Living Foods Institute

What Living Foods Institute does

Living Foods Institute (also operating as Living Foods Institute at Tula Health) is a private, single-location wellness and education center founded in 1999 and headquartered in Atlanta, Georgia. The company delivers multi-day immersive programs (5-day through 30-day formats, priced $990-$7,500) that combine 100% organic, plant-based, raw and living foods nutrition with detoxification protocols, emotional and mindful-communication practices, and hands-on kitchen instruction. It also serves a broader consumer base through à la carte spa and wellness therapies (massage, colonhydrotherapy, infrared sauna, Chi Machine, MedLight, foot bath detox, and others), diagnostic services including the Healthscope Scan, and a 62+ SKU e-commerce catalog of essential oils, superfoods/supplements, equipment, and books.

Its underlying technology stack is non-software and practitioner-mediated: an in-house "5 super-healing living foods" protocol, FDA-approved devices such as the Chi Machine, near-infrared MedLight therapy, infrared sauna with chromotherapy, Q-2 Quantum Field foot bath, and diagnostic tools (Healthscope Scan, Thermography, HRV, Heidelberg pH test, SIBO breathalyzer) overseen by a Board-Certified Radiologist serving as Medical Director. Advanced therapeutics (EECP, PRP, peptides, ozone) have been layered onto the offering, extending the company into more clinical, MD-supervised territory.

Revenue is generated through one-time program fees, per-session therapy and diagnostic charges, and direct-to-consumer product sales via a Square storefront, supplemented by virtual/hybrid program delivery. Customer segments are primarily individuals with chronic health conditions and health-conscious wellness optimists, with secondary segments including young adults (15-25) and aspiring wellness educators. Distribution is concentrated in Atlanta with virtual reach into the broader U.S., and there is no disclosed institutional funding, no parent company, and no public listing.

Name

Living Foods Institute

Legal name

Living Foods Institute

Website

https://livingfoodsinstitute.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Living Foods Institute is a private, single-location Atlanta wellness center offering 5-30 day immersive detoxification programs, plant-based nutrition education, spa/diagnostic therapies, and a 62+ SKU e-commerce store, serving individuals with chronic conditions and health-conscious consumers nationwide via in-person and virtual formats.

Ownership category

akta.pro rank

Product category

Holistic Wellness & Detoxification Center

NAICS

Diet and Weight Reducing Centers (812191), Food (Health) Supplement Retailers (456191)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

akta.pro secondary industries

Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ), Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH), Plant-Based & Vegetarian/Vegan Nutrition (HSADAFAJ), Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management) (EDAAAHAJ)

Keywords

• Wellness education programs
• Detoxification therapy services
• Raw living foods
• Holistic health center
• Organic plant-based nutrition

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Immersive Health Programs: Multi-day immersive programs (5-day, 10-day, 15-day, 30-day) that include organic food, classes, therapies, and equipment access. These are one-time purchases with pricing ranging from $990 to $7,500.
2. Product Sales: E-commerce sales of essential oils, superfoods/supplements, equipment, and books/media. Products range from $5.99 to $160.
3. Therapy Sessions: Individual spa and wellness therapies offered à la carte to both program participants and general public. Services include massage ($95/hour), colonhydrotherapy ($95), infrared sauna ($30), and more.
4. Consultations: One-hour phone consultation with founder Brenda Cobb available for $250.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Living Foods Institute operates a plant-based wellness and educational center delivering multi-day immersive detoxification and healthy lifestyle programs (5-day, 10-day, 15-day, 30-day, and 3-week bootcamp) at its Atlanta facility. The company sells organic essential oils, superfoods/supplements, equipment, and books/media via its own e-commerce storefront, and offers à la carte spa and wellness therapies (massage, colonhydrotherapy, infrared sauna, Chi Machine, MedLight, foot bath detox) plus diagnostic services (Healthscope Scan, thermography, HRV, SIBO breath test) and consultations.

