What Mark Roberts Motion Control does

Mark Roberts Motion Control (MRMC) is a UK-headquartered designer and manufacturer of robotic motion control camera systems serving the film, television, broadcast, and virtual production industries. Founded in 1966 by Mark Dethridge Roberts, the company operates from Blindley Heath with a headcount of 51–100 employees and a global footprint of 500+ motion control rigs deployed across 75 countries. Its core product lines span three families: the Cinebot Range (Nano, Mini, Max) for portable, user-friendly motion control featuring proprietary PushMoco technology; the Bolt Range (Bolt Jr+, Bolt, Bolt X) for high-speed cinema robotics with category-leading speeds up to 14 m/s on track; and MOCO Rigs (Super Milo, Milo, Modula, Talos, Titan, Titan X, Animoko) for traditional cinematic motion control. Supporting software includes Flair, which orchestrates up to 500 axes of motion and integrates with Unreal Engine, Maya, and Disguise for virtual production workflows, plus recently launched Flair Bridge for cross-platform control and LiveTrack AI for autonomous subject tracking.

MRMC monetizes primarily through one-time hardware sales of motion control rigs and accessories (entry-level Cinebot Nano at £20,000, professional configurations exceeding £38,000, with premium rigs likely well into six figures), supplemented by a global equipment rental business — claimed to be the largest inventory of motion control equipment and high-speed robotics worldwide — and channel revenue through partners such as CP Communications (US A/V rental and sales partner). Go-to-market combines enterprise field sales targeting film studios, broadcast networks, and production houses with a reseller network for broadcast and Polymotion Chat products, industry trade show presence (NAB, ISE), and content marketing. The customer base spans Film & Cinema Production, Broadcast & TV Networks, Virtual Production, Live Events, and House of Worship verticals, with named enterprise clients across Australia, Canada, France, the UK, and the US.

In October 2016, Nikon acquired 100% of MRMC and retained ownership for a decade before selling the business to UK investment firm Blandford Capital LLP in late March 2026 via MRMC Bidco Limited. Less than two months later, on May 22, 2026, Mark Roberts Motion Control Limited entered liquidation; subsequently, MultiDyne acquired MRMC's assets and formed MultiDyne Robotics and Motion Control Limited to preserve the brand and operations. The company has earned both the UK's Queen's Award for Enterprise (2022) and King's Award for Enterprise (2024), and its technology has been used on more than 300 feature films including Oscar Award-winning productions.

Name

Mark Roberts Motion Control

Legal name

Mark Roberts Motion Control Limited

Website

https://mrmoco.com

Company type

Private

Founded year

1966

Operating status

Closed

Headcount range

51–100 employees

Short description

Mark Roberts Motion Control designs and manufactures robotic motion control camera systems — Cinebot, Bolt, and MOCO rigs with Flair software — for film, broadcast, virtual production, and live events globally. Following a May 2026 liquidation, its assets were acquired by MultiDyne.

Ownership category

akta.pro rank

Product category

Motion Control Robotics for Film and Broadcast

NAICS

Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

akta.pro secondary industries

Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), Motion Control Electronics & Controls (Controllers, Drivers, Feedback Interfaces) (IMAHAGAJ)

Keywords

• Robotic camera systems
• Motion control rigs
• Broadcast automation robotics
• Virtual production robotics
• High-speed cinematography

Headquarters

HQ city

Blindley Heath

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Robotic Camera Systems Sales: Sale of motion control rigs including Cinebot Range (Nano, Mini, Max), Bolt Range (Bolt X, Bolt, Bolt Jr+), MOCO Rigs (Super Milo, Milo, Modula, Talos, Titan, Titan X, Animoko), and accessories. Hardware sales with various pricing tiers from £20,000 to premium configurations
2. Equipment Rentals: MRMC operates rental services offering the largest inventory and widest range of motion control equipment and high-speed robotics globally. Motion control and broadcast rentals available
3. Partnership Revenue: Revenue generated through channel partnerships where partners like CP Communications serve as official A/V rental and sales partners

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mark Roberts Motion Control (MRMC) designs and manufactures precision robotic camera motion control systems for film, television, broadcast, and virtual production applications. Its portfolio spans portable Cinebot systems, high-speed Bolt rigs, traditional MOCO rigs, broadcast robotics, sliders (Slidekamera), the Flair motion control software, and AI-powered subject tracking (LiveTrack). The company sells hardware outright, rents equipment globally, and supports VFX/CGI pipelines through integration with tools such as Unreal Engine and Maya.

