Kingfisher

Name

Kingfisher

Legal name

Kingfisher plc

Website

https://kingfisher.com

Company type

Public

Founded year

1982

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Kingfisher plc is a London-headquartered FTSE 100 home improvement retailer operating 1,800+ stores across seven European countries under banners including B&Q, Screwfix, Castorama, Brico Dépôt, Koçtaş, and TradePoint, serving DIY consumers and trade professionals through physical retail, e-commerce, marketplace, and quick-commerce channels.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Home Centers (444110), Hardware Retailers (444140)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industry

Off-Price DIY, Hardware & Home Improvement General Merchandise Retail (CRAEACAI)

Keywords

• Home improvement retail
• DIY building supplies
• Trade hardware supplies
• Exclusive brand products
• Online marketplace retail

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Revenue from sales through owned retail stores across UK, France, Poland, Spain, Portugal, and Turkey under B&Q, Screwfix, Castorama, Brico Dépôt, and Koçtaş brands. Total sales of £12.94 billion for FY ending January 2026.
2. E-commerce Sales: Online sales through banner websites and marketplace. E-commerce represents 21% of total group sales with 20% growth (excluding Screwfix). Includes digital media screens and online-only offerings.
3. Marketplace Commission: Third-party seller marketplace generating commission revenue. Marketplace GMV reached £518 million with 58% year-over-year growth. Over 2 million items available at B&Q through marketplace.
4. Trade Business Sales: Sales to trade professionals through Screwfix and TradePoint. Trade sales now represent 30% of group revenue (up from 27%). Trade sales reached £3.9 billion with 17% growth excluding Screwfix.
5. Quick Commerce/ Delivery Services: Revenue from rapid delivery services including Screwfix Sprint (20-minute delivery) and partnerships with Deliveroo. +11% year-on-year increase in e-commerce sales attributed to delivery innovations.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels8 records

Core offering

Kingfisher plc is Europe's leading home improvement retailer, selling DIY and trade building products, tools, and home improvement supplies through owned retail banners (B&Q, Screwfix, Castorama, Brico Dépôt, TradePoint, Koçtaş) across more than 1,800 stores in seven European countries, supplemented by e-commerce platforms, a third-party marketplace, quick-commerce delivery services, and a portfolio of over 30 own-exclusive brands. The company generated £12.94 billion in FY2026 sales through retail operations that target both DIY consumers and professional trade customers.

Product overview

Kingfisher is a European home improvement retailer operating multiple retail banners (B&Q, Screwfix, Castorama, Brico Dépôt, Koçtaş, TradePoint) across seven countries, offering home improvement products and services to consumers and trade professionals through physical stores and e-commerce channels. The company has developed its own portfolio of exclusive brands including GoodHome, Blooma, and Erbauer. Kingfisher's digital ecosystem includes an online marketplace with over 2 million items, AI-powered virtual assistants (Hello B&Q, Hello Casto), visual search tools (Screwfix Lens), proprietary data platform (Core IQ), and in-house AI platform (Athena). The company partners with Google Cloud for AI capabilities including Vertex AI Search for Commerce and agentic AI shopping agents. Recent innovations include rapid delivery services (Screwfix Sprint), refurbished product programmes, and AI-powered in-store colleague tools.

Differentiator

Problem solved

Functional benefit

Brands

• GEOM: Own Exclusive Brand product line
• Fortia
• GoodHome
• Blooma
• Magnusson
• Erbauer
• Cooke and Lewis
• Verve
• Diall
• Smith & Locke
• Jacobsen
• No Nonsense

Products and services

• B&Q UK and Ireland home improvement retail banner offering DIY products and services to consumers across physical stores and e-commerce.
• Screwfix UK-focused trade and DIY retailer serving professional tradespeople and consumers with 700+ stores, rapid 20-minute delivery via Screwfix Sprint, and an extensive product range.
• Castorama French and Polish home improvement retail banner operating physical stores and e-commerce, offering DIY products to consumers and trade customers.
• Brico Dépôt Discount-focused home improvement retail banner operating in France, Spain, and Portugal with competitive pricing on DIY and building materials.
• Koçtaş Turkey-based home improvement joint venture banner serving Turkish consumers with DIY and home improvement products through physical stores and online.
• TradePoint Trade-focused banner serving professional tradespeople with dedicated product ranges, volume pricing, and account-based purchasing services.
• B&Q Marketplace Third-party seller marketplace at B&Q offering over 2 million items with Click & Collect available for marketplace orders, expanding assortment beyond physical store limitations.
• Screwfix Sprint Rapid delivery service delivering Screwfix products to trade customers in as little as 20 minutes, part of Kingfisher's quick commerce capability.
• Refurbed by B&Q Refurbished product programme launched on diy.com where customer returns are inspected and restored by B&Q technicians to 'like new' standards for resale at value pricing.

