Everyone TV
Everyone TV is a UK not-for-profit organisation, jointly owned by BBC, ITV, Channel 4 and Channel 5, that operates the country's three main free-to-view television platforms — Freely, Freeview and Freesat — serving approximately two-thirds of UK households and over 20 million users.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Everyone TV does
Everyone TV is a UK not-for-profit organisation, jointly owned by the BBC, ITV, Channel 4 and Channel 5, that operates the country's three principal free-to-view television platforms: Freely, Freeview and Freesat. Collectively these platforms reach approximately two-thirds of UK households, encompassing more than 20 million users and 100 million devices sold cumulatively. The company, formerly known as Digital UK until its 2024 rebrand, employs around 125 staff across offices in London and Bedford and is led by CEO Jonathan Thompson, with Erik Huggers (per structured data; a separate leadership listing also references Caroline Thomson as Chair, suggesting a possible recent change) serving as Chairman.
The company's core technology centres on Freely, an IP-delivered television (IPTV) platform launched in 2024 that streams live linear channels and on-demand content from the four UK public service broadcasters over broadband without requiring an aerial or satellite dish. Freely is integrated as the default free-TV layer on smart TVs from Hisense, Toshiba, Panasonic, TCL, Sharp, Amazon Fire TV, JVC, Bush and METZ, and is available on standalone streaming devices from Humax, Manhattan TV and Netgem. A unified electronic programme guide (the Freely TV Guide) sits at the centre of the user experience; new features such as Freely Spotlight Channels (announced April 2026) enable CTV operating-system partners to curate up to 11 additional monetisable channels within the guide. Legacy Freeview (DTT via aerial, launched 2002) and Freesat (satellite, launched 2008) continue to serve households that prefer or require non-IPTV reception.
Everyone TV does not charge consumers subscription fees; revenue is generated through platform services, OEM certification and integration partnerships with smart-TV manufacturers, retail and ISP distribution arrangements, hardware sales by partner OEMs (e.g., Manhattan TV Aero 4K Streamer at £69.99, Humax Aura EZ 4K Recorder at £249), and emerging advertising and channel-promotion income via Spotlight Channels. The customer base is bifurcated between end consumers (free-to-air UK households) and B2B counterparties, including device manufacturers, retailers such as Currys, John Lewis and Amazon, ISPs such as TalkTalk and Community Fibre, and CTV OS providers including VIDAA (V) and Xperi (TiVo). Everyone TV also holds a seat on the Future TV Taskforce, shaping the managed transition from digital terrestrial television to IP-delivered TV by 2034.
Everyone TV firmographics
Firmographics- Name
- Everyone TV
- Legal name
- Everyone TV Limited
- Website
- https://everyonetv.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Everyone TV is a UK not-for-profit organisation, jointly owned by BBC, ITV, Channel 4 and Channel 5, that operates the country's three main free-to-view television platforms — Freely, Freeview and Freesat — serving approximately two-thirds of UK households and over 20 million users.
- Ownership category
- akta.pro rank
Everyone TV industry classification
Industry- Product category
- Free-to-Air Television Platform
- NAICS
- Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
- akta.pro secondary industries
- Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG), FAST Channel Networks & Platforms (MPACAAAC)
Keywords
Where Everyone TV is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Everyone TV business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Platform Services (Not-for-profit): Everyone TV is a not-for-profit organisation owned by the four main UK public service broadcasters (BBC, ITV, Channel 4 and 5). Revenue generation is through platform services, partnerships, and advertising opportunities like Spotlight Channels rather than direct subscription fees.
- Advertising and Channel Promotion: Freely Spotlight Channels enables CTV OS partners to monetise viewing through advertising and channel promotion, with selected channels gaining prominence within the regulated UK TV environment.
- CTV OS Partner Integration: Connected TV operating system partners (like V/VIDAA) gain monetisation opportunities through Freely integration, generating additional value while maintaining focus on universal free television access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Freely - Free streaming platform with live TV and on-demand content |
| Freemium | Pay-as-you-go | Freeview - Digital terrestrial television platform |
| Freemium | Pay-as-you-go | Freesat - Satellite television platform |
| Unit Pricing | One time/ perpetual license | Manhattan TV Aero 4K Streamer hardware |
| Unit Pricing | One time/ perpetual license | Humax Aura EZ 4K TV Recorder hardware |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Everyone TV product offering
Product offeringCore offering
Everyone TV operates free-to-air television platforms in the UK, including the Freely broadband-delivered live TV service, the Freeview digital terrestrial television (DTT) platform, and the Freesat satellite TV service. The organisation also runs Freeview Play, which adds on-demand catch-up and streaming content to connected Freeview TVs. Its platforms reach 20 million users across 100 million devices, offering UK viewers free access to live and on-demand broadcast content from major public service broadcasters.
Product overview
Everyone TV operates three interconnected free TV platforms forming a comprehensive free-to-view TV ecosystem. The flagship product is Freely (launched 2024), an IPTV streaming platform delivering live TV and on-demand content via broadband. Freely integrates with smart TVs from major manufacturers (Hisense, Panasonic, TCL, Amazon Fire TV, etc.) and streaming devices. Freeview (launched 2002) is the digital terrestrial television (DTT) platform providing free TV via aerial, while Freesat (launched 2008) offers satellite-based subscription-free TV with over 170 channels. Freeview Play serves as the hybrid DTT+streaming variant built into most UK smart TVs. Together, these platforms provide free TV to approximately two-thirds of UK households (over 20 million users across 100 million devices), backed by the BBC, ITV, Channel 4, and Channel 5.
