Glass House Group
Glass House Brands is a vertically integrated California cannabis company that cultivates cannabis across 6 million square feet of greenhouses, manufactures branded products including flower and edibles, and sells them through 10 owned retail dispensaries and wholesale channels in California and Florida.
- Company typePublic
- Founded2015
- HeadquartersLong Beach, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Glass House Group does
Glass House Brands Inc., operating under the trade name Glass House Group, is a vertically integrated California cannabis company headquartered in Long Beach. The company controls a 6 million square foot greenhouse cultivation footprint, including a 5.5-million-square-foot SoCal facility and a Carpinteria site, with Greenhouses 2 and 5-6 in active production and Greenhouse 5 alone providing projected annual capacity of approximately 250,000 pounds at cultivation costs reported under $135 per pound. Manufacturing and processing are conducted at the company's Lompoc, California facility, which commenced operations in 2019.
The company sells through a multi-brand portfolio covering premium flower (Glass House Farms, California's #1-selling flower brand per BDS Analytics), value flower (Allswell, California's #1 flower brand by units sold in Q2 2024 per Headset), edibles (PLUS Products, California's #4 edibles brand), social-justice-positioned products (REEFORM), and retail (Farmacy and Natural Healing Center dispensary brands). Glass House Farms has accumulated 15 medals at the California State Fair Cannabis Awards including a Golden Bear. The company sells both directly to consumers through 10 owned retail dispensary locations across California and wholesale to licensed dispensaries across California and Florida via the Jushi Holdings partnership.
The business model is fully vertically integrated: greenhouse cultivation feeds manufacturing, which supplies both company-owned retail dispensaries and wholesale channels. The company is publicly traded on Cboe Canada (GLAS.A.U) and OTCQX markets (GLASF, GHBWF), having gone public in 2020 and grown through acquisitions including Bud & Bloom (2021), PLUS Products (October 2021), and NHC Dispensaries (May 2022). The company employs 251-500 people and reports Q3 2025 financial results, though specific revenue figures are not disclosed in the source material. Recent strategic activity includes an Accelerated 2026 Expansion Strategy announced January 2026, a research collaboration with UC Berkeley on cannabis crop yields, and an MSA with The Leaf El Paseo.
Glass House Group firmographics
Firmographics- Name
- Glass House Group
- Legal name
- Glass House Brands Inc.
- Website
- https://glasshousegroup.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Glass House Brands is a vertically integrated California cannabis company that cultivates cannabis across 6 million square feet of greenhouses, manufactures branded products including flower and edibles, and sells them through 10 owned retail dispensaries and wholesale channels in California and Florida.
- Ownership category
- akta.pro rank
Glass House Group industry classification
Industry- Product category
- Cannabis Cultivation & Retail
- NAICS
- Glass and Glass Product Manufacturing (3272)
- SIC
- Glass & Glassware, Pressed Or Blown (3220)
- akta.pro primary industry
- Bubble Tea (Boba) Shops (THAFAKAC)
- akta.pro secondary industry
- Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA)
Keywords
Where Glass House Group is headquartered
LocationHeadquarters
- HQ city
- Long Beach
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Glass House Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Dispensary Sales: Direct-to-consumer sales through 10 company-owned Farmacy retail dispensary locations serving both medical patients and adult-use recreational consumers in California
- Wholesale Cannabis Products: Sale of cultivated cannabis flower and manufactured products (edibles, concentrates) to other licensed dispensaries and retailers across California and Florida markets
- Brand Portfolio Licensing: Revenue from multiple consumer brands including Plus Products edibles, Allswell value brand, REEFORM social justice brand, and other proprietary cannabis product lines sold through retail and wholesale channels
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Glass House Group product offering
Product offeringCore offering
Glass House Group (Glass House Brands Inc.) is a vertically integrated cannabis company that cultivates cannabis across 6 million square feet of state-of-the-art greenhouse facilities in California, manufactures cannabis-infused products, and distributes them through 10 company-owned retail dispensaries (Farmacy and Natural Healing Center brands) and wholesale channels to licensed dispensaries across California and Florida. The company markets multiple consumer brands including Glass House Farms (flagship flower), Plus Products (edibles), Allswell (value brand), and REEFORM (social justice brand).
Product overview
Glass House Brands is a vertically integrated cannabis company operating a multi-brand portfolio across cultivation, manufacturing, and retail. The core product architecture centers on proprietary cannabis cultivation using 6 million square feet of state-of-the-art greenhouse facilities producing approximately 250,000 lbs annually at costs under $135/lb. The company markets multiple consumer brands including Glass House Farms (flagship flower brand), Plus Products (edibles brand), Allswell (value brand), Farmacy (retail dispensaries with 10 locations), and REEFORM (social justice brand). The portfolio includes acquired brands like Natural Healing Center dispensaries and transitioned brands like Bud & Bloom now operating as Farmacy. Vertical integration connects greenhouse cultivation through manufacturing (Lompoc facility) to retail (Farmacy dispensaries), enabling the company to be California's largest cannabis flower brand.
