Alabama Power Company
- Company typePrivate
- Founded1906
- HeadquartersBirmingham, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
Alabama Power Company firmographics
Firmographics- Name
- Alabama Power Company
- Legal name
- Alabama Power Company
- Website
- https://alabamapower.com
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Alabama Power Company industry classification
Industry- Product category
- Electric Utility Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112), Solar Electric Power Generation (221114)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Electric Distribution System Owners (Wires-Only Companies) (EUADABAI)
- akta.pro secondary industries
- Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding) (EUAEAFAB), Substations, Transformers & Grid Step-Up Facilities (EHV Substations, GSU Transformers) (EUAMAFAE), Network Upgrades & Capacity Additions (Reconductoring, Rebalancing, Voltage Optimization) (EUAEACAN)
Keywords
Where Alabama Power Company is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alabama Power Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Electricity Sales: Regulated electricity sales to residential and business customers based on usage (kilowatt-hours) and applicable rate plans.
- Clean Energy Select Program: Sale of Renewable Energy Certificates (RECs) to residential and business customers to cover all or part of electric usage with clean energy. Revenue added to regular power bill.
- Telecom Colocation Services: Tower and transmission structure colocation services for telecom providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Signature plan: $5/month for 4,000 kWh of wind RECs |
| Subscription | Monthly | Plus plan: $10/month for 8,000 kWh of solar and wind RECs |
| Subscription | Monthly | Premium plan: $15/month for 12,000 kWh of Solar RECs |
| Subscription | Monthly | Business plans starting at $25/month |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Alabama Power Company product offering
Product offeringCore offering
Alabama Power Company is a vertically integrated regulated electric utility that generates, transmits, and distributes electricity to approximately 1.5 million residential, commercial, and industrial customers across the southern two-thirds of Alabama. The company offers electricity supply, clean energy programs (Renewable Energy Certificates), electric vehicle infrastructure incentives, energy efficiency rebates, demand-side management programs, commercial power quality services, telecom colocation, and self-healing grid technology through 77 generating units with over 12 million kilowatts of rated capacity.
Product overview
Alabama Power Company is a vertically integrated electric utility providing electricity generation, transmission, and distribution services to 1.4-1.5 million customers across the southern two-thirds of Alabama. The company operates as a subsidiary of Southern Company and offers a comprehensive portfolio of products and services organized around several core areas: (1) Core electricity supply and delivery services; (2) Digital customer engagement tools including mobile app and My Power Usage tracking; (3) Clean energy programs including Clean Energy Select for residential and business customers purchasing Renewable Energy Certificates; (4) Energy efficiency and demand-side management programs with rebates for smart thermostats, heat pumps, and EV charging; (5) Electric vehicle infrastructure and incentives through Make Ready Program and GridWise+ rewards; (6) Commercial and industrial services including Power Quality, Technology Applications Center, and Weatherization; (7) Safety education programs including Safe-T-Opolis and Electric Academy; and (8) Grid modernization with self-healing technology. The company also supports broadband infrastructure through fiber partnerships and provides community assistance through Project Share and environmental stewardship via Renew Our Rivers.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Electricity Service
- Mobile App
- My Power Usage
- Clean Energy Select for Home
- Clean Energy Select for Business
- Smart Neighborhood
- Budget Billing
- Smart Thermostat Rebate
- Heat Pump Water Heater Rebate
- High Seer Heat Pump Rebate
- Smart Peak Rewards
- EV GridWise+ Charging Rewards
- EV Home Charger Rebate
- Make Ready Program
- Power Quality Services
- EnergyDirect Program
- Technology Applications Center (TAC)
- Telecom Colocation
- LED Outdoor Lighting
- Weatherization Services
- HVAC Training Center
- Lab & Field Services Testing and regulatory compliance services for utility equipment and infrastructure.
- Project Share
- Data Center Power Infrastructure
Quantifiable outcome
- 11% reduction in average outage times since 2019
- +4 more outcomes
Companies that use Alabama Power Company
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Alabama Power Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Alabama Power Company partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Ed FarmcoreState of Alabama collaboration with nonprofit Ed Farm launched Alabama Digital Education Network (ADEN) backed by over $16 million in funding. Apple, Alabama Power, and Alabama State University are key partners providing technology, curriculum, and connectivity infrastructure for community learning hubs in rural areas including the Black Belt.
- Bevill State Community CollegecorePartnership for Alabama Energy Infrastructure Training Center in Jasper, expansion of existing HVAC Training Center. Phase I completed late 2025, full operational status expected end of Q4 2026. Center provides training in electric vehicles, solar technology, fiber optics, and weatherization statewide.
- Gulf of America Alliance Gulf Star ProgramcoreAlabama Power joined as first Alabama-based member to fund expansion of Native Plant Producer Network to schools in Mobile and Baldwin counties, providing hands-on STEM opportunities while growing native plants for marsh restoration and habitat improvement.
