iRely

What iRely does

iRely is a privately-held US enterprise software company founded in 1986 and headquartered in Dallas, Texas (relocated from Fort Wayne, Indiana in July 2024), with delivery offices in Bangalore, India and Makati City, Philippines. The company builds the i21 ERP platform — a single, cloud-capable system that unifies ERP and Commodity Trading and Risk Management (CTRM) functionality for downstream petroleum distribution, commodity trading, agribusiness, and convenience retail operations. Its product portfolio is organized into four core lines: iRely Petroleum (wholesale transports, propane/fuel delivery, cardlock, lubricants, convenience retail), iRely Commodity/CTRM (trading, hedging, mark-to-market for soft commodities such as cocoa, coffee, cotton, sugar, and tea), iRely Agriculture (grain origination, feed management, crop inputs, ag retail), and iRely Retail (unified c-store operations). Notable technical components include the newly launched Terminal Management module with direct Transport4 and DTN integrations, automated motor fuel tax compliance across all 50 US states, the iRely Pricing Hierarchy (Contract to A/R Special to Rack), and seamless SAP master data exchange.

iRely monetizes through a mix of SaaS subscriptions (monthly/annual), on-premises perpetual licenses with annual maintenance, hybrid deployments, professional services for implementation and training, and managed cloud hosting. The go-to-market is primarily direct enterprise field sales with consultative selling, supplemented by channel access through a SIGMA Silver Partnership (over 200 US fuel-marketer members) and industry thought-leadership content. The company serves 500+ customers across more than 25 countries, including enterprise references such as Pigott Oil, Pri-Mar Petroleum, a Global Food and Beverage Company with $1.4B+ annual sales, a Large Coffee and Tea Manufacturer with 50+ brands in 100+ markets, and a European Coffee Company. Competitive positioning rests on 35-40 years of vertical specialization — particularly native CTRM-ERP integration, pipeline/terminal automation, and multi-state regulatory compliance — areas where generic ERP vendors lack comparable depth.

Name

iRely

Legal name

iRely, LLC

Website

https://irely.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

iRely builds the i21 ERP platform, a cloud-capable ERP and CTRM system for petroleum distributors, commodity traders, agribusinesses, and convenience retailers, serving 500+ customers across 25+ countries with perpetual, SaaS, and services revenue streams.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) and Commodity Trading Risk Management (CTRM) Software

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

akta.pro secondary industries

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Petroleum distribution software
• Commodity trading risk management
• Agribusiness ERP software
• Convenience store software
• Enterprise resource planning

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. ERP/CTRM Software Licenses and Subscriptions: iRely offers both on-premises perpetual licenses and cloud-based SaaS subscriptions. On-premises requires one-time license fee with annual maintenance. SaaS deployments are subscription-based with monthly or annual fees. The company also offers hybrid deployment options.
2. Professional Services: Implementation services including business process reviews, system configuration, data migration, training, and ongoing support. The company emphasizes comprehensive implementation support to ensure successful deployments.
3. Cloud Hosting Services: Managed cloud hosting services where iRely manages infrastructure, backups, upgrades, and security on behalf of customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

iRely sells the i21 ERP platform and integrated CTRM software purpose-built for petroleum distribution, commodity trading, agribusiness, and convenience retail operations. Offerings are delivered as cloud SaaS subscriptions or on-premises perpetual licenses, with vertical-specific modules including Terminal Management, Wholesale Transports, Propane and Fuel Delivery, Grain Origination, and C-Store operations.

Product overview

iRely offers a unified platform-plus-modules architecture built on the i21 ERP platform. The core portfolio consists of four main product lines: iRely Petroleum (petroleum distribution, wholesale transports, propane/fuel delivery, lubricants, convenience stores), iRely Commodity/CTRM (commodity trading, risk management, procurement for cocoa, coffee, cotton, sugar, tea, food and beverage), iRely Agriculture (grain origination, feed management, crop inputs, ag retail), and iRely Retail (convenience store operations). Key modules include the Terminal Management module (for pipeline operators with Transport4/DTN integration), and Native Accounting (built-in financial visibility within CTRM). All products share the i21 platform foundation providing single-source-of-truth operations.

