Bay Radiology
- Company typePrivate
- Founded2010
- HeadquartersArnold, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Bay Radiology firmographics
Firmographics- Name
- Bay Radiology
- Legal name
- Bay Radiology
- Website
- https://bay-radiology.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Bay Radiology industry classification
Industry- Product category
- Breast Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512)
- akta.pro primary industry
- Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD)
- akta.pro secondary industry
- Women’s Imaging & Breast Health Centers (HLAFAJAJ)
Keywords
Where Bay Radiology is headquartered
LocationHeadquarters
- HQ city
- Arnold
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bay Radiology business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Medical Imaging Services: Revenue generated from diagnostic and screening imaging procedures including mammography, ultrasound, and biopsies. Billed to insurance for in-network patients or charged as self-pay for out-of-network and uninsured patients.
- Insurance Reimbursement: In-network with Anthem and BCBS Federal. Most insurance plans cover 3D mammography when medically necessary per Maryland law. Out-of-network billing with self-pay rates provided for patient reimbursement submission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Screening mammogram with/without 3D (tomosynthesis) |
| Unit Pricing | Pay-as-you-go | Screening contrast-enhanced mammogram (CEM) |
| Unit Pricing | Pay-as-you-go | Diagnostic mammogram both breasts with/without 3D |
| Unit Pricing | Pay-as-you-go | Diagnostic mammogram one breast with/without 3D |
| Unit Pricing | Pay-as-you-go | Diagnostic contrast-enhanced mammogram (CEM) |
| Unit Pricing | Pay-as-you-go | Review of outside images |
| Unit Pricing | Pay-as-you-go | Targeted breast ultrasound, one breast |
| Unit Pricing | Pay-as-you-go | Targeted breast ultrasound, both breasts |
| Unit Pricing | Pay-as-you-go | Complete/screening breast ultrasound both breasts |
| Unit Pricing | Pay-as-you-go | Complete/screening breast ultrasound one breast |
| Unit Pricing | Pay-as-you-go | Ultrasound-guided cyst aspiration |
| Unit Pricing | Pay-as-you-go | Ultrasound-guided core breast biopsy |
| Unit Pricing | Pay-as-you-go | Stereotactic or tomosynthesis-guided vacuum-assisted breast biopsy |
| Unit Pricing | Pay-as-you-go | CEM-guided stereotactic biopsy |
| Unit Pricing | Pay-as-you-go | No-show fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Bay Radiology product offering
Product offeringCore offering
Bay Radiology is a free-standing, dedicated breast imaging center that provides screening and diagnostic mammography (2D and 3D tomosynthesis), Contrast-Enhanced Mammography (CEM), physician-performed breast ultrasound, and image-guided biopsy procedures (ultrasound-guided, stereotactic, tomosynthesis-guided, and CEM-guided). All imaging is interpreted by fellowship-trained breast imaging specialists, with results delivered within 30 hours, often same day.
Product overview
Bay Radiology offers a comprehensive breast imaging service centered around two primary screening technologies: 2D/3D digital mammography (tomosynthesis) and contrast-enhanced mammography (CEM). Their portfolio includes eight distinct offerings: 2D and 3D screening and diagnostic mammography as the core screening service; contrast-enhanced mammography (CEM) as an advanced diagnostic option for dense breast tissue and supplemental screening; physician-performed breast ultrasound for both screening and diagnostic purposes; and four specialized biopsy procedures (ultrasound-guided, stereotactic, tomosynthesis-guided, and CEM-guided) that enable accurate tissue sampling when abnormalities are detected. All imaging is performed and interpreted by fellowship-trained breast imaging specialists.
Differentiator
Problem solved
Functional benefit
Products and services
- 2D and 3D Screening and Diagnostic Mammography
- Contrast-Enhanced Mammography (CEM)
- Physician-Performed Breast Ultrasound
- Ultrasound-Guided Cyst Aspiration and Fine Needle Aspiration
- Ultrasound-Guided Core Needle Biopsy
- Stereotactic Core Needle Biopsy
- Tomosynthesis-Guided Core Needle Biopsy
- CEM-Guided Stereotactic Biopsy
Quantifiable outcome
- 3D mammography increases detection of invasive breast cancer by 40% and decreases false alarms by 15-40%
- +3 more outcomes
Companies that use Bay Radiology
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Bay Radiology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Bay Radiology partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights5 records
Bay Radiology competitors and assessment
Company assessmentBroad incumbents
- RadNet: RadNet (NASDAQ: RDNT) is the largest outpatient imaging network in the US, operating hundreds of centers with a broad modality mix including mammography, MRI, CT, and ultrasound. While not dedicated to breast imaging, RadNet offers overlapping breast imaging services in many markets and represents the dominant scaled competitor that hospital systems and independents compete against for mammography share.