Differentiator
Problem solved
Functional benefit
Brands
- Farmacy: Dispensary brand - flagship retail locations
- Bud & Bloom
- Natural Healing Center (NHC)
- ThePottery
- Plus
- Allswell
- REEFORM
Products and services
- Glass House Farms
- Plus Products
- Farmacy Retail Dispensaries
- Allswell
- Natural Healing Center (NHC)
- REEFORM
- Cultivation Operations
- Manufacturing & Processing
Quantifiable outcome
- Glass House Farms became #1-selling flower brand in California in July 2021 per BDS Analytics
- +4 more outcomes
Companies that use Glass House Group
Customer profileSegments3 records
Ideal customer profiles3 records
Glass House Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Glass House Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- University of California BerkeleycoreCollaboration with UC Berkeley led to state-funded research on cannabis crop yields. This partnership supports Glass House's cultivation optimization through academic research and provides access to state funding for agricultural research and development.
- The Leaf El PaseominorGlass House Brands entered into a Master Services Agreement (MSA) with The Leaf El Paseo, expanding distribution and retail presence through this strategic partnership.
- Weldon AngelosminorPartnership with Criminal Justice Reform Advocate Weldon Angelos to launch REEFORM brand, a brand aiming to rectify the injustices borne by the War on Drugs. The brand combines social justice mission with commercial cannabis sales.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Glass House Group competitors and assessment
Company assessmentOthers
- Glass House Brands Inc. (Self): Placeholder omitted — peer cannot be the subject company itself. Replaced below with relevant emerging CA operator.
Direct peers
- TerrAscend: Vertically integrated cannabis operator with retail, cultivation, and wholesale brands across several U.S. states. Comparable on scale of cultivation footprint and branded wholesale approach.
- Lowell Farms: California-focused vertically integrated cannabis operator with cultivation and branded wholesale flower. Closest pure-California peer to Glass House, though at smaller scale, making it directly comparable on the wholesale flower brand-building strategy in the same state market.
- Ayr Wellness: Cannabis MSO with material Florida retail footprint alongside cultivation in multiple states. Comparable mid-tier MSO with similar retail expansion strategy and wholesale brand focus.
- Jushi Holdings: Multi-state cannabis operator with retail and wholesale operations in California, Florida, and other states. Direct peer as a vertically integrated cultivator-retailer, and an existing Glass House partner via the PLUS Products Florida distribution arrangement.
Broad incumbents
- Verano Holdings: Vertically integrated MSO with significant retail (Zen Leaf, MUV) and cultivation operations in multiple states. Comparable on the dispensary-led go-to-market and branded wholesale flower model.
- Trulieve Cannabis: Large U.S. MSO with deep Florida retail presence and significant cultivation operations. Comparable on the integrated retail/cultivation model; an incumbent Glass House indirectly competes against in Florida via the PLUS/Jushi partnership.
- Curaleaf Holdings: Largest U.S. multi-state cannabis operator by retail footprint, operating across cultivation, manufacturing, and retail in numerous states. Broad incumbent comparable on the vertically integrated MSO model Glass House is pursuing, though with far greater geographic diversification.
- Cresco Labs: Vertically integrated U.S. cannabis operator with wholesale-led brand strategy (High Supply, Mindy's, etc.). Comparable on the multi-brand wholesale-plus-retail playbook that Glass House follows with Allswell, PLUS, and Glass House Farms.
Emerging players
- MariMed: Multi-state cannabis operator focused on branded wholesale products and dispensary operations. Comparable on the wholesale-brand-led strategy and emerging scale across limited states.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Glass House Group social profiles
Digital presenceGlass House Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glass House Group leadership team
Management profileNumber of profiles
Profiles7 records
Glass House Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Glass House Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glass House Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glass House Group
What does Glass House Group do?
Glass House Group (Glass House Brands Inc.) is a vertically integrated cannabis company that cultivates cannabis across 6 million square feet of state-of-the-art greenhouse facilities in California, manufactures cannabis-infused products, and distributes them through 10 company-owned retail dispensaries (Farmacy and Natural Healing Center brands) and wholesale channels to licensed dispensaries across California and Florida. The company markets multiple consumer brands including Glass House Farms (flagship flower), Plus Products (edibles), Allswell (value brand), and REEFORM (social justice brand).
Is Glass House Group a public or private company?
Glass House Group is a public company. It is classified as public and is currently operating.
When was Glass House Group founded?
Glass House Group was founded in 2015. It employs 251 to 500 people.
Where is Glass House Group based?
Glass House Group is headquartered in Long Beach, United States, in the North America region.
How does Glass House Group make money?
Three revenue lines are on record. Retail Dispensary Sales are the primary driver. The others are wholesale Cannabis Products and brand Portfolio Licensing.
Who are Glass House Group's main competitors?
Glass House Brands Inc. (Self) is listed as an others. Direct peers are TerrAscend, Lowell Farms, Ayr Wellness and Jushi Holdings. Broad incumbents are Verano Holdings, Trulieve Cannabis, Curaleaf Holdings and Cresco Labs. MariMed is listed as an emerging player.
Does Glass House Group have an API?
No public API is recorded for Glass House Group.
What industry is Glass House Group in?
Glass House Group's product category is Cannabis Cultivation & Retail. Its primary akta.pro industry code is THAFAKAC, Bubble Tea (Boba) Shops, with a secondary code of IMALAEAA, Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water). Its NAICS code is 3272 and its SIC code is 3220.