What Bertazzoni does

Bertazzoni Spa is an Italian, family-owned premium kitchen-appliance manufacturer headquartered in Guastalla (Emilia-Romagna) and operating under the direction and coordination of its parent holding company, Bilancia Holding S.p.A. The business traces its origins to 1882-1883 and currently employs 251-500 people. Its product portfolio spans ranges and cookers (60-120cm, gas or induction), built-in ovens (pyrolytic, multifunction, total steam, steam assist), compact ovens and microwaves, cooktops (gas, gas-on-glass, induction, including induction-with-integrated-hood), refrigeration (built-in, freestanding, column, French door, wine cellars), ventilation hoods, built-in dishwashers, and built-in coffee machines. The portfolio is organized into four coordinated design series — Professional, Modern, Master, and Heritage — with the Heritage series supporting the Collezione Metalli, a customization program offering genuine gold, copper, and black nickel decorative finishes derived from Italian goldsmith traditions. Differentiated technology pillars include Air-Tec (induction cooktop with integrated hood), Total Steam, pyrolytic self-cleaning, and TFT/LCD display interfaces across ovens and cooktops.

Bertazzoni's revenue model is built on premium hardware sales distributed through a global authorized-dealer network, with pricing held privately and directed to dealer channels; the company operates region-specific websites for 16+ markets spanning Europe (Italy, UK, France, Germany, Netherlands, Sweden, Denmark, Ireland, Portugal), North America (USA, Canada), Asia-Pacific (China, Singapore, Australia), Eastern Europe (Russia), and the Middle East (Israel). Distribution is supplemented by a flagship Bertazzoni Showroom in Milan. The primary customer segment is premium residential consumers seeking design-coordinated, full-kitchen appliance suites with Italian craftsmanship provenance; a secondary segment addresses professional/commercial kitchens via the Professional series. Marketing is conducted via organic social channels (Facebook, Instagram, Twitter/X, Pinterest, YouTube, LinkedIn) and an email newsletter. Capital structure is that of a private company with €1,500,000 in stated capital stock, with no venture capital, private equity, or public shareholders evidenced in the data.

Name

Bertazzoni

Legal name

Bertazzoni Spa

Website

https://it.bertazzoni.com

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

251–500 employees

Short description

Bertazzoni is an Italian family-owned premium kitchen appliance manufacturer with 140+ years of heritage, producing coordinated ranges, ovens, cooktops, refrigeration, ventilation, dishwashers, and coffee machines in four design series for premium residential consumers and professional kitchens globally through authorized dealer networks.

Ownership category

akta.pro rank

Product category

Premium Kitchen Appliances

NAICS

Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (335210), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Household Appliances (3630), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

akta.pro secondary industry

Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)

Keywords

• Premium kitchen appliances
• Built-in cooking ranges
• Induction cooktops
• Kitchen ventilation hoods
• Italian appliance manufacturer

Headquarters

HQ city

Reggio Nell'emilia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Premium Kitchen Appliances Sales: Bertazzoni generates revenue through the manufacture and sale of premium kitchen appliances including ranges, built-in ovens, cooktops, refrigeration, dishwashing, and ventilation products. Products are sold through authorized dealer networks and distributors globally.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Bertazzoni designs, manufactures, and sells premium kitchen appliances, including ranges/cookers (60–120 cm, gas or induction), built-in ovens (pyrolytic, multifunction, total steam, steam assist), cooktops, integrated ventilation hoods, refrigerators and wine cellars, dishwashers, and built-in coffee machines. Products are organized into four coordinated design series (Professional, Modern, Master, Heritage) and sold worldwide through authorized dealers, distributors, and the company's Milan flagship showroom, with optional decorative metal finishes (Collezione Metalli) on Heritage models.

Product overview

Bertazzoni is an Italian premium kitchen appliances manufacturer with over 140 years of heritage, headquartered in Emilia-Romagna. The company offers a comprehensive portfolio of coordinated kitchen appliances organized into four distinct series: Professional (professional-grade features and knobs), Modern (contemporary design with mirror metal finishes), Master (high-end built-in with advanced technology), and Heritage (classic Italian aesthetics with customizable metal finishes). The product lineup spans cooking (ranges/cookers in 60-120cm sizes with gas or induction cooktops, built-in ovens with pyrolytic/steam/multifunction options, compact microwaves, cooktops in gas/glass/induction configurations), refrigeration (built-in and freestanding refrigerators, column units, freezers, wine cellars), ventilation (wall/island/ceiling/built-in hoods), dishwashing (built-in dishwashers), and coffee (built-in espresso machines). The portfolio is unified through coordinated design language within each series, allowing for harmonized kitchen aesthetics. The company also offers technology features like induction with integrated hoods, total steam, and pyrolytic cleaning, plus the Metalli Collection for decorative metal finishes on Heritage products.

