Attorney at Work
Attorney at Work is a privately held legal industry content publisher founded in 2011 that delivers daily articles, podcasts, newsletters, books, and guides on law practice management, marketing, and legal technology to solo practitioners and small-to-mid-market law firms, monetized via advertising and product sales.
- Company typePrivate
- Founded2011
- HeadquartersEvanston, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Attorney at Work does
Attorney at Work is a privately held legal industry content publisher founded in 2011 by Editor-in-Chief Joan Feldman and Publisher Mark Feldman, headquartered at 425 Greenwood St., Evanston, Illinois. The company operates a web-based content platform (attorneyatwork.com) delivering daily articles, monthly columns, podcasts, free guides, and books focused on the business of practicing law, including practice management, marketing, legal technology, client relations, and lawyer career development. Its primary audience is solo practitioners and small-to-mid-market law firms (2-500+ lawyers), with secondary reach to law firm associates and managing partners.
The core technology stack is a standard web content management and publishing platform with email newsletter distribution handled through Mailchimp. The company has no proprietary software, no API or SDK, and no AI/ML infrastructure of its own; it relies on third-party tools (Mailchimp, Stripe, PayPal) for subscription, payments, and distribution. Products include the main website, the free Daily Dispatch newsletter, multiple podcasts (AAW Today, Legal Late Night, Be That Lawyer, Counsel Cast, The Legal Intake Experts, Dream Job Cafe), a separate e-commerce shop for books and digital guides, a Legal Tech Buyer Guide resource site, and free downloadable guides and checklists.
Revenue is generated primarily through advertising and sponsorships from legal-tech vendors (named advertisers include CosmoLex, Tabs3, Bill4Time, Legal Soft, and CallRail), supplemented by one-time sales of books and digital products through the shop and Amazon affiliate referrals. Pricing is freemium for content and the newsletter, with pay-as-you-go for books and guides; there is no subscription tier for core content. The go-to-market is product-led/content-led: free, high-cadence content drives newsletter subscriptions and audience reach, which in turn monetizes via sponsorships rather than paid user fees.
Attorney at Work firmographics
Firmographics- Name
- Attorney at Work
- Legal name
- Attorney at Work
- Website
- https://attorneyatwork.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Attorney at Work is a privately held legal industry content publisher founded in 2011 that delivers daily articles, podcasts, newsletters, books, and guides on law practice management, marketing, and legal technology to solo practitioners and small-to-mid-market law firms, monetized via advertising and product sales.
- Ownership category
- akta.pro rank
Attorney at Work industry classification
Industry- Product category
- Legal Practice Management Publishing
- NAICS
- Offices of Lawyers (541110), Legal Services (5411), Marketing Consulting Services (541613)
- SIC
- Services-Legal Services (8111), Books: Publishing Or Publishing & Printing (2731), Services-Advertising Agencies (7311)
- akta.pro primary industry
- HR & Employment Law Publishing (Labor, Benefits, Workplace Compliance) (MPAJACAE)
- akta.pro secondary industry
- Law & Legal Studies (EDAGABAH)
Keywords
Where Attorney at Work is headquartered
LocationHeadquarters
- HQ city
- Evanston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Attorney at Work business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising and Sponsorships: Legal tech vendors and service providers advertise on the platform through banner ads, sponsored content, and product spotlights. Advertisers include CosmoLex, Tabs3, Bill4Time, Legal Soft, CallRail, and others in the legal technology and services space.
- Product Sales: Sells books, digital editions, and guides through the Attorney at Work shop. Products include practice management books, checklists, and curated resources for legal professionals.
- Affiliate Revenue: Uses Amazon affiliate program in some content, earning commissions on referred purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free newsletter subscription |
| One time/ perpetual license | Pay-as-you-go | Book and digital product sales |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Attorney at Work product offering
Product offeringCore offering
Attorney at Work is an online publisher that delivers daily articles, a free email newsletter, podcasts, books, and downloadable guides on law practice management, marketing, legal technology, and lawyer career development. The platform monetizes through advertising from legal technology vendors, direct book and digital product sales via its e-commerce shop, and affiliate referral revenue. Founded in 2011, the company serves solo practitioners, small and mid-market law firms, and individual legal professionals primarily in North America.
Product overview
Attorney at Work is a comprehensive legal industry content platform consisting of a primary website (attorneyatwork.com) that delivers daily articles, monthly columns, and expert advice on law practice management, marketing, technology, and lawyer well-being. The platform operates through multiple channels: the main content website, a free Daily Dispatch newsletter, the AAW Today podcast, and a Shop for published books and guides. Supporting resources include free downloadable guides, checklists, and surveys, plus a Tech Buyer Guide for legal technology evaluation. The platform also features partner product spotlights and hosts additional podcasts including Legal Late Night. The core value proposition is delivering practical tips and new ideas from hundreds of industry experts to help lawyers build successful practices and careers.
Differentiator
Problem solved
Functional benefit
Products and services
- Attorney at Work Website Comprehensive web-based content platform delivering daily articles, monthly columns, expert tips, and information on law practice management, marketing, legal technology, client relations, and lawyer career development for solo practitioners and law firms.
- Daily Dispatch Newsletter Free daily email newsletter distributed via Mailchimp containing links to daily posts and information on new products, webinars, and practice tips for legal professionals.
- AAW Today Podcast Weekly podcast featuring Attorney at Work's top tips and practice management advice for lawyers and law firm professionals.
- Be That Lawyer Podcast Attorney at Work podcast covering legal career development and professional growth topics for lawyers seeking to build successful practices.
