What Arabian Adventures does

Arabian Adventures is a Dubai-headquartered destination management company (DMC) founded in 1988 and operating as a division of the Emirates Group, the diversified state-linked conglomerate that also includes Emirates airline and dnata. The company serves three core customer segments: individual tourists and families booking curated UAE experiences, travel trade agencies and luxury networks (Virtuoso, Signature, Ensemble, Serandipians) reselling UAE itineraries, and corporate MICE clients running incentive trips, conferences, and large-scale events for groups ranging from 12 to 12,000+ guests.

The product portfolio spans desert-based experiences (evening/morning safaris, overnight camping, dune buggies, camel rides, and a luxury Exclusive Desert Experience), city tours across Abu Dhabi, Dubai, Al Ain, and Sharjah, attraction and theme park tickets (Burj Khalifa, Museum of the Future, Atlantis Aquaventure), waterpark and boat tours, helicopter tours, transfers, and a dedicated MICE division. The underlying technology stack is a standard online booking platform with digital ticketing, WhatsApp-based customer communication, a trade partner portal, and a GPS-tracked vehicle fleet. Distribution combines a direct-to-consumer website, 24/7 phone and WhatsApp contact center, nine on-site hotel desks across Dubai, and B2B trade and MICE sales channels.

Revenue is generated primarily through transactional booking fees (desert safaris and tours), third-party attraction ticket resale with markup, professional services fees for full-service MICE event management, and commission-based affiliate referrals from travel trade partners. Pricing is unit-based with pay-as-you-go billing, displayed in USD but settled in AED. An Emirates Skywards loyalty integration (1 mile earned per USD spent) and bundled multi-activity passes (Adventure Pass covering 30+ experiences at up to 40% savings, and a digital City Pass) are used to drive cross-sell and retention. The company also holds a permit-based advantage as one of few operators authorized inside the Dubai Desert Conservation Reserve and has won World Travel Awards, TripAdvisor Travellers' Choice, and SITE Crystal Awards for incentive travel excellence.

Name

Arabian Adventures

Legal name

Emirates, Trading as Arabian Adventures

Website

https://arabian-adventures.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Arabian Adventures is a Dubai-based destination management company and division of the Emirates Group, offering desert safaris, city tours, attraction tickets, MICE event services, and transfers to individual tourists, travel trade partners, and corporate clients across the UAE and Oman.

Ownership category

akta.pro rank

Product category

Destination Management Services (Tourism and Travel Experiences)

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Desert & Dune Adventure Tour Operators (Camel treks, sandboarding) (THAAADAG)

Keywords

• Desert safari tours
• Destination management services
• Corporate event management
• UAE tourism experiences
• Attraction ticket booking

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Desert Safari & Tour Bookings: Core revenue from selling desert safari experiences (Evening, Morning, Overnight camping, Dune Buggies), city tours, and adventure activities directly to consumers and through trade partners.
2. Attraction & Event Tickets: Reselling entry tickets to third-party attractions (Burj Khalifa, Museum of Future, Aquaventure, Global Village) with markup, acting as an authorized ticket vendor.
3. MICE Services: Full-service destination management for corporate events, incentive travel, and meetings. Revenue from coordinating venue sourcing, transport, activities, and event logistics for groups.
4. Travel Trade Services: Customized itineraries, hotel bookings at exclusive rates, and ground logistics for travel agencies and tour operators. Commission-based model for partner bookings.
5. Emirates Skywards Integration: Earn and redeem Skywards Miles on Arabian Adventures experiences; 1 Skywards Mile earned per 1 USD spent. Revenue partially offset by loyalty program costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Arabian Adventures is a UAE destination management company that sells and operates desert safaris (evening, morning, overnight camping, dune buggies, camel rides), city tours across Abu Dhabi, Dubai, Al Ain, and Sharjah, attraction and theme park tickets, boat tours, waterpark access, airport transfers, and bundled passes (Adventure Pass, City Pass). It also runs a full-service MICE division delivering corporate events, incentive travel, and conferences for groups of 12 to 12,000+ guests. The company operates its own fleet of GPS-tracked safari vehicles, multilingual guides, and on-site hotel desks across Dubai, and sells through direct consumer channels and B2B travel trade networks.

