What The Smart Cube does

The Smart Cube is a London-headquartered global provider of sector-specific research and analytics solutions, operating as a wholly-owned subsidiary of WNS (Holdings) Limited since its December 2022 acquisition. The company combines artificial intelligence with human expertise (branded 'AI+HI') to deliver procurement, commercial, and investment research intelligence primarily to large enterprises across Consumer Packaged Goods (CPG), Energy/Chemicals/Industrials, Financial Services, Life Sciences, Retail, and Professional Services verticals. Its core product portfolio includes the Amplifi PRO on-demand digital procurement intelligence platform (covering 5,000+ commodities, 80+ sourcing destinations, and 450+ category reports with GenAI-powered natural language search), the Supplier Risk Intelligence solution (assessing 74 risk metrics with tier 2/3 supplier mapping), and modular offerings spanning Category Intelligence, Commodity Intelligence, Procurement Analytics, Consumer and Market Insights, Revenue Growth Management, and Quant Analytics. Supporting the technology stack are the Consilium Expert Network of 4,500+ industry specialists with 25+ years of expertise each and the in-house AI Lab. The company reports serving 1/3 of FTSE and Fortune 100 companies and a 90%+ year-on-year client retention rate.

The Smart Cube operates a hybrid delivery model combining embedded onsite personnel at client locations (e.g., analysts based at Nomad Foods UK HQ) with offshore team support from offices in London, Chicago, Zug (Switzerland), Timisoara (Romania), and Noida (India). Revenue derives from three streams: bespoke custom research and analytics engagements (professional services fees), platform/subscription revenue from Amplifi PRO accessed via direct licensing or the Coupa App Marketplace, and managed services through long-term embedded partnerships under multi-year contracts. Distribution combines direct enterprise field sales with channel partnerships through Coupa, Jaggaer, akirolabs, and technology partnerships with Bureau van Dijk (Moody's), MongoDB, and Adobe. The company has been recognized as one of Spend Matters' '50 Providers to Know' for 10 consecutive years through 2023 and was named a ProcureTech100 Analytics, Data and Intelligence Pioneer in 2023.

Name

The Smart Cube

Legal name

The Smart Cube

Website

https://thesmartcube.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Smart Cube is a London-headquartered research and analytics firm, now a WNS subsidiary, that delivers AI-powered procurement, commercial, and investment intelligence to FTSE and Fortune 100 enterprises across CPG, life sciences, energy, financial services, and retail verticals.

Ownership category

akta.pro rank

Product category

Enterprise Research and Analytics Services

NAICS

Other Scientific and Technical Consulting Services (54169), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Procurement intelligence
• Supplier risk management
• Commodity analytics
• Investment research services
• Commercial analytics solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Research and Analytics Services: Bespoke research and analytics engagements tailored to client-specific challenges. Delivered through embedded teams (onsite + offshore), custom portals, dashboards, and ongoing intelligence support. Revenue from professional services fees.
2. Platform/Subscription Revenue: Amplifi PRO on-demand procurement intelligence platform accessible via subscription. Delivered through Coupa Marketplace and direct licensing. Revenue from platform access fees and subscriptions.
3. Managed Services: Ongoing intelligence and analytics managed services with dedicated teams embedded at client locations. Long-term partnerships generating recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Smart Cube delivers custom research and analytics solutions that combine AI-powered technology with human intelligence for global enterprises. Its core offerings span procurement and supply chain intelligence, commercial and revenue growth analytics, investment research, and embedded analytics services, delivered through proprietary platforms (Amplifi PRO, Smart Risk, Quant Analytics) and dedicated onshore-offshore teams. Solutions target procurement transformation, supplier risk monitoring, commodity intelligence, demand forecasting, and investment analysis for FTSE and Fortune 100 clients.

Product overview

The Smart Cube is a research and analytics company offering a portfolio of intelligence solutions combining domain expertise with AI-powered technology. The core product suite includes Amplifi PRO (digital procurement intelligence platform) and Supplier Risk Intelligence (end-to-end risk monitoring). These are complemented by modular solutions covering Category Intelligence, Commodity Intelligence, Procurement Analytics, Consumer and Market Insights, Revenue Growth Management, Credit Research, Equity Research, and Quant Analytics. Support services include an Analytics Centre of Excellence (embedding specialist teams), the AI Lab (advanced AI/ML development), and the Consilium Expert Network (4,500+ industry specialists). The company operates an 'AI+HI' methodology combining artificial intelligence with human insight. Solutions are delivered from offices in UK, USA, Switzerland, Romania, and India, and are accessible via marketplace partnerships (Coupa, Jaggaer, akirolabs).

