Hisense Group

What Hisense Group does

Hisense Group Co., Ltd. is a Chinese multinational consumer electronics and home appliances manufacturer founded in 1969 and headquartered in Qingdao, China, operating in over 160 countries with 10,000+ employees and listed on the Shanghai Stock Exchange (sse:600060). The company designs, manufactures, and sells televisions, laser projectors, smart home appliances, and air products across consumer, gaming, sports, and commercial segments, ranked No. 1 globally in the 100-inch and above TV category with a 55.2% shipment share according to Omdia Q1 2026 data. Its core technology stack is anchored by proprietary RGB MiniLED display technology with Chromagic Technology and the Hi-View AI Engine RGB processor, complemented by the VIDAA/V smart TV operating system (now rebranded from VIDAA) that powers Hisense and Toshiba smart TVs globally and enables platform-level advertising and ecosystem integration through the Hisense Suite smart home framework.

Hisense's business model is built on hardware unit sales across a wide price tier — from entry-level 4K UHD TVs at approximately $120 to premium RGB MiniLED TVs priced $1,999-$3,499+ and laser projectors up to $5,997 — distributed through global retail (Best Buy exclusive RGB LED TV partner), e-commerce (Amazon, Coupang, JD MALL, Flipkart), direct-to-consumer flagship stores, and regional distributors. Revenue is supplemented by platform monetization through VIDAA/V advertising partnerships (Nexxen) and app integrations (Spotify, Google TV, Fire TV). The company pursues aggressive geographic and product expansion — entering Pakistan, Turkey, and Hong Kong in June 2026 alone, opening an India manufacturing facility in February 2026, and acquiring Shandong Dachi Electric in April 2026 — while leveraging global sports sponsorships including FIFA World Cup 2026 (Tier 2 sponsor and Official VAR Review TV Provider), NBA, and EuroCucina/UEFA to drive premium brand visibility and demand. The portfolio includes the Gorenje sub-brand for premium European built-in appliances, supporting the company's position as a top-three global TV brand competing on cost-performance in large-screen categories.

Name

Hisense Group

Legal name

Hisense Group Co., Ltd.

Website

https://global.hisense.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hisense Group is a Chinese multinational consumer electronics and home appliances manufacturer selling TVs, laser projectors, smart refrigerators, and air products across 160+ countries, ranked #1 globally in the 100-inch+ TV segment (55.2% share, Omdia Q1 2026).

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Audio and Video Equipment Manufacturing (334310), Major Household Appliance Manufacturing (33522), Electronics and Appliance Retailers (44921)

SIC

Household Audio & Video Equipment (3651), Household Appliances (3630), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Television Retail (LED/LCD/OLED/QLED/Mini-LED) (CRACAEAA)

akta.pro secondary industry

Off-Price Small Appliances & Home Electronics Retail (CRAEACAH)

Keywords

• Consumer electronics
• Home appliances
• Television manufacturing
• Laser projectors
• Smart home devices

Headquarters

HQ city

Qingdao

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. Television Sales: Hisense generates primary revenue through sale of consumer televisions including RGB MiniLED TVs, ULED/Mini-LED TVs, 4K UHD TVs, CanvasTV art displays, and laser TVs. Products range from entry-level 43-inch models to premium 100+ inch displays.
2. Projector Sales: Revenue from laser projectors and portable smart projectors including the M2 Pro, PX3 Pro, and XR10 flagship models, targeting home cinema and gaming applications.
3. Home Appliance Sales: Revenue from refrigerators (French door, bottom mount, compact, wine coolers), cooking ranges, dishwashers, microwave ovens, and air products including window AC, portable AC, and dehumidifiers.
4. Commercial/B2B Display Solutions: Commercial display products for business applications, VAR technology deployment for FIFA World Cup, and sensory room installations at sports venues.
5. VIDAA OS Platform Revenue: Hisense's VIDAA/V operating system generates advertising revenue and data monetization through programmatic advertising partnerships (e.g., Nexxen partnership) across its global Smart TV footprint.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels10 records

Core offering

Hisense manufactures and sells consumer electronics and home appliances, with its core offerings being televisions (RGB MiniLED, ULED MiniLED, QLED, 4K UHD, and CanvasTV art-frame models), laser projectors and laser TVs, smart home appliances (refrigerators, air conditioners, cooking ranges, dishwashers, microwaves), audio products (soundbars/subwoofers), and commercial B2B display and HVAC solutions. The company operates a parallel proprietary smart TV operating system (VIDAA, rebranded as V) that monetizes through advertising across millions of installed Hisense and Toshiba TVs globally.