Product overview

Arabian Adventures is a destination management company and travel experience provider operating in the UAE and Oman, offering a diverse portfolio of tourism and event services. The core offerings center on desert-based experiences (desert safaris, dune buggies, camel rides, overnight camping, desert dining), city tours across UAE destinations, attraction tickets, and waterparks/theme parks. The company operates through several integrated product lines: Desert Adventures (safaris, experiences, camping, buggies), Attractions & Sports (entry tickets, sports, UAE passes), City Tours (Abu Dhabi, Dubai, Al Ain, Sharjah), Cruise & Boat Tours, Waterparks & Theme Parks, Transfers, and a dedicated Meetings, Incentives & Events (MICE) division. The company also offers loyalty integration through Emirates Skywards Miles (earn/redeem) and value-add passes like the Adventure Pass (30+ activities with up to 40% savings) and City Pass. As part of the Emirates Group, Arabian Adventures leverages the Emirates Skywards loyalty program as a key integration point for customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Evening Desert Safari in Dubai Award-winning evening desert safari experience featuring dune bashing, live entertainment, and BBQ dinner in the desert. Targeted at individual tourists, couples, and families visiting Dubai.
• Morning Desert Adventure Morning desert adventure including dune bashing and camel rides. Targeted at individual tourists and families.
• Dune Buggy Adventure in Dubai Off-road self-driven dune buggy experience in the Dubai desert. Targeted at adventure-seeking tourists.
• Exclusive Desert Experience Luxury private desert experience with premium dining setup and private vehicle. Targeted at high-end travelers and luxury clients.
• Camel Ride Camel riding experience in the Dubai desert. Targeted at individual tourists, families, and school groups.
• Overnight Desert Camping Overnight camping experience in the desert with traditional Bedouin-style setup. Targeted at individual tourists and small groups.
• School Trips Educational desert excursions designed for school groups covering desert ecology, cultural heritage, and age-appropriate activities. Targeted at schools and educational institutions.
• Adventure Pass Bundled multi-activity pass offering access to 30+ experiences across the UAE with up to 40% savings. Targeted at individual tourists wanting a multi-activity value pass.
• City Pass Digital pass downloaded to phone providing fixed-price access to 3 favorite activities across Dubai and Abu Dhabi. Targeted at individual tourists.
• Abu Dhabi Attractions Tour Full-day 12-hour tour of Abu Dhabi's iconic attractions and landmarks. Targeted at individual tourists and small groups.
• Dubai Full Day Tour Comprehensive full-day guided tour of Dubai's major attractions and landmarks. Targeted at individual tourists and small groups.
• Traditional Dubai Tour Tour focusing on Dubai's traditional heritage sites and historic areas. Targeted at individual tourists and cultural travelers.
• Modern Dubai City Tour Tour showcasing Dubai's modern architecture and contemporary attractions. Targeted at individual tourists and small groups.
• Abu Dhabi Heritage Tour
• Entry Tickets to Dubai Attractions Ticketed entry to major Dubai attractions including Burj Khalifa, Dubai Frame, Museum of the Future, The Green Planet, City Sightseeing Dubai, Atlantis Aquaventure, and Global Village. Targeted at individual tourists and families.
• Sports Activities Sports experiences and activities available across the UAE, including golf. Targeted at individual tourists and sports enthusiasts.
• Cruise and Boat Tours Boat and yacht tours including Xclusive Yachts speed boat tours around Dubai Marina, Atlantis, Palm, and Burj Al Arab. Targeted at individual tourists and luxury travelers.
• Waterparks and Theme Parks Tickets and packages to waterparks and theme parks including Atlantis Aquaventure and Dubai Parks and Resorts. Targeted at individual tourists, couples, and families.
• Helicopter Tour in Dubai Helicopter tours providing aerial views of Dubai's landmarks. Targeted at luxury travelers and high-end tourists.
• Transfers Airport and point-to-point transfer services including door-to-door airport transfers between Dubai hotels and residences. Targeted at individual tourists and corporate clients.
• Meetings, Incentives & Events (MICE) Full-service event management for corporate events, incentive travel, conferences, and destination experiences across UAE and Oman for groups of 12 to 12,000+ guests. Targeted at corporate clients.
• Signature Events Bespoke event experiences including desert events, team-building activities, camel polo, and private dining concepts. Targeted at corporate clients and private groups.
• Emirates Skywards Miles Integration Loyalty program integration allowing customers to earn and redeem Emirates Skywards Miles on Arabian Adventures experiences, at 1 Skywards Mile per 1 USD spent. Targeted at Emirates Skywards members.

