What Center for Natural Medicine does

Center for Natural Medicine, Inc. (CNM) is a privately held, family-owned integrative healthcare clinic founded in 1984 and incorporated in Oregon in 1991, operating from a single location at 1330 SE Cesar E Chavez Blvd in Portland. It is the first and only naturopathic clinic in the United States credentialed as a Patient-Centered Primary Care Home (PCPCH) by the Oregon Health Authority, currently at Tier 4 of 5. The clinic employs approximately 25+ staff including 11 naturopathic physicians, 3 licensed acupuncturists, 3 chiropractic physicians, 3 medical assistants, and administrative personnel, serving as a teaching clinic for the National University of Natural Medicine (NUNM) and a satellite research site for the Helfgott Research Institute.

CNM's service portfolio spans primary care naturopathic medicine plus specialty offerings in acupuncture, chiropractic, cardiopulmonary care, gynecologic care, gender-affirming care, mental health, pelvic floor therapy, minor surgery, and on-site advanced diagnostics (echocardiography, stress testing, vascular ultrasound, and sleep studies) through its Heart & Lung Wellness Program. Clinical differentiation rests on proprietary treatment protocols developed by founder Dr. Martin Milner, including the Milner Acetylcholine Protocol (MAP) for cardiac dysrhythmias and slow-release compounded thyroid replacement regimens, both published in peer-reviewed journals. CNM is described as the only clinic in North America offering formal naturopathic cardiology training and care, with 25,000+ cardiac patients treated by Dr. Milner over his career and an international patient draw exceeding 10% of volume.

The business operates on a fee-for-service, insurance-billed model, participating in Medicaid/OHP, Blue Cross Blue Shield, Moda, PacificSource, Providence, and Medicare networks, with sliding-scale yoga classes as a non-clinical ancillary. GTM is direct-to-consumer via a single Portland clinic, supported by the NUNM student pipeline, earned media (Portland Monthly, GardaVita, The Oregonian), and insurance network visibility. The patient portal runs on Athena Health, with e-prescribing via Sure Scripts and state-mandated database integrations. Dr. Milner retired from medical practice in January 2021 and continues as CEO, with family members Ari Milner (President/IT) and Ben Milner (VP) and Dr. Stacie Wolfe and Dr. Dana Waichunas as Medical Directors.

Name

Center for Natural Medicine

Legal name

Center for Natural Medicine, Inc.

Website

https://cnmwellness.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Center for Natural Medicine is a private, family-owned integrative healthcare clinic in Portland, Oregon offering naturopathic primary care, acupuncture, chiropractic, and specialty services. It is the first Tier 4 Naturopathic Patient-Centered Primary Care Home in the US and operates as a teaching clinic for NUNM.

Ownership category

akta.pro rank

Product category

Naturopathic Healthcare Services

NAICS

Ambulatory Health Care Services (621), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Other Health Practitioners (6213)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

akta.pro secondary industry

Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK)

Keywords

• Naturopathic medicine
• Integrative healthcare
• Primary care services
• Acupuncture therapy
• Chiropractic care

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Healthcare Services: Fee-for-service healthcare delivery through direct patient consultations and procedures. Revenue generated from office visits, diagnostic tests, acupuncture, chiropractic care, and minor surgeries. Billing through insurance plans and patient payment.
2. Research Partnership: Satellite research clinic of Helfgott Research Institute participating in clinical studies on niacin, botanicals, and cardiovascular health

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Center for Natural Medicine operates a single Portland-based integrative naturopathic medical clinic delivering direct patient care across primary care, acupuncture, chiropractic, cardiopulmonary medicine, mental health, gender-affirming care, gynecology, pelvic floor therapy, minor surgery, and routine vaccinations. Services combine conventional diagnostics with natural medicine therapies and on-site advanced diagnostic capabilities (echocardiograms, stress testing, vascular ultrasound, sleep studies), and the clinic also serves as a teaching facility for NUNM students and a satellite research clinic of Helfgott Research Institute.

