What Vodafone Ukraine does

Vodafone Ukraine (PrJSC 'VF Ukraine') is a Kyiv-headquartered telecommunications operator providing mobile voice and data services, fixed-line home internet, IPTV, and retail device sales across Ukraine under a brand licensing agreement with the Vodafone Group. The company operates 2G/EDGE/GPRS, 3G/HSPA+, and 4G/LTE mobile networks with nationwide coverage spanning all Ukrainian regions including conflict-affected areas, complemented by a GPON fiber-optic home internet product (Gigabit Net) delivering up to 1,000 Mbit/s speeds with up to 100 hours of battery-backup power continuity, bundled with Vodafone TV (90+ to 360+ channels depending on tier). Its product portfolio further includes app-specific data add-ons (Video PASS, Online PASS, TG UNLIM, TikTok UNLIM, Social PASS, Night GB, Extra Gigabytes), an e-SIM offering, free Mobile Number Portability, an e-commerce storefront (vodafone.ua/shop) for smartphones and accessories, and the My Vodafone self-serve app across iOS, Android, and Huawei AppGallery.

The company generates revenue primarily through recurring subscriptions on prepaid and postpaid mobile plans, monthly GPON home internet subscriptions (UAH 2,500-3,750 per month depending on TV bundle tier), usage-based roaming within the Ukraine-EU roaming zone, hardware sales through retail and online channels, and supplementary content and connectivity add-ons. The acquisition of Vega from System Capital Management in July 2021 extended the business into fixed-line internet, while recent strategic moves include participation in the Kardesa submarine cable project across the Black Sea (over EUR 100 million investment, 500+ Tbps capacity, first landings in 2027) and integration into the nationwide myGaru cross-telecom identity infrastructure alongside Kyivstar, lifecell, and Ukrtelecom.

Vodafone Ukraine is a privately held subsidiary of NEQSOL Holding, which has committed $1 billion to invest in Ukraine across 2023-2027. The company has issued $300 million in eurobonds and actively repurchases them, reports UAH 3.45 billion in net profit for the first nine months of 2025 (up 10.7% YoY) on revenue up 13.3% YoY, and employs 1,001-5,000 staff. Distribution runs through vodafone.ua, My Vodafone, branded retail stores, authorized dealers, the dedicated business.vodafone.ua portal, and integrations with Ukrainian payment platforms (Portmone, EasyPay, Privat24, City24). Vodafone Home Internet was ranked the best overall internet provider in Ukraine by the nPerf study across speed, stability, and data transmission quality.

Name

Vodafone Ukraine

Legal name

PrJSC "VF Ukraine"

Website

https://vodafone.ua

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vodafone Ukraine (PrJSC 'VF Ukraine') is a Kyiv-based mobile and fixed-line telecom operator, owned by NEQSOL Holding, providing 2G/3G/4G mobile, GPON fiber home internet, Vodafone TV, and retail devices to consumer and business customers across Ukraine under a Vodafone Group brand license.

Ownership category

akta.pro rank

Product category

Mobile and Fixed-Line Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industry

VoIP Access & ITSP Services (HDAIAHAD)

Keywords

• Mobile network services
• Fiber-optic home internet
• IPTV television service
• Business telecom solutions
• Consumer mobile tariffs

