Schönes Leben Gruppe

What Schönes Leben Gruppe does

Schönes Leben Gruppe is a German premium senior living operator structured as SLW Zentrale Services GmbH, headquartered in Erftstadt and registered in Cologne. Founded in 2017, the company operates a network of eight premium senior residences across Germany — Berlin (Kleinmachnow), Erftstadt, Gladbeck, Gotha, Krefeld, Neu-Ulm, Wolfsburg, and Wuppertal — with disclosed capacity of 163 apartments at the Erftstadt flagship and 84 at Gladbeck. Core product is "Exklusives Service-Wohnen" (exclusive service living): barrier-free, hotel-style apartments (37-120 m²) bundled with a recurring monthly service package (Grundpauschale €330, household services €125, optional Genuss-Paket €350 for daily lunch) and on-site restaurants, community programming, and 24-hour security.

The platform layers five modular care services on top of independent living: Ambulante Pflege (outpatient nursing), Tagespflege (day care, e.g., 26-place facility at Gladbeck), PREMIUM PFLEGE WG (premium shared-living care community), Verhinderungspflege (respite care), and Junge Pflege (care for pre-retirement individuals with neurological or chronic conditions). Proprietary technology is limited to CareTable, an internally developed digital care documentation system. Go-to-market is sales-led through in-person consultations, location tours, and a content-driven digital funnel (award-winning website, "hier&jetzt" digital magazine, lecture series "Erzählte Wege", social channels, and newsletter). Revenue is entirely subscription/recurring: apartment rent plus tiered service and care packages billed monthly, with no transactional or commission-based revenue streams.

The business also operates a cross-border partnership network called Premium-Residenzen, linking Erftstadt with partner sites including Chrysanthio in Greece, enabling resident travel with continuity of care. With 5,001-10,000 employees, the group is labor-intensive and operates in a regulated environment (Pflegegrad 1-5 framework, MDK inspections where it has scored full points, GDPR and BITV 2.0 compliance). Recent brand momentum is evidenced by the German Stevie Award Gold (2025) and German Brand Award 2026 in two categories.

Name

Schönes Leben Gruppe

Legal name

SLW Zentrale Services GmbH

Website

https://schoenes-leben.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Premium Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Accommodation (721)

SIC

Services-Nursing & Personal Care Facilities (8050), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Co-Living / Hybrid Extended-Stay Residences (THAGAEAK), Serviced Apartments & Aparthotels (THAGAEAB), Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD)

Keywords

• Senior living services
• Premium assisted living
• Outpatient care services
• Residential care homes
• Senior residence management

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Service Living Rent: Monthly rental income from exclusive service apartments including basic service package. Apartments range from 1 to 4 rooms, 37-120 m² depending on location.
2. Care Services: Outpatient care, day care, respite care, and young care services. Revenue from care degrees 1-5, with base pauschale and additional services.
3. Culinary Services: Restaurant services at all locations with optional Genuss-Paket (€350/month), serving residents and external guests.
4. Optional Services: Additional services including Grundpauschale (€330/month for 24-hour care), household services (€125/month), and à la carte services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Schönes Leben Gruppe operates a network of Premium Seniorenresidenzen (premium senior residences) offering Exklusives Service-Wohnen — upscale barrier-free service apartments (37–120 m²) combined with inclusive and optional services such as 24-hour care, dining at on-site restaurants, household services, and a modular care portfolio (Ambulante Pflege, Tagespflege, PREMIUM PFLEGE WG, Verhinderungspflege, Junge Pflege). The offering spans 8 German locations (Berlin/Kleinmachnow, Erftstadt, Gladbeck, Gotha, Krefeld, Neu-Ulm, Wolfsburg, Wuppertal) and extends into a European partner residence network for resident travel.

Product overview

Schönes Leben Gruppe operates a platform of premium senior living residences under the 'Exklusives Service-Wohnen' brand, offering a comprehensive ecosystem of care and lifestyle services. The core product is the Exklusives Service-Wohnen (Premium Senior Living Residences), complemented by modular care services including Ambulante Pflege (ambulatory care), Tagespflege (day care), PREMIUM PFLEGE WG (premium shared living), Verhinderungspflege (respite care), and Junge Pflege (young care for pre-retirement age individuals). Dining is provided through integrated SCHÖNES LEBEN Restaurants with optional meal packages, while lifestyle enrichment comes via the digital magazine 'hier&jetzt'. A network of premium residences across Germany and Europe enables travel between locations. The portfolio spans 8 locations: Berlin, Erftstadt, Gladbeck, Gotha, Krefeld, Neu-Ulm, Wolfsburg, and Wuppertal.

