Angler's Covey

What Angler's Covey does

Angler's Covey is a privately-held fly fishing retail, education, and guide service headquartered at 295 21st Street in Colorado Springs, Colorado. The company operates a single physical storefront open 6am-6pm daily, an e-commerce online shop (Shoplightspeed) offering free shipping in the lower 48 US, and an in-person booking operation for guided trips and classes. Founded in 1981 with a stated team of 11-50 employees, the business has operated continuously for over 30 years serving the Colorado Springs, Pikes Peak, South Park, and broader Colorado fly fishing community. No proprietary technology systems were identified; the underlying platform is a service-and-experience operation built around the team's guides and instructors.

The company generates revenue across five distinct streams: (1) retail hardware sales of rods, reels, waders, boots, flies, and accessories; (2) guided fishing trips spanning walk & wade, float, kayak, stillwater boat, ice fishing, and instructional formats at 30+ permitted locations; (3) a tiered educational curriculum from Orvis-co-branded beginner classes ($10-$40) through Orvis 201 streamside ($100) up to 301-level specialty clinics ($100-$225), plus fly tying 101/201 and a 6-part entomology series; (4) multi-day destination trip packages including Grey Reef Wyoming ($1,350/person) and 3 Rivers Colorado ($1,050/person) coordinated with Buck Trout Outfitters and 3 Rivers Resort; and (5) a week-long professional Fly Fishing Guide School priced at $1,099 (early bird $999), limited to 8 students per cohort.

Customer segments are exclusively consumer-facing and include individual anglers from beginner to advanced, women (Pikes Peak Women Anglers program), couples, corporate groups (Business on the Water), and aspiring professional guides. The go-to-market is direct-to-consumer via the storefront, the website, email newsletters, social channels (Facebook, YouTube, Instagram), annual events, and an Orvis co-branded education partnership. The business is privately held with no disclosed funding rounds, no institutional investors, and no M&A activity, and is led operationally by Director of Services Jon Easdon.

Name

Angler's Covey

Legal name

Angler's Covey

Website

https://anglerscovey.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Angler's Covey is a Colorado Springs-based fly fishing shop and guide service offering retail gear, tiered fly fishing classes, guided trips at 30+ permitted Colorado locations, multi-day destination packages, and a professional guide school to individual anglers, women, couples, corporate groups, and aspiring guides.

Ownership category

akta.pro rank

Product category

Fly Fishing Outfitting and Guide Services

NAICS

Fishing (1141), Fish and Seafood Retailers (44525)

SIC

Fishing, Hunting And Trapping (900)

akta.pro primary industry

Saltwater & Offshore Fishing Specialty Retail (CRAMALAC)

akta.pro secondary industry

Fishing & Angling Charters / Guides (THAAALAD)

Keywords

• Fly fishing guide service
• Fly fishing retail
• Outdoor recreation classes
• Guided fishing trips
• Fly tying instruction

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Retail Sales: Fly fishing gear, equipment, rods, flies, waders, boots, and accessories sold through physical storefront and online e-commerce shop
2. Guided Fishing Trips: Various guided fishing experiences including walk & wade trips, float trips, kayak trips, stillwater boat trips, ice fishing, destination trips, and instructional guided trips. Over 30 permitted fishing locations available.
3. Educational Classes: Structured fly fishing education from beginner (Orvis 101, Discover Fly Fishing) to intermediate (Orvis 201) to advanced (301-level) classes. Includes fly tying instruction, entomology courses, and specialty clinics.
4. Destination Trip Packages: Multi-day guided fishing packages including lodging, meals on some trips, and guided float/wade experiences at premium destinations like Grey Reef Wyoming and 3 Rivers Colorado
5. Guide School: Professional guide training program teaching aspiring guides the ins and outs of fly fishing guiding services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Angler's Covey is a fly fishing shop and guide service that retails fly fishing gear (rods, reels, waders, boots, flies, accessories) through a Colorado Springs storefront and an online e-commerce shop, while delivering a tiered catalog of Orvis-endorsed fly fishing classes (beginner through advanced), specialty clinics (entomology, dry fly, stillwater, nymphing, fly tying), a week-long professional Guide School, and a portfolio of guided trips and multi-day destination packages across 30+ permitted Colorado locations. The company also publishes 48-hour fishing reports contributed by 30+ guides and runs community programs (Pikes Peak Women Anglers, Morning Hatch Foundation, Fly Fishing Band of Brothers).