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Mobile Communications Services: Recurring subscription revenue from prepaid and postpaid mobile plans, including voice, SMS, and data services. Revenue includes subscription fees, per-use charges, and add-on service purchases. The company offers both prepaid and postpaid billing models.
2. Home Internet (Fixed-Line): Monthly subscription revenue from GPON fiber-optic home internet services under the 'Gigabit Net' brand, with plans ranging from UAH 2,500 to UAH 3,750 per month depending on TV channel bundle inclusion. Revenue includes installation fees and equipment rental.
3. Retail Device Sales: Revenue from sale of smartphones, tablets, laptops, TVs, smartwatches, accessories, and other consumer electronics through the vodafone.ua/shop e-commerce platform and retail store network. Includes both new and certified pre-owned devices.
4. Roaming Services: Revenue from roaming charges when subscribers use services abroad, including regulated roaming within the Ukraine-EU roaming zone. Roaming tariffs are published on the operator's website.
5. Content and Additional Services: Revenue from supplementary services such as Video PASS (UAH 60/month), Online PASS (UAH 30/month), Night GB (UAH 35/month), Extra Gigabytes, TG UNLIM (UAH 24/month), TikTok UNLIM (UAH 39/month), Social PASS (UAH 60/month), and content access services.
6. Fixed-Line Internet (Post-Vega Acquisition): Revenue from fixed-line internet services following the acquisition of Vega, a fixed-line internet provider from Rinat Akhmetov's System Capital Management, approved in July 2021. This marked Vodafone's strategic entry into Ukraine's fixed-line internet market.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Vodafone Ukraine operates a unified telecommunications platform providing mobile communications services (2G, 3G, and 4G/LTE networks), GPON fiber-optic home internet (Gigabit Net) with speeds up to 1 Gbit/s, and IPTV services (Vodafone TV) bundled with home internet. The company serves both consumer subscribers via prepaid/postpaid mobile tariffs and business customers through a dedicated enterprise portal, while also operating an e-commerce storefront selling devices and SIM cards.

Product overview

Vodafone Ukraine (PrJSC 'VF Ukraine') operates as a unified telecommunications platform offering mobile communications, fixed-line internet, and TV services. The core mobile offerings include various tariff plans with roaming capabilities, supported by the My Vodafone mobile app for account management. The home internet service (Gigabit Net) uses GPON fiber-optic technology delivering up to 1 Gbit/s speeds, bundled with IPTV through Vodafone TV. The product portfolio includes multiple add-on modules for data services (Video PASS, Online PASS, TG UNLIM, TikTok UNLIM, Social PASS, Night GB, Extra Gigabytes) that provide unlimited or enhanced data for specific applications. The company also operates an e-commerce shop selling smartphones, electronics, and accessories, including products from Apple, Samsung, Xiaomi, and other brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Gigabit Net High-speed fiber-optic home internet service using GPON technology, delivering speeds up to 1 Gbit/s (1,000 Mbit/s) with unlimited data allowance and up to 100 hours of battery backup during power outages. Available as a standalone internet plan at UAH 2,500/month.
• Gigabit Net + TV Bundled package combining GPON fiber-optic internet (up to 1,000 Mbit/s) with Vodafone TV IPTV service. Available in three tiers - Start (UAH 3,000/month, 260+ channels), Pro (UAH 3,250/month, 350+ channels), and Max (UAH 3,750/month, 360+ channels).
• Mobile Tariff Plans (Prepaid and Postpaid) Mobile communication service offerings including prepaid and postpaid tariffs with voice, SMS, and mobile data services across 2G, 3G, and 4G/LTE networks. Includes roaming services within the Ukraine-EU roaming zone.
• Vodafone TV IPTV service available on Smart TV and set-top boxes, providing access to 90+ to 360+ TV channels, movies, series, and cartoons. Bundled with Gigabit Net home internet packages.
• eSIM Virtual SIM card technology allowing users to activate cellular service without a physical SIM card, available through the Vodafone shop and enabling easier device switching.
• Mobile Number Portability (MNP) Service allowing subscribers to retain their phone number when switching between telecom operators, provided free of charge.
• My Vodafone App Mobile application for iOS, Android, and AppGallery enabling self-serve account management including number management, balance checks, tariff viewing, and service activation.
• Vodafone E-Commerce Shop Online storefront selling smartphones, tablets, laptops, TVs, smartwatches, accessories, SIM cards, and consumer electronics from brands including Apple, Samsung, and Xiaomi. Offers new and certified pre-owned devices with installment plans.
• Vodafone Business Services Dedicated enterprise offerings including business mobile plans, dedicated business tariffs, and corporate connectivity solutions available through the business.vodafone.ua portal with likely dedicated account management.

