WOW Tech Group
- Company typePrivate
- Founded2002
- HeadquartersBerlin, Germany
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
WOW Tech Group firmographics
Firmographics- Name
- WOW Tech Group
- Legal name
- Lovehoney Group
- Website
- https://wowtech.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
WOW Tech Group industry classification
Industry- Product category
- Consumer Sexual Wellness Products
- NAICS
- Doll, Toy, and Game Manufacturing (339930)
- akta.pro primary industry
- Sexual Wellness & Intimacy Products DTC (CRAFACAM)
Keywords
Where WOW Tech Group is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
WOW Tech Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Distribution channels2 records
Marketing channels3 records
WOW Tech Group product offering
Product offeringCore offering
WOW Tech Group manufactures and sells sexual health and wellness products under a portfolio of market-leading brands. The company designs, patents, and distributes innovative intimate wellness devices and consumer products, supported by expert-led education. Its portfolio includes the Womanizer brand and is united by a mission to normalize sexual wellbeing globally.
Product overview
Lovehoney Group operates as a single unified sexual wellness platform with multiple market-leading brands. The portfolio includes the core Lovehoney Group parent entity along with acquired brands such as Womanizer. The company offers innovative sexual wellness products and retail experiences, unified by their mission to normalize sexual wellbeing and make it accessible. The company holds 110 patents and operates globally with 11 offices.
Differentiator
Problem solved
Functional benefit
Brands
- Womanizer: Premium sexual wellness brand featured on the About Us page showcasing Womanizer products.
Products and services
- Womanizer branded sexual wellness products A premium sexual wellness brand within WOW Tech Group's portfolio offering innovative intimate wellness products backed by patented technology, targeted at adult consumers seeking trusted, research-backed sexual wellbeing devices.
- WOW Tech Group multi-brand sexual wellness portfolio The consolidated portfolio of market-leading sexual wellness brands under WOW Tech Group, offering innovative intimate wellness products and retail experiences designed to help consumers live happier, more fulfilled lives.
Companies that use WOW Tech Group
Customer profileSegments1 record
Ideal customer profiles2 records
WOW Tech Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WOW Tech Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
WOW Tech Group competitors and assessment
Company assessmentBroad incumbents
- Adam & Eve: Long-established US adult retailer and product manufacturer with broad assortment across price points. Comparable as a mass-market sexual wellness player, though positioned more at mainstream/affordable tiers than the analyzed company's premium focus.
- California Exotic Novelties: Large US-based manufacturer and distributor of adult novelty products with broad mainstream retail distribution. Comparable as an established sexual wellness manufacturer, though competing more on volume and distribution breadth than premium positioning.
Direct peers
- Lovehoney: The original UK-founded sexual wellness retailer and brand owner. Directly comparable as a multi-brand sexual wellness operator with DTC e-commerce, retail partnerships, and global distribution; appears to be the parent or closely related entity to the analyzed company.
- Maude: US-based sexual wellness brand offering vibrators, lubricants, and intimacy products with a minimalist, gender-neutral brand identity. Comparable as a premium DTC sexual wellness brand competing for the same modern consumer demographic.
- Dame Products: US-based DTC sexual wellness brand known for female-founded, design-forward vibrators and intimate products. Comparable as a digitally native, modern-branded sexual wellness brand targeting the same mainstream consumer segment.
- LELO: Swedish premium sexual wellness brand specializing in luxury pleasure products. Comparable as a design-led, patent-backed premium sexual wellness manufacturer competing in the same premium product category as Womanizer and Lovehoney Group brands.
- Fun Factory: German-based sexual wellness manufacturer producing body-safe, design-forward pleasure products. Comparable as a European-headquartered manufacturer of premium branded sexual wellness products with global distribution.
- Tenga: Japanese sexual wellness brand focused on male-oriented products with strong design and packaging. Comparable as a category-leading branded manufacturer competing globally with patented, differentiated products.
Emerging players
- MysteryVibe: UK-based sexual wellness technology company focused on health-tech crossover products (e.g., sexual health devices with medical applications). Comparable as a smaller, innovation-focused competitor pursuing adjacent wellness positioning.
- BMS Factory: European manufacturer of sexual wellness products supplying private-label and branded lines. Comparable as a competing manufacturer targeting the wholesale and brand-licensing segments adjacent to the analyzed company's B2B distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WOW Tech Group social profiles
Digital presenceWOW Tech Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
WOW Tech Group leadership team
Management profileNumber of profiles
Profiles3 records
WOW Tech Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WOW Tech Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WOW Tech Group
What does WOW Tech Group do?
WOW Tech Group manufactures and sells sexual health and wellness products under a portfolio of market-leading brands. The company designs, patents, and distributes innovative intimate wellness devices and consumer products, supported by expert-led education. Its portfolio includes the Womanizer brand and is united by a mission to normalize sexual wellbeing globally.
Is WOW Tech Group a public or private company?
WOW Tech Group is a private company. It is classified as unknown and is currently operating.
When was WOW Tech Group founded?
WOW Tech Group was founded in 2002. It employs 251 to 500 people.
Where is WOW Tech Group based?
WOW Tech Group is headquartered in Berlin, Germany, in the Europe region.
Who are WOW Tech Group's main competitors?
Broad incumbents on record are Adam & Eve and California Exotic Novelties. Direct peers are Lovehoney, Maude, Dame Products, LELO, Fun Factory and Tenga. Emerging players are MysteryVibe and BMS Factory.
Does WOW Tech Group have an API?
No public API is recorded for WOW Tech Group.
What industry is WOW Tech Group in?
WOW Tech Group's product category is Consumer Sexual Wellness Products. Its primary akta.pro industry code is CRAFACAM, Sexual Wellness & Intimacy Products DTC. Its NAICS code is 339930.