User Local
Japanese B2B SaaS company providing big data analytics, AI chatbots, and enterprise generative AI tools to 5,000+ Japanese enterprises, leveraging proprietary Japanese NLP trained on billions of SNS conversations. Core products span web analytics, social listening, chatbots, and AI governance.
- Company typePublic
- Founded2007
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What User Local does
User Local is a Tokyo-based B2B SaaS company that builds big data analytics and AI tools for Japanese enterprises. Founded in 2007 and listed on the Tokyo Stock Exchange Prime Market (ticker 3984), the company serves more than 5,000 enterprise customers with a portfolio centered on six core products: User Insight (web analytics and heatmap visualization), Social Insight (cross-platform social media analytics covering Instagram, X, Facebook, YouTube, TikTok, LINE, and others), Media Insight (news and content analytics), Support Chatbot (NLP-driven customer support and internal helpdesk automation), ChatAI (an enterprise generative AI platform that allows companies to build private ChatGPT-style environments with centralized governance), and AI Text Mining (deep learning sentiment analysis and summarization). The company also offers a long tail of specialized AI tools including pose estimation, facial/voice emotion recognition, handwriting OCR, exam proctoring, personal information masking, automotive image processing, and a free AI comment moderation system deployed by major Japanese publishers.
The underlying technology stack is built around a proprietary big data analytics engine that processes approximately 120 billion monthly page views across client websites, 26 million domestic SNS user accounts, 1.2 million Facebook pages, and hundreds of billions of social posts. The company's Japanese-language NLP is trained on more than 6 billion SNS conversations, providing differentiated accuracy for Japanese text understanding. Computer vision capabilities span facial analysis, gaze estimation, pose detection, and OCR, while generative AI products leverage GPT-4o, GPT-5, and Claude 3 as foundation models behind User Local's own administrative and governance layer. The technology platform supports both cloud and on-premise deployment for enterprise customers with strict data-handling requirements.
User Local operates a sales-led go-to-market model combining direct enterprise field sales, inside sales for mid-market, and self-serve freemium access to its free AI tools. Pricing is largely quote-based for enterprise tiers; the AI FAQ System is publicly listed at ¥50,000/month plus a ¥50,000 setup fee, while ChatAI is offered free to enterprises through September 2026 as a promotional land-grab. Revenue is subscription-recurring, with FY2025 (year ended June 2025) revenue of ¥4,581 million, operating profit of ¥1,971 million, and operating cash flow of ¥1,806 million. The customer base spans media/publishing, retail/e-commerce, banking, automotive, electronics manufacturing, gaming, food & beverage, logistics, healthcare, IT/technology, and government/public sector, with logos including Rakuten, Nissan, Sony, Panasonic, Fujifilm, Shiseido, Suntory, Yucho Bank, Mainichi Shimbun, Jiji Press, Asahi Shimbun, Capcom, Sega, Square Enix, LINE, Softbank, Fujitsu, Mitsui Fudosan, and Recruit.
User Local firmographics
Firmographics- Name
- User Local
- Legal name
- 株式会社ユーザーローカル
- Website
- https://userlocal.jp
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Japanese B2B SaaS company providing big data analytics, AI chatbots, and enterprise generative AI tools to 5,000+ Japanese enterprises, leveraging proprietary Japanese NLP trained on billions of SNS conversations. Core products span web analytics, social listening, chatbots, and AI governance.
- Ownership category
- akta.pro rank
User Local industry classification
Industry- Product category
- Web & Social Analytics Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
- akta.pro secondary industries
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where User Local is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
User Local business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscriptions (Analytics & AI Tools): Subscription-based SaaS revenue from web analytics tools (User Insight), social media analytics (Social Insight), media analytics (Media Insight), support chatbots, and AI text mining. These products are offered as monthly/annual subscription plans. The company has maintained consecutive revenue growth with FY2025 (June 2025) revenue of ¥4,581 million.
- Enterprise ChatAI Platform (ChatAI): Enterprise generative AI platform with administrative controls for internal AI governance. Currently offered free through September 2026 as a promotional period; expected to transition to paid SaaS subscription model targeting enterprise customers.
- Enterprise Chatbot Solutions: AI chatbot platform for enterprise customer support and internal helpdesk automation. Revenue is generated through subscription fees, with enterprise deals involving customization and ongoing support.
- AI FAQ System: AI-powered FAQ site builder with chatbot integration. Priced at ¥50,000/month (excluding tax) with ¥50,000 initial setup fee, generating subscription revenue from enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free consumer AI tools |
| Subscription | Monthly | AI FAQ System - ¥50,000/month |
| Subscription | Monthly | Social Insight Business/Enterprise plans |
| Freemium | Others | Enterprise GenAI (ChatAI) - Free through Sept 2026 |
| Subscription | Monthly | AI Text Mining Enterprise |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
User Local product offering
Product offeringCore offering
User Local develops and sells an integrated portfolio of AI and big data analytics SaaS products for Japanese enterprises. Core offerings include User Insight (web analytics and heatmaps), Social Insight (cross-platform SNS analytics), Media Insight (media/publishing analytics), AI Comment System (automated comment moderation), Support Chatbot (NLP customer support automation), User Local ChatAI (enterprise generative AI platform), and AI Text Mining (sentiment analysis and summarization). The company also provides specialized free AI tools for pose estimation, emotion recognition, handwritten OCR, exam proctoring, and automotive image processing, serving 5,000+ businesses and government bodies across Japan.