Differentiator

Problem solved

Functional benefit

Products and services

• iRely Petroleum Comprehensive software solution for petroleum distribution covering wholesale transports, propane and fuel delivery, unattended card fueling, lubricants and warehousing, and convenience store operations. Built for downstream distributors, petroleum marketers, and C-store operators managing complex multi-state operations.
• iRely Commodity Commodity management and CTRM software covering commodity trading, risk management, and procurement across industries including cocoa, coffee, cotton, food and beverage, sugar, and tea.
• iRely Agriculture Agribusiness software solutions including grain origination, feed management, crop inputs and agronomy, and ag retail and farm store operations. Built for agribusinesses, grain elevators, feed manufacturers, crop input retailers, and agricultural cooperatives.
• iRely Retail C-store retail management platform designed to transform how convenience retailers operate, engage customers, and scale. Provides unified operations, real-time intelligence, customer-centric design, and scalable architecture integrating fuel, foodservice, inventory, lottery, pricebook, and compliance.
• Terminal Management Module Purpose-built module within the i21 ERP platform for pipeline terminal operators and fuel distributors. Delivers end-to-end automation including direct Transport4 pipeline integration, automated bill of lading import from DTN, motor fuel tax compliance, iRely Pricing Hierarchy (Contract to A/R Special to Rack pricing), and native CTRM integration with multi-terminal and tenancy support.
• CTRM (Commodity Trading Risk Management) Software managing all aspects of physical and financial commodity trades including risk, procurement, logistics, hedging, position tracking, and P&L. Manages soft commodities, derivatives, mark-to-market valuations, unpriced contracts, provisional invoices, and complex pricing models. Native integration with i21 ERP.
• Cloud Hosting Services Managed cloud hosting service where iRely manages infrastructure, backups, upgrades, and security on behalf of customers using the i21 SaaS deployment option.
• Professional Services Implementation services including business process reviews, system configuration, data migration, training, and ongoing support to ensure successful i21 ERP and CTRM deployments.

Quantifiable outcome

• 30% reduction in administrative hours per week for retailers using unified platforms
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Transport4coreTechnology or Integration · 4 June 2026Transport4 provides pipeline logistics integration for the iRely Terminal Management module. The direct integration gives terminal operators real-time visibility of every batch movement through the pipeline system, eliminating manual tracking and reducing operational blind spots.
• DTNcoreTechnology or Integration · 4 June 2026DTN provides automated bill of lading import and invoice upload capabilities for the iRely Terminal Management module. The integration eliminates manual BOL re-entry and enables seamless upload of invoices back to DTN, closing the invoicing loop without additional manual effort.
• SIGMA: America's Leading Fuel MarketerscoreGTM or Marketing PartneriRely joined SIGMA as a Silver Partner, accessing their network of over 200 member companies commanding more than 50% of the US petroleum retail market. The partnership enables thought leadership engagement, industry conference participation, and expanded market access for iRely's petroleum distribution solutions.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PDI (Professional Datasolutions): PDI is the leading direct competitor in petroleum distribution and convenience-store ERP, serving fuel marketers, C-stores, and lubricant distributors with similar end-to-end operational and back-office functionality to iRely's Petroleum and Retail suites.
• Eka Software Solutions: Eka is a cloud-native CTRM and commodity management platform serving agriculture, food, energy, and metals traders — directly overlapping iRely Commodity/CTRM and the soft commodity verticals (coffee, cocoa, sugar, cotton) where iRely also competes.
• Quorum Software: Quorum provides energy-focused ERP and operations software for upstream, midstream, and downstream petroleum, including terminal and distribution workflows — a close comparable to iRely's Petroleum Distribution and Terminal Management offerings.
• ION Aspect (AspectCTRM): AspectCTRM (now part of ION Group) is a leading CTRM platform for commodity trading and risk management across energy, agricultural, and metals — directly competing with iRely Commodity/CTRM, especially in larger enterprise commodity traders.
• ION OpenLink: OpenLink (ION Group) is an enterprise-grade CTRM/ETRM platform widely used by commodity trading firms for physical and financial trade management — a direct competitor in the same enterprise CTRM category iRely targets.
• Brady plc: Brady provides CTRM software for energy and commodities, with particular strength in European soft commodity trading — directly comparable to iRely's commodity management and risk offerings, especially for European coffee/cocoa/sugar customers.
• SYSPRO: SYSPRO is an ERP vendor with strong positioning in food and beverage, manufacturing, and distribution — overlapping iRely's food/beverage manufacturing customers and its ag retail/distribution workflows.

Broad incumbents

• Infor: Infor is a large vertical-focused ERP suite with industry clouds for distribution, food & beverage, and agriculture — a broad incumbent alternative that larger iRely prospects may evaluate as a substitute for the i21 platform.
• SAP: SAP (S/4HANA) is the dominant broad-suite ERP used by large commodity trading and agribusiness customers (e.g., the large coffee customer in iRely's own book runs both SAP and iRely). It is the chief broad-ERP incumbent iRely co-exists with or competes against.
• Oracle NetSuite: Oracle NetSuite is a cloud ERP broadly used by mid-market distributors, food & beverage, and retail operators — a frequent competitive alternative for iRely's mid-market petroleum, ag, and C-store prospects that don't require deep commodity specialization.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/iRelyERP/featured
• Xx.com/iRelyERP

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iRely