Smart Shooter
Smart Shooter is an Israeli defense technology company that develops AI-powered fire control systems (SMASH family) for small arms, enabling military and law enforcement customers to accurately engage ground and aerial targets, including small drones, at ranges up to 250 meters across 25+ countries.
- Company typePublic
- Founded2011
- HeadquartersYagur, Israel
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Smart Shooter does
Smart Shooter (SMARTSHOOTER Ltd.) is an Israeli defense technology company founded in 2011 by Michal Mor and Avshalom Ehrlich at Kibbutz Yagur. The company designs and manufactures the SMASH family of AI-powered fire control systems for small arms, serving military, law enforcement, and homeland security customers across 25+ countries. Its core technology uses proprietary computer vision, machine learning, and advanced image processing to identify, track, and engage static and moving targets on the ground and in the air. The system locks onto targets and only fires when a hit is guaranteed, achieving a reported 95% hit rate against small drones at approximately 200 meters and reducing the cost-per-kill relative to missile-based interceptors ($400K-$5.5M).
The product portfolio includes handheld fire control sights (SMASH 2000L/3000 and SMASH X4), the lightweight SMASH Hopper 5000 remote-controlled weapon station (~15 kg), and the SMASH Dome counter-drone solution. The architecture is open and modular, designed to integrate with standard assault rifles, manned and unmanned ground vehicles (e.g., HDT Hunter WOLF), and radar systems (e.g., DRS RADA RPS-42). Smart Shooter holds ISO 9001 certification and operates regional offices in Herndon VA, Mettmann Germany, and Barton ACT, Australia.
Revenue is generated primarily through one-time hardware sales under formal government defense procurement contracts. Reported revenue reached $20.8 million for the first nine months of 2025, with a $35.2 million order backlog. Major customers include the U.S. Army (Transformation In Contact / TIC 2.0 program, ~$13M expanded), U.S. Marine Corps ($3.4-5.8M for SMASH 2000LE), Israel Defense Forces (36% of sales in 9M 2025), Israel Ministry of Defense ($1.9M), British Army (~500 SMASH X4 systems), German Bundeswehr (hundreds of units), Joint Interagency Task Force 401 ($6.1M, 210 units), and the Australian Defence Force (first order December 2025). The company completed an IPO on the Tel Aviv Stock Exchange in March 2026 at a post-money valuation of approximately NIS 900 million (US$293.2 million), raising US$65 million in primary proceeds. Go-to-market relies on direct enterprise field sales supplemented by participation in major defense exhibitions (Eurosatory, DSEI, AUSA).
Smart Shooter firmographics
Firmographics- Name
- Smart Shooter
- Legal name
- SMARTSHOOTER Ltd.
- Website
- https://smart-shooter.com
- Company type
- Public
- Founded year
- 2011
- Operating status
- Ipo
- Headcount range
- 101–250 employees
- Short description
- Smart Shooter is an Israeli defense technology company that develops AI-powered fire control systems (SMASH family) for small arms, enabling military and law enforcement customers to accurately engage ground and aerial targets, including small drones, at ranges up to 250 meters across 25+ countries.
- Ownership category
- akta.pro rank
Smart Shooter industry classification
Industry- Product category
- Defense Fire Control Systems
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Fire Control Systems & Weapon Control Electronics (IMABAGAI)
Keywords
Where Smart Shooter is headquartered
LocationHeadquarters
- HQ city
- Yagur
- HQ country
- Israel
- HQ region
- Middle East
Offices4 records
Markets served
Smart Shooter business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Defense Hardware Sales: The company generates revenue primarily through the sale of its SMASH fire control systems to military and government customers. Products include the SMASH 2000L/3000 handheld scopes, SMASH X4 extended range optics, and SMASH Hopper remote weapon stations. Revenue is generated through one-time hardware purchases under defense contracts.
- International Defense Contracts: Major revenue streams come from contracts with various government defense ministries including the Israel Ministry of Defense, U.S. Army, U.S. Marine Corps, and allied nations. The company reported $20.8 million in revenue for the first nine months of 2025 with a $35.2 million order backlog.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Smart Shooter product offering
Product offeringCore offering
Smart Shooter designs and manufactures the SMASH family of AI-powered fire control systems for small arms, including handheld smart sights, magnified scopes, and lightweight remote-controlled weapon stations. These systems use proprietary computer vision and target tracking algorithms to lock onto static, moving, ground, and aerial targets, automatically firing only when a hit is guaranteed, enabling standard rifles to counter small drones and engage threats with one-shot, one-hit precision. Products are sold to military, law enforcement, and homeland security customers globally.
Product overview
Smart Shooter offers the SMASH family of fire control systems, a unified portfolio of AI-powered targeting solutions for small arms. The portfolio includes handheld-operated fire control sights (SMASH 2000L/3000, SMASH X4), remotely-controlled weapon stations (SMASH Hopper/SMASH Hopper 5000), and integrated counter-drone solutions (SMASH Dome). All products share core AI technologies including computer vision, target tracking, and automated fire control algorithms, enabling 'One Shot, One Hit' precision against static and moving ground and aerial targets, day and night.
Differentiator
Problem solved
Functional benefit
Brands
- SMASH: AI-powered fire control system product line including SMASH 2000L (3000), SMASH X4, SMASH Hopper 5000, and SMASH Dome for rifles and remote weapon stations.