Product overview
User Local is a Japanese B2B SaaS company offering a portfolio of AI and big data analytics products centered around a core analytics and marketing intelligence platform. The main products are User Insight (web analytics and digital marketing), Social Insight (social media analytics), Media Insight (media and content analytics), Support Chatbot (AI-powered customer support automation), ChatAI (enterprise generative AI platform), and AI Text Mining. Additional AI tools include emotion recognition from text/voice/face, pose estimation, handwritten OCR, exam proctoring AI, car image processing AI, and personal information masking AI. The company also provides a free AI comment moderation system for media publishers, various free AI utilities, and an AI-powered FAQ builder. The portfolio combines proprietary deep learning models with scalable big data infrastructure to serve over 5,000 enterprise clients across Japan.
Differentiator
Problem solved
Functional benefit
Products and services
- User Insight Web analytics and digital marketing platform with generative AI capabilities for content creation, heatmap analysis, user attribute analysis, web customer service, and SEO/AIO optimization. Processes ~120 billion monthly page views across client websites. Targets large Japanese enterprises seeking data-driven UX and conversion optimization.
- Social Insight Social media listening, analytics, and account management platform supporting Instagram, X (Twitter), Facebook, YouTube, TikTok, LINE, note, Pinterest, Threads, mixi, LinkedIn, and Bluesky. Provides sentiment analysis, campaign management, competitive monitoring, and cross-platform posting for marketing teams.
- Media Insight Media-focused analytics tool for news sites and content publishers, analyzing article performance, competitor media monitoring, channel-specific traffic, and reader engagement including scroll depth heatmaps.
- Support Chatbot (サポートチャットボット) AI-powered customer support chatbot automating inquiries with 24/7 availability, leveraging 6 billion+ SNS conversation data for natural language processing. Integrates with Microsoft Teams, Slack, LINE WORKS, and Google Hangouts Chat for enterprise deployment.
- User Local ChatAI Enterprise generative AI platform enabling organizations to build proprietary ChatGPT-style environments with centralized usage management and governance controls. Supports GPT-4o, ChatGPT-5, and Claude 3 models. Offered free for enterprises through September 2026.
- AI Text Mining (AIテキストマイニング) AI-powered text analysis tool extracting features from large text datasets, supporting deep learning-based sentiment analysis, automatic text summarization, voice-to-text transcription, and time-series emotion tracking. Available in free and enterprise versions with WebAPI integration.
- AI Comment System (AIコメントシステム) AI-powered comment moderation system for media websites using deep learning to monitor comments 24/7 and automatically detect inflammatory content. Zero cost for media sites with 500M+ monthly PV. Deployed by Mainichi Shimbun, Jiji Press, Fuji Television FNN, Newsweek Japan, Oricon, and others.
- AI FAQ System (AI FAQシステム) AI-powered FAQ and internal knowledge base builder with chatbot integration, automatic search result optimization, and reporting for analyzing user behavior and question categories. Priced at ¥50,000/month plus ¥50,000 setup fee.
- Handwriting OCR (手書きOCR) Free AI-powered handwritten document OCR tool converting paper forms to digital data (Excel/CSV) without installation. Uses image recognition AI to extract text from scanned or photographed documents with customizable reading frames and character type settings.
- Person Analysis AI (人物分析AI) Comprehensive people analysis AI platform combining multiple modules: facial expression/emotion detection (5 emotions), gaze/facing direction estimation, pose estimation, facial feature vectors, gender estimation, age estimation, voice emotion recognition (7 emotions), and text emotion recognition (5 emotions).
- Pose Estimation AI (姿勢推定AI) Free pose/skeleton estimation AI using deep learning to detect body positions from ordinary camera images without special devices or markers. Detects multiple people simultaneously in real-time. Applied in sports training, healthcare, education, skill transmission, VTuber avatar capture, and security/surveillance.
- Facial Expression Recognition AI (表情推定AI) Deep learning-based AI that recognizes 5 emotions (joy, anger, sadness, surprise, neutral) from facial expressions with numerical quantification per emotion.
- Voice Emotion Recognition AI (音声感情認識AI) Free deep learning tool that recognizes emotions from voice recordings (1-30 seconds), classifying into 7 emotion categories: calm, happiness, anger, sadness, fear, disgust, surprise.
- Text Emotion Recognition AI (テキスト感情認識AI) Free deep learning tool analyzing emotions in Japanese text, classifying into 5 emotion categories: joy, like, sadness, fear, anger.
