NOVA SPORTS U.S.A

Name

NOVA SPORTS U.S.A

Legal name

NOVA SPORTS U.S.A., INC.

Website

https://novasports.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Acrylic sport surface manufacturing

NAICS

Paint and Coating Manufacturing (325510), Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

akta.pro secondary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

Keywords

• Acrylic sport surfaces
• Tennis court coatings
• Acrylic resurfacing systems
• Athletic surface manufacturing
• Pickleball court surfaces

Headquarters

HQ city

Milford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Sport Surface Materials Sales: Nova Sports USA manufactures and sells acrylic sport surface materials (Novacrylic product line) to contractors and distributors. Products include surface coatings, preparation materials, repair products, and line marking paints sold in various package sizes (5 gallon pails, 30 gallon drums, 55 gallon drums, 275 gallon totes). Revenue is generated through one-time product sales rather than subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Nova Sports U.S.A. manufactures the Novacrylic® line of 100% premium acrylic all-weather sport surface systems sold through certified contractors and distributors worldwide. Product offerings span tennis, basketball, pickleball, track, and inline hockey applications, including surface coatings, cushion systems, preparation and repair materials, and line marking paints. Materials are packaged in 5-gallon pails, 30-gallon drums, 55-gallon drums, and 275-gallon totes, with ITF Foundation approval for tournament play.

Differentiator

Problem solved

Functional benefit

Brands

• Novacrylic®: The blanket name representing the entire product line of 100% acrylic sport surface systems for tennis, basketball, inline hockey, tracks, and shuffleboard.
• Novacoat®
• Combination Surface®
• Novafil®
• Novacushion®
• Ultracushion®
• Novaplay®
• Novaplay II®
• Novatrack®
• Novatex®
• Novaline®
• Seal-A-Line®
• Novasurface®
• Novabond®
• CP-761®
• Novaplay Basecoat®
• Novacaulk®
• Novalevel®
• WB-100

Products and services

• Combination Surface (Novacrylic Tennis System) All-in-one acrylic tennis court surface system blending Novacoat finish and Novafil texture coats. Available in 12 standard colors. Designed for indoor and outdoor tennis facilities including clubs, schools, and tournament venues.
• Ultracushion Tennis Surface System Premium tennis cushion system using virgin EPDM rubber granules in elastomeric acrylic binders for maximum shock absorption and player comfort. Portable version used at Ostrava Arena for 2017 Fed Cup.
• Novacushion Tennis Surface System Acrylic tennis cushion system with fine EPDM rubber particles for mid-tier shock absorption. Used at Sierra Madre Tennis Club for the April 2017 WTA tournament.
• Novaplay Heavy Duty Coating System Heavy duty acrylic coating system engineered for basketball courts, playgrounds, walkways, and multi-sport recreational areas. Withstands heavy abuse from street shoes, roller skates, skateboards, and vehicular traffic.
• Novaplay II Inline Skating Surface Non-textured colored top coat providing smooth, non-skid surfaces for inline skating rinks, street hockey, shuffleboard, and other games. Extra-tough formula resists marks and heavy use.
• Novaplay Pickleball Surface High-durability pickleball court surfacing system engineered to handle concentrated player traffic on smaller court footprints, providing up to 200% abrasion resistance versus standard tennis surfaces.
• Novatrack Track Surface System Colored athletic track surface combining acrylic and water-based urethane blend filled with colored EPDM rubber. Designed as a lower-cost alternative to urethane track systems with good color retention and durability.
• Novacoat Acrylic Tennis Top Coat High solid 100% acrylic top coat serving as the wearing surface across the Novacrylic tennis court system line, with brilliant UV-resistant pigments for long-lasting color.
• Novafil Sand Filled Texture Coat Sand-filled acrylic textured coat engineered with non-angular aggregates (rather than ordinary sharp sand) to deliver ITF-classified low abrasive texture that minimizes wear on tennis balls, shoes, and player bodies.
• Novacaulk Crack Repair System Two-step elastomeric crack-repair system for tennis courts that became the industry standard for repairing small cracks. Sold as part of the Nova Sports preparation and repair line.
• Novacrylic Preparation and Repair Product Line Complete line of preparation and repair products covering primers (CP-761, WB-100), patch binders and resurfacing slurries (Novabond, Novasurface, Novaplay Basecoat), crack fillers (Novalevel), and crack repair (Novacaulk) for prepping and maintaining acrylic sport surfaces.
• Novacrylic Lines and Markings Product Line Court line marking system including Novatex textured line paint fortified with optical brighteners, Novaline non-textured spray line paint, and Seal-A-Line 100% acrylic primer that seals masking tape edges to prevent paint bleed through.