- SimonMed Imaging: SimonMed is one of the largest outpatient imaging networks in the US with a heavy concentration in Arizona and a growing national footprint, offering mammography alongside MRI, CT, and other modalities. It competes with Bay Radiology in the broader outpatient imaging category and is increasingly relevant where it expands into Mid-Atlantic markets.
- Johns Hopkins Breast Imaging: Johns Hopkins operates a major academic breast imaging program across its Baltimore-area hospitals and outpatient centers, offering mammography, CEM, MRI, and biopsies under a hospital umbrella. It competes with Bay Radiology for Anne Arundel and Baltimore patients who prefer academic medical center affiliations and broader insurance network participation.
- Touchstone Medical Imaging: Touchstone Medical Imaging is an outpatient diagnostic imaging network with breast imaging among its service lines, operating across multiple US states. It competes in the broader outpatient imaging space that includes Bay Radiology's screening and diagnostic mammography services.
- University of Maryland Diagnostic Radiology (Breast Imaging): University of Maryland Medical System operates breast imaging services across multiple Baltimore-area locations, including the practice where covering physician Dr. Tirada previously served as faculty (2016-2024). It is a regional hospital-system incumbent offering mammography, ultrasound, MRI, and biopsy services within a broader oncology care pathway.
Regional players
- Luminis Health Breast Imaging (Anne Arundel Medical Center): Luminis Health operates breast imaging at Anne Arundel Medical Center and surrounding outpatient locations in the same Anne Arundel County geography that Bay Radiology primarily serves. It is the closest hospital-system competitor for in-network screening mammography and diagnostic breast imaging in Bay Radiology's home market.
- Adventist HealthCare Shady Grove Breast Center: Adventist HealthCare Shady Grove Breast Center is a hospital-affiliated breast imaging program in the greater DC/Maryland region where covering physician Dr. Nikki Tirada serves as Director of Breast Imaging. It is the most direct regional competitor for Bay Radiology given overlapping physician coverage relationships and overlapping Maryland service area.
Others
- eRAD (Crescendo / Health Catalyst imaging platform): eRAD is the imaging IT vendor whose Connect platform powers both Bay Radiology's patient and provider portals (visible from the portal login pages). It is included as an OTHERS peer because it is a technology ecosystem dependency rather than a clinical competitor, but it underpins the practice's scheduling and referring-provider workflow.
Direct peers
- Solis Mammography: Solis Mammography is the largest US network of dedicated, independent breast imaging centers, operating over 100 locations across more than a dozen states. It is the closest direct peer to Bay Radiology: same dedicated breast imaging focus, similar patient-experience positioning, and a freestanding center model. Solis provides a useful template for what a scaled, multi-site Bay Radiology could become.
- Washington Radiology Associates: Washington Radiology is a large dedicated breast and outpatient imaging practice in the DC metro area where Dr. Amodei and Dr. Kladakis previously practiced. It is a direct functional peer to Bay Radiology in terms of breast imaging focus and specialist-staffed model, though operating in the DC suburbs rather than the Baltimore-Annapolis corridor.
Market position
Strengths7 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
Bay Radiology social profiles
Digital presenceBay Radiology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bay Radiology leadership team
Management profileNumber of profiles
Profiles4 records
Bay Radiology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bay Radiology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bay Radiology
What does Bay Radiology do?
Bay Radiology is a free-standing, dedicated breast imaging center that provides screening and diagnostic mammography (2D and 3D tomosynthesis), Contrast-Enhanced Mammography (CEM), physician-performed breast ultrasound, and image-guided biopsy procedures (ultrasound-guided, stereotactic, tomosynthesis-guided, and CEM-guided). All imaging is interpreted by fellowship-trained breast imaging specialists, with results delivered within 30 hours, often same day.
Is Bay Radiology a public or private company?
Bay Radiology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bay Radiology founded?
Bay Radiology was founded in 2010. It employs 51 to 100 people.
Where is Bay Radiology based?
Bay Radiology is headquartered in Arnold, United States, in the North America region.
How does Bay Radiology make money?
Two revenue lines are on record. Medical Imaging Services are the primary driver. The others are insurance Reimbursement.
Who are Bay Radiology's main competitors?
Broad incumbents on record are RadNet, SimonMed Imaging, Johns Hopkins Breast Imaging, Touchstone Medical Imaging and University of Maryland Diagnostic Radiology (Breast Imaging). Regional players are Luminis Health Breast Imaging (Anne Arundel Medical Center) and Adventist HealthCare Shady Grove Breast Center. eRAD (Crescendo / Health Catalyst imaging platform) is listed as an others. Direct peers are Solis Mammography and Washington Radiology Associates.
Does Bay Radiology have an API?
No public API is recorded for Bay Radiology.
What industry is Bay Radiology in?
Bay Radiology's product category is Breast Imaging Services. Its primary akta.pro industry code is HLAFAKAD, Breast Imaging Centers (Mammography/Tomosynthesis), with a secondary code of HLAFAJAJ, Women’s Imaging & Breast Health Centers. Its NAICS code is 621512.