Quantifiable outcome

• E-commerce sales reached £80m in H1 2025/26 with +37% year-on-year uplift from AI-powered recommendations
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Google CloudcoreTechnology or Integration · 18 March 2026Multi-year partnership to deploy AI-powered shopping capabilities across Kingfisher's European retail platforms including B&Q, Castorama France and Poland, and Brico Dépôt France. Utilizes Google Cloud's Vertex AI Search for Commerce to enable intelligent search and proactive AI shopping agents. Early trials at B&Q showed meaningful results. Builds on Kingfisher's in-house AI platform Athena launched in 2023.
• Andrew GrillminorStrategic or Co-development Partner · 13 November 2025Futurist partnership to research and predict how technology will transform retail. Commissioned research on AI shopping behavior showing 28% of UK adults comfortable with AI making purchases. Created interactive microsite exploring store of the future. Research drives thought leadership and innovation strategy.
• Tata Consultancy Services (TCS)coreTechnology or Integration · 16 October 2025Extended 15-year partnership to drive AI-powered transformation across Kingfisher's operations. TCS established a joint 'Innovation and Automation Office' and deployed AI-driven solutions to improve IT system management. Part of ongoing digital transformation initiative.
• DeliveroominorChannel Partner/ Reseller/ DistributorQuick commerce delivery partnership enabling rapid delivery of B&Q products. Part of strategy to meet customer demand for speed and convenience in home improvement shopping.
• iForceminorImplementation/ SI/ Consulting PartnerPartnership for product refurbishment operation at Screwfix, expanded to cover appliances, higher value non-electrical products, and water-using products (taps, showers, pressure washers). Over 100,000 products refurbished and sold annually.
• Rainforest AlliancecoreStrategic or Co-development PartnerFounding member of Rainforest Alliance Forest Allies initiative. Supports six community-managed forestry projects in key tropical sourcing regions. Part of Forest Positive commitment and responsible sourcing strategy.
• Woodland TrustminorStrategic or Co-development PartnerPartnership for habitat restoration projects at Kingsettle and Snaizeholme. Screwfix and B&Q collaboration supporting UK woodland conservation as part of sustainability commitments.
• Reforest'ActionminorStrategic or Co-development PartnerBrico Dépôt France tree planting partnership supporting reforestation efforts in France.
• UNEP/GRID (United Nations Environment Programme)minorStrategic or Co-development PartnerCastorama Poland partnered with UNEP/GRID to restore Polish national parks as part of environmental commitment.
• BioregionalcoreStrategic or Co-development PartnerExternal charity and social enterprise that reviews and approves all criteria in Kingfisher's Sustainable Home Product Guidelines annually. Ensures independent oversight and credibility of sustainability claims for products.
• ShelterminorStrategic or Co-development PartnerUK housing charity partnership with B&Q since 2017. Funds DIY Skills Advisers who help homeless and housing-insecure people with home improvement skills. Supports Shelter's helpline and advice services in England, Wales, Scotland, and partner organizations in Ireland and Northern Ireland.
• Hospice UKminorStrategic or Co-development PartnerNew charitable partnership between Screwfix Foundation and Hospice UK, with expansion into Republic of Ireland. Part of community support initiatives.
• Habitat for HumanityminorStrategic or Co-development PartnerInternational nonprofit housing organization partnership through various Kingfisher foundations to improve housing conditions.
• Compagnons BâtisseursminorStrategic or Co-development PartnerFrench nonprofit organization partnership through Fondation Castorama to improve housing and community facilities.
• Fondation pour le Logement des DéfavorisésminorStrategic or Co-development PartnerFrench foundation partnership to support disadvantaged housing through charitable initiatives.
• Rimini StreetcoreTechnology or IntegrationThird-party SAP support provider enabling Kingfisher to extend its existing SAP ECC 6.0 applications rather than pursue full S/4HANA cloud upgrade. Migration to Google Cloud Platform supported by Rimini Street for cost efficiency.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Howdens Joinery: UK-based trade-only kitchen and joinery supplier. Adjacent to Kingfisher's trade business with comparable depot-based trade counter model but narrower product focus.

Broad incumbents

• Lowe's: Second-largest US home improvement retailer with comparable DIY and Pro customer segments. Closely comparable to Kingfisher's mix of DIY consumers and trade professionals.
• Home Depot: The largest home improvement retailer globally, operating primarily in North America. Comparable business model (large-format DIY + pro mix) but much larger scale and US-focused.

Direct peers

• Wickes: UK home improvement retailer with DIY and trade focus, smaller scale than B&Q. Directly competes with Kingfisher's B&Q and TradePoint in the UK.
• Travis Perkins: UK builders' merchant serving trade professionals with heavy-side building materials. Comparable to Kingfisher's Screwfix and TradePoint trade-focused channels in the UK market.
• Hornbach: European home improvement retailer operating in Germany, Netherlands, and several other countries. Comparable large-format DIY + pro assortment model to Kingfisher's continental banners.
• Leroy Merlin: French home improvement retailer owned by Adeo, operating across Europe including France, Poland, and Iberia. Directly competes with Kingfisher's Castorama and Brico Dépôt banners in core continental European markets.
• Bauhaus: European DIY and home improvement chain operating across multiple countries including Switzerland, Germany, and Iberia. Comparable big-box home improvement format targeting DIY and trade.
• Homebase: UK home improvement and garden retailer, smaller scale than B&Q. Direct UK competitor in the DIY segment across similar product categories.

Regional players

• Mr Bricolage: French home improvement retailer focused on franchise-based store network. Competes with Castorama and Brico Dépôt in France and a few other European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kingfisherplc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingfisher