Israel – Premier Tech
Israel–Premier Tech is a non-profit UCI WorldTour professional cycling team based in Tel Aviv, Israel, co-owned by Sylvan Adams and Ron Baron. Following the November 2025 exit of title sponsor Premier Tech and the 2025 Vuelta abandonment, the team plans to drop "Israel" from its 2026 name while seeking replacement sponsors.
- Company typePrivate
- Founded2014
- HeadquartersTel Aviv, Israel
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Israel – Premier Tech does
Israel – Premier Tech is a professional road cycling team competing at the UCI WorldTour level, with a roster of professional riders contesting the three Grand Tours (Tour de France, Giro d'Italia, Vuelta a España) and the broader top-tier calendar. Founded in 2014 as the Israel Cycling Academy and headquartered in Tel Aviv, Israel, the team is structured as a non-profit and is co-owned by Sylvan Adams and Ron Baron. The organisation supports approximately 51–100 staff across performance, operations, logistics, and commercial functions. Its core "product" is sporting participation and the associated media-rights and visibility that flow to sponsors.
The commercial model is sponsorship-led. Title sponsor Premier Tech historically anchored the team's revenue, with secondary sponsors and merchandise contributing the remainder; competing in WorldTour events generates broadcast exposure, brand visibility on jerseys and team kit, and hospitality activations that constitute the primary value proposition sold to sponsors. The team holds a UCI WorldTour license, the gating regulatory credential for top-tier road cycling, and prior high-profile athlete signings include Chris Froome (joined 2021, retired 2024) and Matthew Riccitello (2025, subsequently transferred to Decathlon-CMA CGM).
The team's operating environment has shifted materially in 2025. Premier Tech announced in November 2025 that it would end its title sponsorship, removing the single largest contributor to the sponsorship pool. The 2025 Vuelta a España was abandoned by the team following on-course protests and security incidents, costing exposure in one of cycling's three flagship events. The team has indicated it will drop "Israel" from its name for the 2026 season, a defensive repositioning that addresses sponsor and rider concerns but materially alters the brand equity built since 2014.
Israel – Premier Tech firmographics
Firmographics- Name
- Israel – Premier Tech
- Website
- https://israelcyclingacademy.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Israel–Premier Tech is a non-profit UCI WorldTour professional cycling team based in Tel Aviv, Israel, co-owned by Sylvan Adams and Ron Baron. Following the November 2025 exit of title sponsor Premier Tech and the 2025 Vuelta abandonment, the team plans to drop "Israel" from its 2026 name while seeking replacement sponsors.
- Ownership category
- akta.pro rank
Israel – Premier Tech industry classification
Industry- Product category
- Professional Cycling Team
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)
Keywords
Where Israel – Premier Tech is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Israel – Premier Tech business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Israel – Premier Tech product offering
Product offeringCore offering
Israel – Premier Tech operates a professional men's road cycling team that competes in the UCI WorldTour, including Grand Tours such as the Tour de France, Giro d'Italia, and Vuelta a España. The organization runs a full racing program — signing elite riders, providing coaching, equipment, and team infrastructure, and entering the team in international stage races.
Product overview
Israel-Premier Tech is a professional cycling team operating as a single unified offering rather than a platform architecture. The team's primary 'product' is its competitive racing program, which participates in UCI WorldTour events globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Israel – Premier Tech Professional Cycling Team A professional UCI WorldTour men's road cycling team that competes in Grand Tours (Tour de France, Giro d'Italia, Vuelta a España) and other elite stage races, fielding riders such as Chris Froome and Matthew Riccitello. The team is built for elite competitive cycling participation in international professional races.
Companies that use Israel – Premier Tech
Customer profileSegments1 record
Ideal customer profiles2 records
Israel – Premier Tech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Israel – Premier Tech partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Matthew RiccitellocoreAmerican cyclist Matthew Riccitello rode for Israel-Premier Tech in 2025. He finished the Vuelta a España in the top five of the general classification and secured the white jersey (youth classification). Following the Vuelta, he announced his transfer to Decathlon-CMA CGM.
- Chris FroomecoreFour-time Tour de France winner Chris Froome joined Israel-Premier Tech in 2021 for his final competitive seasons. Froome described his 2019 Dauphine crash as a career turning point. He officially retired after a 2024 training crash.
Recent moves5 records
Expansion highlights1 record
Israel – Premier Tech competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights4 records
Customer concentration
Israel – Premier Tech social profiles
Digital presenceIsrael – Premier Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Israel – Premier Tech leadership team
Management profileNumber of profiles
Profiles2 records
Israel – Premier Tech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Israel – Premier Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Israel – Premier Tech
What does Israel – Premier Tech do?
Israel – Premier Tech operates a professional men's road cycling team that competes in the UCI WorldTour, including Grand Tours such as the Tour de France, Giro d'Italia, and Vuelta a España. The organization runs a full racing program — signing elite riders, providing coaching, equipment, and team infrastructure, and entering the team in international stage races.
Is Israel – Premier Tech a public or private company?
Israel – Premier Tech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Israel – Premier Tech founded?
Israel – Premier Tech was founded in 2014. It employs 51 to 100 people.
Where is Israel – Premier Tech based?
Israel – Premier Tech is headquartered in Tel Aviv, Israel, in the Middle East region.
Does Israel – Premier Tech have an API?
No public API is recorded for Israel – Premier Tech.
What industry is Israel – Premier Tech in?
Israel – Premier Tech's product category is Professional Cycling Team. Its primary akta.pro industry code is MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.). Its NAICS code is 711211 and its SIC code is 7948.