Quantifiable outcome

• Best overall internet performance among Ukrainian ISPs (nPerf study: speed, connection stability, data transmission quality)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• KyivstarcoreTechnology or Integration · 21 May 2026Kyivstar, Ukraine's largest telecom operator, integrated with Vodafone Ukraine in the nationwide myGaru cross-telecom identity infrastructure. This shared telecom identity layer covers the full mobile-audience scale of Ukraine and enables cross-sector data collaboration among telecom operators, advertisers, publishers, and retailers within a privacy-preserving environment.
• lifecellcoreTechnology or Integration · 21 May 2026lifecell, a major Ukrainian mobile operator, integrated with Vodafone Ukraine in the nationwide myGaru cross-telecom identity infrastructure creating a shared telecom identity layer covering the country's full mobile audience and enabling cross-sector data collaboration.
• UkrtelecomcoreTechnology or Integration · 21 May 2026Ukrtelecom, Ukraine's fixed-line operator, integrated with Vodafone Ukraine in the nationwide myGaru cross-telecom identity infrastructure. The infrastructure creates a cross-sector data collaboration environment enabling telecom operators, advertisers, publishers, retailers, and data vendors to operate within a privacy-preserving framework.
• Vodafone GroupcoreStrategic or Co-development Partner · 20 October 2025Vodafone Group and Vodafone Ukraine are jointly constructing the Kardesa submarine cable system across the Black Sea, connecting Bulgaria, Georgia, Turkey, and Ukraine. The project involves an investment of over EUR 100 million, managed by Xtera, with landings beginning in 2027. This partnership leverages Vodafone Group's global network capabilities and submarine cable expertise for Ukraine's connectivity resilience.
• Vega (System Capital Management)coreStrategic or Co-development Partner · 1 July 2021Vodafone acquired Vega, a fixed-line internet provider, from Rinat Akhmetov's System Capital Management (SCM) in Ukraine. The purchase was approved in July 2021 and marked Vodafone Ukraine's strategic entry into the fixed-line internet market. This acquisition expanded Vodafone's service portfolio from mobile-only to converged telecom services.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kyivstar: Ukraine's largest mobile network operator and fixed-line/broadband player, owned by VEON. Directly competes with Vodafone Ukraine across mobile voice/data, home internet, and converged bundles, and is a co-participant in the myGaru national identity infrastructure.
• lifecell: Major Ukrainian mobile operator owned by Turkcell, competing with Vodafone Ukraine in consumer mobile, 4G data, and digital content add-ons. Direct head-to-head peer in mobile tariffs, app-based self-serve, and content passes.
• Ukrtelecom: Historic Ukrainian fixed-line and broadband operator with national footprint. Competes with Vodafone Ukraine in fixed-line home internet and converged services, and is also a co-participant in the myGaru infrastructure.
• Datagroup: Large Ukrainian fixed-line internet, TV and enterprise connectivity provider. Directly comparable in GPON/fiber home internet, IPTV and B2B telecom services competing with Vodafone's Gigabit Net and Vodafone TV portfolio.
• Triolan: Ukrainian regional fiber ISP and pay-TV operator serving major cities. Direct peer in fixed-line broadband and IPTV where Vodafone Ukraine competes with Gigabit Net and Vodafone TV bundles.

Broad incumbents

• VEON Ltd: Amsterdam-headquartered emerging-markets telecom operator owning Kyivstar. Closely comparable business model (mobile-led, multi-country emerging market, growing fixed-line) and the parent of Vodafone's largest direct competitor in Ukraine.
• Turkcell: Turkey's leading mobile operator and parent of lifecell in Ukraine. Comparable as a large emerging-market MNO with content, digital services and broadband ambitions — a structural peer for Vodafone Ukraine's parent-supported operating model.
• Vodafone Group: Global telecom brand licensor and strategic partner of Vodafone Ukraine. Comparable as a converged mobile/broadband operator and as the source of brand, technology and infrastructure co-investment (Kardesa cable).

Emerging players

• Intertelecom: Ukrainian CDMA/LTE mobile and fixed-wireless operator with niche rural/regional positioning. Comparable as a competing telecom provider in Ukraine, though with materially smaller scale and different technology mix.

Others

• NEQSOL Holding: Parent company of Vodafone Ukraine and a diversified telecom/technology holding. Included as a peer context (not a direct competitor) because it shapes Vodafone Ukraine's capital structure, strategic direction and synergies with other portfolio telecom assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Vodafone_UA
• YouTubeyoutube.com/channel/UCca4LDwZ0UFczThXXqMa0BA
• Facebookfacebook.com/VFUkraine
• Instagraminstagram.com/vodafone_ukraine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vodafone Ukraine