GUARANTY Trust Bank
Guaranty Trust Bank (GTBank) is a Nigerian commercial bank serving retail, SME, corporate, and private banking customers through 700+ domestic branches, digital platforms (GTWorld App, Bank 737 USSD), and subsidiaries across 10 African countries plus the United Kingdom, operating as the flagship subsidiary of listed holding company GTCO Plc.
- Company typePublic
- Founded1990
- HeadquartersLagos, Nigeria
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What GUARANTY Trust Bank does
Guaranty Trust Bank Limited (GTBank) is a Nigerian commercial bank founded in 1990, operating as the flagship banking subsidiary of Guaranty Trust Holding Company Plc (GTCO Plc), which is listed on the Nigerian Exchange (NGX: GTCO). The bank serves retail, SME, corporate, and private banking customers through a multi-channel architecture spanning 700+ branches across Nigeria, wholly-owned commercial banking subsidiaries in 10 African countries plus the United Kingdom, and a digital stack comprising the GTWorld mobile app, Internet Banking, USSD-based Bank 737 (dial *737#), the GTConnect contact center, e-Branches, and HabariPay/Squad fintech services. The bank reported revenue of approximately N1.18 trillion in 2025, processed over N35.8 trillion in transaction volume, serves 5.5 million+ retail customers on digital platforms, and maintains a N504 billion capital base that meets the Central Bank of Nigeria's minimum requirement for internationally authorized banks.
The product portfolio spans current and savings accounts (GTCrea8, GTSave, GTMax, GTInstant, GT Target, Smart Kids Save), digital lending products (QuickCredit up to N5 million at 2.95% monthly interest, Salary Advance, MaxAdvance, GTMortgage, Quick Airtime Loan), corporate banking platforms (GAPS, GAPS-Lite), card products (Naira and Dollar MasterCard, Visa, premium World MasterCard and Visa Infinite), merchant payment infrastructure (GTPay, POS terminals, *737# Checkout), and international money transfer services via Western Union, MoneyGram, Transfast, Remitly, Thunes, and the proprietary Guaranty Trust Money Transfer (GTMT). Underlying core banking technology was migrated to the Finacle platform from Infosys, reaching 85% completion by October 2025.
The revenue model combines net interest income from lending (the primary driver), transaction-based fees and commissions on banking services, digital transaction revenue, foreign exchange trading gains, insurance premiums, and penalty charges. Customer acquisition is supported by digital self-service, dedicated relationship managers for corporate/SME segments, and high-profile community events including the GTCO Food & Drink Festival, GTCO Fashion Weekend, and the Orange Ribbon autism initiative. The bank is a twelve-time Euromoney Best Bank in Nigeria award winner and holds brand recognition as Nigeria's strongest brand.
GUARANTY Trust Bank firmographics
Firmographics- Name
- GUARANTY Trust Bank
- Legal name
- Guaranty Trust Bank Limited
- Website
- https://gtbank.com
- Company type
- Public
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Guaranty Trust Bank (GTBank) is a Nigerian commercial bank serving retail, SME, corporate, and private banking customers through 700+ domestic branches, digital platforms (GTWorld App, Bank 737 USSD), and subsidiaries across 10 African countries plus the United Kingdom, operating as the flagship subsidiary of listed holding company GTCO Plc.
- Ownership category
- akta.pro rank
GUARANTY Trust Bank industry classification
Industry- Product category
- Retail and Commercial Banking
- NAICS
- Commercial Banking (522110), Credit Card Issuing (52221)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB), SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)
Keywords
Where GUARANTY Trust Bank is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices8 records
Markets served
GUARANTY Trust Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Net Interest Income: Interest earned from lending activities including personal loans, business loans, mortgages, and corporate credit facilities. Interest rates on products like Quick Credit up to N5 million at 2.95% monthly.
- Banking Fees and Commissions: Transaction fees on account maintenance, wire transfers, overdrafts, and various banking services.
- Digital Transaction Revenue: Fees from mobile banking transactions, internet banking transfers, ATM withdrawals, and card transactions.
- Foreign Exchange Trading: Gains from currency trading and foreign exchange services for customers conducting international business.
- Insurance Premiums: Premium income from bundled insurance products offered through banking channels.
- Penalty Charges: Fees from insufficient funds, late payment penalties, and account maintenance charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Quick Airtime Loan - Interest rate of 2.95% per month |
| Usage-based | Monthly | Quick Credit - Up to N5 million at 2.95% monthly interest |
| Usage-based | Pay-as-you-go | iRefer Reward Program - N100 per successful referral |
| Subscription | Monthly | Account Maintenance Fees - Varies by account type |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels11 records
GUARANTY Trust Bank product offering
Product offeringCore offering
Guaranty Trust Bank operates as a comprehensive commercial bank providing retail and corporate banking services including current and savings accounts, digital and personal loans, debit and credit cards, business banking platforms (GAPS), payment processing, trade finance, mortgages, and international remittance. The bank distributes these offerings through 700+ branches across Nigeria and 10+ countries and through digital channels including the GTWorld App, Internet Banking, USSD Bank 737, ATMs, and the GTConnect contact center.
