Triathlon Group

What Triathlon Group does

Triathlon Group is a Sweden-based professional services and management consulting firm headquartered in Göteborg. Founded in 1994, the company operates with a headcount of 51–100 employees and delivers addressing management issues and management consulting services to clients primarily in Sweden. The firm maintains visible engagement with Sweden's 100 largest manufacturers, conducting or commissioning survey-based research on revenue outlook, order intake, geopolitical and tariff exposure, and supply-chain restructuring — activities that suggest a consulting practice oriented toward industrial and manufacturing-sector clients.

The company's business model is consistent with a traditional management consulting practice: fee-based advisory services delivered to corporate clients, with no disclosed productized offering, software platform, or subscription revenue stream. No pricing models, contract values, or revenue figures are disclosed in the available source data. The firm also occupies a distinctive position within the triathlon industry through its role in the Triathlon Industry Alliance (TIA), and in 2026 co-launched the Next Gen Working Group with the Running Industry Alliance (RIA) to support early-career professionals and innovation in the running and triathlon sectors.

Triathlon Group is privately held, with no disclosed funding rounds, acquisitions, parent company, or ownership structure. Its operating footprint is Europe/Sweden, with no claim of global presence. Technology stack, AI/ML capabilities, certifications, and product portfolio are not disclosed in the available source data, and the website (triathlon.se) returned only a loader/verification state at time of capture.

Name

Triathlon Group

Website

https://triathlon.se

Company type

Private

Founded year

1994

Headcount range

51–100 employees

Short description

Triathlon Group is a Sweden-based, privately held management consulting firm headquartered in Göteborg, founded in 1994 with 51–100 employees, serving primarily Swedish manufacturers and embedded in the running/triathlon industry through the TIA alliance.

Ownership category

akta.pro rank

Product category

Management Consulting Services

akta.pro primary industry

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)

akta.pro secondary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Management consulting services
• Industrial advisory services
• Manufacturing consulting
• Business strategy consulting
• Management advisory

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Triathlon Group is a professional service firm that provides management consulting services to address management issues for corporate clients, with a notable focus on Sweden's industrial and manufacturing sector. The firm engages with Sweden's 100 largest manufacturers and contributes to industry-wide initiatives on workforce development and innovation through alliances such as the Running Industry Alliance and the Triathlon Industry Alliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Management Consulting Services Professional advisory services addressing management issues for corporate clients, particularly large Swedish manufacturers navigating revenue outlooks, order intake, geopolitical exposure, and supply chain structural changes.
• Next Gen Working Group (Industry Development Program) Collaborative industry program supporting future leaders in the running and triathlon sectors through education, access, and career pathway initiatives for early-career professionals.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Running Industry Alliance (RIA)coreStrategic or Co-development Partner · 1 January 2026RIA and Triathlon Industry Alliance (TIA) officially launched the Next Gen Working Group as part of RIA's 2026 Working Group structure. The group aims to improve access, education, and career pathways for early-career professionals while encouraging innovation across the running and triathlon industry.
• Triathlon Industry Alliance (TIA)coreOthersTIA is the triathlon industry alliance that co-launched the Next Gen Working Group with RIA in 2026. The group brings together members from both alliances to create a collaborative platform supporting future industry leaders across the running and triathlon sectors.

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Direct peers

• Implement Consulting Group: Mid-sized Nordic management consulting firm headquartered in Denmark with offices across Scandinavia. Directly comparable as a regional strategy and operations consultancy of similar scale serving Northern European industrial and consumer clients.
• Valcon: Nordic and European consulting firm offering operations, technology, and transformation services. Comparable as a similarly-sized professional services firm operating across Northern Europe with similar client profiles in manufacturing and industrials.
• Qvartz (Accenture Strategy Nordic): Formerly independent Nordic strategy consultancy, now part of Accenture. Comparable as a Nordic-origin management consulting firm that served Scandinavian industrial and consumer clients before scaling or being acquired.

Regional players

• Knowit: Swedish-based IT and digital consulting firm with Nordic operations. Comparable as a fellow Swedish professional services firm operating in the technology and transformation consulting space, though focused on digital rather than general management consulting.

Broad incumbents

• AFRY (ÅF): Major Swedish engineering, design, and consulting firm with deep roots in Nordic industrial sectors. Comparable as a much larger Swedish-based consultancy serving manufacturing clients, but operating at a significantly broader scale and scope.
• Sweco: Leading Swedish engineering and management consultancy with pan-European operations. Comparable as a Swedish-headquartered consulting firm serving industrial and infrastructure clients, though substantially larger and more diversified.
• Ramboll: Major Nordic engineering, consulting, and management firm with strong presence in Sweden and across Scandinavia. Comparable as a broad Nordic professional services firm serving industrial and public sector clients at much larger scale.
• Bain & Company: Global management consulting firm with established Stockholm office serving Nordic industrial clients. Comparable as a competing management consultancy in the same geography and client verticals, though at vastly greater scale and brand recognition.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/triathlon-consulting-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triathlon Group