Differentiator
Problem solved
Functional benefit
Brands
- Freely: Free streaming platform delivering live TV and on-demand content over Wi-Fi/broadband without requiring an aerial or satellite dish
- Freeview
- Freesat
Products and services
- Freely Freely is Everyone TV's next-generation free TV platform that streams live broadcast channels from BBC, ITV, Channel 4, and Channel 5 over broadband, built into smart TVs from launch. It is aimed at UK consumers who want free access to live and on-demand public service broadcaster content without a subscription or aerial.
- Freeview Freeview is the UK's free digital terrestrial television (DTT) service, launched in 2002, providing free access to live channels from the UK's public service broadcasters via a rooftop aerial. It is the UK's most widely used free-to-air TV platform.
- Freesat Freesat is the UK's free-to-view satellite TV service, launched in 2008, providing free access to over 100 subscription-free channels from the UK's public service broadcasters and others via satellite, without any monthly fees.
- Freeview Play Freeview Play is the connected-TV evolution of Freeview, integrating the Freeview live channel lineup with on-demand catch-up TV and streaming apps on smart TVs. It combines live broadcast, BBC iPlayer, ITV Hub, All 4, and My5, and is built into a range of smart TVs in the UK.
- Freely Spotlight Channels Spotlight Channels are curated themed channels on the Freely platform that surface content from across free UK broadcaster on-demand libraries, organised around themes and editorial picks.
- Freely TV Guide The Freely TV Guide is the unified programme guide for the Freely platform, allowing users to browse and access live and on-demand free UK TV content through a single interface on their smart TV.
Quantifiable outcome
- 20 million users across Freely, Freeview, and Freesat platforms
- +3 more outcomes
Companies that use Everyone TV
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Everyone TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature3 records
Everyone TV partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- Future TV TaskforcecoreEveryone TV is a member of the Future TV Taskforce alongside BBC, ITV, Channel 4, Channel 5, STV, and S4C. The taskforce supports a managed transition from Digital Terrestrial Television to IP-delivered TV by 2034, working to ensure inclusive, resilient TV distribution designed around audience needs.
- V (VIDAA)coreV (formerly VIDAA), the company behind the VIDAA OS smart TV operating system powering Hisense TVs, is the launch partner for Freely Spotlight Channels. V will curate up to 11 channels within the Freely TV Guide on Hisense devices, creating monetisation opportunities through advertising and channel promotion while maintaining free TV access.
- HumaxcoreHumax launched Aura EZ 4K TV recorder with Freely streaming built in, the first 4K TV recorder box with Freely streaming integrated. Features 2TB storage, 4K HDR support, and ability to record four channels simultaneously.
- Manhattan TVcoreManhattan TV launched Aero 4K TV Streamer with Freely, a new streaming device bringing Freely's free internet-provided TV service to any television over Wi-Fi without requiring an aerial or satellite dish.
- Xperi (TiVo OS)coreXperi Inc's TiVo OS smart system received official Freely certification for external streaming media devices in UK market. Enables consumers to purchase set-top boxes, pucks, or HDMI streaming sticks combining TiVo OS with Freely's live TV streaming service.
- Warner Bros. Discovery UK & IrelandcorePartnership bringing six free-to-air linear channels (Quest, Quest Red, Food Network, DMAX, Really, TLC) to Freely streaming platform. Channels stream on Freely from early 2026, expanding the live TV offering with popular factual entertainment content.
- CNNcoreCNN Headlines channel, featuring global news, business and sport content tailored for international audiences, is now live on Freely channel 305, expanding the platform's news offering.
- Hearst Networks EMEAsecondaryHearst Networks EMEA streaming Blaze channel on Freely platform, with additional channels set to launch in new year as part of expanding content lineup.
- Talking Pictures TVsecondaryTalking Pictures TV launched on Freely channel 36, bringing classic film and television content to the streaming platform's channel lineup.
- NetgemsecondaryFreely partnered with Netgem to bring Freely's free internet-provided TV service to Netgem set-top boxes, marking the first time Freely is available on streaming devices. Targets ISP-provided boxes from providers like TalkTalk and Community Fibre.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Everyone TV competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Everyone TV social profiles
Digital presenceEveryone TV compliance and trust
Trust signalCompliance1 record
Everyone TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Everyone TV leadership team
Management profileNumber of profiles
Profiles4 records
Everyone TV subsidiaries and ownership
Company hierarchySubsidiaries2 records
Everyone TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Everyone TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Everyone TV
What does Everyone TV do?
Everyone TV operates free-to-air television platforms in the UK, including the Freely broadband-delivered live TV service, the Freeview digital terrestrial television (DTT) platform, and the Freesat satellite TV service. The organisation also runs Freeview Play, which adds on-demand catch-up and streaming content to connected Freeview TVs. Its platforms reach 20 million users across 100 million devices, offering UK viewers free access to live and on-demand broadcast content from major public service broadcasters.
Is Everyone TV a public or private company?
Everyone TV is a private company. It is classified as corporate owned and is currently operating.
When was Everyone TV founded?
Everyone TV was founded in 2002. It employs 101 to 250 people.
Where is Everyone TV based?
Everyone TV is headquartered in London, United Kingdom, in the Europe region.
How does Everyone TV make money?
Three revenue lines are on record. Platform Services (Not-for-profit) is the primary driver. The others are advertising and Channel Promotion and CTV OS Partner Integration.
Does Everyone TV have an API?
No public API is recorded for Everyone TV.
What industry is Everyone TV in?
Everyone TV's product category is Free-to-Air Television Platform. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of HDAIAJAG, Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use). Its NAICS code is 51612 and its SIC code is 4833.