What PayDunya does

PayDunya is a Dakar-based payment service provider founded in 2015 by Aziz Yerima, Youma Fall, and Christian Palouki, operating a unified API-based payment infrastructure across six West African UEMOA countries: Senegal, Côte d'Ivoire, Benin, Burkina Faso, Mali, and Togo. The platform aggregates fragmented payment methods — including Orange Money, Wave, MTN Mobile Money, Moov Money, Mixx by Yas, Visa, Mastercard, and bank rails — into a single integration point, addressing the core African e-commerce problem that approximately 80% of consumers use mobile money rather than cards. The core product suite comprises WebPay (website payments), MobPay (mobile app payments), Collect (recurring/mass collections), and Push (mass disbursements), complemented by Social Shop (e-commerce storefront), MyDunya (inter-wallet UEMOA transfers), Sniper (fraud management), Payment Request (invoicing), and SMS services. Technical infrastructure includes PCI DSS Level 1 Version 4.0.1 certification, tokenization, checksum verification, and a 30-minute integration window across 13 programming languages.

PayDunya serves over 1,000 enterprise and SMB customers processing approximately 50,000 transactions daily, spanning e-commerce, marketplaces, hospitality, cross-border payments, education, and recurring billing verticals. The revenue model is primarily transaction-based (take rate on each payment), with merchant-receives-net pricing, supplemented by a dormant account management fee (20,000 FCFA/month after 3 months of inactivity) and a volume-based enterprise tier (V.I.B) for merchants exceeding 100M FCFA monthly flow. Distribution is hybrid: API-first integration for enterprise with self-serve onboarding via a product simulator for SMBs, supported by country-dedicated technical customer success agents. Notable partners include Orange Money, Wave, MTN, Moov, Visa, Mastercard, Ecobank, and Orabank.

The company is founder-controlled with no identified institutional investors beyond a 2018 investment from Beenok (an advisory firm co-founded by Board President Julien Guth). Governance includes an independent director (Thiaba Camara Sy, former Deloitte Senegal founder). The platform operates primarily in XOF (West African CFA franc) with Senegalese operations subject to a 0.5% Financial Transaction Tax capped at 2,000 FCFA per transaction. PayDunya has been recognized by UNCTAD, CIO Mag, Agence Ecofin, and La Tribune Afrique for its role in African digital payment infrastructure.

Name

PayDunya

Legal name

PAYDUNYA SERVICES INTERNATIONAL SAS

Website

https://paydunya.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PayDunya is a Senegal-based payment service provider offering a unified API that aggregates mobile money, cards, and digital wallets across six West African (UEMOA) countries, serving over 1,000 SMB and enterprise merchants processing 50,000 transactions daily.

Ownership category

akta.pro rank

Product category

Payment Processing & Financial Infrastructure

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Payroll Services (541214), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

Keywords

• Online payment gateway
• Mobile money aggregation
• Unified payment API
• Payment processing platform
• Mass payment disbursement

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees: PayDunya charges transaction fees on each payment processed through its platform. The company operates on a transaction-based pricing model with no subscription or installation fees. Fees are deducted from the receiving party (merchant receives net amount after fees). A 0.5% Financial Transaction Tax (TTF) applies for operations in Senegal, capped at 2,000 FCFA per operation.
2. Monthly Account Management Fee: Inactive accounts (no transactions for 3 consecutive months) are charged a monthly flat fee of 20,000 FCFA for account management. This applies to dormant accounts only.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PayDunya is a unified payment API platform that aggregates African mobile money wallets (Orange Money, Wave, MTN, Moov), international card networks (Visa, Mastercard), and digital wallets into a single integration point for businesses across 6 UEMOA West African countries. The platform enables online payment acceptance (WebPay), in-app payments (MobPay), recurring and mass collections (Collect), mass disbursements (Push), invoice delivery via SMS/email, and inter-wallet transfers (MyDunya). It is PCI DSS Level 1 certified and processes approximately 50,000 transactions daily for over 1,000 enterprise clients.

Product overview

PayDunya is a multi-channel digital payment platform offering a unified API-based payment infrastructure that aggregates mobile money, card payments, and digital wallets. The core product suite consists of WebPay (website payments), MobPay (mobile app payments), Collect (recurring/mass collections), and Push (mass disbursements). These are complemented by Social Shop (e-commerce), Payment Request (invoicing), MyDunya (UEMOA inter-wallet transfers), Sniper (fraud management), and SMS services. The platform operates across 6 West African countries and processes approximately 50,000 transactions per day, serving over 1,000 business clients.