Product overview

Mark Roberts Motion Control (MRMC) offers a comprehensive portfolio of robotic camera systems and motion control solutions. The core offering includes three main product lines: (1) the Cinebot Range (Nano, Mini, Max) for portable, user-friendly motion control with PushMoco technology; (2) the Bolt Range (Bolt Jr+, Bolt, Bolt X) for high-speed cinema robotics; and (3) MOCO Rigs (Super Milo, Milo, Modula, Talos, Titan, Titan X) for precision film production. Supporting these are Flair software for motion control orchestration, Broadcast Solutions for TV/broadcast robotics, Slidekamera precision sliders, Showbolt for experiential events, and Product Photography systems. Recent additions include LiveTrack AI for autonomous subject tracking, Flair Bridge for cross-platform control, and the Kronos Curved Rail System for virtual production.

Differentiator

Problem solved

Functional benefit

Brands

• Cinebot Range: Portable, user-friendly motion control robots including Cinebot Nano, Cinebot Mini, and Cinebot Max with PushMoco technology
• Bolt Range
• MOCO Rigs
• Flair
• PushMoco
• Slidekamera
• Showbolt
• Polymotion Chat
• StudioBot

Products and services

• Cinebot Range Portable, user-friendly motion control robots for on-location and studio filming. Includes Cinebot Nano (7kg payload, 1m reach), Cinebot Mini (10kg payload), and Cinebot Max (20kg payload, 1.75m reach). Targets film, commercial, and broadcast productions requiring PushMoco-enabled intuitive manual keyframe recording.
• Bolt Range High-speed Cinebot camera robots for capturing footage impossible by hand. Includes Bolt Jr+ (compact), Bolt (12 m/s on track), and Bolt X (3.2m extended reach, up to 14 m/s on track). Used in cinema and commercial production for slow-motion and impossible-shot capture.
• MOCO Rigs Traditional motion control rigs including Super Milo, Milo, Modula, Talos, Titan, Titan X, and Animoko for precision repeatable camera movements in film and broadcast productions.
• Flair Motion Control Software MRMC's premier motion control software that precisely controls up to 500 axes of motion and interfaces seamlessly with CGI packages such as Unreal Engine and Maya, enabling complex camera choreography for VFX and virtual production.
• Showbolt High-speed robot arm and camera developed specifically for the experiential and events sector, capable of shooting and editing cinematic quality content in seconds for live events, concerts, and branded experiences.
• Slidekamera by MRMC Precision-engineered camera sliders and rail systems including Atlas Slider, Orion Slider, and Titan Slider for individual productions through large multi-camera studio environments.
• Broadcast Solutions Complete range of broadcast robotics including robotic camera arms, track and rail systems, lift systems, PTZ cameras, robotic heads (AFC, PTA-1, PTA-2, TRH, SR-1, SLH), and automation solutions for studios, live events, sports, house of worship, and remote production.
• Robotic Heads Camera heads including Bolt PTR (Pan-Tilt-Roll), SFH Robotic Head, and Ulti-Head for precision camera control across motion control and broadcast applications.
• Product Photography Solutions Automated video and photography solutions including Orbital, Turntables, and Robotic Pod for e-commerce, commercial product photography, and tabletop/model photography demands.
• MRMC Rentals Rental service offering the largest inventory and widest range of motion control equipment and high-speed robotics worldwide, serving productions that need short-term access to robotic camera systems.
• Polymotion Chat Broadcast automation and subject tracking solution for live broadcast and streaming applications, including Polymotion Player and Polymotion Relay add-ons.
• Flair Bridge Compact device enabling robot control across different platforms and operating systems via USB-C connection, compatible with all existing MRMC rigs.
• LiveTrack AI AI-powered autonomous subject tracking system for robotic cameras, enabling hands-free camera operation by automatically following subjects in broadcast and live production environments using computer vision.
• Kronos Curved Rail System Curved rail system from Slidekamera by MRMC enabling motion control along curved paths for dynamic camera movements in virtual production and broadcast applications.
• Roaming Pedestal System (RPS) with FreeD Tracking Evolved roaming pedestal system with FreeD tracking capabilities for broadcast robotic cameras, enabling broadcast studios to integrate pedestal-mounted robotic cameras into virtual and AR workflows.
• StudioBot Robotic camera arm solution for studio productions in broadcast environments.