Product overview

Angler's Covey is a fly fishing shop and service provider offering a comprehensive portfolio of educational programs, guided fishing trips, and retail services centered on fly fishing in the Colorado Springs region. The educational offerings form a tiered progression: entry-level classes (Orvis 101 Introduction to Fly Fishing at $10, Discover Fly Fishing Class at $40) provide foundational knowledge; intermediate streamside instruction (Orvis 201 Streamside Class at $100) applies skills on the water; and advanced specialty clinics (301-level classes at $100-$225) cover techniques like dry fly fishing, stillwater fundamentals, nymphing, and entomology. Fly tying instruction progresses from 101 ($10) to 201 ($40) levels. A professional Guide School ($1,099) trains aspiring guides. Guided services span walk-and-wade trips, float trips, kayak trips, boat trips, ice fishing, and destination trips with lodging packages. Fishing reports provide real-time condition data updated within 48 hours. An e-commerce online shop sells gear with free shipping. The company also runs community programs like Pikes Peak Women Anglers. With over 30 permitted fishing locations and 30+ contributing guides, the business combines retail, instruction, guiding, and information services.

Differentiator

Problem solved

Functional benefit

Products and services

• Orvis 101 Introduction to Fly Fishing Class A 75-minute Orvis-endorsed introductory class covering fly fishing basics including reading the river, fish behavior, ethics and etiquette, equipment, rigging the rod, and casting demonstrations. Students receive a $15 gift card upon completion. Priced at $10 per person.
• Discover Fly Fishing Class A 3-hour in-depth introductory class covering differences between bait and fly fishing, equipment selection, line/leader/fly selection, basic knots, entomology, fish habits, catch and release techniques, river safety, and stream etiquette. Priced at $40 per person.
• Orvis 201 Streamside Fly Fishing Class A 3-hour practical streamside class where students apply skills learned in 101 or Discover classes on local trout water with an Orvis-endorsed instructor. Includes casting practice and fishing experience. Priced at $100 per person; all equipment provided.
• Fly Tying 101 Class A 1-hour introductory fly tying class teaching basic materials, tools, knots, and techniques. Students tie their first fly and receive a $15 gift card upon completion. Priced at $10 per person.
• Fly Tying 201 Class Intermediate fly tying class teaching equipment uses, materials, and techniques while tying popular regional fly patterns. Covers nymphs, dries, streamers, and terrestrials. Priced at $40 per person; prerequisite Fly Tying 101.
• 301 Focus on Dry Fly Class Advanced 2-part clinic (classroom + streamside) covering dry fly techniques, line management, leader systems, entomology, trout tropisms, slack line casting, dead drift techniques, mending, and dry fly strategies. Priced at $100 per person; minimum 3, maximum 8 students.
• 301 Stillwater Fundamentals Class A 2-part class covering stillwater fly fishing on private water in South Park, including rigging, techniques, entomology, tactics, and approach. Includes private lake access fee. Priced at $225 per person; minimum 3, maximum 6 students.
• 301 In-Depth Nymphing Class Workshop covering the dynamics of fishing immature aquatic insect stages including static indicator, straight line, and dropshot nymphing, proper line control, equipment, basic entomology, leader systems, reading water, and proper fish handling.
• 201 Entomology, Fly Selection and Rigging Series A series of 6 classes taught by Juan Ramirez and Tyler Boroff covering the relationship between aquatic insects and fly patterns, rigging techniques, and effective fishing methods across Caddis, Mayflies, Midges, Terrestrials, Stoneflies, and Scuds/Annelids/Mysis/Sowbug/Leeches. Priced at $100 per class or $550 for all six.
• Fly Fishing Guide School Week-long intensive program (Monday–Friday evenings plus Saturday–Sunday on-water) training students to become professional fly fishing guides. Covers guiding skills, customer service, and industry knowledge. Priced at $1,099 per person ($999 early bird); limited to 8 students; 50% non-refundable deposit required.
• Walk & Wade Guided Trip Guided fly fishing experience on foot in streams and rivers, suitable for anglers of all skill levels, leveraging Angler's Covey's permitted access to 30+ fishing locations.
• Guided Fly Fishing Float Trip Full-day guided float fishing trip using drift boats on area rivers in the Colorado region.
• Guided Stillwater Boat Trip Guided fishing trip on lakes and reservoirs using boats in the Colorado region.
• Guided Fly Fishing Kayak Trip Kayak-based guided fishing trip on rivers or stillwater in the Colorado region.
• Guided Ice Fishing Trip Seasonal guided ice fishing experience in the Colorado region.
• Couples On the River Guided Trip Specialized guided fly fishing trip designed for couples to enjoy the experience together on Colorado rivers.
• Instructional Guided Trip Guided fly fishing trip with emphasis on teaching and skill development on Colorado waters.
• Private Water Guided Trip Guided fly fishing trip on private waters offering exclusive fishing access in the Colorado region.
• Business on the Water Corporate team-building fly fishing experience designed for businesses and groups in the Colorado region.
• Pikes Peak Fly Fishing Tours Guided fly fishing tours focused on Pikes Peak region fisheries in Colorado.
