HUM Network
HUM Network Limited is a Pakistani publicly listed media company operating 39 TV channels (HUM TV, HUM News, HUM Masala, HUM Sitaray) and international beams reaching 1.3 billion viewers across 173 countries. It serves Pakistani audiences and South Asian diaspora through advertising-funded and licensed broadcasting.
- Company typePublic
- Founded2004
- HeadquartersKarachi, Pakistan
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What HUM Network does
HUM Network Limited is a publicly listed Pakistani media and entertainment company headquartered in Karachi, incorporated in 2004 and listed on the Pakistan Stock Exchange under ticker HUMNL. The company operates a portfolio of 39 television channels including HUM TV (flagship entertainment), HUM News, HUM Masala (food genre), HUM Sitaray (hybrid entertainment), and HUM Pashto 1, alongside international beams reaching South Asian diaspora across 173 countries in North America, Europe, MENA, Australia, and New Zealand via satellite operators including OSN, Sky, Virgin Media, DishTV, and Sling. The network reaches 1.3 billion viewers and has produced over 260,000 hours of television content.
The company's core technology is satellite television broadcasting supplemented by digital distribution capabilities. HUM News, launched in May 2018, uses state-of-the-art graphics and virtual reality technology, marking the first such deployment in Pakistan. Content is produced internally through subsidiary Moomal Productions and a network of contracted talent. The company also operates adjacent lines of business including publications (Masala TV Food Magazine, G.L.A.M magazine, cookbooks), film production (HUM Films), e-commerce (HUM Mart), and digital media platforms.
HUM Network generates revenue primarily through television advertising, where HUM TV commands the highest advertising rates in Pakistan for the fourth consecutive year. Secondary revenue streams include international distribution licensing fees from satellite TV operators and subscription/recurring revenue from publications. The company holds an AA- (Long Term) and A1 (Short Term) credit rating from PACRA for FY26 and is led by CEO Duraid Qureshi with founder Sultana Siddiqui (first woman of South Asia to establish a television network) serving as Director. The company serves three primary customer segments: Pakistani general entertainment audiences, South Asian diaspora internationally, and advertisers seeking access to Pakistan's largest television audience.
HUM Network firmographics
Firmographics- Name
- HUM Network
- Legal name
- HUM Network Ltd
- Website
- https://humnetwork.tv
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- HUM Network Limited is a Pakistani publicly listed media company operating 39 TV channels (HUM TV, HUM News, HUM Masala, HUM Sitaray) and international beams reaching 1.3 billion viewers across 173 countries. It serves Pakistani audiences and South Asian diaspora through advertising-funded and licensed broadcasting.
- Ownership category
- akta.pro rank
HUM Network industry classification
Industry- Product category
- Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- National General-Entertainment Broadcast Networks (MPABAAAA)
Keywords
Where HUM Network is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices4 records
Markets served
HUM Network business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Television Advertising: HUM Network generates primary revenue through advertising on its television channels. HUM TV has been the biggest channel in the industry in terms of revenue for the past 4 years, commanding the highest advertising rates in Pakistan.
- International Distribution Licensing: Revenue from licensing content and channel distribution to international satellite TV operators and streaming platforms across North America, Europe, Middle East, Australia, and New Zealand.
- Publications and Magazines: Revenue from publications including Masala TV Food Magazine (Pakistan's most selling cooking magazine with 20,000+ readership), HUMSAY/G.L.A.M magazine, and cookbook sales.
Go-to-market motion1 record
Distribution channels8 records
Marketing channels4 records
HUM Network product offering
Product offeringCore offering
HUM Network is a global entertainment and news broadcasting company that produces, distributes, and licenses Pakistani television content across satellite TV channels and digital platforms. Its core operations include the production of dramas, news, food, and lifestyle programming broadcast on domestic and international satellite channels, complemented by a publications division producing cooking magazines, lifestyle magazines, and chef cookbooks.
Product overview
HUM Network is a global entertainment and news broadcasting company offering a diverse portfolio of television channels, publications, and digital services. The core offering includes HUM TV (general entertainment), HUM News (news), HUM Masala (food), and HUM Sitaray (hybrid entertainment), complemented by international channels (HUM World, HUM MENA, HUM Europe, HUM World HD) serving South Asian diaspora globally. The company also operates publication divisions producing magazines (Masala TV Food Mag, G.L.A.M), cookbooks, and operates additional brands including HUM Films, HUM Pashto 1, HUM Mart, and Ten Sports. The network reaches 1.3 billion viewers across 173 countries through 39 domestic and international channels, producing over 260,000 hours of television content.
Differentiator
Problem solved
Functional benefit
Brands
- HUM TV: Flagship entertainment channel, the biggest channel in Pakistan's media industry in terms of revenue.
