Catalyst Strategies

What Catalyst Strategies does

Catalyst Strategies is a privately held, founder-owned B2B growth consulting firm headquartered in Palo Alto, California, founded in 1997 by Trish Hayward. The firm serves executive leadership at high-growth B2B technology and services companies, offering advisory services organized under three integrated pillars: Growth Strategy (strategic and operational planning, brand positioning and messaging, product and customer experience strategy, integrated go-to-market strategy), Growth Operations (functional strategy and planning, operating model and organization design), and Growth Activation (strategic initiatives implementation, new program launch). Its team of approximately 9-10 individuals consists of former senior marketing, sales, and product leaders who apply a "revenue systems thinking" framework to align cross-functional teams around shared growth objectives.

The firm engages clients through a direct consultative sales model targeting C-suite executives at high-growth B2B companies, with a documented client roster spanning enterprise software (SAP, Workday, VMware, Cisco, Atlassian, Tenable), health tech (Janssen, athenahealth, iRhythm Technologies), financial services (Wells Fargo, Guild Education), data and analytics (Reltio, Databook, Domino Data Lab), and telecommunications (Deutsche Telekom, Amdocs). Notable outcomes include a $43M Series E raise at $450M valuation for an ML ops client four months post-engagement, a $4.4B IPO following master brand strategy work, a 2x valuation acquisition for a cloud FP&A client, and a 30% time-to-market improvement for a Fortune 10 enterprise technology firm.

The firm operates a project- and retainer-based professional services revenue model, with no proprietary technology platform, no public pricing, and no disclosed financial metrics. Approximately 85% of clients engage Catalyst Strategies more than once and 90% of projects come from repeat clients, signaling strong relationship durability. The firm is independently operated with no institutional investment, no parent company, and no disclosed funding history; it maintains a charitable giving partnership with Save the Children at approximately 4% of annual pretax profits. Geographic operations are primarily North America, with no disclosed international offices or formal expansion program.

Name

Catalyst Strategies

Legal name

Catalyst Strategies

Website

https://catalyststrategies.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Catalyst Strategies is a Palo Alto-based B2B growth consulting firm founded in 1997, serving C-suite executives at high-growth technology and services companies with advisory services spanning growth strategy, growth operations, and growth activation, delivered by a small senior team of former operators.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Performance Management & Productivity Consulting (BPAHAGAL)

Keywords

• Growth consulting services
• B2B strategy consulting
• Go-to-market strategy
• Revenue operations consulting
• Brand positioning advisory

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Consulting Services: Catalyst Strategies generates revenue through professional consulting engagements with B2B technology and services companies. The firm provides growth strategy, growth operations, and growth activation services on a project or retainer basis, working directly with executive leadership teams to drive revenue acceleration initiatives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Catalyst Strategies is a B2B growth consulting firm that helps high-growth technology and services companies accelerate revenue through three service pillars: Growth Strategy (strategic planning, brand positioning and messaging, product and customer experience strategy, integrated go-to-market strategy), Growth Operations (functional strategy and planning, operating model and organization design), and Growth Activation (strategic initiatives implementation and new program launch). Engagements are delivered by former senior marketing, sales, and product leaders on a project or retainer basis, targeting enterprise C-suite and senior leadership teams.

Product overview

Catalyst Strategies is a growth consulting firm offering a unified portfolio of advisory services organized under three main pillars: Growth Strategy, Growth Operations, and Growth Activation. The Growth Strategy pillar includes Strategic & Operational Planning, Brand Positioning & Messaging, Product & Customer Experience Strategy, and Integrated Go-To-Market Strategy services. The Growth Operations pillar encompasses Functional Strategy & Planning and Operating Model & Organization services. The Growth Activation pillar provides Strategic Initiatives Implementation and New Program Launch services. These services are delivered through collaborative consulting engagements led by former senior marketing, sales, and product leaders who apply revenue systems thinking to help B2B technology and services companies accelerate growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Strategy Consulting pillar that crystallizes competitive advantage, sets a growth trajectory, and develops clear and actionable strategies for B2B technology and services companies. Encompasses strategic and operational planning, brand positioning and messaging, product and customer experience strategy, and integrated go-to-market strategy services for C-suite and senior functional leaders.
• Growth Operations Consulting pillar that propels revenue operations to the next level by designing reliable, scalable growth engines that translate audacious growth goals into reality. Encompasses functional strategy and planning for marketing, sales, customer success, customer experience, and product teams, plus operating model and organization design for B2B technology and services companies.
• Growth Activation Consulting pillar that helps organizations move from strategy to execution, focusing and mobilizing cross-functional teams to deliver on milestones and hit aggressive revenue targets. Encompasses strategic initiatives implementation (business model transitions, pre-IPO acceleration, rebranding, acquisition integration) and end-to-end new program launch management for B2B technology and services companies.

Quantifiable outcome

• Biotech sales team went from struggling to build credibility to 100% first-to-second-meeting conversion after positioning was crystallized
• +6 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Save the ChildrenminorOthersCatalyst Strategies is a proud supporter of Save the Children, a humanitarian aid organization. The company donates an average of 4% of annual pretax profits to this organization. This is a charitable giving partnership rather than a business alliance.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• McKinsey & Company: Largest global management consultancy with deep technology and growth marketing practices (McKinsey Growth, Marketing & Sales). Competes for the same B2B tech CEO-level growth strategy engagements as Catalyst Strategies.
• Accenture Strategy: Global consulting arm of Accenture with deep technology industry coverage and growth strategy offerings. Serves many of the same Fortune-class technology and SaaS clients as Catalyst Strategies.
• Boston Consulting Group (BCG): Global strategy consulting firm with technology, media, and growth practices serving enterprise clients. BCG's CMO and growth marketing advisory work is a comparable substitute for Catalyst's growth strategy offerings.
• Bain & Company: Global strategy consulting firm serving enterprise technology and high-growth clients. While broader in scope, Bain's technology and private equity practices directly overlap with Catalyst's pre-IPO and growth strategy engagements with enterprise software clients.
• Deloitte Consulting: Big Four consultancy with a large technology, media, and growth marketing practice serving enterprise software and B2B tech clients. Competes at the enterprise tier for large transformation and strategy engagements.

Others

• Forrester Research (Consulting): Research and advisory firm offering B2B technology strategy and customer experience consulting. Overlaps with Catalyst's market research-driven approach and serves enterprise technology clients on growth and CX strategy.

Direct peers

• The Alexander Group: Boutique B2B growth consulting firm focused on go-to-market strategy, sales effectiveness, and revenue operations for technology and services companies. Directly comparable in size, positioning, and target customer profile to Catalyst Strategies.
• Winning by Design: B2B SaaS growth consulting firm specializing in go-to-market strategy, sales productivity, and revenue architecture for high-growth SaaS companies. Comparable in niche focus on scaling B2B technology companies through GTM transformation.

Emerging players

• Salesforce (consulting practice via Partners) / Simplus / Slalom: Slalom is a mid-size consultancy with deep technology industry practices serving enterprise software clients on GTM, customer experience, and growth strategy. Comparable in deliverable mix to Catalyst though broader in scale and technology focus.

Regional players

• Heidrick & Struggles (Strategy & Transformation): Global consulting firm within Heidrick & Struggles offering growth strategy and revenue transformation advisory to B2B technology clients. Comparable in client profile and methodology focus, though broader advisory scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/catalyst-strategies

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catalyst Strategies