What Majestic Care does

Majestic Care is a privately held, for-profit senior living and post-acute healthcare provider headquartered in Westfield, Indiana, operating 50+ communities across Indiana, Ohio, Michigan, Kentucky, and West Virginia. The company delivers a coordinated continuum of care spanning skilled nursing and rehabilitation, assisted and independent living, memory care (via the Life Story Communities program), home health, hospice (in partnership with Ahava Hospice), and therapy services (physical, occupational, speech, outpatient, and aquatic). Specialized clinical offerings include ventilator care, on-site dialysis, behavioral health, and EEOICPA-covered services for former Department of Energy workers in Northern Ohio. The organization also operates Michael's House (pediatric and developmental disability care) and Holy Family Child Care (Paths to QUALITY Level 3) at select locations.

The underlying technology stack centers on healthcare information systems for patient records, electronic billing, and care coordination across 50+ facilities. A notable proprietary element is the RapidTech Software with AI-powered predictive analytics used by Majestic Home Health for objective balance and fall risk assessment. The Hearts of Excellence internal quality framework standardizes clinical expectations and measurable outcomes across the portfolio, supported by ACHC Gold Seal Accreditation for home health and HIPAA-compliant privacy practices. Majestic Care maintains zero facilities on any state special-focus list, evidencing consistent regulatory quality.

Revenue is generated primarily through subscription-style recurring monthly fees across Medicare, Medicaid, and private pay for skilled nursing stays, assisted/independent living, memory care, and home health services. The go-to-market relies on hospital and health system referral partnerships, an e-fax referral system for providers, direct family intake via the website location finder, and government program participation (EEOICPA via U.S. Department of Labor). Marketing is executed through content marketing, testimonials, Facebook/Instagram/LinkedIn organic social, and a Hearts of Excellence podcast. Customer segments are horizontally diversified across seniors requiring post-acute and long-term care, memory-impaired seniors, active seniors seeking community living, hospice families, home-based care recipients, DOE workers, and working families with children.

Name

Majestic Care

Legal name

Majestic Care

Website

https://majesticcare.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Majestic Care is a privately held senior living and post-acute healthcare provider operating 50+ communities across five Midwestern and Appalachian states, delivering skilled nursing, assisted living, memory care, home health, hospice, and therapy services to seniors and families.

Ownership category

akta.pro rank

Product category

Senior Living & Post-Acute Healthcare Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Residential Hospice / Hospice House (Facility-Based) (HLADAHAC), Routine In-Home Hospice Care (HSABAFAA), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE)

Keywords

• Skilled nursing care
• Senior living services
• Memory care programs
• Home health services
• Post-acute rehabilitation

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Offices49 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Skilled Nursing and Rehabilitation Services: 24/7 clinical nursing care, post-acute recovery, and rehabilitation services for seniors. Revenue generated through Medicare, Medicaid, and private pay for long-term and short-term skilled nursing stays.
2. Assisted and Independent Living: Residential senior living services with varying levels of support. Revenue from monthly living fees for accommodation, meals, and care services.
3. Memory Care Services: Specialized dementia and Alzheimer's care with Life Story Communities program. Monthly fees for specialized care environments and programming.
4. Home Health Services: In-home healthcare services including skilled nursing, therapy, and personal care. Services covered through Medicare, Medicaid, and private pay for eligible patients.
5. Hospice Care: End-of-life care services including pain management, emotional support, and family guidance. Covered through Medicare Hospice Benefit.
6. EEOICPA Program Services: Specialized home health services for Department of Energy workers and uranium industry employees. Government-covered healthcare with up to 24-hour in-home nursing care for eligible beneficiaries.
7. Child Care Services: Developmental child care at Holy Family Child Care for children from infancy through age 12. Fee-based childcare services operating at Paths to QUALITY Level 3.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Majestic Care is a private senior living and post-acute healthcare provider operating 50+ communities across Indiana, Ohio, Michigan, Kentucky, and West Virginia. It delivers a coordinated continuum of care spanning skilled nursing and rehabilitation, assisted and independent living, memory care, home health, hospice, and therapy services (physical, occupational, speech, outpatient, and aquatic), along with specialized programs such as ventilator care, dialysis, behavioral health, pediatric care (Michael's House), and child care (Holy Family Child Care).

Product overview

Majestic Care operates as a unified senior living and healthcare services platform providing post-acute recovery and long-term care across a coordinated continuum. The portfolio centers on core care services including Skilled Nursing & Rehabilitation, Assisted and Independent Living, Memory Care, Home Health, Hospice, and Therapy Services (Physical, Occupational, Speech, Outpatient, and Aquatic). Supporting services include Long-Term Care, Ventilator Care, Dialysis Care, and Behavioral Health for specialized clinical needs. Specialized programs include Pediatric Care (Michael's House), Child Care (Holy Family Child Care), and Respite Care. The Home Health division utilizes AI-powered technology (RapidTech Software) for fall risk assessment. Services span Indiana, Ohio, Michigan, Kentucky, and West Virginia with 50+ communities.