Product overview

Hisense Group is a Chinese global consumer electronics and home appliances company headquartered in Qingdao, founded in 1969 and operating in over 160 countries. The company's product portfolio is organized as a unified ecosystem with multiple interconnected product lines: (1) Television displays including RGB MiniLED TVs (UXS, UR9, UR8 series), ULED MiniLED TVs (U8, U7, U6 series), QLED TVs, CanvasTV art-frame displays, and Laser TVs/projectors (XR10, L9Q, PX3-PRO, C2 Pro, PL2); (2) Home appliances including smart refrigerators with AI connectivity (PureFlat Smart Series, French Door models), air conditioners (Air Master, Intelli Cool Pro, Designer X4/X7 split systems, window AC, portable AC, dehumidifiers), cooking products (ranges, dishwashers, microwaves, built-in ovens); (3) Audio products (soundbars, subwoofers with Devialet partnership); (4) Commercial/B2B solutions (commercial displays, HVAC, refrigerators); (5) Software platforms including VIDAA/V OS smart TV operating system. The product lines are unified through the Hisense Suite AI-powered smart home ecosystem that connects appliances for automated home experiences. The company ranks #1 globally in the 100-inch and over TV segment according to Omdia data (2023-2026 Q1). Hisense is an official sponsor of FIFA World Cup 2026 and leverages sports marketing to promote its technology innovations.

Differentiator

Problem solved

Functional benefit

Brands

• UR8: RGB MiniLED TV series featuring Chromagic Technology covering 100% BT.2020 color gamut
• UR9
• UR8
• XR10
• Hisense Suite
• E8S
• PureFlat Smart Series
• Air Master

Quantifiable outcome

• 38% year-over-year TV value growth in Western Europe in 2024
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability13 records

Feature6 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• FIFA VAR OperationsflagshipStrategic or Co-development Partner · 18 June 2026Hisense serves as the Official VAR Review TV Provider for FIFA World Cup 2026, deploying RGB MiniLED TVs at the International Broadcast Centre in Dallas to support match officials with high-performance display technology. FIFA President Gianni Infantino visited the VAR center to experience the technology firsthand.
• JD MALL (Hong Kong)coreChannel Partner/ Reseller/ Distributor · 18 June 2026Hisense opened its first Hong Kong flagship store at JD MALL Wan Chai on June 18, 2026, showcasing premium RGB MiniLED technology and targeting Hong Kong demand for premium home appliances with plans to expand into broader product categories and support Smart City initiative.
• adidascoreGTM or Marketing Partner · 12 June 2026Hisense partnered with adidas for the FIFA World Cup 2026 kickoff activation at Hudson Yards in New York, featuring digital mirror and color-themed wall mural experiences. The partnership includes co-branded activations connecting RGB MiniLED technology with football culture.
• FIFA (Fédération Internationale de Football Association)flagshipGTM or Marketing Partner · 11 June 2026Hisense is an Official Sponsor of FIFA World Cup 2026 (Tier 2), providing immersive fan experiences at Stadium Fan Experience areas and FIFA Fan Festival venues. The company is the Official and Exclusive VAR Review TV Provider, deploying RGB MiniLED TVs at the International Broadcast Centre in Dallas. Hisense also supports sensory-inclusive initiatives across all 16 host stadiums through KultureCity partnership.
• KultureCitycoreStrategic or Co-development Partner · 11 June 2026Hisense partnered with FIFA and KultureCity to support the first-ever Sensory Inclusive FIFA World Cup 2026 tournament, equipping all 16 host stadiums with dedicated sensory rooms featuring Hisense display technology. Initiative designed for fans with sensory sensitivities such as autism, PTSD, and anxiety, with complimentary match tickets provided to families with sensory needs.
• TechSirat (Pakistan)minorChannel Partner/ Reseller/ Distributor · 8 June 2026Hisense launched operations in Pakistan through partnership with local distributor TechSirat, offering smart televisions, refrigerators, air conditioners, and other home appliances as part of South Asian expansion strategy.
• NexxencoreGTM or Marketing Partner · 3 June 2026Nexxen partnered with V (formerly VIDAA) operating system to enable advertisers to reach and engage soccer fans during FIFA World Cup 2026 through high-impact advertising experiences on VIDAA OS-powered Smart TVs. Partnership leverages Nexxen's DSP and SSP capabilities across V's global Smart TV footprint spanning Hisense and Toshiba devices.
• SpotifycoreTechnology or Integration · 1 June 2026Hisense added Spotify subscription streaming music and podcast app to VIDAA-powered Smart TVs globally, available in all markets where Spotify operates. Spotify reports 761 million users including 293 million subscribers across 184 markets.
• FIFA Museum / Science World VancouverminorGTM or Marketing Partner · 12 May 2026Hisense became supporting partner of the Soccer and Technology exhibition from FIFA Museum at Science World in Vancouver. Exhibition showcases Hisense's RGB MiniLED technology including a 100-inch UX Series display that will be used for VAR review at FIFA World Cup 2026.
• NBA (National Basketball Association)coreGTM or Marketing Partner · 12 May 2026Hisense serves as the Official TV and Home Appliance Partner of the NBA, reinforcing its expanding role in global sports technology partnerships.
• NIQ (Global Consumer Intelligence)coreStrategic or Co-development Partner · 6 May 2026Hisense collaborated with NIQ using AI-powered market intelligence to achieve 38% YoY TV value growth in Western Europe in 2024 and 18% CAGR in overseas revenue since 2015. The partnership enables proactive decision-making using local market insights across 20+ markets, with future collaboration focusing on AI-driven forecasting for consumer trends.
• 20th Century StudioscoreGTM or Marketing Partner · 30 April 2026Landmark collaboration with 20th Century Studios featuring RGB MiniLED display technology at the world premiere of 'The Devil Wears Prada 2' in New York, including integration into the film's Runway Magazine office sets. Hisense TV screens were displayed at red carpet event and live stream broadcast in Times Square.
• S-GAME / Phantom Blade ZerocoreGTM or Marketing Partner · 29 April 2026Hisense reaffirmed its partnership with S-GAME as the Global Official Partner across TV and monitor categories for the upcoming Phantom Blade Zero game. The collaboration was showcased at Gamescom LATAM 2026, demonstrating RGB MiniLED display technology for enhanced color expression, contrast, and smoother combat visuals.