Differentiator

Problem solved

Functional benefit

Brands

• Premium-Residenzen: A Europe-wide network of premium senior residences including partner locations such as Chrysanthio in Greece (Drama/Petroussa area).
• hier&jetzt – Das Magazin für mein SCHÖNES LEBEN
• Junge Pflege

Products and services

• Exklusives Service-Wohnen (Premium Service Living) Barrier-free premium service apartments (1–4 rooms, 37–120 m²) with inclusive basic service package and optional add-on services, available across the group's German residences for independent seniors seeking upscale living with on-demand care.
• Ambulante Pflege (Outpatient Care) Professional nursing care provided at home or within a residence for individuals with Pflegegrad 1–5, including medication management and personal care. Available in Erftstadt, Gladbeck, Neu-Ulm, and Wolfsburg.
• Tagespflege (Day Care) Structured daytime care with social activities and meals, returning residents home in the evening; available at multiple locations including a 26-place facility at Gladbeck, plus Erftstadt, Gotha, Neu-Ulm, and Wolfsburg. Full 1.0 MDK inspection scores achieved at multiple day care sites.
• PREMIUM PFLEGE WG (Premium Care Shared Living) Premium shared living communities for individuals requiring care, combining private living spaces with communal areas and professional nursing support. Available at Erftstadt and Wolfsburg.
• Verhinderungspflege (Respite Care) Short-term care with 24-hour nursing to provide relief for family caregivers when regular caregivers are unavailable. Available at Erftstadt, Gladbeck, Neu-Ulm, and Wolfsburg.
• Junge Pflege (Young Care) Care services for younger individuals (pre-retirement age, with cases from mid-40s) with neurological conditions such as ALS or Multiple Sklerose, or chronic/acquired conditions (spinal injuries, traumatic brain injuries), supporting independence with comprehensive care. Available at Erftstadt, Gladbeck, Neu-Ulm, and Wolfsburg.

Quantifiable outcome

• High resident satisfaction demonstrated through multiple resident testimonials and life stories
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Premium-Residenzen NetworkcoreStrategic or Co-development Partner · 1 January 2026Network of selected premium senior residences in Germany and Europe enabling residents to travel between locations. SCHÖNES LEBEN Erftstadt is part of this network, allowing residents like Herr Bitzer to travel to partner residences like Chrysanthio in Greece with coordinated care services.
• Chrysanthio Premium Residence (Greece)coreStrategic or Co-development Partner · 1 January 2026Partner residence in East Macedonia, Greece, near Drama and Petroussa village. Part of Premium-Residenzen network enabling international travel for SCHÖNES LEBEN residents. Features own medical practice, swimming pool, restaurant with ingredients from own greenhouses, and traditional music events.
• KITICONminorOthers · 1 January 2024Bonn-based design agency that collaborated with SCHÖNES LEBEN to develop the award-winning website in 2024. Responsible for user experience, visual design, and brand consistency.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Charleston Holding GmbH: German senior care and assisted living operator running multiple residences and care facilities across Germany. Comparable multi-location operator in the senior residential care space.
• Curanum AG: German operator of senior residences and care facilities providing residential living, inpatient care, and assisted living services. Directly comparable multi-site German senior care operator.
• Victor's Group: Premium German senior residence and care operator with comparable full-service living, dining, and care services. Directly comparable upscale senior living operator.
• Marseille-Kliniken AG: German operator of senior care and rehabilitation facilities offering inpatient and outpatient care services. Comparable multi-site residential care operator with similar service portfolio.
• Alloheim Senioren-Residenzen: One of Germany's largest premium senior residence and care operators, offering full-service living, inpatient care, and outpatient services. Closely comparable multi-location operating model with similar premium positioning.
• Domicil Pflegegesellschaft mbH: German senior care operator providing full-time residential care, assisted living, and short-term care services. Comparable multi-location care operator in the German market.
• Augustinum Gruppe: Premium German senior residence operator with similar upscale service apartments, dining, cultural programming, and care services. Closely comparable model with comparable brand positioning in the German premium senior living market.

Broad incumbents

• Clariane (formerly Korian): Major European operator of senior residences, nursing homes, and home care services across France, Germany, and other markets. Provides similar service categories at much larger scale with a broader European footprint.
• Orpea (Emeis): Large European operator of nursing homes, assisted living, and home care services with significant German presence through its premium and clinical care brands. Comparable service portfolio but at continental scale.

Regional players

• Advena Living: German premium senior residence operator with comparable upscale service apartment, dining, and care model. Comparable positioning in the German premium senior living segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCz6qkXiM0eLa5OoQQY-R2PA
• Facebookfacebook.com/schoeneslebengruppe
• LinkedInlinkedin.com/company/schoeneslebengruppe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schönes Leben Gruppe