TVS Motor Mexico
TVS Motor Mexico is the North/Central American distribution arm of TVS Motor Company, selling motorcycles, scooters, electric scooters, mopeds, and three-wheelers across Mexico and nine Central American/Caribbean markets from a Mexico City office.
- Company typePublic
- Founded1978
- HeadquartersHosur, India
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
TVS Motor Mexico firmographics
Firmographics- Name
- TVS Motor Mexico
- Legal name
- TVS Motor Company
- Website
- https://tvsmotor.com
- Company type
- Public
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- TVS Motor Mexico is the North/Central American distribution arm of TVS Motor Company, selling motorcycles, scooters, electric scooters, mopeds, and three-wheelers across Mexico and nine Central American/Caribbean markets from a Mexico City office.
- Ownership category
- akta.pro rank
TVS Motor Mexico industry classification
Industry- Product category
- Two-Wheeler Manufacturing
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle and Parts Dealers (441), Automotive Parts and Accessories Retailers (441330)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
- akta.pro secondary industries
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)
Keywords
Where TVS Motor Mexico is headquartered
LocationHeadquarters
- HQ city
- Hosur
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
TVS Motor Mexico business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Two-Wheeler Sales: TVS Motor generates primary revenue from manufacturing and selling motorcycles, scooters, electric scooters, and mopeds. The company offers products across multiple price segments from entry-level to premium performance bikes.
- Three-Wheeler Sales: Commercial three-wheelers including petrol, CNG, LPG, and electric variants for passenger and cargo transport.
- Accessories and Merchandise: Sale of riding gear, helmets, accessories, merchandise, and genuine parts through shop.tvsmotor.com and authorized dealers.
- Service and After-Sales: Maintenance, repairs, and genuine parts replacement through dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Apache RTX - Adventure touring motorcycle |
| One time/ perpetual license | Pay-as-you-go | Apache RR 310 - Track weapon motorcycle |
| One time/ perpetual license | Pay-as-you-go | Apache RTR 310 - Naked sport bike |
| One time/ perpetual license | Pay-as-you-go | Apache RTR 200 4V - Performance motorcycle |
| One time/ perpetual license | Pay-as-you-go | Apache RTR 160 4V - Entry performance bike |
| One time/ perpetual license | Pay-as-you-go | TVS iQube Electric - Electric scooter |
| One time/ perpetual license | Pay-as-you-go | TVS X Electric - Premium electric scooter |
| One time/ perpetual license | Pay-as-you-go | TVS Orbiter Electric - Electric scooter |
| One time/ perpetual license | Pay-as-you-go | TVS Jupiter - Scooter |
| One time/ perpetual license | Pay-as-you-go | TVS Jupiter 125 - 125cc scooter |
| One time/ perpetual license | Pay-as-you-go | TVS Ntorq 125 - Performance scooter |
| One time/ perpetual license | Pay-as-you-go | TVS Raider 125 - Commuter motorcycle |
| One time/ perpetual license | Pay-as-you-go | TVS Radeon - Entry motorcycle |
| One time/ perpetual license | Pay-as-you-go | TVS Sport - Budget motorcycle |
| One time/ perpetual license | Pay-as-you-go | TVS XL100 - Moped |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
TVS Motor Mexico product offering
Product offeringCore offering
TVS Motor Mexico distributes and sells TVS Motor Company's portfolio of two-wheelers and three-wheelers in the Mexican market, including Apache performance motorcycles (RTX, RR 310, RTR 310, RTR 200 4V), commuter motorcycles (Raider, Radeon, Sport, StaR City+), scooters (Jupiter, Ntorq, Zest), electric scooters (iQube, X, Orbiter), the XL100 moped, and King-series three-wheelers for passenger and cargo commercial transport.
Product overview
TVS Motor Company offers a diverse portfolio of two-wheelers and three-wheelers across multiple segments. The product lineup includes: Apache series motorcycles (RTX adventure tourer, RR 310 supersport, RTR 310/200/180/160 performance bikes), commuter motorcycles (Ronin, Raider, Radeon, StaR City+, Sport), scooters (Ntorq 150/125, Jupiter, Jupiter 125, Zest), electric scooters (iQube, X, Orbiter), mopeds (XL100), and three-wheelers (King series in petrol, CNG, and electric variants for passenger and cargo transport). The company also provides connected vehicle technology through SmartXonnect app, enabling race telemetry and smartphone integration. TVS operates in over 80 countries globally.
Differentiator
Problem solved
Functional benefit
Brands
- TVS Apache: Performance motorcycle brand including RR 310, RTR series, RTX adventure touring bikes
- TVS iQube
- TVS X
- TVS Orbiter
- TVS Ronin
- TVS Raider
- TVS Radeon
- TVS Jupiter
- TVS Ntorq
- TVS XL100
- TVS King
Products and services
- TVS Apache RTX Adventure touring motorcycle launched as TVS's first entry into the adventure rally tourer segment. Features a 299.1 cc engine producing 36 PS of power, built on the TVS RT-XD4 platform.
