WECO

What WECO does

WECO (legal name Woodside Electronics Corporation) is a Woodland, California-based manufacturer of optical sorting machines and moisture monitoring systems used by fruit, nut, and vegetable processors globally. Founded in 1982 by Wayne Earl and acquired by Duravant LLC in March 2020, the company has deployed thousands of units across six continents and serves commodity markets including blueberries, cranberries, raspberries, walnuts, pecans, peanuts, hazelnuts, olives, coffee cherries, wine grapes, tomatoes, and hops.

Its product platform is anchored by ChromaxHD, a proprietary full-spectrum LED-based optical sorting architecture with horizontally diffuse illumination, controlled depth of field, and modular field-replaceable camera/optic modules that WECO manufactures in-house. Product lines include BerryTek, Impulse, ProcessTek, VibeTek, and 360Tek for berries; WalnutTek, PecanTek, OliveTek, and CoffeeCherryTek for nuts and specialty crops; TomatoTek for field-harvested tomatoes; and PeanutTek, WalnutTek moisture systems, and AgTrack software for moisture monitoring and process data. Through a March 2023 strategic partnership with sister Duravant company Multiscan Technologies, WECO also sells, leases, and services Multiscan optical sorters in North America.

WECO monetizes primarily through capital equipment sales and a sorter lease program, supplemented by OEM parts, preventive maintenance, 24/7 emergency service, and the AgTrack information-management software. Distribution is direct, via regional sales representatives covering more than 20 territories in North America, South America, Europe, Asia, Africa, and Oceania, supported by the Duravant Lifecycle Services network and the Duravant ONSIGHT IIoT connectivity platform. Pricing is quote-based and not publicly disclosed.

Name

WECO

Legal name

Woodside Electronics Corporation

Website

https://wecotek.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

WECO (Woodside Electronics Corporation) designs and manufactures optical sorting machines and moisture monitoring systems for fruit, nut, and vegetable processors globally, selling through a direct salesforce across six continents as a Duravant subsidiary.

Ownership category

akta.pro rank

Product category

Agricultural Optical Sorting and Moisture Monitoring Equipment

NAICS

Food Product Machinery Manufacturing (333241), Analytical Laboratory Instrument Manufacturing (334516)

SIC

Laboratory Analytical Instruments (3826)

akta.pro primary industry

Sorting, Grading & Optical Inspection Systems (Size/Color Sorters) (AFAAAJAC)

akta.pro secondary industries

Post-Harvest Quality Monitoring & Moisture Testing (Moisture Meters, Sensors) (AFAAAJAK), Dryer Controls & Automation (PLC/SCADA/IoT) (AFAOAKAK), Sensors & Instrumentation for Drying/Aeration (Moisture, Temp, RH, Airflow) (AFAOAHAJ)

Keywords

• Optical sorting equipment
• Moisture monitoring systems
• Agricultural sorting machinery
• Color defect sorter
• Nut processing equipment

Headquarters

HQ city

Woodland

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Optical Sorting Equipment Sales: Sale of optical sorting machines for fruits, nuts, and agricultural products. Equipment includes sorters for blueberries, cranberries, raspberries, pecans, walnuts, olives, coffee cherries, wine grapes, and tomatoes.
2. Equipment Leasing: WECO offers revolutionary sorter lease program allowing customers to maximize throughput during critical periods of production cycle. Equipment available for sale or lease.
3. Moisture Monitoring Systems Sales: Sale of moisture monitoring equipment including PeanutTek, WalnutTek, PecanTek systems with sensor plates and automation controls for drying operations.
4. Spare Parts and Accessories: Genuine OEM parts, part kits, accessories, consumables, and repair/refurbishment services for sorting and moisture monitoring equipment.
5. Service and Maintenance: Installation and commissioning, field services, technical support, preventive maintenance, applications support, and 24/7 emergency assistance.
6. AgTrack Software: Information management system for tracking drying processes, recording operations, creating reports. Part of moisture monitoring system offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

WECO designs and manufactures optical color and defect sorting machines and moisture monitoring systems for the agricultural processing industry. Its equipment sorts fruits (blueberries, cranberries, raspberries, wine grapes, olives, coffee cherries, tomatoes) and nuts (walnuts, pecans, peanuts) by color, size, shape, and foreign material removal, while its moisture monitoring systems (PeanutTek, WalnutTek Moisture Monitoring) automate drying processes using proprietary AgTrack software. Equipment is sold or leased and supported through an industry-leading service organization covering North America and international markets.

