Love Is Project
Love Is Project is an online supplier of bracelets and accessories, including books and cards.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Love Is Project does
Love Is Project is a Los Angeles-based, founder-led brand (founded 2014) that designs and sells handmade bracelets and accessories produced by a network of 2,000+ female artisans across six developing countries — Indonesia (Bali), Kenya, Ecuador, India, Mexico, and Guatemala. Its product catalog spans friendship bracelets, necklaces, the premium Love Luxe Collection, tote bags, pet collars, and kids jewelry, with more than 160 color options in the friendship line and price points ranging from $15 to $576 (most bracelets $26-$40, with bundle discounts up to 30%). The company operates three go-to-market channels: direct-to-consumer sales through a Shopify storefront, wholesale distribution to more than 1,000 retail doors across 22 countries (including presence on the Faire marketplace), and a corporate gifting program serving B2B buyers. Brand awareness has been built through media placements including ABC's Shark Tank, Oprah's Favorite Things, and Glamour magazine featuring Anne Hathaway, supported by 2,400+ five-star customer reviews. The company is privately held with no disclosed external funding and reports a small core team of 1-10 employees.
Love Is Project firmographics
Firmographics- Name
- Love Is Project
- Legal name
- Love Is Project
- Website
- https://loveisproject.com/
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Love Is Project is an online supplier of bracelets and accessories, including books and cards.
- Ownership category
- akta.pro rank
Love Is Project industry classification
Industry- Product category
- Artisan Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
Keywords
Where Love Is Project is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Love Is Project business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through loveisproject.com online storefront. Products sold at various price points from $15 to $270. Free shipping on orders over $75. Bundle discounts available (Buy More Save More).
- Wholesale Distribution: Wholesale kits available for retailers. Products stocked in 1,000+ stores worldwide. Faire Wholesale marketplace listing.
- Corporate Gifting: Dedicated corporate gifting program for B2B bulk orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level bracelets |
| Unit Pricing | Pay-as-you-go | Mid-range artisan bracelets |
| Unit Pricing | Pay-as-you-go | Premium luxe collection |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Love Is Project product offering
Product offeringCore offering
Love Is Project designs, sources, and sells artisan-made bracelets and personalized jewelry handcrafted by 2,000+ female artisans across Indonesia (Bali), Kenya, Ecuador, India, Mexico, and Guatemala. The core product portfolio centers on the signature Original LOVE Bracelet and Skinny LOVE Bracelet, complemented by Bali Friendship Bracelets (160+ colors), Tagua Heart Bracelets, Seed Bead LOVE Bracelets, and premium lines including Sterling Silver Heart Locket Bracelets and Alchemy gold bracelets. Distribution occurs primarily through the company's own e-commerce storefront at loveisproject.com, with additional wholesale to 1,000+ retail stores in 22 countries and a corporate gifting program.
Product overview
Love Is Project is an artisan jewelry brand specializing in handmade bracelets and personalized jewelry crafted by female artisans across Indonesia (Bali), Kenya, Ecuador, India, Mexico, and Guatemala. The core product portfolio centers on the Original LOVE Bracelet and Skinny LOVE Bracelet (signature pieces featuring the word 'LOVE'), complemented by Bali Friendship Bracelets (160+ color variations), Tagua Heart Bracelets (Ecuadorian vegetable ivory), Seed Bead LOVE Bracelets (46+ colors), and luxury lines including Sterling Silver Heart Locket Bracelets ($150) and Alchemy GOLD Bracelets ($200-$250). Additional offerings include the Bollywood Bracelet Collection (India), Darjeeling Bracelets (India), RAINBOW LOVE is LOVE Pride sets, pet collars (Kenya, Oprah-endorsed), tote bags, and Chakra/Energy bracelets. The brand operates a Signature Collection (15 curated bestsellers) and Love Luxe premium line. Distribution channels include direct-to-consumer e-commerce, wholesale for retailers (1000+ stores worldwide), corporate gifting programs, and Faire wholesale marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Tote Bags Canvas tote bags featuring inspirational messages including 'Love Is Tote' ($30), 'Make America Love Again' ($30), and 'LOVE Languages' ($30).
- The Original LOVE Bracelet The flagship handmade bracelet featuring the word 'LOVE' in bold letters, crafted by female artisans in Kenya. Available in multiple colors including red, black/gold, and white/gold. Priced around $30.
- Skinny LOVE Bracelet A slim version of the signature LOVE bracelet, handwoven by artisans in Bali. Available in over 20 colors including red, black/gold, turquoise, and various combinations. Priced at $28.
- Tagua Heart Bracelet Handmade heart-shaped bracelets crafted by Kichwa artisans in Otavalo, Ecuador using Tagua nut (vegetable ivory). Available in red, turquoise, pink, and other colors. Priced at $35.
- Bali Friendship Bracelets Colorful, stackable friendship bracelets handwoven by artisans in Bali using vibrant seed beads. Available in over 160 colors and numerous pattern variations.
- Seed Bead LOVE Bracelet Bracelets featuring the LOVE wordmark with seed bead detailing, available in 46+ colors. Crafted by artisans in Bali.