- HUM News
- HUM Films
- HUM Masala
- HUM Sitaray
- HUM Pashto 1
- Digital Media
- PR and Publication
- HUM Mart
- Ten Sports
- HUM World
- HUM MENA
- HUM Europe
- HUM World HD
- Hum Masala Europe
- Hum Masala World
- Hum Sitaray World
- HUM News Europe
Products and services
- HUM TV
- HUM News
- HUM Masala
- HUM Sitaray
- HUM Pashto 1
- HUM World
- HUM MENA
- HUM Europe
- HUM World HD
- HUM Masala Europe
- HUM News Europe International news channel for the UK; available on Sky channel 782, targeting South Asian diaspora in Europe seeking news from a Pakistani perspective.
- HUM Films Film production and distribution arm of HUM Network producing Pakistani films for theatrical and broadcast release.
- Ten Sports Sports content brand under HUM Network providing sports broadcasting to Pakistani audiences.
- Masala TV Food Mag Bi-monthly cooking magazine featuring recipes from Masala TV chefs; Pakistan's most selling cooking magazine with over 20,000 readership.
- G.L.A.M Magazine Monthly magazine covering Glamour, Lifestyle, Arts and Media topics; re-launched in June 2012 from the HUMSAY newsletter.
- Chef Cookbooks Cookbooks published by HUM Network's publication wing including Live @ 9 by Chef Gulzar, Handi by Zubaida Tariq, and Masala Mornings by Shireen Anwar, sold through retail channels.
- HUM Mart E-commerce venture under the HUM Network brand offering merchandise and branded products to consumers.
Companies that use HUM Network
Customer profileSegments3 records
Ideal customer profiles3 records
HUM Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HUM Network partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- Asia Pacific Broadcasting Union (ABU)minorHUM Network is a member of the Asia Pacific Broadcasting Union, a non-profit, non-government professional association of broadcasting organisations formed in 1964 to facilitate development of broadcasting in the Asia-Pacific region. ABU has over 200 members in 58 countries reaching potential audience of about 3 billion people.
- Commonwealth Broadcasting AssociationminorHUM Network is a member of the Commonwealth Broadcasting Association, the largest global association of public service broadcasters. CBA members communicate daily with 2 billion citizens of the Commonwealth, supporting high standards of media production and broadcasting.
- Bank Alfalah LimitedminorListed as one of the bankers for HUM Network Limited.
- Faysal Bank LimitedminorListed as one of the bankers for HUM Network Limited.
- National Bank of PakistanminorListed as one of the bankers for HUM Network Limited.
- The Bank of PunjabminorListed as one of the bankers for HUM Network Limited.
- Allied Bank LimitedminorListed as one of the bankers for HUM Network Limited.
- United Bank LimitedminorListed as one of the bankers for HUM Network Limited.
- Askari Bank LimitedminorListed as one of the bankers for HUM Network Limited.
- Habib Metropolitan BankminorListed as one of the bankers for HUM Network Limited.
- MCB Bank LimitedminorListed as one of the bankers for HUM Network Limited.
- Dubai Islamic BankminorListed as one of the bankers for HUM Network Limited.
- EY Ford RhodescoreExternal auditors of HUM Network Limited, a chartered accounting firm providing audit services.
- KPMG Taseer Hadi & CompanycoreInternal auditors of HUM Network Limited, providing internal audit and risk assessment services.
- Ijaz Ahmed & AssociatesminorLegal advisor for HUM Network Limited.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
HUM Network competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HUM Network social profiles
Digital presenceHUM Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
HUM Network leadership team
Management profileNumber of profiles
Profiles11 records
HUM Network subsidiaries and ownership
Company hierarchySubsidiaries1 record
HUM Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HUM Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HUM Network
What does HUM Network do?
HUM Network is a global entertainment and news broadcasting company that produces, distributes, and licenses Pakistani television content across satellite TV channels and digital platforms. Its core operations include the production of dramas, news, food, and lifestyle programming broadcast on domestic and international satellite channels, complemented by a publications division producing cooking magazines, lifestyle magazines, and chef cookbooks.
Is HUM Network a public or private company?
HUM Network is a public company. It is classified as public and is currently operating.
When was HUM Network founded?
HUM Network was founded in 2004. It employs 501 to 1,000 people.
Where is HUM Network based?
HUM Network is headquartered in Karachi, Pakistan, in the Asia region.
How does HUM Network make money?
Three revenue lines are on record. Television Advertising is the primary driver. The others are international Distribution Licensing and publications and Magazines.
Does HUM Network have an API?
No public API is recorded for HUM Network.
What industry is HUM Network in?
HUM Network's product category is Television Broadcasting. Its primary akta.pro industry code is MPABAAAA, National General-Entertainment Broadcast Networks. Its NAICS code is 51612 and its SIC code is 4833.