User Local

What User Local does

User Local is a Tokyo-based B2B SaaS company that builds big data analytics and AI tools for Japanese enterprises. Founded in 2007 and listed on the Tokyo Stock Exchange Prime Market (ticker 3984), the company serves more than 5,000 enterprise customers with a portfolio centered on six core products: User Insight (web analytics and heatmap visualization), Social Insight (cross-platform social media analytics covering Instagram, X, Facebook, YouTube, TikTok, LINE, and others), Media Insight (news and content analytics), Support Chatbot (NLP-driven customer support and internal helpdesk automation), ChatAI (an enterprise generative AI platform that allows companies to build private ChatGPT-style environments with centralized governance), and AI Text Mining (deep learning sentiment analysis and summarization). The company also offers a long tail of specialized AI tools including pose estimation, facial/voice emotion recognition, handwriting OCR, exam proctoring, personal information masking, automotive image processing, and a free AI comment moderation system deployed by major Japanese publishers.

The underlying technology stack is built around a proprietary big data analytics engine that processes approximately 120 billion monthly page views across client websites, 26 million domestic SNS user accounts, 1.2 million Facebook pages, and hundreds of billions of social posts. The company's Japanese-language NLP is trained on more than 6 billion SNS conversations, providing differentiated accuracy for Japanese text understanding. Computer vision capabilities span facial analysis, gaze estimation, pose detection, and OCR, while generative AI products leverage GPT-4o, GPT-5, and Claude 3 as foundation models behind User Local's own administrative and governance layer. The technology platform supports both cloud and on-premise deployment for enterprise customers with strict data-handling requirements.

User Local operates a sales-led go-to-market model combining direct enterprise field sales, inside sales for mid-market, and self-serve freemium access to its free AI tools. Pricing is largely quote-based for enterprise tiers; the AI FAQ System is publicly listed at ¥50,000/month plus a ¥50,000 setup fee, while ChatAI is offered free to enterprises through September 2026 as a promotional land-grab. Revenue is subscription-recurring, with FY2025 (year ended June 2025) revenue of ¥4,581 million, operating profit of ¥1,971 million, and operating cash flow of ¥1,806 million. The customer base spans media/publishing, retail/e-commerce, banking, automotive, electronics manufacturing, gaming, food & beverage, logistics, healthcare, IT/technology, and government/public sector, with logos including Rakuten, Nissan, Sony, Panasonic, Fujifilm, Shiseido, Suntory, Yucho Bank, Mainichi Shimbun, Jiji Press, Asahi Shimbun, Capcom, Sega, Square Enix, LINE, Softbank, Fujitsu, Mitsui Fudosan, and Recruit.

Name

User Local

Legal name

株式会社ユーザーローカル

Website

https://userlocal.jp

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Japanese B2B SaaS company providing big data analytics, AI chatbots, and enterprise generative AI tools to 5,000+ Japanese enterprises, leveraging proprietary Japanese NLP trained on billions of SNS conversations. Core products span web analytics, social listening, chatbots, and AI governance.

Ownership category

akta.pro rank

Product category

Web & Social Analytics Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

akta.pro secondary industries

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Web analytics software
• Social media analytics
• Enterprise chatbot platform
• Generative AI platform
• Text mining analytics

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscriptions (Analytics & AI Tools): Subscription-based SaaS revenue from web analytics tools (User Insight), social media analytics (Social Insight), media analytics (Media Insight), support chatbots, and AI text mining. These products are offered as monthly/annual subscription plans. The company has maintained consecutive revenue growth with FY2025 (June 2025) revenue of ¥4,581 million.
2. Enterprise ChatAI Platform (ChatAI): Enterprise generative AI platform with administrative controls for internal AI governance. Currently offered free through September 2026 as a promotional period; expected to transition to paid SaaS subscription model targeting enterprise customers.
3. Enterprise Chatbot Solutions: AI chatbot platform for enterprise customer support and internal helpdesk automation. Revenue is generated through subscription fees, with enterprise deals involving customization and ongoing support.
4. AI FAQ System: AI-powered FAQ site builder with chatbot integration. Priced at ¥50,000/month (excluding tax) with ¥50,000 initial setup fee, generating subscription revenue from enterprise customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

User Local develops and sells an integrated portfolio of AI and big data analytics SaaS products for Japanese enterprises. Core offerings include User Insight (web analytics and heatmaps), Social Insight (cross-platform SNS analytics), Media Insight (media/publishing analytics), AI Comment System (automated comment moderation), Support Chatbot (NLP customer support automation), User Local ChatAI (enterprise generative AI platform), and AI Text Mining (sentiment analysis and summarization). The company also provides specialized free AI tools for pose estimation, emotion recognition, handwritten OCR, exam proctoring, and automotive image processing, serving 5,000+ businesses and government bodies across Japan.