Scale indicators7 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Samsung Electronics: Largest global TV manufacturer and direct competitor across premium TVs (MiniLED/QLED/OLED), home appliances, and Smart TV operating systems (Tizen). Hisense competes primarily on price-value proposition in the 100-inch+ segment where Samsung is the incumbent leader.
• LG Electronics: Direct competitor in OLED and premium TVs, home appliances (refrigerators, washing machines), and Smart TV platforms (webOS). Hisense's VIDAA is explicitly positioned to overtake LG webOS in Europe, making them direct OS-platform competitors.
• TCL: Closest direct peer — Chinese TV manufacturer competing in MiniLED, QLED, and value-premium segments globally. TCL is Hisense's primary Chinese rival in international TV markets and similarly competes on price-performance.
• Sony: Premium TV competitor (Bravia, OLED/MiniLED), home entertainment audio/video, and FIFA partner. Sony competes in the same premium segment where Hisense is pushing its RGB MiniLED positioning.
• Xiaomi: Chinese competitor in smart TVs, home appliances, and connected home ecosystems. Xiaomi's MIUI TV OS and aggressive pricing in emerging markets directly mirrors Hisense's value-premium positioning.
• Skyworth: Chinese TV and home appliance manufacturer with Coocaa Smart TV OS competing in similar price segments internationally, particularly in emerging markets and Southeast Asia.
• Sharp Corporation: Direct TV and appliance competitor — Hisense acquired Sharp Electronics USA in 2015 and TVs are manufactured under both Sharp and Hisense brands. Sharp's AQUOS line competes in the same MiniLED and value segments.
• Haier Smart Home: Chinese home appliance major (refrigerators, washing machines, ACs) and TV manufacturer competing globally. Haier is Hisense's primary Chinese competitor in white goods, with comparable global expansion strategy and FIFA sponsorship history.

Broad incumbents

• Panasonic: Established Japanese incumbent in TVs (OLED/MiniLED), home appliances, and HVAC. Panasonic competes in the same premium consumer electronics and appliance categories but operates as a broader diversified electronics conglomerate.

Emerging players

• Xgimi Technology: Emerging Chinese projector manufacturer with portable smart projectors (similar M2 Pro segment). Xgimi competes directly with Hisense's PX3-PRO, C2 Pro, and M2 Pro portable laser projectors in the home cinema/gaming projector category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hisenseglobal
• YouTubeyoutube.com/user/HisenseUSA
• Facebookfacebook.com/HisenseGlobal
• Instagraminstagram.com/hisense_usa
• LinkedInlinkedin.com/company/hisense-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hisense Group