The Post and Courier

What The Post and Courier does

The Post and Courier is the largest daily newspaper in South Carolina, headquartered at 148 Williman Street in Charleston and operating as a wholly-owned subsidiary of the Evening Post Publishing Newspaper Group. It produces and distributes local journalism under a multi-platform model that combines a flagship Charleston edition with eight regional editions (Columbia, Greenville, Spartanburg, Myrtle Beach, Beaufort County, Pee Dee, York County) and a statewide edition, supplemented by nine affiliated local mastheads including Aiken Standard, Georgetown Times, Berkeley Independent, Journal Scene, Moultrie News, The Star, Free Times, and Kingstree News, plus an Evening Post Books imprint.

The underlying product surface spans a content-managed news website, native iOS and Android applications, an OTT streaming app for connected TVs, an E-Paper digital replica used as a print backup, and a ClassLink portal for editorial workflow and user analytics. Beyond the core newspaper, the company operates vertical subscription products (Inside SC Politics, a bi-weekly paid political newsletter by Brian Hicks at $5.99/month or $59.99/year; Gamecocks Now; The Tiger Take), investigative initiatives (Education Lab, Rising Waters), and a recurring community events calendar (Education Lab Forums, Rising Waters Forums, Pints & Politics, Charleston's Choice, Steeplechase of Charleston).

The Post and Courier monetizes through five primary streams: digital subscriptions (recurring, with auto-renewal via Apple Pay, PayPal, social login), print home delivery subscriptions (recurring, with a 28-day grace period and bundled Digital All-Access), up to six premium print editions per year charged at a minimum $1.50 each, one-time purchases (single articles, paid newsletters, standalone digital products), and third-party advertising including targeted display and branded content through an Interactive Media Kit. GTM is a mix of self-serve digital subscriptions (website/app), direct-to-home print delivery, regional channel/marketplace listings across SC markets, and a marketplace for classifieds, jobs, autos, and real estate. Primary customer segments are general SC news consumers (subscribers and occasional users), politics and policy enthusiasts, and local businesses purchasing advertising or branded content.

Name

The Post and Courier

Legal name

The Post and Courier, Inc.

Website

https://postandcourier.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Post and Courier is South Carolina's largest daily newspaper, serving readers across the state through digital subscriptions, print home delivery, mobile apps, OTT, E-Paper, and paid vertical newsletters. It operates as a wholly-owned subsidiary of the Evening Post Publishing Newspaper Group.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ), Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB)

Keywords

• Local newspaper publishing
• Digital news subscriptions
• Print home delivery
• Investigative journalism
• Regional news media

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Subscriptions: Recurring subscription revenue from digital products including website access, mobile apps, and E-Paper. Subscriptions auto-renew and are billed monthly or annually.
2. Print Subscriptions: Home delivery subscription revenue for print newspaper with 28-day grace period after expiration. Includes digital access.
3. Premium Editions: Up to 6 premium editions per year with additional charges at minimum $1.50 per edition.
4. One-Time Digital Purchases: Single article purchases, paid newsletters, and standalone digital products charged at time of purchase.
5. Advertising: Third-party advertising displayed on the website and digital services, including targeted and display advertising.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

The Post and Courier publishes local South Carolina news and journalism across digital and print platforms, including a website, mobile applications for iOS and Android, an OTT app, an E-Paper digital replica, and print home delivery. It offers topic-specific premium newsletters (Inside SC Politics, Gamecocks Now, The Tiger Take) and hosts community forums such as Education Lab and Rising Waters. The company generates revenue from consumer subscriptions, advertising, premium editions, and one-time digital purchases.

Product overview

The Post and Courier operates as a multi-platform news organization offering both digital and print products. The core offerings include Digital Subscriptions with unlimited web access, mobile apps for iOS and Android, an OTT app for connected TVs, and an E-Paper digital replica. Premium add-on newsletters include Inside SC Politics, Gamecocks Now, and The Tiger Take. The print subscription provides home delivery with premium editions. The organization also hosts community event series through Education Lab Forums and Rising Waters Forums. Regional coverage extends through affiliated properties including Aiken Standard, Berkeley Independent, Georgetown Times, and others across South Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Subscription
• Print Subscription
• Mobile App
• OTT App
• E-Paper
• Inside SC Politics Newsletter
• Gamecocks Now Newsletter
• The Tiger Take Newsletter
• Classifieds and Marketplace Listings
• Evening Post Books

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Augusta Chronicle: Regional daily covering Augusta, GA and the surrounding CSRA including parts of Aiken County, SC. Direct geographic overlap with P&C's Aiken Standard coverage and competes for border-region advertisers.
• The Island Packet / Beaufort Gazette: Gannett dailies covering Hilton Head and Beaufort County, SC — directly overlapping P&C's Beaufort County edition. Similar subscription pricing model and direct competition for local advertisers and subscribers.
• The Charlotte Observer: Major regional daily serving the Charlotte metro and northern South Carolina (York/Lancaster counties). Directly overlaps P&C's York County edition and competes for advertisers in the Carolinas border region.
• The State (Columbia, SC): Daily newspaper serving Columbia and the surrounding Midlands region of South Carolina. Operates under Gannett with similar print+digital subscription model and local advertising focus, directly competing for SC readers and advertisers.
• Greenville News: Gannett-owned daily covering the Greenville-Upstate SC market. Same subscription and advertising structure as P&C; competes directly within SC's Upstate region for subscribers and local ad budgets.

Regional players

• Savannah Morning News: Gannett daily covering Savannah, GA and the Lowcountry/SC coastal region. Geographic adjacency to P&C's Beaufort County and Charleston markets, with overlapping tourism and port-related advertising pools.

Broad incumbents

• Lee Enterprises: Publicly traded regional newspaper chain operating ~75 dailies across the U.S. Comparable to Evening Post Publishing's group ownership structure and provides public-company benchmarks on regional print+digital revenue mix and margin trends.
• Gannett Co. Largest U.S. newspaper publisher (USA TODAY, ~200 dailies). As the parent of P&C's primary in-state competitors (The State, Greenville News, Island Packet), Gannett's scale, technology platform, and subscription economics are directly relevant benchmarks for P&C's competitive positioning.
• The Tennessean (Nashville): Gannett daily serving Nashville and Tennessee with a similar multi-market, multi-edition model to P&C. Useful comparable for digital subscription pricing, newsletter bundling, and political coverage monetization.
• The Atlanta Journal-Constitution: Major regional daily owned by Cox Enterprises, serving metro Atlanta and broader Georgia. A scaled regional newspaper with multi-platform subscriptions (including a politics newsletter), offering a benchmark for P&C's potential scale and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/postandcourier
• YouTubeyoutube.com/@postandcourier
• Facebookfacebook.com/ThePostandCourier
• LinkedInlinkedin.com/company/27283
• Instagraminstagram.com/postandcourier
• TikToktiktok.com/@postandcourier

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Post and Courier