Quantifiable outcome

• 500+ motion control rigs operating globally across 75 countries
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• CP CommunicationscoreChannel Partner/ Reseller/ Distributor · 3 April 2026CP Communications partnered with MRMC to install robotic camera systems in Studio C, Red House Streaming's new cinematic production studio in St. Petersburg, Florida. CP Communications serves as an official A/V rental and sales partner for MRMC in the United States, with Studio C becoming one of only two studios in Florida to feature this technology.
• DisguisestrategicTechnology or Integration · 1 April 2026MRMC developed a virtual production and augmented reality workflow in partnership with Disguise, highlighting integration between robotic camera systems and third-party graphics engines for virtual production applications.
• Red House StreamingcoreChannel Partner/ Reseller/ Distributor · 30 March 2026CP Communications' subsidiary Red House Streaming installed MRMC robotic cameras in Studio C, its new cinematic-focused production studio in St. Petersburg, Florida, making it one of only two studios in the state with this technology.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Stype (Stype Cajtek): Provider of broadcast camera tracking systems (Follower, ENST) that integrate with FreeD for virtual sets and broadcast AR. Competes in adjacent motion tracking/camera tracking layer for virtual production and sports broadcasting where MRMC's LiveTrack and RPS FreeD systems also operate.
• Preston Cinema Systems: Manufacturer of cinema-grade lens and camera control systems (Light Ranger 2, HU3, MDR-3) used on feature film productions. Adjacent to MRMC's cinema workflow but focuses specifically on focus / iris / zoom control rather than full robotic arms.

Direct peers

• Camera Corps (Vitec Group): UK-based specialist in remote broadcast camera systems, mini-cams, and robotic camera solutions owned by Vitec Group. Directly comparable to MRMC's broadcast robotics and remote production offerings, especially for live events and sports.
• Mo-Sys Engineering: UK-based developer of virtual production camera tracking and motion control systems (StarTracker, MoRail). Directly competes with MRMC in cinema/VFX robotic camera tracking and shares the same customer base of film studios and virtual production stages. MRMC's new COO Nick Barthee was formerly of Mo-Sys.
• Shotoku Broadcast Systems: Japan/UK-based supplier of robotic camera support systems (pedestals, pan/tilt heads, rail systems) for broadcast studios, parliaments, and houses of worship. Comparable to MRMC's range of broadcast robotic heads and rail/lift systems in the studio automation segment.
• Telemetrics: Long-standing US manufacturer of robotic camera systems, control panels, and track/pedestal products for broadcast, education, and government. Directly comparable to MRMC's broadcast robotics, lift systems, and remote control product lines.
• Ross Video (Ross Robotics / Furion): Ross Video's Furion robotic camera system and broader robotics portfolio directly competes with MRMC's broadcast robotic heads, track systems, and studio automation. Shared customers include broadcast networks and sports venues; both integrate with FreeD and virtual production pipelines.
• SISU Cinema Robotics: Designer and manufacturer of robotic motion control camera systems for film, TV, and commercial production. Competes head-to-head with MRMC's Bolt and MOCO rigs in premium motion control cinematography.

Others

• Disguise: Provider of virtual production and broadcast graphics technology, including the Renderstream/Unreal Engine pipeline that MRMC integrates with via Flair. Listed as a strategic technology partner of MRMC; reflects the broader virtual-production ecosystem in which MRMC's camera robotics operate.

Broad incumbents

• Vinten (Vitec Group): Established broadcast camera support and robotics brand owned by Vitec Group, offering robotic heads, pedestals, and studio automation. Overlaps with MRMC's broadcast product line (StudioBot, AFC heads) while operating a much broader portfolio including tripods and pedestals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mrmoco1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mark Roberts Motion Control