Product overview

Center for Natural Medicine is a naturopathic healthcare facility offering a comprehensive range of integrated healthcare services. The clinic operates as a unified healthcare platform centered around primary care naturopathic medicine, supplemented by specialty services including acupuncture, chiropractic care, cardiopulmonary care, mental health services, pelvic floor therapy, gender-affirming care, gynecologic care, and minor surgery. The Heart & Lung Wellness Program provides specialized cardiovascular and pulmonary diagnostic services on-site. The clinic serves as a teaching facility affiliated with the National University of Natural Medicine and partners with Helfgott Research Institute for clinical research. Services are delivered by a diverse team of naturopathic physicians, licensed acupuncturists, and board-certified chiropractic physicians working collaboratively to provide well-researched and innovative treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care
• Acupuncture Traditional acupuncture services including Japanese-style techniques combined with craniosacral and myofascial therapies for pain management and wellness.
• Chiropractic (Spinal Manipulation) Chiropractic care including diversified technique adjustments, activator method, mobilizations, drop table techniques, and instrument-assisted soft tissue manipulation.
• Cardiopulmonary Care Specialized cardiovascular and pulmonary medicine for heart and lung conditions, including hypertension, arrhythmias, and respiratory diseases.
• Gynecologic Care Women's health services including well-woman examinations, menstrual irregularities, menopause care, PCOS treatment, and vulvar health.
• Gender Affirming Care Gender-affirming healthcare including hormone management, surgical referrals, trauma-informed pelvic and chest exams, STI screening, and PrEP prescriptions.
• Mental Health Care Mental health services including medication management, herbal support, short-term counseling, and referrals for conditions such as anxiety, depression, bipolar disorder, and insomnia.
• Pelvic Floor Therapy Pelvic floor therapy and integrative pelvic care for patients of any gender, including Arvigo Techniques of Maya Abdominal Therapy and visceral manipulation.
• Connective Tissue Disorder Assessment Assessment and treatment for connective tissue disorders including Marfan Syndrome, Ehlers-Danlos syndrome (EDS), and hypermobility conditions.
• Minor Surgery Minor surgical procedures performed in-office, including wound care and minor surgery interventions as appropriate for patient care.
• Routine Vaccination Routine vaccination services with immunizations tracked through the Oregon ALERT vaccines database.
• Heart & Lung Wellness Program Cardiovascular and pulmonary medicine clinic offering on-site diagnostic services including resting echocardiograms, stress testing, diagnostic ultrasounds, and home sleep studies.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and major.

• Oregon Health AuthoritycoreStrategic or Co-development Partner · 1 January 2013Oregon Health Authority credentialed CNM as a Tier 4 Patient-Centered Primary Care Home (PCPCH), making it the first naturopathic clinic in America to receive this designation. This enables CNM to serve Oregon Health Plan (Medicaid) patients on equal par with conventional medical PCPCH clinics.
• Helfgott Research InstitutemajorStrategic or Co-development Partner · 1 January 2012CNM is officially a satellite research clinic of Helfgott Research Institute, the research division of National College of Natural Medicine. Currently participating in three clinical studies: niacin and pantethine effects on cholesterol and triglycerides, botanicals and insomnia, and botanicals and flu.
• National College of Natural Medicine (NCNM) / National University of Natural Medicine (NUNM)coreStrategic or Co-development Partner · 1 January 1999CNM serves as a naturopathic teaching clinic of NCNM/NUNM since 1999, providing clinical training for naturopathic medical students and residents. Dr. Martin Milner is a professor of Cardiovascular and Pulmonary Medicine at NCNM since 1986 and Guest Professor of Endocrinology since 2006. CNM was recognized as an NCNM Center of Excellence in cardiovascular medicine.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Cleveland Clinic Center for Integrative & Lifestyle Medicine: National health-system program offering integrative medicine (acupuncture, chiropractic, naturopathy) embedded within a large academic system. Represents the scaled, institutional version of CNM's service model.
• Providence Integrative Medicine: Large health system offering integrative medicine services (acupuncture, naturopathy, chiropractic) in the Portland metro. Competes for similar patients but operates as part of a much broader system and is not specialty-focused.
• Mayo Clinic Integrative Medicine and Health: Mayo Clinic's integrative medicine program offering acupuncture, herbal medicine, and mind-body therapies. Comparable in offering integrative clinical services, though at vastly greater institutional scale than CNM.
• One Medical (Amazon One Medical): National membership-based primary care platform with tech-enabled scheduling and PCPCH-style care coordination. Comparable in primary-care positioning and direct-to-consumer channel; does not offer naturopathic medicine.
• Oregon Health & Science University (OHSU) Primary Care: Academic medical center operating primary care and integrative medicine clinics in Portland. Competes for primary care patients in the same metro but at institutional scale and without CNM's naturopathic focus.

Direct peers

• Bastyr Center for Natural Health: Bastyr University teaching clinic in Seattle offering naturopathic medicine, acupuncture, and integrative care with a similar academic-clinic model and comparable service mix to CNM. Most directly comparable peer in PNW.
• Kwan Yin Healing Arts Center East: Portland-area integrative clinic offering naturopathic medicine, acupuncture, chiropractic, and massage therapy. Closest geographic peer to CNM in service mix and patient demographic.
• National University of Natural Medicine Health Centers: NUNM's own Portland teaching clinic offering naturopathic primary care, acupuncture, and integrative services. CNM's academic partner and a direct operational peer sharing faculty and referral pipelines in the same metro.

Regional players

• ZoomCare: Portland-based primary and urgent care clinic chain offering direct-to-consumer scheduling and broad insurance coverage. Competes with CNM for Portland primary-care patients but does not offer naturopathic specialization.
• The Portland Clinic: Multi-specialty physician-owned clinic in Portland offering primary care and specialty services. Comparable in scale and outpatient delivery model but lacks CNM's naturopathic and integrative medicine focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/docmilner
• Facebookfacebook.com/cnmwellness
• LinkedInlinkedin.com/company/center-of-natural-medicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Natural Medicine