span individuals with pain/injury, athletes and fitness enthusiasts, wellness-oriented individuals, and older adults seeking preventive/maintenance care.

Operationally, Myodetox is privately held under Myodetox Group Inc. (Ontario) with a US subsidiary, Myodetox West Hollywood LLC (California). It has a single disclosed funding event — a 2018 investment from Equinox Fitness. Leadership comprises co-founders Scott Marcaccio (CEO) and Vinh Pham (owner), plus COO Aaron Scheinfeld. Headcount sits in the 101–250 band, consistent with a chain of this clinic count, and brand reputation is strong (4.9/5 Google rating across 7,000+ reviews). Revenue is not publicly disclosed.

Name

Myodetox

Legal name

Myodetox Group Inc.

Website

https://myodetox.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Myodetox (Myo) is a private, cash-pay physical therapy provider operating 20+ clinics across New York, Los Angeles, Toronto, Calgary, and Vancouver, delivering one-on-one care through its proprietary FutureProof Method™ to individuals seeking pain relief, injury recovery, performance optimization, and preventive movement care.

Ownership category

akta.pro rank

Product category

Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Chiropractors (621310)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC)

akta.pro secondary industries

General Chiropractic Care (HSADALAA), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Trigger Point & Myofascial Release Massage (HSALAEAE)

Keywords

• Physical therapy services
• Manual therapy treatment
• Movement assessment
• Injury rehabilitation
• Chiropractic care

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Physical Therapy Sessions: Primary revenue stream from 30-minute and 60-minute therapy sessions delivered by licensed Physical Therapists, Chiropractors, and Licensed Massage Therapists. First sessions are always 60 minutes for comprehensive assessment. Pricing varies by location.
2. Annual Memberships: Annual membership program designed to help clients stay consistent with care and save over time. Members receive ongoing access to services at preferential rates.
3. Product Sales: Sale of treatment tools and apparel through the company's online store. Gift cards are also sold for use at clinic locations.
4. Myo Community Engagement Program (Referral Credits): Referral program where existing clients can earn $50 credits for referring new clients. Credits are valid for 12 months and can be used for future services at US locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Myodetox delivers one-on-one modern physical therapy and chiropractic care through its proprietary FutureProof Method™ in physical clinic locations across the US and Canada. Core sessions include a 60-minute initial whole-body assessment plus 30-minute or 60-minute follow-ups combining hands-on manual therapy, integrative exercises, and a personalized FutureProof Plan™ for each client. The company also offers specialty services such as myofascial massage therapy, pelvic health, and run assessments, supported by an annual membership, gift cards, and an e-commerce store for treatment tools and apparel.

Product overview

Myodetox is a modern physical therapy provider offering one-on-one sessions through a network of clinic locations across New York, Los Angeles, Toronto, Calgary, and Vancouver. The core offering consists of Myo Signature Sessions following the proprietary FutureProof Method—a five-phase care framework combining whole-body assessment, hands-on manual therapy, and integrative exercises. The product suite includes the core FutureProof Method methodology, personalized FutureProof Plans, specialty services (Myofascial Massage Therapy, pelvic health, run assessments), an annual membership program, gift cards, and retail products (treatment tools and apparel). Sessions are delivered by licensed Physical Therapists, Chiropractors, and Licensed Massage Therapists, with booking handled through Jane App (Canada) and Boulevard (US).

Differentiator

Problem solved

Functional benefit

Products and services

• Myo Signature Sessions

Quantifiable outcome

• Google rating of 4.9 out of 5 based on over 7,000 reviews
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• BoulevardcoreTechnology or IntegrationMyo uses Boulevard as its primary booking and business management platform for US clinic locations. Boulevard handles appointment scheduling, client management, and referral credit tracking for the Myo Community Engagement Program. The integration enables the company's self-serve booking capabilities and operational management.
• Jane AppcoreTechnology or IntegrationMyo uses Jane App for online appointment scheduling at Canadian clinic locations. Each Canadian location has its own Jane App booking page for gift cards and appointments, enabling self-serve scheduling for clients in Canada.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• StretchLab: Operates a franchise network of one-on-one assisted stretching studios with a premium, membership-based D2C model. Highly comparable to Myodetox in targeting urban, wellness-oriented consumers with a service-led, non-insurance-billed offering.
• Spear Physical Therapy: NYC-based outpatient PT provider with multiple Manhattan clinics delivering one-on-one, hands-on care. Compares to Myodetox on urban clinic footprint, clinician-led delivery, and premium positioning versus insurance-driven chains.
• FYZICAL Therapy & Balance Centers: Franchise physical therapy network with proprietary clinical protocols and a focus on differentiated treatment methodologies. Comparable to Myodetox's FutureProof Method™ approach of combining manual therapy, exercise, and specialized assessments in branded programs.
• Stretch Zone: National assisted-stretching franchise with a membership model and standardized practitioner training. Comparable to Myodetox as a D2C, multi-location wellness service with a proprietary methodology and recurring revenue programs.
• The Now Massage: Premium boutique massage studio concept with multiple urban locations and a modern, hospitality-driven brand. Comparable to Myodetox on premium out-of-pocket pricing, urban real estate strategy, and modernized wellness consumer positioning.

Broad incumbents

• Massage Envy: Largest US massage and skincare franchise with hundreds of locations and membership-based recurring revenue. Comparable to Myodetox on multi-location service model, consumer wellness positioning, and membership-driven retention.
• ATI Physical Therapy: Large US outpatient physical therapy chain with broad insurance billing and employer/clinical partnerships. Comparable to Myodetox as a multi-location PT operator serving similar patient conditions, though positioned more on insurance access than premium out-of-network.
• Athletico Physical Therapy (now BAYADA): National outpatient orthopedic rehabilitation chain with hundreds of clinics. Comparable to Myodetox on multi-location PT operations and patient mix (orthopedic, sports, post-surgical), though more insurance-driven.
• Hand & Stone Massage and Facial Spa: National franchise offering massage and facial services with a membership program. Comparable to Myodetox as a multi-location, membership-driven wellness services operator with a similar consumer demographic.

Others

• Equinox: Luxury fitness operator with clubs in the same metropolitan footprint as Myodetox (NY, LA, Toronto, Vancouver) and a documented investor relationship. Compares as the strategic anchor for Myo's premium consumer reach and potential embedded-distribution partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Myodetox
• LinkedInlinkedin.com/company/myodetox
• Instagraminstagram.com/myodetox

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myodetox