Alabama Power Company

Name

Alabama Power Company

Legal name

Alabama Power Company

Website

https://alabamapower.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Electric Utility Services

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112), Solar Electric Power Generation (221114)

SIC

Electric Services (4911)

akta.pro primary industry

Electric Distribution System Owners (Wires-Only Companies) (EUADABAI)

akta.pro secondary industries

Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding) (EUAEAFAB), Substations, Transformers & Grid Step-Up Facilities (EHV Substations, GSU Transformers) (EUAMAFAE), Network Upgrades & Capacity Additions (Reconductoring, Rebalancing, Voltage Optimization) (EUAEACAN)

Keywords

• Electric utility services
• Electricity generation distribution
• Renewable energy certificates
• Energy efficiency programs
• Commercial industrial power

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Sales: Regulated electricity sales to residential and business customers based on usage (kilowatt-hours) and applicable rate plans.
2. Clean Energy Select Program: Sale of Renewable Energy Certificates (RECs) to residential and business customers to cover all or part of electric usage with clean energy. Revenue added to regular power bill.
3. Telecom Colocation Services: Tower and transmission structure colocation services for telecom providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Alabama Power Company is a vertically integrated regulated electric utility that generates, transmits, and distributes electricity to approximately 1.5 million residential, commercial, and industrial customers across the southern two-thirds of Alabama. The company offers electricity supply, clean energy programs (Renewable Energy Certificates), electric vehicle infrastructure incentives, energy efficiency rebates, demand-side management programs, commercial power quality services, telecom colocation, and self-healing grid technology through 77 generating units with over 12 million kilowatts of rated capacity.

Product overview

Alabama Power Company is a vertically integrated electric utility providing electricity generation, transmission, and distribution services to 1.4-1.5 million customers across the southern two-thirds of Alabama. The company operates as a subsidiary of Southern Company and offers a comprehensive portfolio of products and services organized around several core areas: (1) Core electricity supply and delivery services; (2) Digital customer engagement tools including mobile app and My Power Usage tracking; (3) Clean energy programs including Clean Energy Select for residential and business customers purchasing Renewable Energy Certificates; (4) Energy efficiency and demand-side management programs with rebates for smart thermostats, heat pumps, and EV charging; (5) Electric vehicle infrastructure and incentives through Make Ready Program and GridWise+ rewards; (6) Commercial and industrial services including Power Quality, Technology Applications Center, and Weatherization; (7) Safety education programs including Safe-T-Opolis and Electric Academy; and (8) Grid modernization with self-healing technology. The company also supports broadband infrastructure through fiber partnerships and provides community assistance through Project Share and environmental stewardship via Renew Our Rivers.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Electricity Service
• Mobile App
• My Power Usage
• Clean Energy Select for Home
• Clean Energy Select for Business
• Smart Neighborhood
• Budget Billing
• Smart Thermostat Rebate
• Heat Pump Water Heater Rebate
• High Seer Heat Pump Rebate
• Smart Peak Rewards
• EV GridWise+ Charging Rewards
• EV Home Charger Rebate
• Make Ready Program
• Power Quality Services
• EnergyDirect Program
• Technology Applications Center (TAC)
• Telecom Colocation
• LED Outdoor Lighting
• Weatherization Services
• HVAC Training Center
• Lab & Field Services Testing and regulatory compliance services for utility equipment and infrastructure.
• Project Share
• Data Center Power Infrastructure

Quantifiable outcome

• 11% reduction in average outage times since 2019
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Ed FarmcoreStrategic or Co-development Partner · 14 October 2025State of Alabama collaboration with nonprofit Ed Farm launched Alabama Digital Education Network (ADEN) backed by over $16 million in funding. Apple, Alabama Power, and Alabama State University are key partners providing technology, curriculum, and connectivity infrastructure for community learning hubs in rural areas including the Black Belt.
• Bevill State Community CollegecoreStrategic or Co-development Partner · 1 January 2025Partnership for Alabama Energy Infrastructure Training Center in Jasper, expansion of existing HVAC Training Center. Phase I completed late 2025, full operational status expected end of Q4 2026. Center provides training in electric vehicles, solar technology, fiber optics, and weatherization statewide.
• Gulf of America Alliance Gulf Star ProgramcoreStrategic or Co-development PartnerAlabama Power joined as first Alabama-based member to fund expansion of Native Plant Producer Network to schools in Mobile and Baldwin counties, providing hands-on STEM opportunities while growing native plants for marsh restoration and habitat improvement.
• Alabama Community College SystemcoreStrategic or Co-development PartnerPartnership for Alabama Energy Infrastructure Training Center in Jasper, providing statewide hub while offering remote instruction to other community colleges.
• Techstars Alabama EnergyTech AcceleratorcoreTechnology or IntegrationAlabama Power participates in Techstars Alabama EnergyTech Accelerator supporting startup innovation in energy technology. Barcelona-based startup TMA attributes growth to Alabama Power and Techstars Alabama, working on reducing inventory time with Alabama Power transformers.
• Alabama Fiber NetworkcoreStrategic or Co-development PartnerEight electric cooperatives collaborated with fiber lease partner Alabama Power Company to deliver middle-mile network targeting unserved and underserved areas in rural Alabama.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Southern Company: Parent holding company of Alabama Power; operates multiple regulated electric utilities across the Southeast (Georgia, Alabama, Mississippi) and gas businesses, providing a directly comparable multi-jurisdictional regulated utility platform.
• Duke Energy: One of the largest U.S. regulated electric utilities, serving the Carolinas, Florida, and Midwest with vertically integrated operations similar in structure and regulatory approach to Alabama Power.
• NextEra Energy: Largest U.S. renewable energy generator with significant regulated utility operations through Florida Power & Light; provides a comparable regulated utility plus clean energy portfolio benchmark for Alabama Power.
• Dominion Energy: Vertically integrated regulated electric utility serving Virginia, the Carolinas, and Utah with comparable generation, transmission, and distribution operations and significant data center load growth in its service territory.
• Entergy Corporation: Regulated electric utility serving Louisiana, Mississippi, Texas, Arkansas, and Tennessee with similar vertically integrated utility model and significant hyperscaler/data center load growth in its Gulf South territory.
• Florida Power & Light (FPL): Largest U.S. regulated electric utility by retail customers, operating in a similar hurricane-exposed Southeastern regulatory environment and serving significant hyperscaler/data center load in Florida.

Regional players

• Tennessee Valley Authority (TVA): Federally-owned vertically integrated electric utility serving Tennessee and parts of six surrounding states; comparable generation, transmission, and distribution operations in the same U.S. Southeast region but with a different ownership structure.
• PowerSouth Energy Cooperative: Generation and transmission cooperative serving Alabama and Florida; smaller and structurally different but operates in the same Alabama service area and is a direct wholesale counterpart to Alabama Power's transmission system.

Direct peers

• Georgia Power Company: Alabama Power's sister Southern Company subsidiary; vertically integrated regulated electric utility serving Georgia with similar generation, transmission, and distribution mix and identical corporate/operational DNA under the same parent holding company.
• Mississippi Power Company: Another Southern Company sister subsidiary operating a vertically integrated regulated electric utility with overlapping service territory and similar regulatory framework in Mississippi.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/alabamapower
• YouTubeyoutube.com/user/alabamapower
• Facebookfacebook.com/AlabamaPower
• Instagraminstagram.com/alabamapower
• LinkedInlinkedin.com/company/alabama-power

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alabama Power Company