- Sterling Silver Heart Locket Bracelet A sterling silver bracelet featuring a heart locket that can hold a small photo or keepsake. Priced at $150.
- Alchemy LOVE Bracelet Premium gold-plated Bali artisan bracelets. Available in gold small ($200) and gold medium ($250) sizes.
- Darjeeling Bracelet Artisan bracelets from India featuring intricate metalwork. Available in gold and silver finishes at $30.
- Rainbow LOVE is LOVE Bracelets Set A set of two bracelets featuring rainbow Pride colors, celebrating love and diversity. Priced at $60.
- LOVE Pet Collar Hand-beaded pet collars made by female artisans in Kenya, featured on Oprah's 'O List'. Available in red at $70 and as a bundle set.
- Bollywood Bracelet Collection Bracelets inspired by Bollywood glamour, crafted in India. Includes bracelet sets (3-in-1 for $40) and individual bracelets in gold, silver, and champagne finishes.
- Signature Collection A curated collection of 15 best-selling bracelets handpicked based on customer popularity, featuring pieces from across the Love Is Project range.
- Love Luxe Collection Premium-priced artisan pieces including the Alchemy and Offering bracelet lines, priced at $160-$270.
- Corporate Gifting Wholesale and bulk ordering service for corporate gifting needs, with dedicated wholesale kits available for retailers.
- Wholesale Program B2B wholesale program for retailers, including curated wholesale kits and availability at Faire wholesale marketplace.
Quantifiable outcome
- Over 2,000 artisans and their families supported with sustainable livelihoods
- +2 more outcomes
Companies that use Love Is Project
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Love Is Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Love Is Project partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Love Is Project competitors and assessment
Company assessmentDirect peers
- Pura Vida Bracelets: Direct competitor in the handmade artisan friendship-bracelet category with a social-impact and charitable-giving positioning. Most analogous peer in terms of product, channel (DTC + wholesale), and customer base.
- The Giving Keys: Direct peer in the 'purchase gives back / employs underrepresented artisans' jewelry category, with handmade jewelry and a strong cause-based brand narrative similar to Love Is Project.
- Soko: Artisan-made jewelry brand that partners with artisans in Kenya and other developing countries. Comparable supply chain model and women-empowerment value proposition.
- Raven + Lily: Ethical jewelry and accessories brand working with artisan women in developing countries. Closely aligned on handmade, social-impact jewelry with similar price points and wholesale strategy.
- Made: Handmade accessories and jewelry brand with strong wholesale presence in boutiques globally. Comparable handmade-credentialed positioning and DTC-plus-wholesale distribution.
Broad incumbents
- Alex and Ani: Established jewelry brand with a meaningful-message and charm-bracelet product line that overlaps the LOVE-wordmark and meaningful-gifting category, but at a much larger scale and broader assortment.
- Kendra Scott: Larger jewelry brand with significant wholesale and DTC presence, frequent celebrity placements, and a customizable gift offering that competes for similar gifting occasions.
- Mejuri: Scaling DTC fine-jewelry brand with strong social-media and influencer-driven marketing targeting a similar Millennial/Gen Z gifting demographic as Love Is Project.
Emerging players
- Miansai: Direct-to-consumer jewelry brand selling bracelets and accessories with a contemporary, giftable aesthetic that overlaps Love Is Project's gifting positioning at slightly higher price points.
- ABLE: Ethical fashion and accessories brand employing women artisans with a verifiable social-impact story. Comparable 'purchase empowers women' positioning, though broader than jewelry alone.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Love Is Project social profiles
Digital presenceLove Is Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Love Is Project leadership team
Management profileNumber of profiles
Profiles1 record
Love Is Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Love Is Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Love Is Project
What does Love Is Project do?
Love Is Project designs, sources, and sells artisan-made bracelets and personalized jewelry handcrafted by 2,000+ female artisans across Indonesia (Bali), Kenya, Ecuador, India, Mexico, and Guatemala. The core product portfolio centers on the signature Original LOVE Bracelet and Skinny LOVE Bracelet, complemented by Bali Friendship Bracelets (160+ colors), Tagua Heart Bracelets, Seed Bead LOVE Bracelets, and premium lines including Sterling Silver Heart Locket Bracelets and Alchemy gold bracelets. Distribution occurs primarily through the company's own e-commerce storefront at loveisproject.com, with additional wholesale to 1,000+ retail stores in 22 countries and a corporate gifting program.
Is Love Is Project a public or private company?
Love Is Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Love Is Project founded?
Love Is Project was founded in 2014. It employs 1 to 10 people.
Where is Love Is Project based?
Love Is Project is headquartered in Los Angeles, United States, in the North America region.
How does Love Is Project make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and corporate Gifting.
Who are Love Is Project's main competitors?
Direct peers on record are Pura Vida Bracelets, The Giving Keys, Soko, Raven + Lily and Made. Broad incumbents are Alex and Ani, Kendra Scott and Mejuri. Emerging players are Miansai and ABLE.
Does Love Is Project have an API?
No public API is recorded for Love Is Project.
What industry is Love Is Project in?
Love Is Project's product category is Artisan Jewelry. Its primary akta.pro industry code is CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands). Its NAICS code is 458310 and its SIC code is 5944.