Product overview

User Local is a Japanese B2B SaaS company offering a portfolio of AI and big data analytics products centered around a core analytics and marketing intelligence platform. The main products are User Insight (web analytics and digital marketing), Social Insight (social media analytics), Media Insight (media and content analytics), Support Chatbot (AI-powered customer support automation), ChatAI (enterprise generative AI platform), and AI Text Mining. Additional AI tools include emotion recognition from text/voice/face, pose estimation, handwritten OCR, exam proctoring AI, car image processing AI, and personal information masking AI. The company also provides a free AI comment moderation system for media publishers, various free AI utilities, and an AI-powered FAQ builder. The portfolio combines proprietary deep learning models with scalable big data infrastructure to serve over 5,000 enterprise clients across Japan.

Differentiator

Problem solved

Functional benefit

Products and services

• User Insight Web analytics and digital marketing platform with generative AI capabilities for content creation, heatmap analysis, user attribute analysis, web customer service, and SEO/AIO optimization. Processes ~120 billion monthly page views across client websites. Targets large Japanese enterprises seeking data-driven UX and conversion optimization.
• Social Insight Social media listening, analytics, and account management platform supporting Instagram, X (Twitter), Facebook, YouTube, TikTok, LINE, note, Pinterest, Threads, mixi, LinkedIn, and Bluesky. Provides sentiment analysis, campaign management, competitive monitoring, and cross-platform posting for marketing teams.
• Media Insight Media-focused analytics tool for news sites and content publishers, analyzing article performance, competitor media monitoring, channel-specific traffic, and reader engagement including scroll depth heatmaps.
• Support Chatbot (サポートチャットボット) AI-powered customer support chatbot automating inquiries with 24/7 availability, leveraging 6 billion+ SNS conversation data for natural language processing. Integrates with Microsoft Teams, Slack, LINE WORKS, and Google Hangouts Chat for enterprise deployment.
• User Local ChatAI Enterprise generative AI platform enabling organizations to build proprietary ChatGPT-style environments with centralized usage management and governance controls. Supports GPT-4o, ChatGPT-5, and Claude 3 models. Offered free for enterprises through September 2026.
• AI Text Mining (AIテキストマイニング) AI-powered text analysis tool extracting features from large text datasets, supporting deep learning-based sentiment analysis, automatic text summarization, voice-to-text transcription, and time-series emotion tracking. Available in free and enterprise versions with WebAPI integration.
• AI Comment System (AIコメントシステム) AI-powered comment moderation system for media websites using deep learning to monitor comments 24/7 and automatically detect inflammatory content. Zero cost for media sites with 500M+ monthly PV. Deployed by Mainichi Shimbun, Jiji Press, Fuji Television FNN, Newsweek Japan, Oricon, and others.
• AI FAQ System (AI FAQシステム) AI-powered FAQ and internal knowledge base builder with chatbot integration, automatic search result optimization, and reporting for analyzing user behavior and question categories. Priced at ¥50,000/month plus ¥50,000 setup fee.
• Handwriting OCR (手書きOCR) Free AI-powered handwritten document OCR tool converting paper forms to digital data (Excel/CSV) without installation. Uses image recognition AI to extract text from scanned or photographed documents with customizable reading frames and character type settings.
• Person Analysis AI (人物分析AI) Comprehensive people analysis AI platform combining multiple modules: facial expression/emotion detection (5 emotions), gaze/facing direction estimation, pose estimation, facial feature vectors, gender estimation, age estimation, voice emotion recognition (7 emotions), and text emotion recognition (5 emotions).
• Pose Estimation AI (姿勢推定AI) Free pose/skeleton estimation AI using deep learning to detect body positions from ordinary camera images without special devices or markers. Detects multiple people simultaneously in real-time. Applied in sports training, healthcare, education, skill transmission, VTuber avatar capture, and security/surveillance.
• Facial Expression Recognition AI (表情推定AI) Deep learning-based AI that recognizes 5 emotions (joy, anger, sadness, surprise, neutral) from facial expressions with numerical quantification per emotion.
• Voice Emotion Recognition AI (音声感情認識AI) Free deep learning tool that recognizes emotions from voice recordings (1-30 seconds), classifying into 7 emotion categories: calm, happiness, anger, sadness, fear, disgust, surprise.
• Text Emotion Recognition AI (テキスト感情認識AI) Free deep learning tool analyzing emotions in Japanese text, classifying into 5 emotion categories: joy, like, sadness, fear, anger.
• Automotive Image Processing AI (自動車画像加工AI) Free AI tool automatically blurring car backgrounds and masking license plates in uploaded images. Targeted at automotive classified sites, auction platforms, automotive social media apps, and dealers.
• Personal Information Masking AI (個人情報マスキングAI) AI-powered personal information anonymization tool for masking names, addresses, and other PII in text documents. Supports cloud and on-premises deployment for safe data analysis, external outsourcing, and generative AI data preparation.
• Exam Proctor AI (試験不正対策AI / カンニング抑止AI) AI-based online exam proctoring solution that monitors test-takers for cheating. Includes identity verification AI and suspicious activity detection. Targeted at online exam platforms, certification bodies, and educational institutions.
• Document Summarization AI (文章要約AI) Free generative AI tool for automatic text summarization supporting news articles, reports, meeting minutes, daily logs, and conversations. Offers adjustable output length and model selection (ChatGPT-5, ChatGPT-5-mini, Claude 3).
• Owned Media Insight (オウンドメディアインサイト) Content marketing analytics tool helping publishers identify high-performing keywords, analyze reader demographics and interests, track social media amplification, and measure content-induced attitude changes.
• Set Analysis Tool (重複集計ツール) Free set analysis tool computing unions, intersections, differences, and exclusive OR between two data lists, supporting direct input or CSV/Excel file upload.

