What Greenwood King Properties does

Greenwood King Properties is a privately-held luxury residential real estate brokerage headquartered in Houston, Texas, founded in 1984 by Julie Greenwood and Linda King. The firm operates through three Houston-area offices (Kirby, Voss, Heights) and a salesforce of more than 170 agents focused exclusively on high-end residential transactions in neighborhoods including River Oaks, Tanglewood, West University, Memorial, Southampton, Bunker Hill Village, Hunters Creek Village, Montrose, and the Museum District. Greenwood King self-describes as the #1 independently-owned luxury real estate brokerage in Houston, with annual sales volume exceeding $1 billion sustained since 2012. The company is one of only a handful of privately-held brokerages in the market, with Linda King continuing to serve as Designated Broker.

The core product is a traditional relationship-driven brokerage service complemented by a website platform featuring property search, an agent directory organized by office, a client search portal, and home valuation functionality. Adjacent product lines include dedicated relocation services (led by specialist Dana McAlister), market intelligence publications (monthly, annual, mid-year reports), neighborhood guides, rental listings, GK Tools, and lifestyle content series (The Lobby speaker series and Recipe Series). Technology is described as a standard brokerage platform with no disclosed proprietary AI/ML components, integrations, or APIs. The firm is a member of Luxury Portfolio International (550 companies) and Leading Real Estate Companies of the World (4,800 offices, 135,000 associates, 70+ countries), extending its international luxury buyer referral reach.

The business model is commission-based on closed residential transactions, with no publicly disclosed commission rate. Revenue is therefore a function of transaction volume and average sale price in Houston's luxury segment rather than recurring subscription or platform fees. Customer concentration is inherently low — revenue is the aggregate of many individual high-net-worth buyer and seller engagements — but the firm is entirely dependent on the health of the Houston luxury residential market and on the productivity of its 170+ agents. The firm has remained privately owned with no disclosed institutional investment, parent company, M&A activity, or external funding rounds.

Name

Greenwood King Properties

Legal name

Greenwood King Properties II, LLC

Website

https://greenwoodking.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Greenwood King Properties is a privately-held luxury residential real estate brokerage founded in 1984 in Houston, Texas. It serves affluent buyers and sellers in premium neighborhoods including River Oaks, Tanglewood, and West University through 170+ agents across three offices, with annual sales volume exceeding $1 billion.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Luxury residential real estate
• Real estate brokerage
• Property buying and selling
• Home valuation services
• Relocation services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate brokerage model earning commissions on property sales transactions. The company has achieved $1+ billion in yearly sales since 2012, indicating significant transaction volume in the luxury residential market.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Greenwood King Properties operates a luxury residential real estate brokerage serving buyers and sellers in the Houston metropolitan area. Its core offering is represented by residential property listings, a 170+ agent directory, and transaction brokerage in high-end neighborhoods such as River Oaks, Tanglewood, and West University. Supporting offerings include a home valuation service, dedicated relocation services, and rental listings.

Product overview

Greenwood King Properties operates as a luxury real estate brokerage platform offering a comprehensive suite of services centered around residential property sales and buying in the Houston, Texas metropolitan area. The core platform consists of the property listings marketplace featuring luxury homes across premium neighborhoods, supported by an agent directory of over 170 agents. The product portfolio includes add-on modules including home valuation tools, relocation services, market reports (monthly, annual, mid-year), neighborhood guides, GK Tools for property search and management, a client search portal, rental listings, and lifestyle content series (The Lobby speaker series and Recipe series). The company positions itself as the #1 independently-owned luxury real estate brokerage in Houston with yearly sales over $1+ billion since 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Listings Luxury residential real estate listings platform for homes in Houston and surrounding areas including River Oaks, Tanglewood, West University, and The Woodlands. Provides property search functionality with filtering by price, living area, and neighborhood, serving affluent home buyers and sellers.
• Home Valuation Free home valuation service enabling property owners to estimate their home's current market value, helping sellers set listing prices and buyers evaluate potential investments.
• Relocation Services Comprehensive relocation assistance for individuals and families moving to the Houston area, including affiliation benefits and a dedicated relocation specialist. Designed for inbound corporate transferees and relocating households.
• Rental Listings Search portal for rental properties in the Houston area, complementing the firm's residential sales listings platform and serving tenants seeking luxury rental options.

Quantifiable outcome

• $1+ billion in yearly sales since 2012

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Luxury Portfolio InternationalcoreChannel Partner/ Reseller/ DistributorMember of Luxury Portfolio International network providing access to 550 companies worldwide. Enables exposure to international luxury real estate buyers and broader marketing reach.
• Leading Real Estate Companies of the WorldcoreChannel Partner/ Reseller/ DistributorMember of Leading Real Estate Companies of the World network with access to 4,800 offices, 135,000 sales associates, and presence in 70+ countries worldwide.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass: National technology-enabled luxury brokerage with a growing Houston presence. Directly competes for luxury agents and listings with a proprietary platform offering that Greenwood King does not match.
• Sotheby's International Realty: Global luxury network affiliated with Martha Turner Sotheby's in Houston. Represents the brand and technology alternative that competes at the top of the Houston luxury market through its local affiliate.
• Douglas Elliman: National luxury residential brokerage expanding in Texas. Targets similar high-net-worth clientele and competes for top-producing luxury agents with platform and brand offerings.

Emerging players

• Engel & Völkers: European-headquartered luxury real estate brand with a growing Texas presence. Targets the same affluent international luxury buyer pool that Greenwood King accesses through its LPI and LeadingRE memberships.

Direct peers

• The Modlin Group: Houston luxury real estate team operating in the same premium neighborhoods as Greenwood King. Directly comparable on customer segment (high-net-worth buyers/sellers) and service offering.
• John Daugherty, Realtors: Long-standing independent Houston luxury residential brokerage with a similar privately-held, high-end positioning. Competes directly in River Oaks, Tanglewood, and Memorial for luxury listings.
• Beth Wolff Realtors: Houston independent luxury real estate firm comparable in size, independent ownership, and luxury focus. Operates in similar Houston neighborhoods with a similar boutique agent-driven model.
• Bernstein Realty: Houston-based residential brokerage of comparable scale and longevity. Overlaps on general Houston residential services though it is less concentrated than Greenwood King in the luxury niche.
• Martha Turner Sotheby's International Realty: Houston's largest Sotheby's-affiliated luxury brokerage with a similar focus on River Oaks, Memorial, and West University. Directly competes for both luxury listings and affluent agent talent in the same neighborhoods.

Regional players

• Better Homes and Gardens Real Estate Gary Greene: Large Houston-area residential brokerage under a national franchise. Competes for agents and listings across Houston's luxury and move-up segments but with broader geographic and price-tier coverage than Greenwood King.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/greenwoodkingtx
• Facebookfacebook.com/greenwoodkingprop
• LinkedInlinkedin.com/company/greenwood-king-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwood King Properties