New Jersey American Water

What New Jersey American Water does

New Jersey American Water is the largest regulated water and wastewater utility in New Jersey, serving approximately 3 million people across 18 counties. Founded in 1886 and operating as a wholly-owned subsidiary of American Water Works Company, Inc. (NYSE: AWK), the company delivers water production, treatment, and distribution through major treatment facilities including the Raritan-Millstone, Canal Road, Swimming River, and Jumping Brook plants, while also providing wastewater collection and treatment services in acquired systems such as Salem City and Montague. The technical stack is centered on physical infrastructure rather than software: chloramine disinfection (in use since the 1970s), permanent PFAS removal installations, and a state-mandated lead service line replacement program required by 2021 New Jersey legislation targeting full removal within ten years.

Revenue is generated through regulated monthly usage-based billing at rates approved by the New Jersey Board of Public Utilities, with the current average residential water bill at approximately $83.89 per month and rates held at roughly one penny per gallon. The company filed a January 2026 rate request proposing approximately $10/month residential water and $8/month wastewater increases to fund $1.4 billion+ in infrastructure investment through December 2026. Capital intensity is a defining feature: New Jersey American Water invested $781 million in 2025 (up from ~$520 million in 2024) and has deployed over $6 billion since 2010, upgrading 42+ miles of water mains and replacing over 16,000 service lines in 2025 alone.

Growth is pursued primarily through acquisitions of municipal and private water and wastewater systems, requiring community referendums and NJ BPU approval, with a Washington, NJ operations center under construction (expected December 2026). Customer-facing digital infrastructure is limited to the MyWater billing portal and Customer Advisory Map for outage visibility. The go-to-market is enterprise field sales to municipal governments for system transfers rather than traditional SaaS-style customer acquisition.

Name

New Jersey American Water

Legal name

New Jersey American Water

Website

https://newjerseyamwater.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

New Jersey American Water is the largest regulated water and wastewater utility in New Jersey, serving approximately 3 million people across 18 counties as a wholly-owned subsidiary of American Water Works Company (NYSE: AWK).

Ownership category

akta.pro rank

Product category

Water and Wastewater Utility Services

NAICS

Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (221310), Sewage Treatment Facilities (22132), Water Supply and Irrigation Systems (22131)

SIC

Water Supply (4941), Electric, Gas & Sanitary Services (4900), Sanitary Services (4950)

akta.pro primary industry

Water Supply & Wastewater Utilities Administration (BPAIACAG)

akta.pro secondary industry

Water Reuse & Reclamation Infrastructure Construction (Recycled Water Systems) (IMAFAGAH)

Keywords

• Water utility services
• Wastewater treatment
• Regulated water distribution
• Drinking water supply
• Water infrastructure

Headquarters

HQ city

Voorhees

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Others

Revenue model

1. Water and Wastewater Service: Regulated water and wastewater utility services provided to residential, commercial, and governmental customers across New Jersey. Revenue is generated through monthly usage-based billing at rates approved by the New Jersey Board of Public Utilities.
2. Infrastructure Investment Recovery: Revenue generated to fund over $1.4 billion in ongoing water and wastewater infrastructure investments including lead service line replacement, PFAS remediation, and aging pipe replacement. Recovered through rate increases approved by regulators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

New Jersey American Water is the largest regulated water and wastewater utility in New Jersey, providing water production, treatment, and distribution services to approximately 3 million people across 18 counties. The company operates treatment plants including Raritan-Millstone, Canal Road, Swimming River, and Jumping Brook, and delivers wastewater collection and treatment services through acquired municipal systems. Revenue is generated through monthly usage-based rates approved by the New Jersey Board of Public Utilities.

Product overview

New Jersey American Water operates as a regulated water and wastewater utility serving approximately 3 million people across 18 New Jersey counties, making it the state's largest regulated water utility. The company offers a unified portfolio of water production, treatment, and distribution services through infrastructure including multiple treatment plants (Raritan-Millstone, Canal Road, Swimming River, Jumping Brook), combined with wastewater collection services from acquired systems. Supporting its core utility operations, the company provides customer-facing digital services including the MyWater online portal and Customer Advisory Map, while its community investment programs encompass workforce development (WATER UP!), fire safety grants, environmental grants, and customer assistance programs. The company's regulatory compliance services include Lead Service Line Replacement mandated by 2021 state legislation and PFAS treatment installations, with annual Water Quality Reports demonstrating compliance with federal and state drinking water standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Supply and Distribution Services
• Wastewater Collection and Treatment Services
• Lead Service Line Replacement Program
• PFAS Treatment Systems
• MyWater Online Portal
• Developer Services Main Extension
• Customer Assistance Programs
• Water Quality Reports