- TVS Apache RR 310 Track-focused supersport motorcycle with 312.2 cc engine producing 38 PS. Features ride modes (Urban, Rain, Sport, Track), throttle-by-wire, quickshifter, and advanced aerodynamics with winglets.
- TVS Apache RTR 310 Naked sport motorcycle (freestyler) sharing the Apache RR310's 312.2 cc engine producing 35.6 PS. Features 5 ride modes (Urban, Rain, Sport, Track, Supermoto), advanced stability controls including RT-DSC, and built-to-order customization.
- TVS Apache RTR 200 4V Performance motorcycle with 197.75 cc oil-cooled engine producing 20.82 PS. Features race-tuned USD suspension, dual-channel ABS with RLP control, traction control system, and 5-inch TFT connected cluster.
- TVS Apache RTR 180 First Indian motorcycle to feature Dual Channel ABS, delivering best-in-class power and performance. Features 177.4 cc engine producing 16.79 PS.
- TVS Apache RTR 160 4V Most powerful bike in the 160cc class with 17.55 PS. Equipped with 37mm USD suspension for improved handling and Dual-Channel ABS.
- TVS Apache RTR 160 Commuter sport motorcycle featuring 15.53 PS from its 160cc engine, evolved over years with cutting-edge racing technology.
- TVS Ronin Modern classic motorcycle with 225.9 cc engine producing 20.4 PS. Features distinctive neo-retro design targeting urban riders.
- TVS Raider Commuter motorcycle with 124.8 cc engine producing 8.37 kW. Features digital console and competitive pricing at INR 83,410.
- TVS Radeon Entry-level commuter motorcycle with 109.7 cc engine producing 6.03 kW. Priced at INR 58,450.
- TVS StaR City+ Commuter motorcycle targeting value-conscious consumers, priced at INR 72,500.
- TVS Sport Economical commuter motorcycle priced at INR 58,750, weighing 112 kg.
- TVS Ntorq 150 Performance scooter with 149.7 cc engine producing 9.7 kW. Features sporty design and competitive pricing at INR 1,11,350.
- TVS Ntorq 125 Popular 125cc scooter with 7.5 kW engine, priced at INR 83,350.
- TVS Jupiter 110cc scooter with 5.9 kW engine, priced at INR 73,975. Features SmartXonnect connectivity option.
- TVS Jupiter 125 125cc scooter with 6 kW engine, priced at INR 79,600. Offers SmartXonnect connectivity.
- TVS Zest 110 Compact 110cc scooter with 5.75 kW engine, priced at INR 70,850.
- TVS iQube Electric scooter with IDC range of 212 km, 5.3 kWh battery, top speed of 82 km/h. Available in multiple variants including 2.2 kWh, 3.1 kWh, 3.5 kWh, and 5.3 kWh (ST variant). Priced from INR 84,999.
- TVS X Premium electric scooter with 140 km range, 3.8 kWh battery, top speed of 105 km/h. Priced at INR 2,49,990.
- TVS Orbiter Electric scooter with 158 km range and 3.1 kWh battery, priced at INR 99,900.
- TVS XL100 Entry-level moped with 99.7 cc engine producing 3.2 kW. Priced at INR 48,250, weighing 88 kg.
- TVS King Deluxe Auto-rickshaw available in CNG, Petrol, and LPG variants. Contact dealer for pricing.
- TVS King Duramax Plus Premium three-wheeler variant with enhanced features and durability.
- TVS King EV Max Electric three-wheeler for passenger transport with extended range capabilities.
- TVS King Kargo Cargo three-wheeler for commercial transport and delivery applications.
- TVS King Kargo HD EV Electric cargo three-wheeler with heavy-duty capabilities.
- TVS King Kargo HD CNG Heavy-duty CNG cargo three-wheeler for commercial transport.
Quantifiable outcome
- TVS Motor surpassed Bajaj Auto with 26.12% EV market share in November 2025
- +3 more outcomes
Companies that use TVS Motor Mexico
Customer profileSegments4 records
Ideal customer profiles3 records
TVS Motor Mexico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature13 records
TVS Motor Mexico partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Norton MotorcyclescoreTVS Motor acquired Norton Motorcycles (British brand) in April 2020 for ₹153 crore. TVS is executing a ₹1,000 crore revival plan targeting 20,000 annual sales and 200 global dealer touchpoints by 2026. Four models will be unveiled at EICMA 2025 in Milan.