Differentiator

Problem solved

Functional benefit

Brands

• Amplifi PRO: An on-demand digital procurement intelligence platform providing category intelligence, commodity intelligence, and supplier risk intelligence.
• Consilium Network
• AI Lab

Products and services

• Amplifi PRO On-demand digital procurement intelligence platform providing integrated category dashboards, commodity price coverage (5,000+ commodities), sourcing destination intelligence (80+ strategic locations), indirect category insights covering ~80% of major spend areas, and GenAI-powered natural language search for agile procurement decision-making.
• Supplier Risk Intelligence End-to-end supplier risk monitoring and mitigation solution assessing 74 risk metrics across financial, operational, ESG, legal/ethical, and performance dimensions. Features Smart Risk monitoring platform, tier 2/3 supplier mapping, AI-powered dynamic risk scoring, and integration with Bureau van Dijk's Orbis database of ~400 million companies.
• Commodity Intelligence Specialist commodity expertise with statistical modelling and advanced analytics for inflation forecasting across 250+ commodities including agricultural, metals, fuels, resins, petrochemicals, and minerals. Delivers price drivers, cost structure analysis, and contract simulation capabilities.
• Category Intelligence Procurement intelligence solution covering market trends, cost drivers, and category-specific insights to support strategic sourcing and negotiation decisions across spend categories.
• Procurement Analytics Analytics support for procurement functions including spend analytics, payable analytics, PO accuracy improvement, and supplier performance tracking with role-based dashboards.
• Consumer and Market Insights Customised research and analytics for understanding consumer behaviour, market dynamics, and growth opportunities, including purchase pattern analysis and demand sensing.
• Revenue Growth Management Analytics solution for demand forecasting, pricing optimisation, and growth strategy using time series models and custom-built algorithms for purchase pattern analysis.
• Commercial Growth Analytics Analytics solution supporting commercial growth through data-driven insights across sales and marketing functions for enterprise clients.
• Merchandising Analytics Analytics solution for retail merchandising teams covering assortment, pricing, and category management decisions.
• Pharma Marketing Effectiveness Analytics solution for pharmaceutical marketing teams measuring brand and marketing effectiveness across the drug lifecycle.
• Quant Analytics Quantitative analytics solution combining financial modelling, algorithm development, and technology platform for deriving security valuations and identifying investment opportunities across equity indices, single stocks, currencies, rates, commodities, credit, and volatility markets.
• Credit Research Custom credit research and analytics supporting investment and lending decisions for financial services clients.
• Equity Research Custom equity research and analytics supporting investment decisions for financial services clients.
• Analytics Centre of Excellence (CoE) Comprehensive analytics support embedding specialist teams within client organisations, combining full-time onsite personnel with offshore team resources for scalable analytics capabilities.
• Consilium Expert Network Advisory network of 4,500+ industry experts each with 25+ years of expertise. Provides in-depth expert interviews, sector-specific perspectives, and validated research findings across chemicals, CPG, energy, life sciences, logistics, manufacturing, healthcare, and high-tech sectors.
• AI Lab AI research and development initiative combining advanced AI and ML techniques with domain expertise to solve complex business challenges across commercial, sales, marketing, and procurement functions.

Quantifiable outcome

• $20 million annual savings through commodity forecasting + $6 million impact through improved negotiations
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered supporting, flagship and core.

• AdobesupportingTechnology or Integration · 12 December 2022Joined Adobe Solution Partner Program as Bronze Partner. Through this Program, The Smart Cube upskills data science professionals with enhanced digital analytics capabilities via Adobe certification courses. Enables delivering greater value for commercial, sales and marketing clients.
• MongoDBsupportingTechnology or Integration · 7 December 2022Joined MongoDB Partner Program to upskill developers on MongoDB Atlas multi-cloud developer data platform. Becoming certified enables building solutions that leverage unstructured data with highly scalable backend databases. Supports data analytics capabilities for commercial, sales and marketing clients.
• WNSflagshipOthers · 1 December 2022WNS acquired The Smart Cube in December 2022 to enhance WNS's digital analytics and procurement offerings. The Smart Cube operates as 'a WNS company' serving global clients from offices in UK, USA, Switzerland, Romania, and India. Together with WNS Denali, they deliver world-class solutions in procurement and supply chain advisory, managed services, and digital transformation.
• CoupacoreTechnology or Integration · 1 September 2021Amplifi PRO procurement intelligence platform hosted on Coupa's first Business Spend Management App Marketplace. Makes essential procurement intelligence and decision-making tools easily accessible to Coupa's customers. Connects Coupa customers with third-party solutions for extended BSM value.
• Bureau van Dijk (Moody's Analytics)coreTechnology or Integration · 24 March 2021Partnership to strengthen Supplier Risk Intelligence solution with robust data. Bureau van Dijk's Orbis database provides information on close to 400 million companies, standardized financials, corporate ownership structures, and M&A data. Enables holistic view of supplier information combining external data with The Smart Cube's supplier risk platform.
• JaggaersupportingTechnology or Integration · 1 January 2021Amplifi PRO accessible through Jaggaer's autonomous commerce platform, deepening category intelligence for Jaggaer's autonomous commerce strategy.
• akirolabssupportingTechnology or Integration · 1 January 2021Strategic partnership to enhance strategic category management capabilities. Combines Amplifi PRO intelligence with akirolabs' platform for enhanced category management and beyond.
• Retail Week (RWRC by Ascential)coreStrategic or Co-development Partner · 10 June 2020Strategic partnership to help UK retailers leverage data and analytics to adapt to changing retail landscape. First initiative launched Coronavirus Consumer Pulse monitor. Second initiative developing CX360 multi-channel customer experience benchmark. Brings together Retail Week's sector knowledge with The Smart Cube's analytics expertise.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TSCinsights
• YouTubeyoutube.com/channel/UC5i64n89D6YSoiyGA5JBxMQ
• Facebookfacebook.com/The.Smart.Cube
• LinkedInlinkedin.com/company/wns-global-services
• Instagraminstagram.com/wnsvibe

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Smart Cube