Product overview

Living Foods Institute at Tula Health operates as a wellness and education center offering a multi-faceted product and service portfolio. The core offering consists of detoxification and healthy lifestyle programs (5-Day Reboot, 10-Day Healthy Lifestyle, 15-Day Complete Detox & Lifestyle, 30-Day Super Healing, and 3-Week Hybrid Bootcamp) that teach organic, plant-based, raw and living foods preparation. The institute sells complementary products across five main categories: Essential Oils (25 varieties), Equipment (HydroGo+, Sprout Master, enema kits, EMF holograms), Superfoods/Supplements (Broccoli Defense, Chlorella, Lion's Mane, Mega SporeBiotic, and 17+ others), and Books & Media (6 titles including Living Foods Lifestyle). Spa & Wellness Therapies include massage, reflexology, colonhydrotherapy, infrared therapies, and Chi Machine sessions. Diagnostics include the Healthscope Scan and various medical testing services. The Game Changers Bootcamp targets young adults specifically. All programs integrate food-as-medicine education with emotional healing, innovative technology, and supportive therapies.

Differentiator

Problem solved

Functional benefit

Products and services

• 5-Day Reboot Program Entry-level 5-day detox and lifestyle education program for individuals seeking a foundational introduction to organic, plant-based living foods, classes, and introductory therapies. Priced at $990.
• 10-Day Healthy Lifestyle Program Comprehensive 10-day program focused on chronic disease management and prevention through organic, plant-based living foods, hands-on kitchen instruction, wellness classes, and therapeutic services. Priced at $1,990.
• 15-Day Complete Detox & Lifestyle Program Thorough 15-day detoxification program combining intensive cleansing with optimal nutrition and hands-on training, including Extra Super Detox days and comprehensive lifestyle education. Priced at $2,990.
• 30-Day Super Healing Program Intensive 30-day program consisting of two 15-day programs for individuals with chronic illness or those seeking comprehensive healing. Includes $2,000 in healing therapies, MD consult, private sessions, and take-home tools. Priced at $7,500.
• 3-Week Hybrid Bootcamp Three-week interactive program offered virtually and with limited in-person options for individuals unable to travel to Atlanta, providing hands-on support for deep detoxification, immune strengthening, and lifestyle adoption.
• Game Changers Young Adult Healthy Lifestyle Bootcamp Three-day immersive program for young adults ages 15-25 focused on plant-based nutrition, stress management, yoga, meditation, sound bath, gut-brain education, and community service. Priced at $399.
• Spa & Wellness Therapies Range of individual spa and wellness therapies available à la carte, including full body massage ($95/hour), Indian head massage ($75), reflexology, colonhydrotherapy ($95 each or 3 for $250), infrared sauna ($30), MedLight ($20/30min), Chi Machine ($20/20min), Vibra Therapy ($10/10min), foot bath detox ($75), and Mini Lymphatic Gym ($20).
• Healthscope Scan Diagnostic Comprehensive non-invasive diagnostic scan that analyzes internal organs, glands, allergies, sensitivities, hormones, metabolism, toxins, pathogens, and heavy metals, with personalized nutrition and supplement recommendations. Priced at $199 for scan with 12-page report.
• Advanced Therapeutics Range of advanced medical therapeutics including External Counterpulsation (EECP), Estriol, Vitamin D3 Injection, Low Dose Allergens (LDA/LDI), Prolozone, Platelet-Rich Plasma (PRP), Placental Stem Cells, Epitalon & Thymulin, and various peptide protocols.
• Consultation with Brenda Cobb One-hour phone consultation with Living Foods Institute founder Brenda Cobb for personalized health guidance and lifestyle planning. Priced at $250.
• Essential Oils Single-note and blended essential oils in 5ml sizes for aromatherapy, emotional support, and wellness applications, including Frankincense, Calm, Freedom, Helichrysum, and Hormone Balance.
• Wellness Equipment Health and wellness equipment including HydroGo+ Bottle molecular hydrogen generator, Sprout Master for sprouting, enema kits, catheters, spiral vegetable slicers, nut milk bags, and Zervana EMF holograms.
• Superfoods and Supplements Whole food supplements and superfoods including Broccoli Defense, Chlorella, Cilantro, Colon Assist, Digestion Enhancement Enzymes, E. Caisse's Blend, Extra Virgin Coconut Oil, Female Health Support, G.I. Health Support, Himalayan Salt, Intestinal Movement Formula, Lion's Mane Mushroom Powder, Liver Rescue, Male Health Support, Mega Quinone K2-7, Mega SporeBiotic Probiotic, Moringa, Mushroom Immune Boost, Restore Organic Mushroom Powder, and Vita-Mineral Green Powder.
• Books & Media Educational books on health and healing including Curcumin: Nature's Answer to Cancer and Other Chronic Diseases, Healing Cancer from the Inside Out by Mike Anderson, Living Foods Lifestyle by Brenda Cobb, Living Foods Lifestyle Handbook, Radical Forgiveness, and You Can Heal Your Life by Louise Hay.