Products and services
- SMASH 2000L (3000)
Quantifiable outcome
- 95% hit probability against small drones at approximately 200 meters
- +2 more outcomes
Companies that use Smart Shooter
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Smart Shooter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature6 records
Smart Shooter partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- AsiominorIsraeli company that organized meetings between Anduril Industries founder Palmer Luckey and Israeli defense-tech startups including Smart Shooter, facilitating potential partnership and investment discussions.
- Anduril IndustriesminorConfidential visit by Anduril founder Palmer Luckey to Israel included meeting with Smart Shooter. Anduril is reportedly seeking potential partnerships and acquisitions in Israeli defense tech while raising up to $8 billion at a $60 billion valuation.
- DRS RADA TechnologiescoreIntegration partnership combining Smart Shooter's Hopper Light Remotely Controlled Weapon Station with DRS RADA's MHR/RPS-42 radar for comprehensive counter-drone solutions. The integrated system provides end-to-end detection-to-engagement capability, enabling operators to automatically acquire and engage drones identified by the radar.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Smart Shooter competitors and assessment
Company assessmentDirect peers
- Anduril Industries: US-based defense-tech prime building AI-enabled autonomous systems and counter-drone solutions including the Roadrunner family and Lattice C2. Both companies compete to provide AI-powered fire control and C-UAS capability to Western militaries, and Anduril's founder reportedly visited Smart Shooter to explore partnership/acquisition.
- Kongsberg Gruppen: Norwegian defense prime and the leading Western supplier of remote weapon stations (PROTECTOR series), directly competing with Smart Shooter's SMASH Hopper LRCWS for vehicle-mounted and stationary applications across NATO militaries.
Broad incumbents
- Elbit Systems: Israeli defense electronics prime offering electro-optic systems, fire control solutions, and unmanned platforms for militaries globally. Direct overlap in fire control, sighting systems, and C-UAS, but Elbit operates a much broader portfolio across aviation, C4I, and land systems.
- Rafael Advanced Defense Systems: Israeli state-owned defense prime with leading counter-drone (Drone Dome) and precision fire control capabilities. Directly comparable in C-UAS use cases and Israeli defense ecosystem positioning, but operates across missiles, air defense, and naval systems.
- Rheinmetall: German defense prime supplying weapons, ammunition, and air defense (including Skynex/Oerlikon counter-drone systems). Overlaps with Smart Shooter as a German Bundeswehr supplier and as a counter-drone effector competitor in the European market.
- Thales: French defense and aerospace prime with extensive fire control, optronics, and air defense systems (including counter-UAS solutions like Gecko). Competes for similar European and NATO fire control and C-UAS procurement dollars.
- Israel Aerospace Industries (IAI): Israeli state-owned aerospace and defense prime offering the Drone Guard counter-UAS system and broader air defense/electronic warfare portfolio. Directly comparable as an Israeli defense exporter with overlapping C-UAS and fire control capabilities.
- Leonardo DRS: US-Italian defense electronics prime (parent of DRS RADA Technologies). RADA's radar products are integrated with Smart Shooter's Hopper LRCWS for end-to-end C-UAS solutions, making Leonardo DRS both a partner and a competitor in the broader counter-drone fire control market.
Emerging players
- DroneShield: Australian counter-drone specialist focused on detection (RfPatrol, DroneSentry) and soft-kill defeat. Comparable in counter-drone mission and Australian market presence, but DroneShield is primarily a detection/soft-kill vendor versus Smart Shooter's hard-kill effector approach.
- Fortem Technologies: US-based counter-drone company providing DroneHunter autonomous interceptor and SkyDome airspace management. Competes in the C-UAS market with a different effector approach (interceptor drones), but addresses the same end-customer need as Smart Shooter.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Smart Shooter social profiles
Digital presenceSmart Shooter compliance and trust
Trust signalCompliance1 record
Smart Shooter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Shooter leadership team
Management profileNumber of profiles
Profiles13 records
Smart Shooter subsidiaries and ownership
Company hierarchySubsidiaries3 records
Smart Shooter funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Shooter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Shooter
What does Smart Shooter do?
Smart Shooter designs and manufactures the SMASH family of AI-powered fire control systems for small arms, including handheld smart sights, magnified scopes, and lightweight remote-controlled weapon stations. These systems use proprietary computer vision and target tracking algorithms to lock onto static, moving, ground, and aerial targets, automatically firing only when a hit is guaranteed, enabling standard rifles to counter small drones and engage threats with one-shot, one-hit precision. Products are sold to military, law enforcement, and homeland security customers globally.
Is Smart Shooter a public or private company?
Smart Shooter is a public company. It is classified as public and is currently ipo.
When was Smart Shooter founded?
Smart Shooter was founded in 2011. It employs 101 to 250 people.
Where is Smart Shooter based?
Smart Shooter is headquartered in Yagur, Israel, in the Middle East region.
How does Smart Shooter make money?
Two revenue lines are on record. Defense Hardware Sales are the primary driver. The others are international Defense Contracts.
Who are Smart Shooter's main competitors?
Direct peers on record are Anduril Industries and Kongsberg Gruppen. Broad incumbents are Elbit Systems, Rafael Advanced Defense Systems, Rheinmetall, Thales, Israel Aerospace Industries (IAI) and Leonardo DRS. Emerging players are DroneShield and Fortem Technologies.
Does Smart Shooter have an API?
No public API is recorded for Smart Shooter.
What industry is Smart Shooter in?
Smart Shooter's product category is Defense Fire Control Systems. Its primary akta.pro industry code is IMABAGAI, Fire Control Systems & Weapon Control Electronics. Its NAICS code is 334511 and its SIC code is 3812.