What Reach3 Insights does

Reach3 Insights is a full-service strategic insights consultancy founded in 2018 that delivers AI-accelerated, mobile-first conversational research to enterprise brands. The company engages consumers through chat-based exercises that blend quantitative, qualitative, and video-based feedback in a single touchpoint, achieving disclosed completion rates of 87% and roughly 8x the content volume of traditional email surveys. Reach3's core technology stack is the Rival Technologies conversational research platform — a proprietary mobile chat, video, and voice platform purpose-built for research and extended through integrations including WhatsApp and Survey Sentinel 2.0 (an AI fraud-detection system claiming an 82% lower fraud failure rate than competitor panels).

The firm operates a platform-plus-modules architecture: the Rival Audiences proprietary certified North American panel of 250,000+ verified members serves as the audience layer, supplemented by solution modules including Community 2.0, Brand Experience Predictor (BXP), Agile Insight Platform, Message Testing, Journey Mapping, Watch Party, Gen Z On-Demand, AI Listening, Persona, and TrendSpot. Reach3 is a wholly-owned subsidiary of Rival Group Inc., which in May 2025 merged with Angus Reid Group to form one of North America's largest independent research companies.

Reach3 generates revenue through two primary commercial models: ad-hoc project-based consulting engagements and integrated annual subscription programs that bundle platform access, panel access, and consulting expertise under a single accountable relationship. The company sells to enterprise clients — including Coca-Cola, Kimberly-Clark, John Deere, Samsung, PayPal, Warner Bros. Discovery, McCormick, Hyundai, Abbott, Amgen, and NBCUniversal — across five primary verticals: Consumer/Retail/Shopper, Financial Services & Insurance, Technology, Health & Pharma, and Media & Entertainment. The company maintains offices in Chicago, Toronto, and Vancouver, with 51–100 employees.

Name

Reach3 Insights

Legal name

Reach3 Insights Inc.

Website

https://reach3insights.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Reach3 Insights is a North American strategic insights consultancy that delivers AI-accelerated, mobile-first conversational research to enterprise brands across consumer, financial services, technology, healthcare, and media verticals, operating within Rival Group alongside Rival Technologies and the Rival Audiences panel.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Full-Service Research Consulting: Reach3 generates revenue through professional consulting services for market research engagements. Services range from ad-hoc project-based work to integrated subscription programs, delivering strategic insights across consumer, retail, financial services, technology, healthcare, and media sectors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Reach3 Insights is a full-service strategic insights consultancy that designs and executes AI-accelerated, mobile-first conversational research programs for enterprise brands. Services blend quantitative, qualitative, and video-based feedback through chat-based exercises powered by the Rival Technologies platform and the proprietary Rival Audiences certified panel of 250,000+ North American consumers. Engagement models include ad-hoc project consulting and integrated subscription programs delivered as a single accountable relationship.

Product overview

Reach3 Insights operates as a full-service strategic insights consultancy offering a platform-plus-modules architecture centered on AI-accelerated conversational research. The core offering includes the Rival Technologies-powered conversational research platform and Rival Audiences proprietary certified panel, supplemented by specialized solution modules including Community 2.0, Brand Experience Predictor (BXP), Agile Insight Platform, Message Testing, Journey Mapping, Watch Party, Gen Z On-Demand, AI Listening, Persona, Early Stage Innovation, New Customer Experience, and TrendSpot. These solutions are delivered through mobile-first chat-based methodologies that blend quantitative, qualitative, and video-based feedback, targeting brands across consumer goods, technology, healthcare, financial services, and media industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Community 2.0 AI-powered mobile chat and conversational design solution that captures fast, in-the-moment insights through immersive research communities, targeting brand and consumer insight teams needing ongoing consumer engagement.
• Brand Experience Predictor (BXP) Predicts, measures, and optimizes the performance of experiential brand activations before launch, capturing in-the-moment insights before, during, and after experiential activations for marketing and brand teams.
• Agile Insight Platform On-demand conversational research platform enabling fast, agile research programs with seamless certified consumer and B2B audiences for enterprise research teams.
• Rival Audiences Proprietary certified North American research panel with 250,000+ verified active members, purpose-built as the audience layer for Reach3 programs with AI-powered fraud protection through Survey Sentinel 2.0; never resold or shared.
• Trade Winds Ongoing pulse-check research program using conversational approaches to track consumer sentiment and behavior in real time as economic conditions shift, covering tariff-related sentiment across U.S. and Canada for consumer insights teams.
• Digital Health Trends 2026 Ongoing research initiative tracking how consumer attitudes toward digital health evolve, monitoring adoption of health-related apps, devices, and AI in healthcare for healthcare and pharma insights teams.