Quantifiable outcome

• Up to 50% savings on select experiences
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Emirates Group (Parent)flagshipStrategic or Co-development PartnerArabian Adventures is a division of Emirates Group, which includes Emirates airline and dnata. Benefits include operational excellence culture, safety standards, access to Terminal 3 at Dubai International Airport, and integrated loyalty programs.
• Emirates SkywardscoreGTM or Marketing PartnerEarn and redeem Skywards Miles on all Arabian Adventures experiences. Customers earn 1 Skywards Mile per 1 USD spent. Miles can be redeemed for desert safaris, Fort Lisaili experiences, and other activities.
• Virtuoso Travel NetworkcoreChannel Partner/ Reseller/ DistributorSite preferred partner of Virtuoso - exclusive access to Virtuoso's network of luxury travel advisors booking for high-net-worth clients.
• Signature Travel NetworkcoreChannel Partner/ Reseller/ DistributorPreferred partner of Signature Travel Network for UAE destination services.
• Ensemble TravelcoreChannel Partner/ Reseller/ DistributorPreferred partner of Ensemble Travel for UAE experiences and services.
• Serandipians by Traveller MadecoreChannel Partner/ Reseller/ DistributorPreferred partner of Serandipians luxury travel network.
• TraveLifeminorOthersProud partner of TraveLife - global accommodation sustainability accreditor. Demonstrates commitment to sustainable tourism practices.
• International Association of Golf Tour Operators (IAGTO)minorOthersMember of IAGTO owing to superb sporting holiday packages including golf experiences.
• 650+ Hotel PartnerscoreChannel Partner/ Reseller/ DistributorExtensive hotel partnership network providing exclusive rates and exclusive offers across all UAE destinations. Includes major properties like JW Marriott Marquis, Grand Hyatt, Atlantis The Palm, and more.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Platinum Heritage: Dubai-based luxury desert safari operator offering premium Bedouin-style experiences and conservation-focused safaris inside the DDCR. Directly competes with Arabian Adventures on high-end desert experiences, often cited alongside it for luxury travelers.
• Orient Tours (Dubai): UAE tour operator offering safaris, city tours, and MICE services, with similar travel-trade relationships and online booking channels. A direct mid-market peer in the same Dubai safari and DMC category.
• Alpha Tours (Dubai): Established Dubai-based tour operator and DMC offering desert safaris, city tours, dhow cruises, and corporate MICE services. Directly comparable in product mix, customer base (tourists and trade), and B2B trade distribution model.
• Knight Tours Dubai: Dubai-based DMC and tour operator providing desert safaris, city tours, MICE, and transfers. Operates with similar B2B trade partner relationships and offers comparable bundled UAE experiences.
• Desert Safari Dubai (Platinum Heritage / Sahara Adventures): Multiple Dubai safari operators using similar branding; this segment represents a fragmented competitive set offering shared-vehicle desert safaris at lower price points, competing with Arabian Adventures on the volume tier.

Emerging players

• &Beyond: Luxury experiential travel company operating high-end safaris and conservation-led experiences. Comparable on premium safari product design, conservation partnership model, and luxury trade relationships, though its primary footprint is Africa rather than the Middle East.
• Wilderness Safaris: Luxury safari and conservation-focused operator in Africa with comparable high-end, low-volume, conservation-aligned positioning. Comparable on premium safari experience model, though geographically distinct from Arabian Adventures.

Broad incumbents

• GetYourGuide: Global online marketplace for tours, attractions, and experiences. Resells Arabian Adventures and competing Dubai safari/attraction products, representing the channel-side competitive threat to direct bookings.
• Viator (Tripadvisor): Global experiences marketplace owned by Tripadvisor, distributing Arabian Adventures' competitor products to international travelers. Indirect competitor for the same tourist wallet and a structural threat to direct-booking economics.
• dnata Travel: Sister company within Emirates Group, offering global travel services including tour packages. Comparable as a DMC-adjacent business under the same parent; overlaps in UAE inbound tour packaging but is broader in geographic scope and corporate travel focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@arabianadventures
• Facebookfacebook.com/arabianadventuresofficial
• Instagraminstagram.com/arabianadventures
• Xx.com/arabian_adv
• LinkedInlinkedin.com/company/arabian-adventures

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arabian Adventures