Differentiator

Problem solved

Functional benefit

Brands

• Ahava Hospice: Partnership with Ahava Hospice for end-of-life care services
• Michael's House
• Holy Family Child Care
• Hearts of Excellence

Products and services

• Skilled Nursing & Rehabilitation 24/7 clinical nursing care, post-hospital recovery, and short-term rehabilitation services for seniors, covered through Medicare, Medicaid, and private pay.
• Assisted and Independent Living Residential senior living with varying levels of support, including maintenance-free independent living and assisted living with personalized daily activity support.
• Memory Care Specialized dementia and Alzheimer's care delivered through the Life Story Communities program with safe environments, structured routines, and person-centered engagement.
• Home Health Compassionate in-home healthcare services (skilled nursing, therapy, personal care) delivered through Majestic Home Health across 8 counties in Central Indiana, available 24/7.
• Hospice Care End-of-life care including pain management, emotional and spiritual support, and family guidance, delivered in partnership with Ahava Hospice.
• Therapy Services Comprehensive rehabilitation including Physical Therapy, Occupational Therapy, Speech Therapy, Outpatient Therapy, and Aquatic Therapy to support recovery and independence.
• Respite Care Short-term stays up to 30 days providing temporary care for Memory Care, Long-Term Care, and Hospice residents so caregivers can rest.
• Long-Term Care 24/7 nursing support with individualized care plans, assistance with daily activities, therapy services, and engaging programs for long-stay residents.
• Ventilator Care Specialized respiratory care with 24/7 clinical support through collaborative teams of nurses, respiratory therapists, and pulmonology experts.
• Dialysis Care On-site dialysis treatment eliminating the need for travel, providing convenient specialized care for residents.
• Behavioral Health Compassionate, person-centered mental and emotional well-being services with individualized care plans and holistic support.
• Pediatric Care (Michael's House) Specialized unit at the Bedford location serving individuals of all ages with physical and developmental disabilities, originally founded in 1969 as Michael's House.
• Holy Family Child Care Developmental childcare at Saint Anthony location for children from infancy through age 12, featuring the J.O.Y. (Joining Old and Young) intergenerational program. Operates at Paths to QUALITY Level 3.
• EEOICPA Services Energy Employees Occupational Illness Compensation Program services for former Department of Energy workers and uranium industry employees, providing up to 24 hours of in-home nursing care in Northern Ohio.

Quantifiable outcome

• Zero facilities on state special-focus list
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ahava HospicecoreStrategic or Co-development PartnerMajestic Care partners with Ahava Hospice to provide compassionate, person-centered end-of-life care focused on comfort, dignity, and emotional support for both patients and their families. Together they are committed to honoring each individual's unique needs, wishes, and life journey while providing the highest quality care during end-of-life stage.
• U.S. Department of LaborcoreOthersMajestic Home Health is a provider for the Energy Employees Occupational Illness Compensation Program (EEOICPA), serving former Department of Energy workers and Atomic/Uranium workers in Northern Ohio. The partnership provides up to 24 hours of in-home nursing care at no cost to eligible beneficiaries, covering diagnostics, medications, and durable medical equipment.
• Portsmouth Resource CenterminorOthersPartnership with the Department of Labor's Portsmouth Resource Center to assist former DOE workers with starting claims and understanding eligibility for EEOICPA benefits.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brookdale Senior Living: Largest senior living operator in the U.S. with independent living, assisted living, memory care, and continuing care communities nationwide. Comparable to Majestic Care in offering a multi-service senior living platform with a focus on private-pay and continuum-of-care positioning, but at materially larger scale.
• Atria Senior Living: Large national assisted living and memory care operator with over 200 communities across the U.S. Comparable to Majestic Care in assisted living and memory care positioning but focused on premium urban and suburban markets with primarily private-pay revenue.
• Encompass Health: National leader in inpatient rehabilitation hospitals and home health/hospice services. Comparable to Majestic Care's therapy and home health/hospice service lines, though Encompass is much larger and more focused on post-acute rehabilitation.
• Sunrise Senior Living: National assisted living and memory care operator with communities across the U.S. and U.K. Comparable to Majestic Care in assisted living positioning and memory care programming but at larger scale and more premium price points.

Direct peers

• The Ensign Group: Operates skilled nursing, assisted living, home health, and hospice services across more than 300 facilities in 14 states. Closest peer to Majestic Care given the multi-state, multi-service senior care platform with comparable scale and clinical mix.
• PACS Group: Operates a large portfolio of skilled nursing, assisted living, and home health agencies across multiple states. Closely comparable to Majestic Care's skilled nursing and assisted living focus with a similar growth-through-acquisition model.
• National HealthCare Corporation: Operates skilled nursing, assisted living, home health, hospice, and memory care services across the Southeast and Midwest. Comparable to Majestic Care's full continuum-of-care model and regional concentration strategy.
• Genesis HealthCare: Operates skilled nursing facilities, assisted living, and rehabilitation services across multiple states with a heavy Medicare/Medicaid payer mix. Comparable to Majestic Care's skilled nursing and post-acute rehabilitation focus and reimbursement structure.
• Enlivant: Operates assisted living and memory care communities across the U.S. Comparable to Majestic Care in assisted living and memory care focus with similar mid-market, value-oriented positioning and a multi-state footprint.

Emerging players

• Amedisys: National home health and hospice provider with strong clinical and post-acute positioning. Comparable to Majestic Care's Majestic Home Health and hospice service lines, particularly the skilled home-based care and Medicare-funded reimbursement profile.

Market position

Strengths1 record

Weaknesses2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MajesticCareManagement
• LinkedInlinkedin.com/company/majestic-care
• Instagraminstagram.com/majesticcareservices/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majestic Care