- KidZaniaminorTVS Racing has partnered with KidZania to create a dedicated zone for youngsters where they can experience racing on a simulator, mini-moto racing, designing and assembling a bike.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
TVS Motor Mexico competitors and assessment
Company assessmentDirect peers
- Royal Enfield (Eicher Motors): India's leading premium/mid-size motorcycle brand and TVS's main competitor in the 250cc+ segment. Overlap intensifies as TVS scales the Apache RR 310, RTR 310, and RTX adventure-touring platforms.
- Suzuki Motorcycle India: Indian subsidiary of Suzuki Motor Corporation competing in the commuter motorcycle and scooter segments. Overlaps with TVS on the Access/Jupiter scooter platform and entry-level ICE commuters.
- Ather Energy: Bengaluru-based premium electric scooter manufacturer backed by Hero MotoCorp and Tata. Competes directly with TVS iQube and TVS X in the connected, technology-forward EV scooter segment.
- Yamaha Motor India: Indian arm of Yamaha Motor Company competing in the premium-commuter and sport segments. Direct overlap on sport bikes (R15 vs Apache RTR), scooters (Ray vs Jupiter), and motorcycle exports from India.
- Ola Electric: India's largest pure-play electric two-wheeler company and a primary challenger to TVS iQube in the EV scooter segment. Competes directly with aggressive pricing, vertically integrated manufacturing, and proprietary battery technology.
- Hero MotoCorp: World's largest two-wheeler manufacturer by volume and TVS's primary mass-market competitor in India across commuter motorcycles, scooters (via Vida EV), and premium segments via the Harley-Davidson partnership. Direct overlap on dealer scale and ICE commuter portfolio.
- Honda Motorcycle & Scooter India: Subsidiary of Honda Motor; dominant Indian scooter player (Activa) and significant motorcycle competitor. Direct overlap with TVS Jupiter/Ntorq scooters and commuter motorcycles, with stronger global parent backing.
- Bajaj Auto: India's largest three-wheeler and motorcycle exporter and TVS's most direct domestic rival across commuter, performance and EV two-wheeler segments. Competes head-to-head in Pulsar/Apache sport bike, Chetak/iQube electric scooter, and three-wheeler categories.
Regional players
- Italika: Mexico's dominant low-cost motorcycle manufacturer and TVS's primary structural competitor in the Mexican market. Italika's entrenched dealer density and local manufacturing make it the main incumbent TVS must displace in Mexico and Central America.
Others
- Norton Motorcycles: Wholly-owned TVS subsidiary since April 2020; British premium motorcycle brand currently being revived under TVS's INR 1,000 crore plan. Considered a related entity but historically a peer in the premium motorcycle space and useful for benchmarking TVS's premium-segment ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TVS Motor Mexico social profiles
Digital presenceTVS Motor Mexico financial estimates
Financial estimateRevenue estimate
Valuation estimate
TVS Motor Mexico leadership team
Management profileNumber of profiles
TVS Motor Mexico subsidiaries and ownership
Company hierarchySubsidiaries1 record
TVS Motor Mexico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TVS Motor Mexico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TVS Motor Mexico
What does TVS Motor Mexico do?
TVS Motor Mexico distributes and sells TVS Motor Company's portfolio of two-wheelers and three-wheelers in the Mexican market, including Apache performance motorcycles (RTX, RR 310, RTR 310, RTR 200 4V), commuter motorcycles (Raider, Radeon, Sport, StaR City+), scooters (Jupiter, Ntorq, Zest), electric scooters (iQube, X, Orbiter), the XL100 moped, and King-series three-wheelers for passenger and cargo commercial transport.
Is TVS Motor Mexico a public or private company?
TVS Motor Mexico is a public company. It is classified as corporate owned and is currently operating.
When was TVS Motor Mexico founded?
TVS Motor Mexico was founded in 1978. It employs 5,001 to 10,000 people.
Where is TVS Motor Mexico based?
TVS Motor Mexico is headquartered in Hosur, India, in the Asia region.
How does TVS Motor Mexico make money?
Four revenue lines are on record. Two-Wheeler Sales are the primary driver. The others are three-Wheeler Sales, accessories and Merchandise and service and After-Sales.
Who are TVS Motor Mexico's main competitors?
Direct peers on record are Royal Enfield (Eicher Motors), Suzuki Motorcycle India, Ather Energy, Yamaha Motor India, Ola Electric, Hero MotoCorp, Honda Motorcycle & Scooter India and Bajaj Auto. Italika is listed as a regional player. Norton Motorcycles is listed as an others.
Does TVS Motor Mexico have an API?
No public API is recorded for TVS Motor Mexico.
What industry is TVS Motor Mexico in?
TVS Motor Mexico's product category is Two-Wheeler Manufacturing. Its primary akta.pro industry code is IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing, with a secondary code of CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution. Its NAICS code is 441227 and its SIC code is 3751.