• Destination and Mini-Destination Trip Packages Multi-day guided fly fishing trip packages to premier destinations, including lodging and meals on some trips. Examples include the Grey Reef Wyoming Mini-Destination Trip ($1,350, 4 days, 2 full-day guided float trips, 3 nights lodging) and the 3 Rivers Mini-Destination Spring Trip ($1,050, 4 days, 2 full-day guided trips, 3 nights lodging at 3 Rivers Resort in Almont, CO). Delivered with channel partners 3 Rivers Resort and Buck Trout Outfitters.
• Lodging and Fishing Packages Packages combining accommodation with guided fly fishing experiences for travelers to the Colorado region.
• Fishing Reports Detailed fishing condition reports updated within 48 hours, based on input from 30+ guides, employees, customers, and friends. Covers dozens of destinations including Cheesman Canyon, Deckers, Dream Stream, Elevenmile Canyon, Arkansas River, Antero Reservoir, Elevenmile Reservoir, Spinney Reservoir, Tarryall Reservoir, and North Slope Lakes.
• Angler's Covey Online Shop Full e-commerce online retail store for fly fishing gear, rods, reels, waders, boots, flies, and accessories. Features free shipping in the lower 48 US on most items.
• Pikes Peak Women Anglers Program Women's fly fishing program including classes, fly tying sessions, private lessons, and a fly fishing camp designed specifically for women anglers in the Pikes Peak region.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• OrviscoreGTM or Marketing PartnerOrvis partnership provides endorsement of Angler's Covey guides and enables co-branded educational classes (Orvis 101, Orvis 201). Orvis-endorsed instructors deliver standardized beginner and intermediate fly fishing curriculum that attracts customers through Orvis brand recognition.
• Morning Hatch FoundationcoreStrategic or Co-development PartnerCharitable arm of Angler's Covey focused on community giving and fly fishing advocacy. Part of the 'We Give Back' initiative that also includes Fly Fishing Band of Brothers program.
• 3 Rivers ResortminorChannel Partner/ Reseller/ DistributorPartnership with 3 Rivers Resort in Almont, CO for mini-destination trips. Angler's Covey hosts trips at the resort where Willowfly Anglers guides provide on-water instruction. Trip includes 2 full-day guided trips and 3 nights lodging.
• Buck Trout OutfittersminorChannel Partner/ Reseller/ DistributorHost partner for Grey Reef Wyoming Mini-Destination trips. Buck Trout Outfitters provides guided float fishing services while Angler's Covey coordinates and hosts the overall trip experience.
• Fishing the Good FightminorStrategic or Co-development PartnerMental health advocacy organization that partners with Angler's Covey for open fly tying nights. Focuses on improving mental health through fly fishing and the outdoors. Open tie nights held monthly at Angler's Covey.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Trouts Fly Fishing: Denver-based fly fishing retail shop and guide service operating in the same Front Range Colorado market. Trouts offers a comparable mix of guided trips, classes, retail gear, and Orvis-endorsed instruction, making it the closest direct geographic competitor.
• Charlie's FlyBox: Aurora, Colorado fly fishing retail and guide operation serving the Denver metro and Front Range. Comparable product mix across guided trips, classes, and gear retail.
• Animas Valley Anglers: Durango, Colorado fly fishing outfitter offering guided trips, retail, and classes in southwestern Colorado. Geographic peer with comparable service portfolio and educational programs.
• Blue Quill Angler: Evergreen, Colorado fly shop offering guided fly fishing trips, classes, and retail gear in the same mountain-region market. Comparable service mix including destination trips and tiered instruction aligned with Angler's Covey's offering.
• Taylor Creek Fly Shops: Leadville/Buena Vista, Colorado fly fishing operation offering guided trips, retail, and lodging packages. Comparable destination-style offerings and education similar to Angler's Covey's destination trips.
• Cutthroat Anglers: Silverthorne, Colorado fly shop combining retail, guided trips, and education across Summit County. Operates in a complementary but overlapping Colorado fly fishing geography with similar product categories.
• The Denver Angler: Denver fly fishing retail shop and guide service. Overlapping Front Range customer base with comparable classes, trips, and retail offering.

Broad incumbents

• Orvis: National fly fishing retailer, outfitter, and brand owner. Operates its own retail stores, mail-order catalog, and endorsed-guide program — the latter is a direct partner with Angler's Covey. Broad incumbent rather than direct competitor but influential in the same supply and certification ecosystem.
• Bass Pro Shops: National outdoor retailer carrying fishing gear, apparel, and outdoor equipment. Wide-portfolio incumbent with fly fishing as a subcategory rather than specialty focus; competes for general angler spend.

Emerging players

• Trident Fly Fishing: Online-direct fly fishing retailer focused on price-competitive gear and fly sales. Not a guide/education peer, but represents the e-commerce competitive pressure on Angler's Covey's retail revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCS1g4C5sEhsCYtpvZkS5w3w
• Facebookfacebook.com/anglerscovey
• Instagraminstagram.com/anglers_covey/?hl=en
• Xx.com/anglerscovey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angler's Covey