Product overview

WECO (Woodside Electronics Corporation) is a manufacturer of optical sorting and moisture monitoring equipment for the agricultural industry, with over 40 years of experience. The company offers a comprehensive portfolio of sorting solutions across multiple product lines: Berry sorting equipment (BerryTek, Impulse, ProcessTek, VibeTek, 360Tek) for blueberries, cranberries, and raspberries; Nut processing systems (WalnutTek, PecanTek, CoffeeCherryTek) for sorting and moisture monitoring; Specialty crop sorters (OliveTek, WineGrapeTek, TomatoTek) for olives, wine grapes, and tomatoes; and Moisture monitoring systems (PeanutTek, WalnutTek Moisture, AgTrack Software) for various nuts and hops. The products are powered by WECO's proprietary ChromaxHD technology platform featuring LED illumination, multi-camera vision systems, and advanced sorting algorithms. Equipment is available for purchase or lease, with comprehensive lifecycle services provided through the Duravant network including parts, service, productivity optimization, and IIoT connectivity solutions.

Differentiator

Problem solved

Functional benefit

Brands

• ChromaxHD: Full-spectrum optical sorting technology operating over the visible and infrared spectrums, featuring LED illumination, modular design, and color calibration.
• BerryTek
• Sortivator
• PeanutTek
• TomatoTek
• WalnutTek
• OliveTek
• CoffeeCherryTek
• WineGrapeTek
• PecanTek
• VibeTek
• ProcessTek
• Impulse
• Impulse2
• 360Tek
• AgTrack

Products and services

• 360Tek Sortivator Compact optical sorter specially designed for blueberry sorting by external and internal quality, color, size and shape. Uses SpinSort technology with hourglass-shaped rollers to achieve 360-degree inspection, capturing up to 16 photos per berry. Half the size of similar sorters with twice the throughput. Available for sale or lease.
• BerryTek Sortivator Fresh blueberry color sorter featuring integrated elevator with less than 2-inch drop, reduced camera pathway by 2 inches, and integrated wash and dry-in-place systems. Available in 40-inch width.
• Impulse2 Sortivator Soft berry sorter with twice the processing power and four times the resolution compared to original Impulse version. Uses 50 dynamic sensors for detecting soft, over-ripe and damaged berries. Features gentle transfer and wash-in-place sanitation with FDA-approved antimicrobial resin.
• ProcessTek Single-view optical sorter for pre-IQF or wet process berries. Uses ChromaxHD software to remove green, red, defect, and shrivel berries. Available in 40-inch and 64-inch widths.
• VibeTek for Raspberries High-capacity double-view optical color sorter using ChromaxHD for frozen raspberries. Vibratory pan-feed prevents frozen fruit from sticking to belts. Sees 100% more surface area than single-view sorters. Used for post-IQF tunnels and off-season repacking.
• BerryTek Cranberry Sorter Two-view sorter allowing fresh market packers to see two sides of cranberry simultaneously. Used for fresh market cranberry packing with dual-layer technology.
• CoffeeCherryTek Coffee cherry sorting platform with full color spectrum analysis. Available in 16-inch (2,500 kg/hr), 40-inch (7,000 kg/hr), and 64-inch (12,000 kg/hr) models. Features LED illumination, diffuse illumination, and modular design.
• OliveTek Olive defect and foreign material sorter using visible and IR light spectrums. Removes mummy berry, over/under ripes, and MOO. Available in 40-inch (50-channel) and 64-inch (80-channel) models.
• TomatoTek II Field Sorter Color sorter mounted on tomato harvesters that identifies and removes off-color, rotten, sunburned, and defective products plus MOT (Material Other than Tomatoes). Features RFID, GPS, wireless remote, driver's console, and data logging for traceability.
• PecanTek-FS Pecan sorter with 32-inch vibratory pan/hopper combo. Features stainless steel design, self-cleaning camera system, 64-point air manifold reject, and ChromaxHD technology.
• WalnutTek Sorter Walnut sorting system with full spectrum optics viewing walnuts in free fall. Available in 23-inch, 48-inch, 64-inch, and 80-inch widths with capacity from 5 to 30 tons per hour.
• Walnut Kernel Grader Automated color grading system for walnut processors that analyzes up to 100 kernels at once in seconds. Configurable to any color grading standard including USDA AMS color chart.
• WineGrapeTek Wine grape sorter removing MOG (Material Other than Grapes) including stems, jacks, shot berry, and raisins. Uses ChromaxHD technology with multi-camera system. Available in 32-inch and 64-inch widths.
• WECO Moisture Monitor System (Pecan) Moisture monitoring system for pecans drawing on over 30 years of drying experience. Includes WECO Handheld Moisture Meter and Automated Moisture Meter System that takes large samples from top and bottom of Stationary Bins or Drying Wagons.
• WalnutTek Moisture Monitoring Walnut moisture monitoring with options including handheld meter, automated meter, automated with door control, and automated with door control plus bin fill. Controls air doors via pneumatic cylinders, shuts down burner first then fan when bins are dry, and can control up to 20 bins in a single row.
• PeanutTek Active Moisture Monitoring System Active moisture monitoring system for peanut drying in semis and trailers that takes real-time continuous in-shell moisture readings. Features sensor plates, remote monitoring, automatic shutdown capability, and integration with AgTrack software. Available for sale and lease.
• Sortivator Equipment Leasing Program Equipment leasing program enabling sorting equipment customers to maximize throughput during critical peak production periods. Available for BerryTek, 360Tek, ProcessTek, PeanutTek, and other WECO sorting and moisture monitoring systems, allowing seasonal capacity scaling without capital purchase.
• Duravant Lifecycle Services Global aftermarket services network for WECO equipment, including genuine OEM parts, installation and commissioning, field services, technical support, preventive maintenance, applications support, training, upgrades and retrofits, remote monitoring, and 24/7 emergency assistance.