Quantifiable outcome

• Support chatbot reduced customer inquiries by 20%+ within 2 months (Book Walker case)
• +9 more outcomes

Named customers101 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability11 records

Feature15 records

Partnerships

Six partnerships are on record, tiered minor and major.

• Sanex (株式会社サイネックス)minorChannel Partner/ Reseller/ Distributor · 1 October 2019Sanex Co., Ltd. facilitated User Local's chatbot deployment across Nara Prefecture and 5 municipalities as part of a local government digitalization initiative. Sanex focuses on regional revitalization support services.
• Fukuzumi (福泉株式会社)minorChannel Partner/ Reseller/ Distributor · 27 March 2019Fukuzumi Co., Ltd. facilitated the implementation of User Local's AI chatbot for the Kamakura City official tourism website. Fukuzumi provides CMS solutions for government entities and acted as the implementation partner for this deployment.
• IDOM / Gulliver ( IDOM「がりバー」)minorOEM/ Whitelabel/ Licensing Partner · 15 February 2018User Local provided its automotive image processing AI library to IDOM's Gulliver used car platform. The AI automatically blurs vehicle license plates and backgrounds in uploaded photos, enabling safer and compliant image publishing on the marketplace.
• Recruit Lifestyle / Hot Pepper Gourmet (ホットペッパーグルメ)majorTechnology or Integration · 19 July 2017User Local provided its natural language processing engine to Recruit Lifestyle's Hot Pepper Gourmet platform, enabling conversational AI capabilities for restaurant search and booking services.
• Yahoo! Japan (雅虎株式会社)majorTechnology or Integration · 22 May 2015User Local developed a recommendation engine that was integrated into Yahoo! JAPAN and Nifty services. The system provides real-time product and content recommendations based on trending social media data.
• Yahoo! Japan (雅虎株式会社)majorTechnology or Integration · 10 January 2013Yahoo! Japan partnered with User Local to launch 'Yahoo!アクセス解析' (Yahoo! Access Analytics) in 2013. User Local provided the underlying analytics technology for Yahoo! Japan's web analytics service, leveraging User Local's big data processing infrastructure.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights12 records

Customer concentration

• Xx.com/userlocal
• Facebookfacebook.com/userlocal
• LinkedInlinkedin.com/company/userlocal-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about User Local