- Automotive Image Processing AI (自動車画像加工AI) Free AI tool automatically blurring car backgrounds and masking license plates in uploaded images. Targeted at automotive classified sites, auction platforms, automotive social media apps, and dealers.
- Personal Information Masking AI (個人情報マスキングAI) AI-powered personal information anonymization tool for masking names, addresses, and other PII in text documents. Supports cloud and on-premises deployment for safe data analysis, external outsourcing, and generative AI data preparation.
- Exam Proctor AI (試験不正対策AI / カンニング抑止AI) AI-based online exam proctoring solution that monitors test-takers for cheating. Includes identity verification AI and suspicious activity detection. Targeted at online exam platforms, certification bodies, and educational institutions.
- Document Summarization AI (文章要約AI) Free generative AI tool for automatic text summarization supporting news articles, reports, meeting minutes, daily logs, and conversations. Offers adjustable output length and model selection (ChatGPT-5, ChatGPT-5-mini, Claude 3).
- Owned Media Insight (オウンドメディアインサイト) Content marketing analytics tool helping publishers identify high-performing keywords, analyze reader demographics and interests, track social media amplification, and measure content-induced attitude changes.
- Set Analysis Tool (重複集計ツール) Free set analysis tool computing unions, intersections, differences, and exclusive OR between two data lists, supporting direct input or CSV/Excel file upload.
Quantifiable outcome
- Support chatbot reduced customer inquiries by 20%+ within 2 months (Book Walker case)
- +9 more outcomes
Companies that use User Local
Customer profileNamed customers101 records
Segments7 records
Ideal customer profiles5 records
User Local technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability11 records
Feature15 records
User Local partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and major.
- Sanex (株式会社サイネックス)minorSanex Co., Ltd. facilitated User Local's chatbot deployment across Nara Prefecture and 5 municipalities as part of a local government digitalization initiative. Sanex focuses on regional revitalization support services.
- Fukuzumi (福泉株式会社)minorFukuzumi Co., Ltd. facilitated the implementation of User Local's AI chatbot for the Kamakura City official tourism website. Fukuzumi provides CMS solutions for government entities and acted as the implementation partner for this deployment.
- IDOM / Gulliver ( IDOM「がりバー」)minorUser Local provided its automotive image processing AI library to IDOM's Gulliver used car platform. The AI automatically blurs vehicle license plates and backgrounds in uploaded photos, enabling safer and compliant image publishing on the marketplace.
- Recruit Lifestyle / Hot Pepper Gourmet (ホットペッパーグルメ)majorUser Local provided its natural language processing engine to Recruit Lifestyle's Hot Pepper Gourmet platform, enabling conversational AI capabilities for restaurant search and booking services.
- Yahoo! Japan (雅虎株式会社)majorUser Local developed a recommendation engine that was integrated into Yahoo! JAPAN and Nifty services. The system provides real-time product and content recommendations based on trending social media data.
- Yahoo! Japan (雅虎株式会社)majorYahoo! Japan partnered with User Local to launch 'Yahoo!アクセス解析' (Yahoo! Access Analytics) in 2013. User Local provided the underlying analytics technology for Yahoo! Japan's web analytics service, leveraging User Local's big data processing infrastructure.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
User Local competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights12 records
Customer concentration
User Local social profiles
Digital presenceUser Local financial estimates
Financial estimateRevenue estimate
Valuation estimate
User Local leadership team
Management profileNumber of profiles
Profiles2 records
User Local funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
User Local M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about User Local
What does User Local do?
User Local develops and sells an integrated portfolio of AI and big data analytics SaaS products for Japanese enterprises. Core offerings include User Insight (web analytics and heatmaps), Social Insight (cross-platform SNS analytics), Media Insight (media/publishing analytics), AI Comment System (automated comment moderation), Support Chatbot (NLP customer support automation), User Local ChatAI (enterprise generative AI platform), and AI Text Mining (sentiment analysis and summarization). The company also provides specialized free AI tools for pose estimation, emotion recognition, handwritten OCR, exam proctoring, and automotive image processing, serving 5,000+ businesses and government bodies across Japan.
Is User Local a public or private company?
User Local is a public company. It is classified as public and is currently operating.
When was User Local founded?
User Local was founded in 2007. It employs 11 to 50 people.
Where is User Local based?
User Local is headquartered in Tokyo, Japan, in the Asia region.
How does User Local make money?
Four revenue lines are on record. SaaS Subscriptions (Analytics & AI Tools) is the primary driver. The others are enterprise ChatAI Platform (ChatAI), enterprise Chatbot Solutions and AI FAQ System.
Does User Local have an API?
Yes. WebAPI functionality is available for certain products. For example, the AI text mining tool supports WebAPI access for integrating text analysis into external sites and internal information systems. Data encryption is implemented for both communications and databases. No dedicated public developer portal or API reference page was found in the available sources.
What industry is User Local in?
User Local's product category is Web & Social Analytics Software. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 5132 and its SIC code is 7373.