Product overview
Guaranty Trust Bank (GTBank) operates as a comprehensive commercial banking platform with a multi-channel architecture encompassing physical branches, digital banking platforms (GTWorld App, Internet Banking), USSD services (Bank 737), and contact center services (GTConnect). The product portfolio spans personal banking (various savings and current accounts including GTCrea8, GTSave, GTMax, GTInstant), digital lending products (QuickCredit, Salary Advance, MaxAdvance, GTMortgage, Quick Airtime Loan), business banking solutions (GAPS, GAPS-Lite, GTPay, POS Terminals, SME financing), card products (Naira/Dollar MasterCard and Visa cards including premium World MasterCard and Visa Infinite), international trade services, and money transfer capabilities via Western Union, MoneyGram, and proprietary GTMT. The bank's digital ecosystem extends through fintech subsidiary HabariPay's Squad payment technology. GTCO Group also provides non-banking financial services through Guaranty Trust Fund Managers and Guaranty Trust Pension Managers. The bank supports CSR initiatives including the GTCO Food & Drink Festival, GTCO Fashion Weekend, Orange Ribbon autism initiative, and You Read education program.
Differentiator
Problem solved
Functional benefit
Brands
- GTWorld App: Mobile banking application for personal and business banking services including airtime purchase, money transfer, FX sales, and account management
- GTCrea8
- QuickCredit
- HabariPay
- GTCO Food & Drink Festival
- GTCO Fashion Weekend
- Orange Ribbon Initiative
Products and services
- GTMax Current Account Premium current or savings account with enhanced features and benefits for personal banking customers in Nigeria.
- GTSave Savings account for building savings with competitive interest rates, targeting personal banking customers.
- GTCrea8 Zero-fee digital savings account with zero transfer fees, zero SMS charges, and free ATM card, designed for tech-savvy customers.
- GTInstant Instant access savings account with quick account opening and immediate availability for personal banking customers.
- GT Target Savings account designed for achieving specific financial goals with targeted savings features for personal banking customers.
- Smart Kids Save (SKS) Savings account designed for children and teenagers with parental supervision features, targeting minors and their parents.
- QuickCredit Instant personal credit facility providing up to N5 million with 2.95% monthly interest rate and repayment period of 6-12 months, with no hidden fees; targeted at eligible GTBank customers.
- Quick Airtime Loan Instant airtime credit product offering N100 to N10,000 at 2.95% interest rate via USSD code *737*90# across all major mobile networks in Nigeria; developed in partnership with HabariPay.
- GTMortgage Home financing mortgage product for purchasing or building residential property, offered to personal banking customers.
- Salary Advance Salary-backed advance for employees needing immediate access to part of their salary before payday, targeted at salaried personal banking customers.
- MaxAdvance Larger personal loan facility for qualified customers with flexible repayment terms, offered through the personal banking channel.
- SME Invoice Discounting Finance (SME IDF) Invoice discounting facility providing quick cash flow solutions by advancing funds against unpaid invoices, targeted at small and medium enterprises.
- Hub Advance Inventory financing solution designed to help small businesses manage stock and grow their operations, targeted at SME merchants.
- GAPS (GTBank Automated Payment System) Internet banking platform for business customers to manage payroll, vendor payments, and corporate banking transactions.
- GAPS-Lite Simplified version of GAPS for small businesses requiring basic corporate banking functionality.
- GTPay Business payment solution enabling merchants to accept electronic payments and manage collections, with zero processing charges for qualifying SME merchants.
- POS Terminals Physical card payment terminals for merchants to accept card payments, offered with zero processing charges for qualifying SME merchants.
- GTWorld App Proprietary mobile banking application enabling account management, fund transfers, bill payments, airtime purchase, loan access, FX sales, cable TV payment, and card management.
- Internet Banking Online banking platform for personal and business customers to manage accounts, perform transactions, and access banking services remotely.
- Bank 737 USSD-based banking service accessible via dial code *737# for mobile transactions including transfers, airtime purchase, bill payments, and account opening, targeted at feature phone users.
- GTConnect Interactive voice response (IVR) contact center providing automated self-service banking transactions and customer support via phone, available 24/7.
