Name

Improve

Legal name

Improve Inc

Website

https://chooseimprove.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Training and Development Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

Keywords

• Leadership development training
• Applied improvisation workshops
• Corporate team training
• Executive coaching services
• Professional development programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Workshops & Training: Custom-designed leadership and team training workshops, offsites, and facilitation services delivered in-person or virtually. Pricing is customized based on team size, engagement scope, and duration. Engagements include strategic advisory, leadership training, team building, and event facilitation for corporate clients.
2. Digital Products - On-Demand Courses: Pre-recorded video courses sold directly to consumers including 'Improve Public Speaking' ($97), 'Improve Creativity in 10 Days' ($97), 'Improve Your Life in 30 Days' ($30), and 'Today Is The Day' 21-day challenge ($21). Self-paced delivery with immediate access.
3. Group Programs - Live Experience: Six-week live virtual 'How to Handle Anything' leadership program offered at $950 (Core) or $1,250 (Concierge), with limited cohort sizes of 10-12 participants. Includes weekly live sessions, audio content, toolkit, and optional private coaching.
4. One-on-One Coaching: 75-minute personalized strategy sessions at $749, offering direct access to founder Mary Lemmer for individualized guidance on navigating uncertainty and life challenges.
5. Corporate Wellness Program: Improv comedy classes offered as an employee perk with weekly live virtual sessions, on-demand exercises, and team wellness offerings. Pricing depends on number of participants and program duration.
6. Studio Membership: Ongoing practice-based mastermind 'The Improve Studio' at $1,485 per month, featuring monthly themes, live sessions, guest facilitators, and coaching for professionals seeking ongoing development. Minimum 3-month commitment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Improve delivers leadership development and team performance training that combines applied improvisation with neuroscience, behavioral science, and NLP. Offerings span custom corporate workshops and offsites, live multi-week group programs, on-demand individual courses, one-on-one coaching, keynotes, and advisory services focused on helping teams navigate uncertainty, communicate under pressure, and adapt to change.

Product overview

Improve is a training and development company offering a portfolio of programs and services designed to help leaders, teams, and individuals improve their ability to navigate uncertainty and change through applied improvisation. The core offerings include on-demand programs (Improve Public Speaking, Improve Creativity, Improve Your Life in 30 Days, Today Is The Day Challenge), live group experiences (How to Handle Anything 6-Week Programs), and services for companies (Workshops, Offsites, Keynotes, Advisory). The company combines improv principles with neuroscience and behavioral science to deliver training experiences focused on communication, adaptability, creative problem-solving, and resilience.

Differentiator

Problem solved

Functional benefit

Products and services

• Improve Public Speaking (On Demand) An on-demand program with 14 video-led exercises that helps individual professionals improve public speaking skills in one or two weeks, covering content, delivery, and stage preparation.
• Today Is The Day – 21-Day Challenge A 21-day daily prompt challenge delivered via text that encourages users to make one intentional bold choice each day using improv-inspired prompts.
• Handle Your Anything: 75-Minute 1:1 Session A personalized 75-minute one-on-one strategy session with founder Mary Lemmer for brainstorming, advice, and clarity on navigating uncertainty or tackling specific goals.
• Improve Your Life in 30 Days (On Demand) An on-demand daily prompt program with 30 exercises designed to increase creativity, adaptability, communication skills, and joy for individual professionals.
• Improve Creativity (On Demand) A 10-day on-demand program with video-led exercises and techniques to improve individual and team creativity and creative problem-solving.
• How to Handle Anything – 6-Week Live Leadership Experience A live 6-week virtual experience that teaches The Improve Method™ framework, combining improvisation, neuroscience, and behavioral science to help participants navigate uncertainty and handle real-life situations, sold as Core ($950) and Concierge ($1,250) tiers.
• The Improve Studio An ongoing practice-based mastermind subscription with monthly themes, live sessions, expert guest facilitators, and tools for professionals who work with people to rehearse challenging situations.
• How to Handle Anything – 6-Week Team Training A 6-week live team training course that teaches improvisation techniques to improve adaptability, creative problem-solving, collaboration, and ability to handle unexpected situations for corporate teams.
• Improve Corporate Wellness A subscription-based employee perk program offering on-demand improv-inspired exercises, weekly live virtual improv comedy sessions, and techniques to improve joy, creativity, connection, resilience, and reduce anxiety for corporate teams.
• Workshops and Workshop Series Signature workshops on topics including leadership development, employee wellbeing, sales and fundraising, team connection, creativity, and executive presence, available both in-person and virtually for corporate teams.
• Company Services (Workshops, Strategic Engagements, Keynotes, Advisory) Customized services for companies including hands-on workshops and trainings, strategic engagements, high-impact keynotes and events, and advisory services for navigating change and growth.
• Improve Offsites Custom-designed and facilitated team offsite experiences using improv techniques and research-backed frameworks to help teams achieve their goals while being engaging and fun.
• Advisory Services Strategic advisory partnership for organizations navigating change and growth, including product launch support, marketing strategy, leadership advisory, and team advisory.
• Event Services (Keynotes, Workshops, Emcee) Custom event programming including engaging keynotes, facilitated workshops with lasting impact, and professional emcee services for conferences and corporate events.
• Partner Program Partnership program for consultants and agencies offering dynamic workshops, offsites, and leadership trainings that they can deliver to their own clients.