Quantifiable outcome

• Participants report 60% reduction in joint pain, elimination of medication dependency, normalized blood pressure
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• Medical Community PartnersminorStrategic or Co-development PartnerLiving Foods Institute values relationships with multiple health professionals and partnerships with the medical community. They welcome collaborations with healthcare providers for patient referrals and integrative health approaches.
• Local BusinessesminorOthersPartnerships with local businesses for event space utilization and community outreach. The institute offers workshop and event space for health-related community gatherings.
• T. Colin Campbell Center for Nutrition StudiesminorStrategic or Co-development PartnerTeam member Paula Branson serves on the board of directors of the T. Colin Campbell Center for Nutrition Studies, providing professional connections and credibility in the plant-based nutrition community.
• Plant Pure CommunitiesminorStrategic or Co-development PartnerPaula Branson serves as board advisor at Plant Pure Communities, supporting the plant-based nutrition movement through educational outreach.
• American College of Lifestyle MedicineminorOthersPaula Branson is a member of the American College of Lifestyle Medicine, connecting the institute to professional medical organizations focused on lifestyle-based treatments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hippocrates Health Institute: Plant-based wellness retreat offering multi-day residential programs focused on raw living foods, detoxification, and chronic disease management — the closest direct competitor to Living Foods Institute's in-person program model.
• Optimum Health Institute: San Diego-based wellness center delivering live-food, plant-based residential programs with detoxification and educational components, directly comparable in offerings and target customer to LFI.
• TrueNorth Health Center: Provides medically supervised water-only fasting and plant-based programs for chronic disease reversal, with on-site physicians and a clinical approach — overlapping LFI's chronic disease, detox, and MD-oversight positioning.
• Tree of Life Rejuvenation Center: Raw vegan, plant-based retreat in Arizona offering multi-day detoxification and lifestyle immersion programs — directly comparable in raw foods emphasis, retreat model, and chronic disease focus.
• Kripalu Center for Yoga & Health: Large wellness retreat center offering multi-day yoga, detox, and lifestyle programs with both residential and online formats — comparable retreat structure, educational model, and broader wellness positioning.
• Esalen Institute: Long-established holistic retreat offering multi-day immersive workshops on mind-body-spirit, somatic practices, and personal transformation — comparable in immersive, education-led retreat model targeting wellness seekers.
• Dr. McDougall Health & Medical Center: Plant-based residential program led by a physician, targeting chronic disease reversal through diet — comparable medical-oversight, plant-based, and chronic-disease-reversal positioning.

Broad incumbents

• Pritikin Longevity Center: Established medically supervised longevity and weight-loss resort with residential programs — comparable chronic disease, lifestyle medicine, and premium pricing model but with broader brand recognition and longer commercial history.
• The Ranch Malibu: Premium residential wellness retreat offering structured detox, fitness, and plant-forward programs — overlapping LFI's high-ticket, immersive retreat positioning with a stronger national brand and marketing presence.

Others

• Ann Wigmore Foundation: Nonprofit foundation that owns the "Living Foods Lifestyle" trademark licensed to LFI; an affiliate/enabling entity rather than a direct competitor, but the closest ecosystem partner.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdrm9u3xseoZGMP5s0wKNpw
• Facebookfacebook.com/LivingFoodsInstitute
• Instagraminstagram.com/livingfoodsinstitute
• Xx.com/livingfoodsinst
• LinkedInlinkedin.com/company/the-living-foods-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Foods Institute