- Alabama Community College SystemcorePartnership for Alabama Energy Infrastructure Training Center in Jasper, providing statewide hub while offering remote instruction to other community colleges.
- Techstars Alabama EnergyTech AcceleratorcoreAlabama Power participates in Techstars Alabama EnergyTech Accelerator supporting startup innovation in energy technology. Barcelona-based startup TMA attributes growth to Alabama Power and Techstars Alabama, working on reducing inventory time with Alabama Power transformers.
- Alabama Fiber NetworkcoreEight electric cooperatives collaborated with fiber lease partner Alabama Power Company to deliver middle-mile network targeting unserved and underserved areas in rural Alabama.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Alabama Power Company competitors and assessment
Company assessmentBroad incumbents
- Southern Company: Parent holding company of Alabama Power; operates multiple regulated electric utilities across the Southeast (Georgia, Alabama, Mississippi) and gas businesses, providing a directly comparable multi-jurisdictional regulated utility platform.
- Duke Energy: One of the largest U.S. regulated electric utilities, serving the Carolinas, Florida, and Midwest with vertically integrated operations similar in structure and regulatory approach to Alabama Power.
- NextEra Energy: Largest U.S. renewable energy generator with significant regulated utility operations through Florida Power & Light; provides a comparable regulated utility plus clean energy portfolio benchmark for Alabama Power.
- Dominion Energy: Vertically integrated regulated electric utility serving Virginia, the Carolinas, and Utah with comparable generation, transmission, and distribution operations and significant data center load growth in its service territory.
- Entergy Corporation: Regulated electric utility serving Louisiana, Mississippi, Texas, Arkansas, and Tennessee with similar vertically integrated utility model and significant hyperscaler/data center load growth in its Gulf South territory.
- Florida Power & Light (FPL): Largest U.S. regulated electric utility by retail customers, operating in a similar hurricane-exposed Southeastern regulatory environment and serving significant hyperscaler/data center load in Florida.
Regional players
- Tennessee Valley Authority (TVA): Federally-owned vertically integrated electric utility serving Tennessee and parts of six surrounding states; comparable generation, transmission, and distribution operations in the same U.S. Southeast region but with a different ownership structure.
- PowerSouth Energy Cooperative: Generation and transmission cooperative serving Alabama and Florida; smaller and structurally different but operates in the same Alabama service area and is a direct wholesale counterpart to Alabama Power's transmission system.
Direct peers
- Georgia Power Company: Alabama Power's sister Southern Company subsidiary; vertically integrated regulated electric utility serving Georgia with similar generation, transmission, and distribution mix and identical corporate/operational DNA under the same parent holding company.
- Mississippi Power Company: Another Southern Company sister subsidiary operating a vertically integrated regulated electric utility with overlapping service territory and similar regulatory framework in Mississippi.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Alabama Power Company social profiles
Digital presenceAlabama Power Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alabama Power Company leadership team
Management profileNumber of profiles
Profiles3 records
Alabama Power Company funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alabama Power Company M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alabama Power Company
What does Alabama Power Company do?
Alabama Power Company is a vertically integrated regulated electric utility that generates, transmits, and distributes electricity to approximately 1.5 million residential, commercial, and industrial customers across the southern two-thirds of Alabama. The company offers electricity supply, clean energy programs (Renewable Energy Certificates), electric vehicle infrastructure incentives, energy efficiency rebates, demand-side management programs, commercial power quality services, telecom colocation, and self-healing grid technology through 77 generating units with over 12 million kilowatts of rated capacity.
Is Alabama Power Company a public or private company?
Alabama Power Company is a private company. It is classified as corporate owned and is currently operating.
When was Alabama Power Company founded?
Alabama Power Company was founded in 1906. It employs 5,001 to 10,000 people.
Where is Alabama Power Company based?
Alabama Power Company is headquartered in Birmingham, United States, in the North America region.
How does Alabama Power Company make money?
Three revenue lines are on record. Electricity Sales are the primary driver. The others are clean Energy Select Program and telecom Colocation Services.
Who are Alabama Power Company's main competitors?
Broad incumbents on record are Southern Company, Duke Energy, NextEra Energy, Dominion Energy, Entergy Corporation and Florida Power & Light (FPL). Regional players are Tennessee Valley Authority (TVA) and PowerSouth Energy Cooperative. Direct peers are Georgia Power Company and Mississippi Power Company.
Does Alabama Power Company have an API?
No public API is recorded for Alabama Power Company.
What industry is Alabama Power Company in?
Alabama Power Company's product category is Electric Utility Services. Its primary akta.pro industry code is EUADABAI, Electric Distribution System Owners (Wires-Only Companies), with a secondary code of EUAEAFAB, Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding). Its NAICS code is 2211 and its SIC code is 4911.