- Attorney at Work Shop E-commerce storefront selling books, digital editions, and guides published by Attorney at Work for legal professionals, including titles such as 'One of a Kind: A Proven Path to a Profitable Law Practice' and 'Getting Clients: For Lawyers Starting Out or Starting Over'. Payments processed via Stripe and PayPal.
- Legal Tech Buyer Guide Resource platform helping law firms evaluate and purchase legal technology products through reviews, product spotlights, and curated buying guidance for billing software, practice management tools, and other legal tech categories.
- Smart Growth Strategies for Midmarket and Smaller Law Firms e-Guide Free downloadable e-Guide covering smart growth strategies for midmarket and smaller law firms, including responsible AI use, talent development, and innovation frameworks for navigating disruptions in legal business models.
Companies that use Attorney at Work
Customer profileSegments4 records
Ideal customer profiles4 records
Attorney at Work technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Attorney at Work partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gene Commander, Inc.coreGene Commander, Inc. and Attorney at Work co-released an industry guide focused on smart growth strategies for midmarket and smaller law firms. The guide addresses recent disruptions in legal business models, emphasizing responsible AI use, talent development, and fostering innovation to help firms thrive in the changing legal landscape.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Attorney at Work competitors and assessment
Company assessmentBroad incumbents
- Law360: Law360 is a subscription-based legal news service owned by LexisNexis, covering litigation, policy, and business-of-law topics with daily newsletters and deep practitioner coverage. It is a much larger, paid incumbent in the same legal-professional media category AAW serves with a free, advertising-supported model.
- FindLaw: FindLaw, owned by Thomson Reuters, provides legal content, marketing services, and websites for law firms. It is a broad incumbent combining publishing, attorney directories, and website products — overlapping with AAW's content-marketing and tech-buyer-guide offerings but at much larger scale and with a B2B services backbone.
- Law Practice Magazine: Law Practice Magazine is the American Bar Association's flagship publication on law practice management, marketing, and technology. It is a broad-incumbent peer with significant overlap in topic area (practice management, technology, marketing) and audience, with the credibility and reach of the ABA behind it.
Direct peers
- Lawyer Monthly: Lawyer Monthly is a print and digital magazine serving legal professionals with features on law firm management, technology, and industry trends. It is a peer in the legal-publishing category with overlapping audience (practicing lawyers) and content themes (firm management, tech, careers).
- LexBlog: LexBlog provides legal publishing tools, networks, and editorial content for law firms and legal professionals. It is a peer in the legal-content-and-publishing space, with comparable audience (lawyers) and overlapping formats (blog platforms, newsletters, contributed content).
- Above the Law: Above the Law is a legal-media site covering the business of law and legal practice, producing daily articles, newsletters, and podcasts aimed at practicing lawyers. It directly overlaps with AAW in audience (attorneys) and topic (law firm management, technology, careers), though it leans more toward news and commentary.
- The Lawyerist: The Lawyerist is a blog, podcast, and community focused on solo and small-firm law practice management, technology, and client experience. It is one of AAW's closest direct peers in audience (small-firm and solo lawyers), tone (practical advice), and product mix (newsletter, podcast, book, paid resources).
- JD Supra: JD Supra is a platform where attorneys publish and distribute legal content for visibility and thought leadership. It overlaps with AAW's content-distribution and editorial mission, though JD Supra is more of a contributor-driven network and less of an editorial publisher with its own branded newsletters.
- MyShingle: MyShingle is a long-running blog and resource site focused on solo and small-firm lawyers, covering practice management, marketing, and technology. It directly targets the same primary segment as AAW (solo practitioners) with similar practical advice content, though at a smaller scale.
Emerging players
- LawSites Blog: LawSites, run by legal-tech journalist Robert Ambrogi, covers legal technology, innovation, and the business of law. It overlaps with AAW's technology and practice-management coverage, with stronger emphasis on legal-tech news and product launches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Attorney at Work social profiles
Digital presenceAttorney at Work financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attorney at Work leadership team
Management profileNumber of profiles
Profiles4 records
Attorney at Work funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attorney at Work M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attorney at Work
What does Attorney at Work do?
Attorney at Work is an online publisher that delivers daily articles, a free email newsletter, podcasts, books, and downloadable guides on law practice management, marketing, legal technology, and lawyer career development. The platform monetizes through advertising from legal technology vendors, direct book and digital product sales via its e-commerce shop, and affiliate referral revenue. Founded in 2011, the company serves solo practitioners, small and mid-market law firms, and individual legal professionals primarily in North America.
Is Attorney at Work a public or private company?
Attorney at Work is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Attorney at Work founded?
Attorney at Work was founded in 2011. It employs 11 to 50 people.
Where is Attorney at Work based?
Attorney at Work is headquartered in Evanston, United States, in the North America region.
How does Attorney at Work make money?
Three revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are product Sales and affiliate Revenue.
Who are Attorney at Work's main competitors?
Broad incumbents on record are Law360, FindLaw and Law Practice Magazine. Direct peers are Lawyer Monthly, LexBlog, Above the Law, The Lawyerist, JD Supra and MyShingle. LawSites Blog is listed as an emerging player.
Does Attorney at Work have an API?
No public API is recorded for Attorney at Work.
What industry is Attorney at Work in?
Attorney at Work's product category is Legal Practice Management Publishing. Its primary akta.pro industry code is MPAJACAE, HR & Employment Law Publishing (Labor, Benefits, Workplace Compliance), with a secondary code of EDAGABAH, Law & Legal Studies. Its NAICS code is 541110 and its SIC code is 8111.