Quantifiable outcome

• 87% survey completion rates versus significantly lower rates for traditional email surveys
• +6 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Angus Reid GroupcoreStrategic or Co-development Partner · 21 May 2025Landmark merger forming one of North America's largest independent research companies. Integrates Angus Reid's panel methodology, Rival Technologies' conversational research platform, and Reach3 Insights' consultancy services under Rival Group operating model. Angus Reid Group is one of Canada's best-known research brands with decades of methodology expertise.
• Rival TechnologiescoreTechnology or IntegrationSibling company providing the mobile-first conversational research platform that powers Reach3's methodology. Rival Technologies develops chat, video, and voice solutions specifically designed for market research, enabling the conversational engagement capabilities central to Reach3's service offering.
• Rival GroupcoreStrategic or Co-development PartnerParent company of Reach3 Insights. Rival Group integrates proprietary research technology, certified panels, and expert consultancy to deliver insights across North America. Parent organization reporting 55% net revenue growth and 31% ARR growth in 2025, serving 500+ clients across multiple industries.

Scale indicators9 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Ipsos: One of the world's largest market research and consumer insights firms, offering quantitative, qualitative, and AI-augmented research across all verticals. Direct competitor for the same enterprise RFPs Reach3 targets; multiple Reach3 leaders (Matt Kleinschmit, Dara St. Louis, Ed Morawski, Gary Bennewies) are former Ipsos executives.
• Kantar: Global market research and insights firm serving enterprise clients across consumer goods, retail, technology, media, and healthcare. Directly competes for the same Fortune 500 insights budgets as Reach3; Reach3 VP Jennifer Fox is a former Kantar leader.
• Nielsen: Global measurement and data analytics company with a large consumer insights and audience research practice. Competes for media, retail, and consumer goods research budgets; Reach3 SVP Katie Sheehan is a former Nielsen executive.

Direct peers

• Toluna: Global consumer insights platform combining proprietary panels, technology, and research services for enterprise clients. Direct competitor in tech-enabled consumer research; Reach3 SVP Patricia Chapin-Bayley is a former Toluna leader.
• Alida (formerly Vision Critical): Customer intelligence and insights platform serving enterprise clients with insight communities and panel-based research. Direct competitor with overlapping methodology; multiple Reach3 leaders (Matt Kleinschmit, Dara St. Louis, Sonia Bishop, Jenna Shuster, Katie Sheehan, Mackenzie Hollister) are former Vision Critical/Alida executives.
• Maru Group: Technology-led market research company combining proprietary panels, software, and consulting services. Direct competitor in conversational and mobile-first research; multiple Reach3 leaders (Sonia Bishop, Jenna Shuster, Katie Lahman, Mackenzie Hollister, Patricia Chapin-Bayley) came from Maru/Matchbox.
• Angus Reid Group: One of Canada's best-known research firms with proprietary panels and full-service consulting. Now part of Rival Group alongside Reach3, but historically a direct competitor in Canadian consumer insights; Reach3 SVP Patricia Chapin-Bayley and VP Jennifer Fox are former Angus Reid leaders.
• Schlesinger Group: Global data collection and qualitative research services company with proprietary panels and a broad range of research methodologies. Direct competitor for qualitative and conversational research engagements with enterprise clients.

Emerging players

• Remesh: AI-powered conversational research platform enabling live, large-scale qualitative and quantitative insights. An emerging technology-led competitor in the same conversational research category where Reach3 positions itself.
• Discuss.io: Enterprise market insights platform focused on asynchronous video and conversational consumer research. Emerging technology-led competitor in the same conversational research space as Reach3, particularly for global brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reach3-insights
• Xx.com/reach3insights

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach3 Insights