Quantifiable outcome

• Up to 200% abrasion resistance compared to standard tennis surfaces for Novaplay Pickleball system
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• American Sports Builders Association (ASBA)coreStrategic or Co-development PartnerNova Sports USA is a member of ASBA, following American Sports Builders Association standards and guidelines for tennis court construction. Specifications reference ASBA Tennis Book guidelines.
• United States Tennis Association (USTA)coreStrategic or Co-development PartnerNova Sports USA is a member of USTA. Products used at USTA-affiliated facilities and tournaments. Company provided surfacing for USTA Large Facility of the Year winner.
• International Tennis Federation Foundation (ITF)coreStrategic or Co-development PartnerNovacrylic tennis surface systems have been approved by the ITF Foundation for tournament play. Combination Surface, Novacushion, and Ultracushion systems hold ITF classifications.
• American Society for Testing Materials (ASTM)coreStrategic or Co-development PartnerNova Sports USA is a member of ASTM, referencing ASTM standards in product specifications including ASTM E1745 for vapor barriers and ASTM G155/G154 for weathering tests.

Scale indicators3 records

Recent moves7 records

Broad incumbents

• Har-Tru Industries: Har-Tru is the dominant U.S. har-clay tennis court surface company with broad tennis surfacing products and services that overlap with Nova Sports in the specifier and tennis club market, though focused on clay rather than acrylic hardcourts.
• Mondo (Mondo USA): Mondo is a global incumbent in athletic tracks, indoor sport flooring, and playground surfacing whose track offering competes with Novatrack and whose indoor sport flooring competes with Nova's broader recreational facility surfacing business.
• Polytan: Polytan is an international manufacturer of running tracks, artificial turf, and sports flooring with a broad acrylic and polyurethane track portfolio that overlaps directly with Nova Sports' Novatrack and multi-sport surfacing lines.

Direct peers

• DecoTurf (IPS Group): DecoTurf is an acrylic hardcourt system famously used at the US Open and supplies tournament-grade tennis and multi-sport surfaces, directly overlapping Nova Sports' Novacrylic product positioning and ITF/USTA-validated customer set.
• California Sports Surfaces (Plexipave): California Sports Surfaces markets the Plexipave line, a long-established family of 100% acrylic tennis and sport court coatings that competes head-on with Novacrylic systems in the same installer network channels and ITF-classified product categories.
• Beynon Sports Surfaces: Beynon is a manufacturer of running track and field surfaces, including urethane and acrylic track systems, that competes with Nova Sports' Novatrack line for athletic facility surfacing contracts at schools, municipalities, and universities.
• Laykold (Advanced Polymer Technology): Laykold by APT produces acrylic and polyurethane tennis and sport court systems, including cushion and hard-court configurations, and competes with Novacrylic across contractor, facility, and tournament segments.
• SportMaster (by SealMaster): SportMaster manufactures acrylic color coatings and resurfacing systems for tennis, basketball, and multi-sport courts, distributed through the same contractor/dealer channel and overlapping on most of Nova Sports' court surfacing use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/novasportsusain
• LinkedInlinkedin.com/company/court-construction

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVA SPORTS U.S.A