Conill Advertising
Conill Advertising is a Publicis Groupe-owned, full-service multicultural agency founded in 1968 as the nation's first Latino agency, serving enterprise clients such as Toyota, Burger King, T-Mobile, P&G, Denny's, and Nationwide with culturally resonant U.S. Hispanic and multicultural marketing campaigns across creative, media, PR, and experiential.
- Company typePrivate
- Founded1968
- HeadquartersEl Segundo, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Conill Advertising does
Conill Advertising is a full-service multicultural advertising agency founded in 1968 in El Segundo, California, as the nation's first Latino-focused agency. It operates a second office in Dallas and is a subsidiary of Publicis Groupe, generating revenue through client retainers, project fees, and media commissions under a professional services model. The agency specializes in culturally resonant marketing campaigns targeting U.S. Hispanic and other multicultural audiences, including Hispanic, Latino, African-American, and LGBTQ+ communities, and serves a roster of large enterprise clients across automotive (Toyota, 20+ years), foodservice (Burger King since 2023, Denny's), wireless telecommunications (T-Mobile/Metro by T-Mobile), consumer packaged goods (Procter & Gamble's Crest, Tide, Pampers), and financial services (Nationwide).
Conill delivers its offering through twelve core service lines: Content Creation, Influencers & Advocates, Public Relations, Consumer Insights, Business Strategy, Creative & Technology, Communication Planning, Media Buying, Sports & Entertainment Marketing, Social Marketing, and Measurement & Analytics. Channel execution spans Spanish-language linear TV (Telemundo), digital video and connected TV, streaming audio, paid social (Instagram, Facebook, TikTok), experiential activations (Toyota Fútbol Club, soccer tournament fan zones), influencer/celebrity partnerships (J Balvin, Shakira, Lunay, Anthony Ramos), and earned media. Operating inside Toyota's Total Toyota (T2) multi-agency model alongside Saatchi & Saatchi, Burrell Communications, and Intertrend, the agency has helped Toyota maintain the #1 Hispanic-market share position since 2005 and has been recognized on Advertising Age's Agency A-List seven times.
The agency's go-to-market is enterprise field sales: long-cycle AOR pitches to brand CMOs and multicultural marketing leads, won through competitive reviews and relationship-driven retention rather than transactional or self-serve channels. Pricing is not publicly disclosed and engagements are negotiated individually. Leadership is anchored by President Carlos Martinez, CCO Veronica Elizondo (promoted 2022), and Chief Media/Communications Officer Diana Stumvoll. The firm has won Cannes Lions, Clios, D&AD, Effie, One Show, FIAP, El Sol, and ANA Multicultural Excellence awards, and was named Advertising Age Multicultural Agency of the Year twice. The company does not disclose AI/ML capabilities, proprietary technology platforms, or standalone financial results.
Conill Advertising firmographics
Firmographics- Name
- Conill Advertising
- Legal name
- Conill Advertising
- Website
- https://conill.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Conill Advertising is a Publicis Groupe-owned, full-service multicultural agency founded in 1968 as the nation's first Latino agency, serving enterprise clients such as Toyota, Burger King, T-Mobile, P&G, Denny's, and Nationwide with culturally resonant U.S. Hispanic and multicultural marketing campaigns across creative, media, PR, and experiential.
- Ownership category
- akta.pro rank
Conill Advertising industry classification
Industry- Product category
- Multicultural Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
- akta.pro secondary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where Conill Advertising is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Conill Advertising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advertising and Marketing Services: Conill generates revenue as an advertising agency providing creative services, media buying, consumer insights, public relations, and marketing strategy to major brand clients. Revenue comes from client retainers, project fees, and media commissions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Conill Advertising product offering
Product offeringCore offering
Conill Advertising is a full-service multicultural advertising agency that develops culturally resonant marketing campaigns for major brand clients targeting U.S. Hispanic and diverse audiences. The agency delivers creative content, media buying, consumer insights, public relations, influencer partnerships, and measurement and analytics. Its client base spans automotive (Toyota), foodservice (Burger King, Denny's), wireless (T-Mobile/Metro), consumer packaged goods (Procter & Gamble), and financial services (Nationwide).