Quantifiable outcome

• Reduced labor costs and improved pack-out quality through automated sorting
• +6 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature11 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Multiscan TechnologiescoreStrategic or Co-development Partner · 9 March 2023Strategic partnership between WECO and Multiscan Technologies, both members of the Duravant family of operating companies. WECO's sales and service organization sells, leases, and supports Multiscan's optical sorters and inspection equipment in the United States, Canada, and Mexico. Multiscan's machine vision systems complement WECO's existing sorting and moisture monitoring technologies for nut, fruit, and vegetable products. The partnership extends Multiscan's North American customer access to WECO's leasing program and extensive service organization.
• DuravantflagshipOthers · 26 March 2020Duravant LLC completed acquisition of Woodside Electronics Corporation (WECO) in March 2020. Duravant is a global engineered equipment and automation solutions provider to the food processing, packaging, and material handling sectors. WECO joined Duravant's Food Sorting and Handling Solutions group alongside Key Technology and Multiscan. The acquisition expanded Duravant's optical sorting capabilities and provided WECO access to Duravant's global presence, financial strength, and service infrastructure.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Key Technology: Key Technology, a fellow Duravant operating company, manufactures optical sorters and conveyors for food processing, directly overlapping with WECO in nuts, berries, and vegetables within the same corporate family.
• Multiscan Technologies: Multiscan, a sister Duravant company, partners with WECO in North America and sells optical sorters for nuts, olives, and fresh fruit — directly comparable to WECO's ChromaxHD platform.

Broad incumbents

• Bühler Group: Bühler's optical sorting division (Bühler Sortex) competes with WECO across food and grain sorting, serving many of the same nut, coffee, and grain processors globally.
• SATAKE Corporation: SATAKE is a long-established Japanese manufacturer of optical color sorters for rice, grain, nuts, and seeds, with global reach that overlaps WECO's nut and grain segments.
• TOMRA: TOMRA is the global leader in optical sorting for food and recycling, competing with WECO's ChromaxHD sorters in nuts, fruit, and vegetables across blueberry, walnut, and tomato processing lines.
• Cimbria Unigrain: Cimbria designs optical sorting, drying, and seed/grain processing equipment, competing with WECO's moisture monitoring and color sorting in agricultural commodities.

Others

• Steinert Elektromagnetbau: Steinert provides sensor-based sorting and magnetic separation primarily for recycling and mining; its near-infrared sorting technology overlaps with WECO's optical sensing approach.

Emerging players

• Ellips (Elisam): Ellips produces optical sorting and grading equipment for fresh fruit, directly competing with WECO's berry sorting lines in apples, blueberries, and other packhouse applications.
• Forsberg Agritech: Forsberg supplies optical sorting, drying, and grain-cleaning equipment to seed and grain processors, comparable in scale and niche focus to WECO's moisture monitoring and sorting offerings.
• Aweta (Elisam Group): Aweta supplies sorting and grading equipment for fresh fruit, comparable to WECO's BerryTek and VibeTek lines in fruit packhouses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wecotek
• YouTubeyoutube.com/channel/UCufmrL1HcCSyf52opq2HBEw?view_as=subscriber
• Facebookfacebook.com/wecotek
• LinkedInlinkedin.com/company/wecotek
• Instagraminstagram.com/wecotek
• Pinterestpinterest.com/wecotek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WECO