Quantifiable outcome

• 22% improvement in communication skills, 25% improvement in listening skills, 94% NPS score, 5/5 enjoyment rating from global technology company leadership team training
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Consultants and Agencies Partner NetworkcoreChannel Partner/ Reseller/ DistributorImprove partners with consultants and agencies to offer their improv-based workshops and training programs to clients. Partners receive access to pre-designed workshops, facilitation frameworks, and support for delivering impactful experiences to their own clients seeking improved communication, adaptability, and team performance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Second City Works: The corporate training and communications division of The Second City, the iconic improv institution. It uses applied improvisation to build leadership, communication, and collaboration skills for Fortune 500 clients — directly comparable to Improve's improv-based leadership and team workshops.
• The Second City Training Centre: The educational arm of Second City offering improv courses and corporate training. Shares Improve's blended improv + business outcomes orientation and audience of professionals seeking communication and adaptability skills.
• Magnet Theater: NYC improv institution that runs training centers and corporate workshops. Comparable as a New York-based improv training provider with corporate workshop offerings, though with a less developed proprietary business methodology than Improve.
• Upright Citizens Brigade Training Center: Improv training center with courses and corporate programming. Comparable as a major improv institution whose pedagogy and instructors overlap with Improve's founder training background (UCB is one of Mary Lemmer's alma maters).

Broad incumbents

• BetterUp: Scaled coaching and leadership development platform combining AI with 1:1 and team coaching. Overlaps with Improve's leadership and team coaching offerings but operates as a broader, tech-enabled enterprise platform.
• Center for Creative Leadership: Research-backed leadership development provider offering executive education, coaching, and assessments. Comparable as an enterprise leadership development incumbent, though much more traditional and academic in approach.
• FranklinCovey: Global leadership and performance training company (The 7 Habits, etc.) selling enterprise-wide programs. Comparable as a scaled corporate leadership training provider with content-IP and facilitator network, but with a more traditional curriculum than Improve's improv-based approach.
• DDI (Development Dimensions International): Global leadership development firm offering assessments, training, and coaching for frontline to executive leaders. Overlaps with Improve's enterprise leadership training target market but competes as a much larger, research-driven incumbent.
• VitalSmarts (now Crucial Learning): Training company behind Crucial Conversations, Crucial Influence, and similar communication and leadership curricula. Comparable as an enterprise training provider focused on communication, feedback, and behavior change — directly adjacent to Improve's difficult conversations and feedback modules.

Emerging players

• Conscious Leadership Group: Boutique leadership development and executive coaching firm serving leadership teams. Comparable as a smaller, founder-led, values-driven competitor in the leadership team coaching and training niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chooseimprove

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Improve