Product overview
Conill Advertising is a multicultural advertising agency offering a comprehensive suite of marketing services including Content Creation, Influencers & Advocates, Public Relations, Consumer Insights, Business Strategy, Creative & Technology, Communication Planning, Media Buying, Sports & Entertainment Marketing, Social Marketing, and Measurement & Analytics. Founded in 1968 as the nation's first Latino agency, Conill specializes in cultural marketing campaigns targeting diverse audiences including Hispanic, Latino, African-American, and LGBTQ+ communities. The agency serves major brands including Toyota, Burger King, T-Mobile, Denny's, and Procter & Gamble, focusing on creating culturally resonant advertising that drives brand preference and measurable business results.
Differentiator
Problem solved
Functional benefit
Products and services
- Multicultural Marketing Campaigns
- Content Creation
Quantifiable outcome
- Helped Toyota achieve 20% market share in Hispanic market and maintain #1 position since 2005
- +3 more outcomes
Companies that use Conill Advertising
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Conill Advertising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Conill Advertising partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Saatchi & SaatchicoreConill works alongside Saatchi & Saatchi as part of Toyota's total market agency model. Saatchi serves as lead agency with Conill providing multicultural Hispanic market expertise on integrated campaigns.
- Burrell Communications GroupcorePart of Toyota's Total Toyota (T2) marketing model working alongside Conill to deliver transcultural mainstream and multicultural marketing campaigns.
- Intertrend CommunicationsminorPart of Toyota's Total Toyota (T2) multicultural marketing agency network.
- Burger King U.S.coreConill was appointed as the first-ever culture and brand partnerships agency of record for Burger King U.S. in March 2023. The agency will help Burger King establish stronger bonds with diverse consumers through culturally relevant campaigns and brand partnerships. This was part of Burger King's strategic ecosystem to Reclaim the Flame in 2023 and beyond.
- Marvel EntertainmentminorToyota collaborated with Marvel Entertainment on a custom comic book and Marvel Live! episodes featuring Sienna minivan. Conill brought the collaboration idea to Toyota. This was Toyota's first collaboration with Marvel.
- ICRminorStrategic communications firm also appointed by Burger King alongside Conill in March 2023 as part of brand's agency ecosystem.
- Society of Hispanic Professional Engineers (SHPE)minorToyota partnered with SHPE for the Nunca Pares Scholarship program, awarding $25,000 scholarships to three Hispanic STEM students.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Conill Advertising competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Conill Advertising social profiles
Digital presenceConill Advertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conill Advertising leadership team
Management profileNumber of profiles
Profiles5 records
Conill Advertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conill Advertising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conill Advertising
What does Conill Advertising do?
Conill Advertising is a full-service multicultural advertising agency that develops culturally resonant marketing campaigns for major brand clients targeting U.S. Hispanic and diverse audiences. The agency delivers creative content, media buying, consumer insights, public relations, influencer partnerships, and measurement and analytics. Its client base spans automotive (Toyota), foodservice (Burger King, Denny's), wireless (T-Mobile/Metro), consumer packaged goods (Procter & Gamble), and financial services (Nationwide).
Is Conill Advertising a public or private company?
Conill Advertising is a private company. It is classified as corporate owned and is currently operating.
When was Conill Advertising founded?
Conill Advertising was founded in 1968. It employs 101 to 250 people.
Where is Conill Advertising based?
Conill Advertising is headquartered in El Segundo, United States, in the North America region.
How does Conill Advertising make money?
One revenue line is on record: advertising and Marketing Services.
Does Conill Advertising have an API?
No public API is recorded for Conill Advertising.
What industry is Conill Advertising in?
Conill Advertising's product category is Multicultural Advertising Services. Its primary akta.pro industry code is MPAAAAAK, Multicultural & Diversity Marketing Creative Agencies, with a secondary code of BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 541810 and its SIC code is 7311.