Differentiator

Problem solved

Functional benefit

Brands

• MyDunya: Solution for inter-wallet money transfers within the UEMOA space.
• Social Shop

Products and services

• WebPay Online payment solution enabling businesses to accept payments directly on their websites through mobile money, bank cards, and cash. Offers three integration modes: Pay On Site (popup on merchant site), Pay Off Site (redirect to PayDunya), and Split payments for marketplace scenarios.
• MobPay Mobile payment solution enabling businesses to accept payments within Android or iOS mobile applications, with integration achievable in under 30 minutes.
• Collect Recurring and mass payment collection solution for collecting rents, subscriptions, school fees, reimbursements, or contributions with real-time dashboard tracking and payment automation.
• Push Mass disbursement solution enabling businesses to pay thousands of recipients instantly via mobile money, bank cards, or cash with 15-minute deployment time.
• Social Shop Online store solution enabling businesses to create and manage their e-commerce storefront directly within the PayDunya platform with integrated payment acceptance.
• Demande de Paiement (Payment Request) Invoice and payment request solution enabling businesses to send invoices by SMS or email, allowing clients to pay remotely via their preferred payment method.
• MyDunya

Quantifiable outcome

• 50,000 transactions processed per day
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Orange MoneycoreTechnology or IntegrationOrange Money is a major mobile money operator present in 17 African countries with over 38.7 million clients. PayDunya integrates with Orange Money across multiple countries (Senegal, Côte d'Ivoire, Burkina Faso, Mali) enabling merchants to accept Orange Money payments through the PayDunya platform.
• WavecoreTechnology or IntegrationWave is a mobile money provider available in Senegal and Côte d'Ivoire offering free deposits, withdrawals, bill payments, and money transfers at 1% fee. PayDunya enables merchants to accept Wave payments including QR code-based transactions.
• MTN Mobile MoneycoreTechnology or IntegrationMTN Mobile Money (MoMo) is a mobile financial service across multiple African countries. PayDunya integrates with MTN for payment acceptance, particularly in Benin and Côte d'Ivoire.
• Moov MoneycoreTechnology or IntegrationMoov Money is an international money transfer service with wide coverage in West Africa (Benin, Côte d'Ivoire, Niger, Mali, Togo). PayDunya integrates with Moov across multiple countries for payment acceptance.
• VisacoreTechnology or IntegrationGlobal payment technology company operating in over 200 countries with 3.3 billion cards. PayDunya enables international card acceptance through Visa integration for e-commerce transactions.
• MastercardcoreTechnology or IntegrationGlobal payment network operating in 210+ countries and territories with 1.9 billion cards. PayDunya integrates with Mastercard for international card payment acceptance.
• Mixx by Yas (AXIAN)supportingTechnology or IntegrationMobile financial services brand of AXIAN Group present in Senegal, Togo, Tanzania. Offers money transfers, bill payments, Mixx Mastercard, digital credit, and FlexPay. Integrated with PayDunya for expanded payment method coverage.
• DjamosupportingTechnology or IntegrationFinancial institution present in Côte d'Ivoire and Senegal offering VISA cards optimized for local and international payments. Integrated with PayDunya for card-based payment acceptance.
• OrabanksupportingTechnology or IntegrationCommercial bank member of a banking group present in 12 West and Central African countries. Winner of 'Best Bank in Senegal' award by Financial Times. Partnered with PayDunya for banking integration and payout services.
• EcobanksupportingTechnology or IntegrationPan-African banking conglomerate operating in 36 African countries. First independent regional banking group in West and Central Africa. Partnered with PayDunya for banking integration and financial services.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Flutterwave: Pan-African payment gateway offering unified APIs for mobile money, cards, and bank transfers across 30+ African countries. Closely comparable to PayDunya's product model (unified API for fragmented African payment rails), though operating at significantly larger scale and geographic reach.
• Paystack: Nigeria-founded payment gateway (acquired by Stripe) providing unified APIs for cards, bank transfers, and mobile money across multiple African markets. Highly comparable business model to PayDunya: developer-first API, merchant-of-record style aggregation, similar SMB-to-enterprise GTM.
• DPO Group: Pan-African payment processor (now part of Network International) accepting cards and mobile money across multiple African countries. Comparable as a regional payment aggregator serving merchants with multi-country, multi-rail acceptance.
• Cellulant: Pan-African digital payments platform operating a single API across 35+ countries for mobile money, bank, and card payments. Direct peer to PayDunya in unifying fragmented African payment rails for merchants.
• Onafriq (formerly MFS Africa): Africa's largest mobile money interoperability hub, connecting 500M+ mobile wallets across 40+ countries. Comparable to PayDunya's Push and MyDunya products for cross-border and inter-wallet payouts in the UEMOA zone.

Broad incumbents

• Interswitch: Nigeria-based payments and commerce giant operating Verve (card scheme), Quickteller, and merchant acquiring across Africa. Larger incumbent with broader product portfolio but overlapping in payment processing and aggregation.
• Stripe: Global payment infrastructure leader whose Paystack acquisition makes it a regional competitor. PayDunya's developer-first API design and 30-minute integration pitch directly mirror Stripe's playbook.
• PayU: Global emerging-markets payment gateway (Prosus-owned) operating across Africa, Latin America, and Asia. Comparable as an emerging-market-focused aggregator offering unified APIs for fragmented local payment methods.

Emerging players

• Wave: Mobile money operator in Senegal and Côte d'Ivoire that is both a PayDunya integration partner and a potential competitor — Wave is building its own merchant acceptance layer. Relevant as an adjacent emerging player at the intersection of mobile money issuance and acceptance.
• Razorpay: India-focused payment gateway that scaled from a single-country API into a multi-product financial services platform. Useful comparable for PayDunya's potential product expansion trajectory (Collect/Push → lending/issuing), though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Customer concentration

• Xx.com/paydunya
• GitHubgithub.com/paydunya
• YouTubeyoutube.com/c/paydunya
• Facebookfacebook.com/paydunya
• LinkedInlinkedin.com/company/paydunya
• Instagraminstagram.com/paydunya

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PayDunya