- GTBank Naira MasterCard
Quantifiable outcome
- Over N35.8 trillion in transaction volume processed
- +2 more outcomes
Companies that use GUARANTY Trust Bank
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
GUARANTY Trust Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
GUARANTY Trust Bank partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HabariPaycoreHabariPay is a subsidiary of Guaranty Trust Bank that provides Quick Airtime Loan and other digital financial services. The partnership enables instant airtime loans and digital payment solutions integrated with GTBank's banking infrastructure.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
GUARANTY Trust Bank competitors and assessment
Company assessmentDirect peers
- Access Holdings Plc (Access Bank): Nigerian commercial bank with pan-African and UK presence, comparable in scale and segment coverage. Directly competes for retail deposits, SME lending and corporate banking in Nigeria and across West/East Africa.
- Fidelity Bank Plc: Nigerian commercial bank with similar SME and retail banking focus. Competes directly for mid-tier corporate, SME and retail deposit customers in Nigeria.
- First Bank of Nigeria (FBN Holdings): Nigeria's oldest banking group, operating commercial banking, asset management and pension services across West Africa. Competes head-to-head in retail, SME and corporate banking with overlapping branch and digital channels.
- Union Bank of Nigeria: Historic Nigerian commercial bank with retail, SME and corporate banking offerings. Overlapping branch network, digital platforms and customer segments with GTBank domestically.
- Zenith Bank Plc: One of Nigeria's largest tier-1 commercial banks, similarly diversified across retail, corporate and SME banking with a strong digital franchise. Closest direct peer by product mix, customer segments and capital scale within Nigeria.
- Ecobank Transnational Incorporated: Pan-African banking group operating in 30+ African countries with a comparable wholesale-led, multi-country model. Direct competitor in corporate banking, trade finance and diaspora remittances.
- Stanbic IBTC Holdings: Nigerian member of the Standard Bank Group offering commercial banking, asset management and pension administration. Directly comparable in Nigerian retail, corporate and wealth segments.
- United Bank for Africa (UBA): Pan-African commercial bank with presence in 20+ African countries and major diaspora markets. Comparable footprint, retail deposit model and digital strategy to GTBank's regional play.
Regional players
- Equity Group Holdings: East African banking champion with a comparable digital-led retail and SME model in Kenya, Uganda, Tanzania, Rwanda and DRC. Comparable regional playbook though focused on East Africa rather than West Africa.
Broad incumbents
- Standard Chartered Bank (Africa franchise): Global incumbent with a corporate- and trade-finance-led Nigerian and African franchise. Overlaps with GTBank's corporate banking, treasury and FX services but is not a direct retail competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
GUARANTY Trust Bank social profiles
Digital presenceGUARANTY Trust Bank compliance and trust
Trust signalCompliance4 records
GUARANTY Trust Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
GUARANTY Trust Bank leadership team
Management profileNumber of profiles
Profiles5 records
GUARANTY Trust Bank subsidiaries and ownership
Company hierarchySubsidiaries14 records
GUARANTY Trust Bank funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GUARANTY Trust Bank M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GUARANTY Trust Bank
What does GUARANTY Trust Bank do?
Guaranty Trust Bank operates as a comprehensive commercial bank providing retail and corporate banking services including current and savings accounts, digital and personal loans, debit and credit cards, business banking platforms (GAPS), payment processing, trade finance, mortgages, and international remittance. The bank distributes these offerings through 700+ branches across Nigeria and 10+ countries and through digital channels including the GTWorld App, Internet Banking, USSD Bank 737, ATMs, and the GTConnect contact center.
Is GUARANTY Trust Bank a public or private company?
GUARANTY Trust Bank is a public company. It is classified as public and is currently operating.
When was GUARANTY Trust Bank founded?
GUARANTY Trust Bank was founded in 1990. It employs 5,001 to 10,000 people.
Where is GUARANTY Trust Bank based?
GUARANTY Trust Bank is headquartered in Lagos, Nigeria, in the Africa region.
How does GUARANTY Trust Bank make money?
Six revenue lines are on record. Net Interest Income is the primary driver. The others are banking Fees and Commissions, digital Transaction Revenue, foreign Exchange Trading, insurance Premiums and penalty Charges.
Who are GUARANTY Trust Bank's main competitors?
Direct peers on record are Access Holdings Plc (Access Bank), Fidelity Bank Plc, First Bank of Nigeria (FBN Holdings), Union Bank of Nigeria, Zenith Bank Plc, Ecobank Transnational Incorporated, Stanbic IBTC Holdings and United Bank for Africa (UBA). Equity Group Holdings is listed as a regional player. Standard Chartered Bank (Africa franchise) is listed as a broad incumbent.
Does GUARANTY Trust Bank have an API?
No public API is recorded for GUARANTY Trust Bank.
What industry is GUARANTY Trust Bank in?
GUARANTY Trust Bank's product category is Retail and Commercial Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABAAAB, Retail Lending (Personal Loans, Auto, Credit Lines). Its NAICS code is 522110 and its SIC code is 6022.