Differentiator

Problem solved

Functional benefit

Brands

• Serie Professional: Professional series kitchen ranges and appliances designed for performance and durability.
• Serie Modern
• Serie Master
• Serie Heritage
• Collezione Metalli
• Air-Tec

Products and services

• Cucine (Ranges / Cookers) Bertazzoni signature ranges and cookers available in 60cm, 90cm, 100cm, and 120cm sizes with gas or induction cooktops, spanning Professional, Master, and Heritage series. Feature multiple burners, single/double/triple electric oven configurations, and select models with integrated griddle plates, sold to residential and professional customers through authorized dealers.
• Forni da incasso (Built-in Ovens) Built-in ovens available in 60cm and 76cm sizes across multiple series. Types include pyrolytic, multifunction electric, gas ventilated, total steam, and steam assist. Feature LCD or TFT displays with 5 to 11 functions, sold to premium residential kitchen buyers via authorized dealers.
• Forni compatti (Compact Ovens) Compact built-in appliances including combination microwaves (60x45cm, 60x38cm, 76cm sizes) with TFT or LCD displays, and warming drawers (60x15cm), available across Professional, Modern, and Heritage series.
• Piani cottura (Cooktops) Cooktops in gas, gas-on-glass, induction, and induction-with-integrated-hood configurations (including Air-Tec). Sizes range from 30cm to 90cm. Control options include knobs and touch controls. Some models feature dual wok burners and multizone technology.
• Refrigerazione (Refrigeration) Refrigeration products including built-in and freestanding refrigerators, column refrigerators, freezers, wine cellars, French door models, and multi-door configurations. Sizes range from 45cm to 90cm. Some models feature ice makers, water dispensers, and panel-ready designs.
• Cappe (Hoods / Ventilation) Range hoods available in wall-mounted, island, slide-out, ceiling, built-in, and under-cabinet configurations, designed to match Bertazzoni's coordinated appliance aesthetic across the four product series.
• Lavastoviglie (Dishwashers) Built-in dishwashers available in 45cm and 60cm widths across all series. Feature panel-ready, stainless steel, and sliding door options. Include fully integrated models with various hinge configurations.
• Macchine da caffè (Coffee Machines) Built-in coffee machines for integrated kitchen installations. The 45cm model features a TFT display and is available in the Modern series.
• Collezione Metalli (Metals Collection) Decorative metal finish collection for Heritage series appliances featuring real gold plating, copper plating, and black nickel finishes. Applied to knobs, handles, and decorative elements on ranges, hoods, and refrigerators, including easy-to-install sets for customization.
• Serie Professional Professional series offering coordinated kitchen appliances with professional-grade features, knob controls, and stainless steel aesthetics, including ranges, cooktops, ovens, hoods, refrigerators, and dishwashers designed for a unified kitchen look.
• Serie Modern Modern series featuring contemporary design with refined aesthetics. Available with special mirror metal finishes (Gold, Bronze, Obsidian), touch controls, and TFT displays, including built-in appliances with sleek, minimalist styling.
• Serie Master Master series offering high-end built-in appliances with professional performance. Features include induction cooktops, total steam ovens, and premium refrigeration, designed for discerning home cooks seeking professional results.
• Serie Heritage Heritage series celebrating Bertazzoni's 140+ year tradition with classic Italian design, compatible with the Collezione Metalli for custom metal finishes (gold, copper, black nickel). Offers built-in and freestanding options with timeless aesthetics.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Market position

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Bertazzoni_ita
• YouTubeyoutube.com/user/BertazzoniRanges/featured?view_as=subscriber
• Facebookfacebook.com/Bertazzoni.ita
• LinkedInlinkedin.com/company/bertazzoni-spa
• Instagraminstagram.com/bertazzoni_official
• Pinterestpinterest.com/bertazzoni

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bertazzoni