Quantifiable outcome

• Drinking water meets or surpasses both state and federal quality standards for all regulated substances including lead
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• David Forcinito (Internal Appointment)coreOthers · 11 June 2026David Forcinito appointed as Vice President of Operations, returning from role as VP of Fleet at American Water (parent company), with over 35 years of experience with the company. Oversees water production, wastewater collection, and field operations serving approximately 3 million customers.
• Nexus Regulated Utilities (Nexus Water Group)majorStrategic or Co-development Partner · 1 June 2026Acquisition of Montague Sewer & Water Company's water and wastewater systems from Nexus Regulated Utilities, LLC, adding approximately 810 water and 270 wastewater customer connections. Part of larger $315 million deal for Nexus Water Group systems across eight states.
• CRJ Contracting, Perna Finnigan Inc., J. Fletcher Creamer & Son Inc.minorImplementation/ SI/ Consulting Partner · 3 March 2026Contractors performing over $14 million in infrastructure upgrade projects in February 2026 across Shrewsbury ($7.64M), Plainfield ($3.5M), Cherry Hill ($2.5M), and Camden ($400,000).
• Pioneer Pipe Contractors Inc.minorImplementation/ SI/ Consulting Partner · 4 February 2026Sewell-based contractor performing $2.5 million water infrastructure upgrade in Cherry Hill, replacing cement water mains with ductile iron pipe along Kresson Road.
• The Watershed InstituteminorStrategic or Co-development Partner · 1 January 2026Joint initiative with New Jersey American Water during Winter Salt Week 2026 (January 26-30) urging residents to use road salt responsibly to protect drinking water sources and aquatic ecosystems.
• Hopewell BoroughmajorStrategic or Co-development Partner · 18 December 2025Agreement to acquire Hopewell Borough water system for $6.4 million following 58% voter referendum approval in November 2025. Company plans $7 million infrastructure investment over five years. Expected completion first half 2026.
• Essex County CollegeminorStrategic or Co-development Partner · 29 October 2025Fifth annual Water UP! workforce development program launched at Essex County College, combining classroom instruction, hands-on training, and professional development for careers in water utility industry.
• Gordon's Corner Water CompanymajorStrategic or Co-development Partner · 21 October 2025Acquisition agreement for Gordon's Corner Water Company serving approximately 15,000 customers. Transaction expected to complete by mid-2026 pending New Jersey Board of Public Utilities approval. Shareholders will receive AWK stock.
• Kimberly Schalek DownescoreOthers · 24 April 2025Kimberly Schalek Downes appointed as Vice President of Business Development, Government Affairs and External Affairs, bringing more than 35 years of experience in government relations and public policy from Salmon Ventures Limited.
• American Water Charitable FoundationcoreStrategic or Co-development Partner · 1 January 2025Collaboration between New Jersey American Water and the American Water Charitable Foundation provided over $2.2 million in charitable support to New Jersey communities in 2025, including fire safety, environmental, health, education, and community sustainability projects.
• Center for Aquatic SciencesminorStrategic or Co-development Partner · 1 January 2025Partnership supporting youth development and environmental education in Camden, New Jersey as part of the 2025 Camden Community Investment Report initiatives.
• Salem CitymajorStrategic or Co-development Partner · 25 June 2024Acquisition of Salem City's water and wastewater systems completed June 25, 2024. Over $28 million invested in infrastructure upgrades including PFAS treatment and wastewater improvements, with $48 million more planned over five years. More than $766,000 in community support provided.
• South Orange VillagemajorStrategic or Co-development Partner · 11 August 2022Completed acquisition of South Orange Village Water System adding 5,000 new customers. $50 million in planned infrastructure investments for the acquired system.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Middlesex Water Company: Investor-owned New Jersey water and wastewater utility serving parts of NJ, including treatment, distribution, and customer service. Direct geographic and operational peer to NJ American Water within the same state regulatory environment.
• Artesian Resources: Investor-owned water and wastewater utility operating primarily in Delaware, Maryland, and Pennsylvania, with adjacent NJ service areas. Closely comparable regulated utility business model, treatment/distribution mix, and rate-base economics.
• Pennsylvania American Water: Sister subsidiary of American Water Works Company (NYSE: AWK) operating in Pennsylvania under the same parent. Identical business model, regulatory structure, and capital allocation framework; differs only by state geography.
• SJW Group: Investor-owned water utility holding company (CT Water, San Jose Water) operating regulated water utilities across multiple states post-2024 Connecticut Water acquisition. Direct peer in size, business model, and regulated rate-base economics.
• American States Water Company: Investor-owned water and wastewater utility serving California, with subsidiary ASUS military utility services. Closely comparable regulated water utility structure, rate-base growth model, and customer-acquisition profile (though California-only).
• California Water Service Group: Investor-owned water utility serving California, Hawaii, New Mexico, and Washington. Direct comparable as a publicly traded regulated water utility with similar rate-base growth, infrastructure reinvestment, and customer-base scale economics.
• Nexus Water Group: Multi-state regulated water and wastewater utility with systems across the U.S., including Montague (recently divested to NJ American Water). Highly comparable as a regulated water utility consolidator and acquisition counterparty.

Broad incumbents

• Essential Utilities: Large multi-utility holding company operating regulated water/wastewater (Aqua) and natural gas (Peoples) divisions across multiple states. Comparable in regulated rate-base model but broader portfolio with energy exposure not present in NJ American Water.
• Veolia North America (formerly SUEZ): Global water and waste management operator with municipal contract operations and regulated water utilities across the U.S. Larger, more diversified player in the same water/wastewater industry with overlapping municipal contracting capability.

Regional players

• York Water Company: Investor-owned water utility serving Pennsylvania and Maryland. Comparable regulated water-utility business model and customer base structure; differs in operating geography (PA/MD vs NJ) and is significantly smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/njamwater
• Facebookfacebook.com/njamwater

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey American Water